Marketing and Margaritas

If we were to start our service provider business from scratch, this is what we would focus on to quickly and sustainable generate 10k+ months. Ps. If you would like to learn how to use Instagram to find your next client and convert your followers into paying clients Ruby is running a FREE masterclass on Feb 28th taking you through her 3-Step Instagram Funnel responsible for growing her business....

Welcome to our new segment Margi Hour, where we answer a question from YOU, our listeners. Today's question is from Gillian who asked how to get hired as social media girlie and what questions employers tend to ask when going for Marketing jobs. Have a question, send us a DM on Instagram @marketingandmargaritas_

In today's episode Maddi shares her ins and outs for TikTok this year as well as strategies that have helped her reach 40k+ followers in 6 months. Follow Maddi on TikTok to learn more

Join us in today's episode where we discus our Ins and Outs for 2024 - Instagram edition! Enjoy! ___ Ps. come and get social with us @marketingandmargaritas_

We are back! After a much needed Chirstmas break we are back bigger and better than ever for 2024! And to kick of the year we are sharing our 2024 Marketing trends that you can use in your product or service based business. Sit back and grab a pen and paper and get ready to take some notes for what's in store marketing-wise this year! Enjoy! Ps. Are we social? