Marketing, Demystified The Podcast

Is your content getting lost in the noise, or is it bold enough to define your category? On this episode, host Jenn Mancusi is joined by Kristen Rocco, Founder of Bold & Noteworthy Marketing. Learn why 60% of B2B content fails to move the needle, how to break free from the content commoditization trap, and Kristen's four-phase framework to take your content from forgettable to category-definin...

Is your brand getting lost in the noise? On this episode, host Jenn Mancusi is joined by Lynn Tickner, StoryBrand Certified Guide and Founder of Ink & Key, to explore why most brand messaging falls flat. Learn how to spot the warning signs that your message is confusing customers, the StoryBrand framework that transforms unclear messaging into conversions, and Lynn's three-stage process to bec...

Is your marketing team moving fast enough for today's market? In this episode of Marketing, Demystified, host Jenn Mancusi sits down with Greg Kihlström, creator of "The Agile Brand" methodology and ICP Agile Certified Coach, to explore how Fortune 500 companies are elevating their marketing operations with agile principles. Learn why agility matters and the practical steps to operationalize agile...

Is your tech stack helping you grow or holding you back? On this episode, host Jenn Mancusi is joined by data platform expert Dave Melillo to explore the age-old question: build or buy? Learn how to evaluate plug-and-play marketing tools vs. custom solutions, what infrastructure growing companies need, and how to avoid wasting time and money on tech that doesn’t scale. If you're trying to future-p...

In this episode of Marketing, Demystified, we explore why focusing on marketing inputs (strategy) before outputs (tactics) is critical for business success. Tracy Borreson shares her unique multi-dimensional perspective on how companies often get this backward, the risks of tactic-first approaches, and practical steps to build a strategic foundation that allows authentic marketing to thrive. Join...

Corporate rebrands can devastate your digital presence if not handled properly. Join us with Jason Barnard, the world authority on Digital Brand Intelligence, as he reveals how search engines and AI systems respond to company name changes, domain switches, and identity updates. Learn the essential strategies to protect your hard-earned search visibility and AI representation during transitions. Wh...

Today we're tackling a challenge many businesses face: how to ensure your marketing actually drives revenue rather than just looking pretty. We're joined by Michael Buzinski, a data-centric marketing expert who has helped over 1,300 businesses overcome growth blockades and dramatically increase their marketing profitability. With more than 30 years of experience, Michael has developed simp...

Today we're diving into the often misunderstood world of brand messaging and how it directly impacts your bottom line with brand strategist Kate DiLeo. Kate has helped hundreds of companies, from bootstrapped startups to $50 million enterprises, develop compelling brand messaging that drives revenue. Kate's unique approach makes brand messaging accessible and practical, especially for foun...

On today's episode of "Marketing, Demystified," we discuss the critical intersection of marketing technology and authentic human connections with marketing strategist and entrepreneur Casey Cheshire 🎤 . As the Chief Evangelist at Ringmaster Conversational Marketing, Casey has spent years helping businesses bridge the gap between complex marketing technology and genuine customer interactions.

On Episode 63 of “Marketing, Demystified,” we are thrilled to welcome Neal Schaffer, a globally recognized digital marketing expert who has been helping businesses leverage social media for over 16 years. As the author of multiple bestselling books, including "The Age of Influence" and "Maximizing LinkedIn for Business Growth," Neal serves as a Fractional CMO for numerous compa...

Email marketing is undergoing massive changes, from AI to inbox changes to new branding options in the inbox. To help us navigate these shifts, Jenn Mancusi is thrilled to talk with Chad S. White , Head of Research at Oracle Digital Experience Agency and author of "Email Marketing Rules." Chad has served as the lead email marketing researcher at several major email service providers and is known f...

Reaching global audiences has never been more possible - or more complex. The old saying that everyone is connected by six degrees of separation has evolved to being separated by six pixels. To explore this concept and how businesses can leverage it, Jennifer Mancusi welcomes Mitch Joel , co-founder of ThinkersOne and author of "Six Pixels of Separation" to Episode 61 of "Marketing,...

