Marketing In Minutes

In case you haven’t realized yet, we’re big on company culture here at Evenbound. One way we get inspiration is by listening to what other companies we love are doing — including HubSpot! On today’s episode, HubSpot Academy Senior Manager, Kevin Dunn, chats with Kolby about what HubSpot’s culture is like and what he loves most about working with his team. The HubSpot Culture Code: Creating a Compa...

That’s the million dollar question — literally. Viral videos result in boosted brand awareness, which can in turn drive more revenue for your business. While “going viral” is never a guaranteed metric, we’ve brought 730 Eddy Studios CEO Andy Atkins back on the podcast to share some tips that might give you a shot at getting there. Check out Andy's podcast, The Front Porch .  Contact Evenbound...

Today’s episode is all about the incredibly engaging, borderline-addictive Instagram Reels — because we know we’re not the only ones who’ve spent hours scrolling through these things. Kolby and Jeralin discuss why they’re so engaging, why Instagram’s algorithm loves them, and how to make some great ones for your own business! Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our we...

Have you listened to our Pillars of Revenue Growth episode from earlier this month? If not, stop what you’re doing and listen to it. If you have, proceed to listen to this episode, where Mike Lieberman of Square 2 Marketing shares how to get your entire company on the same page with revenue growth goals and strategy. Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for...

Wondering why your blog isn’t driving the results you’d like it to? You might be committing some common blogging mistakes. But have no fear — Content Queen Mackenzie Deater is here to help you spot these mistakes and get your blogs back on track. Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . Want to give us some feedback? Fill ou...

You may have heard us talk about being a HubSpot Solutions Partner. In this episode, we’ll elaborate on what that means — and we’ve invited one of HubSpot’s very best, Kevin Dunn, back on to help! Resources: HubSpot Ecosystem , Become a Solutions Partner  Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . Want to give us some feedback...

So you’ve created an awesome marketing video — but now what? In today’s episode, Andy Atkins ( 730 Eddy Studios ) is back to give some direction on where to share your video, and who to share it with. Listen in! Listen to Andy's podcast — The Front Porch Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . Want to give us some feed...

If you’ve ever had to run a business’s social media account, you know how difficult it can be to keep everything organized. That’s where a social media content calendar comes in. Our Marketing Coordinator, Jeralinn Hamann, unveils her secrets to creating the perfect social media content calendar that will save you the time and the headache! Resources: HubSpot Social Media Content Calendar Template...

Revenue growth. It’s why we choose to invest in marketing in the first place, isn’t it? But in order to see lucrative results from your marketing, you’ll need to build an orchestrated strategy. Square 2 Founder & CEO, Mike Lieberman, is back to share the four pillars of revenue growth he abides by at his agency. Resources: https://www.square2marketing.com/square2plus Contact Evenbound Follow u...

To gate, or not to gate — that is the question. And Director of Content Strategy, Mackenzie Deater, is here to answer it! She walks us through the differences between gated and ungated content, as well as the strategy behind choosing one over the other. Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . Want to give us some feedback?...

We’re so excited about this episode. First, because we’re obsessed with the HubSpot Academy. Second, because we have an AWESOME guest: Kevin Dunn, HubSpot Academy’s very own Senior Manager! Tune in and hear what Kevin has to say about the HubSpot Academy and where it’s headed in the future. Resources:  HubSpot Academy  Kevin's Podcast, Agency Unfiltered on Spotify & Apple Podcast  Connect...

So you want to try testimonial videos? Great! Andy Atkins, CEO of 730 Eddy Studios , is on the podcast today with some information you’ll want to know before going in. He talks about why testimonial videos are so powerful and walks us through the important steps of creating one! Check out Andy's podcast, The Front Porch ! Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our w...

Working from home has its perks, but it can also present unique opportunities for stress. Kolby shares some of the best remote agency wellness tips Team Evenbound uses to stay happy, well, and energized throughout the week. Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . Want to give us some feedback? Fill out our form . Thanks for...

How have the most prominent brands made themselves prominent? Consistent design. One tool to help get you there? A design style guide. Our Creative Director, Kate Disbro, is here to share her expertise on what goes into creating one. Resources: https://www.frontify.com/en/ Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . Want to giv...

Link building is one critical component of a healthy SEO strategy. But in order to make it work for you, it’s important to do it right. Our wonderful Marketing Coordinator, Jeralin Hamann, offers some great link-building tips and tricks in today’s episode. Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . Want to give us some feedbac...

The breakup email is your sales team’s Hail Mary, so it’s a pretty important thing to get right. Our President and Founder, John Heritage, joins us to talk about the power of breakup emails and share his best tips on how to make them effective. Ready to get started? Check out this blog for some breakup email templates . Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website...

Publishing new content on your website is important, but you should also know that the content already on there is just as valuable — if not more so. Updating and optimizing it every now and then can bring in serious results. Our Director of Content Strategy, Mackenzie Deater, explains more about content optimizations and how often they’re needed. Contact Evenbound Follow us on Instagram and Linke...

B2B and B2C are two very different business models that serve two very different types of customers. Your content marketing strategy should reflect those differences. Content Queen, Mackenzie Deater, has the deets. Resources:  https://evenbound.com/blog/b2b-vs-b2c-content-marketing Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . Wa...

Great website design is more than just pretty colors and pictures. Our Creative Director, Kate Disbro, explains some of the other components that go into it — from eye-catching CTAs, to clear navigation, and more.  Resources:  https://www.awwwards.com/ https://www.behance.net/ Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . Want to...

Ahhhh, our favorite debate. While we love both CMS platforms, there are some significant differences between them that might make one more suitable for you than the other. We’ll let our President and Founder, John Heritage, unpack them for you. Resource: Free Evenbound Case Study   Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . Wa...

Most def. If your email list isn’t segmented already, it’s time to get moving. Senior Marketing Manager, Kolby Kloosterman, is here to help you get started, providing her expert insight on email segmentation best practices.  Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . Want to give us some feedback? Fill out our form . Thanks fo...

Haaaave you heard of short-tail and long-tail keywords? If not, you’re about to! Our SEO Expert, Ben Johnson, is here to discuss what these two types of keywords are and how you can use both to pull in a ton of traffic. Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . Want to give us some feedback? Fill out our form . Thanks for spe...

The easiest way to waste money on paid ads? Write bad ad copy. But have no fear — Director of Content Strategy, Mackenzie Deater, is here to help you avoid that. She offers her best tips and tricks for writing concise yet engaging copy that converts. Resources: https://hemingwayapp.com/ Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies...

If a picture can say a thousand words, then a professionally taken and strategically placed picture on your website can say a million. Evenbound’s Creative Director, Kate Disbro, joins us today to talk about the impact great photos can have on website design. Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . Want to give us some feed...

If you're doing anything in the e-commerce space, you should know about Google Shopping. Our Director of Paid Media, Spencer Thomas, is back to fill you in on just how much having your products show up at the top of the results page can do for you. Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . Want to give us some feedback?...