Marketing In Minutes

Video marketing got A LOT of attention in 2022. Is it basically necessary going into 2023? Our final chat with Andy for the week revolves around that question, and what some good first steps forward might look like. Connect with Andy on LinkedIn and follow his team's podcast, The Front Porch podcast !  Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful b...

Join us for another episode inspired by Andy’s recent trip to CES®! Today, Andy talks with Kolby about new technology trends and how he thinks they could shape marketing in the coming year. The Front Porch Podcast from 730 Eddy Studios  Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . Want to give us some feedback? Fill out our form...

If you wanted to go to CES® but couldn’t make the trip, we feel your pain. Luckily, we know a guy who went and is eager to share the most exciting parts. 🤗 Our partner and friend, Andy Atkins (CEO of 730 Eddy Studios ), recaps the event and offers insight into what’s new in the world of video marketing technology. Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for h...

We couldn’t have Sarah on the podcast for a week and NOT chat with her about LinkedIn. Sarah has a great following and engagement rate on the platform, largely due to the consistent, thought-provoking content she shares. We pick her brain about the best LinkedIn content creation and engagement strategies, and how they can drive revenue growth. Connect with Sarah on LinkedIn! Contact Evenbound Foll...

Demand generation vs. lead generation. What’s the difference, and which one should your team prioritize in the coming year? Sarah Breathnach’s back on the pod to explain. Connect with Sarah on LinkedIn! Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . Want to give us some feedback? Fill out our form . Thanks for spending a few minut...

Building a marketing strategy is no simple feat, but building a marketing strategy for a startup is a whole other ball game. Good thing we’ve brought an expert in to teach us how to play: Sarah Breathnach — Head of Demand Generation & Field Marketing (Global) at Hunters. Sarah’s a 3-time early-stage startup marketer, and she’s here to talk with Kolby about her experiences and best tips for tac...

New year, new podcast format. 👀 In this very special episode, Kolby walks through what our Marketing in Minutes podcast will look like in the coming year. Tune in for updates on frequency, guests, topics, and more! We'll see you again on Monday, January 16th. Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . Want to give us som...

There are a few marketing practices that are difficult to measure, and content is one of them. Fortunately, there are some helpful metrics you can dive into and pull insights from. Our Director of Content Strategy, Mackenzie Deater, is here to help you understand what they all mean! As mentioned at the end of the show, we are taking a holiday break from now until Friday, January 6th*. See you in,...

Yep — we’re getting real on this episode. With our economy being what it is right now, a lot of companies are grasping for expenses to cut down. Marketing is often near the top of that list, but should it be? No. 🙅 Our CEO & Founder, John Heritage, joins us to explain why. Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . Want t...

Say it with us: service 👏 level 👏 agreement 👏. Not only is it the lifeblood of your sales-marketing alignment efforts, but it’s also a great way to set expectations with clients. One of our wonderful account managers, Kyra Muscat, is here to guide us through how to create one, and why. Resource: The Ultimate Guide to Service Level Agreements (With Help Desk SLA Examples) Contact Evenbound Follo...

You need a website that’s accessible on all devices — from laptops, to smartphones, to tablets. Your key to success? 🔑 Responsive web design. Evenbound’s Creative Director, Kate Disbro, is here to walk us through the steps. Resources:  https://search.google.com/test/mobile-friendly Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . W...

Ahhh, one of those lovely questions with no clear answer. But we’ll give you a little more than just, “It depends.” Kolby and our Director of Accounts, Ben Johnson, talk all things chatbot and live chat — from what they are, to who they’re most ideal for, to how to implement one. Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . Want...

The business world is getting savvier. The generic term “operations” is no longer in style, as more specific terms like “SalesOps” and “RevOps” are emerging. What are these terms, and how are they different? Our CEO & Founder, John Heritage, will tell you. Resources:  https://evenbound.com/blog/revops-vs-salesops   Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website f...

Bring on the holiday cheer! ❄️ Aaaand, the work stress. 😵‍💫 For marketers, this time of year is often the busiest. Creating reports, calculating budgets, and determining goals for the next 12 months can be incredibly overwhelming. Wondering how you can manage it all? Give this episode a listen. Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and ca...

If you’re not measuring how your marketing efforts are performing, you’re missing out on key insights and valuable opportunities for growth. 📈 What metrics should you be focusing on, you ask? Our Account Manager, Kyra Muscat, will give you the scoop. Tune in! Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . Want to give us some fee...

Sometimes it can be difficult to establish trust with your leads. You need cold, hard proof that you’re the right fit for them. That’s where case studies come in handy. Our fabulous Director of Content Strategy, Mackenzie Deater, offers some best practices for writing a compelling one.  Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies...

Not all of us have that special knack for design, and that’s okay. There are plenty of amateur-friendly tools out there that you can use to make graphics look good and perform well. Our Creative Director, Kate Disbro, joins us today to recommend a few design tools that are perfect for beginners or small marketing teams. Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website...

If you want to outrun your competitors, you have to figure out things like what shoes they’re wearing, what their training regimen is like, etc. 🏃 Same goes with marketing. It’s important to conduct a competitive analysis to find where you stand apart, where you fall short, and where your opportunities lie. Evenbound’s Director of Accounts, Ben Johnson, is here to help you out. Resource: What Is...

Planning a marketing budget that will get you through an entire year can be difficult. It’s hard to know what to expect, how much you’ll need to accomplish your goals, and how much your boss will actually approve. We’re here to help, and we’ve brought in our big guns to guide you through. Our President and Founder, John Heritage, walks you step-by-step through a big-picture approach to marketing b...

Everybody loves posting on Instagram — but if you’re a digital marketer, you need to love measuring the performance of your posts even more. Our Marketing Coordinator, Jeralin Hamann, shares some important social media metrics you should be tracking if you’re not already.  Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . Want to giv...

Podcasts have become a big hit — I mean, that’s why we’re here, right? In today’s episode, we invited new guest Mike Lieberman, Founder & CEO at Square 2, to share his thoughts on the benefits of podcasting. If you’ve been thinking about investing in and starting your own podcast, you won’t want to miss this one! Check out all that Square2+ has to offer and tune in to Mike's podcast, What...

The first step toward creating a high-converting landing page? Talk to Mackenzie Deater. No, seriously — she’s our Director of Content Strategy, and she’s on the podcast today to walk you through what a high-converting landing page looks like (and she’s awesome).  Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for helpful blogs and case studies . Want to give us some...

So you want to hire or become a HubSpot Certified Trainer? We’ll help get you started. We’ve invited HubSpot’s Kevin Dunn back today to chat about what a HubSpot Certified Trainer does, what they can help you with, and what you need to do if you’d like to become one. Listen to Kevin's podcast, Agency Unfiltered .  Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website f...

Hot tip: B2B audiences are people too, and that means they like videos just as much as the next guy. However, there are some distinguishing characteristics to consider before, during, and after filming. Andy Atkins shares some B2B video best practices with us today. Listen to Andy's podcast, The Front Porch .  Contact Evenbound Follow us on Instagram and LinkedIn ! Check out our website for h...

Now that’s a tricky question. So we’ve brought in one of the only people we trust to explain the answer well: our Director of Content Strategy, Mackenzie Deater! She gives us the inside scoop on who to write for, when, and (most importantly) how. The Marketing In Minutes Podcast will be taking a short break to celebrate Thanksgiving later this week. No episode on Thursday (11/24) or Friday (11/25)...