Marketing, Demystified The Podcast

Do you struggle to prove the value of your marketing efforts?  Discover how to demystify marketing success and deliver quantifiable results with our guest  Ali Jawin , SVP and Head of Global Marketing at Outreach.  Tune in as she shares strategies for making marketing more measurable and driving growth at your organization.  Join us for this conversation. "Marketing, Demystified" is pres...

We’ve all heard that people make emotional decisions, not rational ones - even in B2B - as today’s guest and author  Nancy Harhut  discusses in “Using Behavioral Science in Marketing.”  But how can teams make their marketing campaigns more of a science while still keeping the art of creativity in the mix?  "Marketing, Demystified" Host  Jennifer Mancusi  is joined by Nancy on today’s epi...

Predictions for the new year in business have been an annual thing for experts, podcasters, and others out there. But which ones do we think will hold, and what are our predictions for the new year? Host  Jennifer Mancusi  dives into that topic on this episode of "Marketing, Demystified." "Marketing Demystified" is presented to you by Growgetter , your growth marketing partner.

More and more brands have started podcasts - including in the market research space. So the questions arise: Do you need a branded podcast and how do you make it a success? To discuss the topic, Host  Jennifer Mancusi  is joined by  Lara Varlamova , B2B consulting partner at  Poddster  and an expert in B2B podcasting. Poddster is a leading podcasting studio in Dubai where about 500 creators and B2...

LinkedIn provides a goldmine of professional data and intent signals for marketers. How can you leverage LinkedIn's massive business network to generate more leads and revenue?  To discuss cracking the code on getting conversions from LinkedIn Ads, we are excited to be joined by  AJ Wilcox , LinkedIn Ads fanatic and host of The LinkedIn Ads Show podcast.  Join us for this episode of "Mark...

The winding road to revenue. It certainly can be a trip, which makes it so much more important to understand the path to purchase of your prospects. To discuss the topic, Host  Jennifer Mancusi  is joined by  Michael Nevski , director of global insights at Visa. Join us for this episode of "Marketing, Demystified." Catch previous episodes wherever you listen to podcasts. This episode is...

The roads to growth are plenty, which leads us to think about measurement and even auditing whether or not things are working and where improvements might be necessary. To discuss the topic, Host Jenn Mancusi is joined by Asia Orangio, a SaaS growth analyst, speaker and previously a board member at Moz. She’s CEO and founder at DemandMaven. Join us for this episode of "Marketing, Demystified....

Relationships matter in driving businesses forward, and one way to nurture relationships is through online conversations.   But what are the best strategies to have relevant and authentic online conversations with customers and potential customers? To discuss the topic, "Marketing, Demystified" Host Jenn Mancusi is joined by  Brooke B. Sellas , founder and CEO at  B Squared Media, LLC ,...

Content can drive results. We know it and have seen it, but many companies are struggling with moving their content from happening to performing. Let’s find out how that can be changed.  To discuss the topic, Jennifer Mancusi is joined by our director of content strategy,  Christoph Trappe , a globally recognized content marketer, podcaster himself and producer of “Marketing, Demystified.” Connect...

To grow your company, branding matters, but how do we ensure the brand gets built and maintained correctly to drive growth. In other words, what goes into building a performance brand? To discuss the topic of performance branding, Jennifer Mancusi is joined by Jesse Purewal , currently VP, Corporate Marketing & Brand at PagerDuty and previously Head of Brand at Qualtrics and Partner at Prophet...

Understanding your audience is so important to drive business results, but what are the best ways to do that? To discuss the topic,  Jennifer Mancusi  is joined by  Rand Fishkin , founder of SparkToro. They discuss: What are the key factors to understanding your audience? How can you use data to understand your audience better? What common mistakes do businesses make when trying to understand thei...

There comes a time when companies need to level up their marketing to ramp up their revenues, but what are the right strategies?  On this episode of "Marketing, Demystified," Jennifer Mancusi of  Growgetter  discusses: What is the role of the marketing team in your business Marketing essentials for businesses When to make your first marketing hire Hiring internally vs. outsourcing How to...

