Marketing, Demystified The Podcast

You win a customer. You onboard them. They use your product for a while, at least. Then product usage slows. Logins become less frequent.  Eventually, they stop showing up altogether. Customer re-engagement sounds simple on paper, but bringing dormant SaaS or cloud-based users back takes more than another email campaign. In this episode, host Jenn Mancusi sits down with Sumeeta Kumar, who previous...

AI search is quickly becoming one of the most valuable sources of organic traffic available, with visitors converting up to six times better than those coming from unbranded SEO. Everyone wants to show up in AI-generated results. The challenge is knowing how. A few weeks ago, we sat down with Ann Smarty to walk through SEO, AEO, and GEO at a high level. This week, we're going deeper. In this e...

Most B2B companies are spending thousands to find their next customer. Meanwhile, their last ten customers would happily make that introduction for free. But nobody asked. In this episode, Jenn Mancusi sits down with Nick Salvatoriello, Senior Manager of Brand, Marketing, and Partnerships at Growth, to explore how customer advocacy becomes a repeatable growth engine. Nick shares how to turn happy...

HubSpot just released its 2026 State of Marketing Report, surveying 1,505 marketers across North America, Europe, Asia, and Australia. Their core finding? In the age of AI, brand POV and good taste matter more than ever. On this episode, host Jenn Mancusi sits down with Kyle Denhoff, Sr. Director of Marketing at HubSpot, to walk through the 2026 State of Marketing Report. Kyle breaks down how AI i...

Everyone in marketing is throwing around new acronyms: AEO, GEO, AIO, LLMO. And every "SEO is dead" headline makes it feel like the rules of search changed overnight. But what if the new acronyms aren't actually new strategies? On this episode, host Jenn Mancusi sits down with Ann Smarty, a 20+ year SEO veteran and co-founder of Smarty Marketing, to break down what AEO and GEO actual...

Wistia just released its sixth annual State of Video Report - surveying over 900 professionals and analyzing 13 million videos to understand what B2B video marketing looks like in 2026. A few months ago, we spoke with Sam Balter from Wistia about how AI is changing video production. Now we're zooming out to look at the state of video marketing as a whole. On this episode, host Jenn Mancusi sits do...

Most people think AI is coming for writers and creatives first.   But what if everyone's wrong? On this episode, host Jenn Mancusi talks with Joe Lazer, author of the Amazon #1 release "Super Skill: Why Storytelling Is the Superpower of the AI Age."  Joe pioneered the content marketing industry as a founding team member at Contently and has spent the past four years leading marketing at two AI sta...

Most B2B marketing teams are still measuring success by lead volume. But those leads aren't converting. Gated PDFs, event badge scans, and webinar signups might hit your monthly quota, but they're not driving revenue. A few months ago, we spoke with Colin Spector, Orum's SVP of Sales, about what sales teams need from marketing: qualified pipeline. Now we're hearing how the marketin...

You set up your CRM. You got your team using it. So why does something still feel off? For many growing businesses, the CRM is up and running, but the data inside it is quietly falling apart. Contacts go stale, duplicates pile up, and reports stop reflecting reality. And because it happens slowly, most teams don't catch it until it’s already a problem. On this episode, host Jenn Mancusi talks...

AI is changing how product marketers work. But the strongest product marketers know that AI is only as good as the customer understanding underneath it. On this episode, host Jenn Mancusi talks with Elle Grossenbacher, who has led product marketing at companies like Cisco and Twilio and hosts the Product Marketing Adventures podcast. Learn Elle's approach to product marketing strategy, the Think-F...

Most founders post on LinkedIn, see minimal traction, and quietly deprioritize it. The platform has a reputation for being hard to grow, especially for brand pages, and it's easy to write it off. On this episode, host Jenn Mancusi talks with Daniel Murray, founder of The Marketing Millennials and Authority, a B2B LinkedIn growth agency that has helped build multiple seven-figure media brands u...

Most events end when the last attendee leaves. What if your event created energy that scaled, generating content, conversation, and momentum for weeks after? On this episode, host Jenn Mancusi talks with Dahlia El Gazzar, founder of DAHLIA+Agency and creator of Vibe Eventing. Learn what vibe eventing is, how it powers new sponsorship models, and how to design events that attendees want to create c...

