Marketing, Demystified The Podcast

Marketing works - we know that. But there are some common barriers that get in the way. The good news is that it’s possible to jump over them—or, at times, run through them - perhaps. To discuss the topic of common challenges, Jenn Mancusi is joined by Drew Neisser , author of “Renegade Marketing” and founder of CMO Huddles . Join us. More about the CMO Super Huddle: https://cmohuddles.com/super-h...

On the heels of Jennifer Mancusi 's recent episode on customer journey mapping , let’s talk about breaking things down even further. And that can involve the use of micro funnels. To discuss that topic, Jenn is joined by Amanda Groves , Groves, VP of Product Marketing at Enable, a rebate management software company . She’s a two-time Top 100 Product Marketing Leader, Mom of two, and Ultramarat...

It can be easy to overlook building a brand and raising brand awareness, because, well, companies have to win the current quarter. But what role does brand awareness have in winning all the quarters, and how does it impact sales? To discuss that topic, Jennifer Mancusi is joined by Allyson Havener , SVP of Marketing and Community, TrustRadius , a software platform that helps buyers make informed d...

Podcasting works in B2B. It’s a great way to connect, share, and keep building your company and your image. Industry conferences now even have podcast stages. More and more people - including in Market Research - start podcasts. And most - if not all - need guests. What’s in it for the guests? In other words, why is guesting on podcasts a good strategy? To discuss that topic, Jennifer Mancusi is j...

A customer journey can end up anywhere - including with a competitor - when you didn’t map the customer journey as well as it could have been done. So how to do customer journey mapping is what Jenn Mancusi discusses today. "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Being customer-centric and creating the best marketing or user experience in general with the customer top of mind can be easier said than done. Just take the example of copy. Strategists determine the direction, writers craft it and then some manager approves it. Everyone brings their perspectives by default - so how do we always shift those perspectives to be from the customer, the person who sh...

One way to do better marketing is to be crystal clear about the target audience. Marketing personas are helpful for operationalizing that. But that leads us to the question: How do you create a marketing persona? Jenn Mancusi explains on this episode of “Marketing, Demystified.” "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here:  ⁠⁠⁠...

Marketing programs can be prone to jumping into doing, and don’t get us wrong, for marketing to work, there has to be implementation. But for that implementation to be effective, there has to be a strategy and strategies informed by market research can drive even better marketing ROI. To discuss that topic, Jennifer Mancusi is joined by veteran market researcher Brian Monschein .They discuss the c...

At times, the B2B buying process can be frustrating, dare we say infuriating. How are decisions made? What’s the actual process? Kerry Cunningham , research and thought leadership at 6Sense , joins Jennifer Mancusi on this episode of "Marketing, Demystified" with the answers. They discuss: Why can the B2B buying process be so difficult for companies? What understanding can make it easier...

Insights professionals are great at market research, but how can they effectively "market" the importance of their work internally? It can be a challenge, which is why Jennifer Mancusi discusses the topic on this episode of "Marketing, Demystified" with Mark Adams, Brand Consultant for the Hollywood A-List. Mark is a serial entrepreneur and award-winning global thought leader a...

With organic social media reach at times in a race to the bottom, paid social media strategies can be worth betting on for many B2B brands. A targeted LinkedIn ad - including as part of an account-based marketing strategy - can do wonders. So what are brands to do and how do they spend money strategically? To discuss the topic, Jennifer Mancusi is joined by Jonathan Bland , Co-founder of Omni Lab...

It takes a village … or a community. When companies build communities, and those communities grow, those companies grow as well. In short, they are driving ROI through community-led growth. But what is that, and how do you do it? To discuss the topic, Jennifer Mancusi is joined by Kathleen Booth , SVP of Marketing and Growth at Pavillion , the premier community of B2B go-to-market leaders. "M...

Storytelling in business might be a buzzword, but that’s because good storytelling does create the right kind of buzz.  And that starts from the top - the leaders. So, how do leaders tell better stories? Stories that inspire, that enable, empower, and prompt people to get stuff done?  Best-selling author  Paul Smith  joins  Jenn Mancusi  to discuss that topic. As the author of 5 books, he helps le...