AI can help us be more efficient and do better marketing. But how? Let's find out the benefits of AI in marketing from  Cathy McPhillips,  chief growth officer at the  Marketing Artificial Intelligence Institute . Furthermore, Cathy is joining Host Jenn Mancusi on this episode of "Marketing, Demystified." Show notes and more: https://www.growgetter.io/podcast/ai-advances-the-benefits...

Building an authentic, human connection with customers is key for brands looking to stand out in a crowded marketplace.  Emma Borochoff, who is Head of Marketing at  8fig , knows that humanizing your brand can be a powerful competitive advantage. She joins Host Jennifer Mancusi on this episode of "Marketing, Demystified" to share how you can humanize your brand. Connect with Emma here: h...

Moving marketing from happening to performing includes understanding what works and what doesn’t. That’s why we need marketing attribution, which Jennifer Mancusi will discuss in this solo episode. Some of the topics that she will discuss include: What is marketing attribution What are first-touch attribution, last-touch attribution and multi-touch attribution models How do companies get started w...

The Content Marketing Institute released its new Salary Report this morning, and as part of that, it explores AI’s role in content marketing - an important topic to cover here for sure. Jennifer Mancusi is joined by  Lisa Murton Beets , research director at CMI, to hear what the report found. Join us and grab your copy of the report here:  https://contentmarketinginstitute.com/articles/content-mar...

One way to stay in front of your target buyers is through account-based marketing - aka ABM. But how and when is the right time to start ABM? To discuss the topic,  Jennifer Mancusi  is joined by ABM expert Pam Didner. They discuss: What are the benefits of ABM? How do companies get started implementing their ABM strategy? What are some common challenges of ABM? How do you measure the success of A...

Choosing the right Customer Relationship Management software - or CRM - helps businesses ramp up their revenue and keep track of leads, deals, and contacts as a whole. But how do you go about choosing the right CRM? To discuss that topic,  Jennifer Mancusi  is joined by  Scott Brinker , VP Platform Ecosystem at HubSpot and Editor at  chiefmartec.com . Join us for this discussion. Episode web page:...

So many go-to-market strategies start with a company-centric focus on channel and distribution. But what if we focused our go-to-market strategy around the people we are trying to reach?  To discuss the concept of a people-first go-to-market strategy, Jenn Mancusi is joined by Mark Kilens, Founder of ClubPF and CEO of TACK. Join us for this episode. Read more about putting people first in your GTM...

At the end of the day, to ramp up your revenue, it’s essential to stand out in crowded markets. In this episode,  Jennifer Mancusi discusses the topic of differentiation for companies and what she learned at Quirk's Media NYC. https://www.growgetter.io/podcast/stand-out-differentiation-strategy-in-marketing-to-ramp-up-your-revenue/

At the end of the day, growth marketing works when companies connect to the right buyers. But how do they do that, and how can they scale that process?  To discuss the topic, Jennifer Mancusi is joined by Trinity Nguyen, VP of Marketing at UserGems, which helps revenue teams kiss their pipeline anxiety goodbye by turning job changes into new revenue. Join us for this discussion. Connect with UserG...

Having a good website can help drive business growth. From the right look, content, and set up to making conversions happen - it all works together. "Marketing, Demystified" Host  Jennifer Mancusi (Vogel)  is joined by  Andy Crestodina , co-founder at  Orbit Media Studios , an award-winning web design firm in Chicago, to discuss the topic. We cover: What makes a good business website? Th...

Marketing, Demystified, is the podcast that connects the dots for business leaders to drive revenue through effective marketing strategy. We chat with marketing experts on different topics that will help you ramp up your revenue. We stream live on LinkedIn, Twitter, and YouTube. And you can listen to us on your favorite podcast platforms. Marketing, Demystified The Podcast is presented to you by G...