Marketing strategies can be impossible to pull off when leadership teams aren’t even aligned on their overall brand strategy. But when everyone is aligned, it can be magic. To unpack this topic, Jennifer Mancusi is joined by author and host of the Just Branding podcast, Matt Davies . Matt is a leadership advisor, consultant and strategist helping maverick business leaders shape the future. Connect...

Partnerships of all different types matter and can help our businesses grow. One that can easily be overlooked is the role of influencer partnerships (aka influencer marketing). It's about leveraging deep industry expertise, technical authority, and trusted voices to drive real business growth. To discuss that topic, Jenn Mancusi is joined by Anton Shulke, Head of Influencer Marketing at Duda and...

Marketing can feel like a tug-of-war between data and creativity. While we have more customer data than ever before, many marketers struggle to turn those numbers into meaningful connections. But it's possible and that's exactly what we're diving into on this episode of "Marketing, Demystified" when Jennifer Mancusi chats with Zontee Hou , author of "Data-Driven Personalization" and Managing Direc...

On this episode of the "Marketing, Demystified" podcast, let's dive into the heart of what makes brands truly resonate - their soul. In a world dominated by AI and automation, how do we keep marketing human? That's what Jennifer Mancusi will explore with Siew Ting Foo , author of "Building Brands with Soul.” Drawing from over 25 years of global marketing experience, she's dedicated to helping bran...

When we look at some of the most successful B2B brands today, we see that they're creating compelling content, running video channels, and building engaged audiences just like media companies do. On this episode of "Marketing, Demystified," we’ll explore why modern B2B companies need to think and operate like media companies to succeed. Here to break this down is Jon Leiberman , a veteran storytel...

Marketing funnels can feel like a maze of uncertainty. One wrong turn - whether it's misaligned messaging, poor timing, or awkward transitions between stages - and potential clients disappear into the ether. Add in complex buyer journeys with multiple touchpoints across various channels, and it's no wonder many businesses struggle to create funnels that consistently convert prospects into booked a...

Getting noticed in email inboxes can feel like trying to be heard at a rock concert. \We all know those emails that instantly get deleted or forgotten - and then there are the ones we can't help but open and act on. What makes the difference? That's what we're exploring with Auroriele Hans , a certified email strategist who's mastered the science of standing out in cluttered inboxes. Auroriele hel...

On the heels of our last episode on the new rules of marketing and PR, let’s dive a bit deeper into the topic of B2B public relations with author Michelle Garrett. Michelle is an expert at positioning clients as thought leaders and securing earned media coverage that matters. Jenn Mancusi talks with her on Episode 53 of "Marketing, Demystified." Join them live. "Marketing, Demystified" is brought...

What works and what doesn’t certainly is an ever-moving target in the world of marketing. But the way we do marketing is vastly different today from just a few years ago. David Meerman Scott has continuously chronicled the change in his book - now in the 9th edition “The New Rules of Marketing & PR” and he’s here to help us understand the new rulebook. Join Jennifer Mancusi and him for this di...

On the heels of an episode on consumer trust as a business differentiator let’s continue to find out how brands can stand out by showing up authentically. That's what we'll uncover on this episode with renowned brand positioning expert Kathy Galloway Known as "The Clarity Wizard," Kathy has over 20 years of hands-on experience in the CPG industry across 30+ product categories. She's helped countle...

​​In a world where skepticism runs high and attention spans run low, how can B2B marketers build genuine connections, trust and drive growth? That's what we'll uncover with our guest, Philipp Kristian, an international trust keynote speaker and luminous global voice on trust. Philipp has spent a decade in Fortune 500 digital innovation, advised unicorn-status tech companies, and authored two books...

In an era where data is king and technology is evolving at breakneck speed, it's crucial for businesses to stay ahead of the curve. We'll explore strategies, tools, and techniques that are reshaping the marketing landscape and help companies achieve growth. To discuss that topic, Jenn Mancusi is joined by Sheri Otto , a top B2B marketing strategy voice and growth marketing manager at Redwood Softw...

Account-based marketing is certainly a way to get in front of the right target buyers with highly personalized outreach. On Episode 48 of "Marketing, Demystified," we’ll explore lifecycle ABM. Marcelo Fernandes , Global Head of Adoption and Account-Based Marketing at SAP, joins Jennifer Mancusi to discuss how to use ABM across the customer lifecycle. "Marketing, Demystified" is...