The next generation of marketers is upon us and it’s looking way different from previous generations. Expectations of results are higher. Everything can be measured and now there’s AI. How are they getting ready? To discuss that topic, Jenn Mancusi is joined by global marketing leader in SaaS and high-tech Cheryl Rodness , Area Vice President, Marketing & Strategic Growth Initiatives at Calix....

Sure, everyone can create content, and many do, but truly aligning content with the right stages of the customer journey is a bit of an art and a science.  To dive into that topic and learn how to get started, "Marketing, Demystified" host  Jennifer Mancusi  chats with  Sara Giddens, MBA , Director of Growth Marketing & Strategy at Kahua, a capital program and construction project ma...

Change, change, change - it’s the only constant nowadays, it seems, but how can you navigate the need for change to keep thriving as a business. To discuss that topic, Jennifer Mancusi is joined by Megan Bowen , the CEO of Refine Labs , a progressive demand strategy and research firm focused on growth-stage B2B SaaS companies. Join us. "Marketing, Demystified" is brought to you by Growge...

Let's talk about making the most of your marketing and sales funnel! It's important to focus on creating a smooth and enjoyable experience for your potential customers and determine how to streamline your funnel. In part, that can happen through conversion rate optimization. Jennifer Mancusi talks to world-renowned conversion rate optimization expert Talia Wolf , founder and CEO of Getupli...

We'll share an early look at Google's new AI Search, and discuss how it will impact your SEO and SEM strategies. Join  Jenn Mancusi  for this episode of “Marketing, Demystified.” "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here:  ⁠⁠⁠⁠⁠http://growgetter.io

You know we are fans of storytelling to drive growth here at Growgetter . But what separates storytelling from strategic storytelling?  On this episode of "Marketing, Demystified," Jenn Mancusi is joined by Bill Harper, chief creative officer at BrandBoss HQ , to discuss the topic. Bill has created brand strategies and creative campaigns for more than 300 global brands, and will share hi...

Marketing consists of several areas of focus - demand, brand, content, and product marketing. In this episode of "Marketing, Demystified," let’s dive into the role of product marketing and why it’s important. Host Jennifer Mancusi is joined by Morgan Lehmann , senior director and head of product and solutions marketing at SurveyMonkey, to discuss the topic. She’s been named a Top 100 pro...

On this episode of "Marketing, Demystified," host  Jennifer Mancusi  chats with  Guy Kawasaki , a longtime business leader who got us to put the links into our LinkedIn comments.  He’s on a quest to help people transform their lives, and his new book “Think Remarkable: 9 Paths to Transform Your Life and Make a Difference” is out now.  Join us and grab a copy of his book here: https://amz...

Once companies understand their target buyers, offerings and have found their place in the market, it’s crucial to get the brand positioning right. But how? It’s definitely a process and includes four critical components. Jenn Mancusi discusses those pieces on this episode of "Marketing, Demystified." "Marketing, Demystified" is brought to you by Growgetter, your growth marketi...

Does B2B marketing really need to be so dull and dry? That’s the key question we’ll be exploring in this episode of "Marketing, Demystified" with Elliott Curry , a B2B marketing expert with over 15 years of experience working with major brands. Elliott is an advocate for injecting more creativity, emotion, and even humor into B2B campaigns to capture attention and connect with decision-m...

Artificial intelligence can be used in a variety of ways in marketing, and you can even find a list of 27 AI-powered marketing tools on our blog at growgetter.io . That’s also true for search engine optimization, which is a great way to drive marketing results. To get a deeper look at how to use AI specifically in your SEO strategy, Jennifer Mancusi is joined by digital marketing guru Neil Patel o...

Plenty of companies grapple with developing B2B marketing strategies that deliver real impact and ROI. But with the right approach, it's possible. Guest Nirosha Methananda, who unlocks growth for B2B brands through creative marketing strategies rooted in analytics and innovation, shares what goes into a good B2B marketing strategy. Let's find out what a successful B2B marketing strategy lo...