Wistia surveyed over 500 marketers to find out how they're using AI for video marketing - what's working, what's not, and where teams are seeing real results. On this episode, host Jenn Mancusi is joined by Sam Balter, Head of Content at Wistia and former Director of Media at ZoomInfo. Sam has produced and marketed several podcasts for B2B brands, including the award-winning podcast We...

Whether you're considering M&A, raising capital, or scaling rapidly, growth events put pressure on everything underneath. Most business owners find out they're not prepared when it's too late. On this episode, host Jenn Mancusi sits down with Kristin Luck, Growgetter Co-Founder and Managing Director at Oberon Securities. With multiple PE-backed exits ranging from $30M to $450M, Kri...

AI adoption has absolutely exploded, and yet most marketers are only scratching the surface of what's actually possible with these tools. On this episode, host Jenn Mancusi sits down with Ethan King, bestselling author of "ChatGPT to Double Your Business in 90 Days" and founder of SimpleSuccess.ai . With over 20 years building successful brands and helping businesses automate their m...

More than a decade ago, marketers struggled to wrap their heads around social media. Now, AI is clearing the chessboard all over again. In this episode, host Jennifer Mancusi sits down with Mark Schaefer, a marketing expert, author, business consultant, and educator, who wrote the first book on influencer marketing, "Return on Influence" (2012). His latest, "Audacious: How Humans Wi...

Without a clear voice, content is just noise. On this episode, host Jennifer Mancusi sits down with a master of voice: comedian, copywriter, and brand strategist Mimi Von Schack. Mimi has lit up the stage at Just For Laughs, the world's biggest international comedy festival. She currently moonlights as a copywriter for an international brand, and has run strategy for a Kraft Heinz brand… and you m...

Is your brand strategy stuck in the past? On this episode, host Jenn Mancusi sits down with Kevin Perlmutter, Chief Strategist at Limbic Brand Evolution and author of "Brand Desire: Spark Customer Interest Using Emotional Insights." With over 30 years of brand strategy experience, including his time as Senior Director of Brand Strategy at Interbrand, Kevin reveals why traditional brand s...

What if the audiences you're overlooking are the ones driving your category's growth? On this episode, host Jenn Mancusi sits down with Cathy Murphy, CEO of Venus Media, to discuss why multicultural marketing has become essential for sustainable revenue growth. Learn what actually works when marketing to diverse audiences, how to build campaigns that resonate instead of alienate, and why t...

Heading to a conference and looking to maximize ROI? In this special solo episode, host Jenn Mancusi breaks down the conference strategy playbook that actually works. Learn how to set realistic lead generation goals, work your booth like a pro, and follow up fast to turn conference connections into real business. Whether you're a first-timer or a conference veteran, this episode gives you the tact...

Is your brand hitting a plateau? On this episode, host Jenn Mancusi is joined by Evelyn Starr, Chief Brand Strategist and author of "Teenage Wastebrand." With over 25 years of marketing strategy experience, Evelyn has identified why brands hit plateaus after initial success. Learn the 8 symptoms of "brand adolescence," her proven frameworks to diagnose what's holding your b...

Everyone talks about the importance of "building a community," but what does that actually mean for B2B companies? On this episode, host Jenn Mancusi sits down with Emily Cahill, former Head of Community & Lifecycle Marketing at G2 and community veteran from Care.com and Yelp, to break down B2B community building. Learn when a community makes sense for your business, how to identify...

Why do some products pop while others don’t? On this episode, host Jenn Mancusi sits down with Laurier Mandin, author of "I Need That" and founder of Graphos Product, who's spent over 30 years helping innovators position and market consumer and B2B products. Listen in to learn how to make your product a “must-have” by identifying the deeper need it fulfills. Explore practical framewo...

Think your brand lives on your website? Think again. On this episode, host Jenn Mancusi sits down with brand strategist Stephen Pruitt to explore why the strongest brands are built from the inside out. Learn how to align your team around your company's story before worrying about external marketing, practical frameworks for getting employees to authentically represent your brand, and why your cult...

Are your marketing efforts helping sales close deals? On this episode, host Jenn Mancusi is joined by Colin Specter, SVP of Global Sales at Orum. Learn what sales teams actually need from marketing to hit their numbers, the biggest disconnects that kill pipeline, and how AI is changing what buyers expect from the entire sales and marketing process. If you want to know whether your marketing effort...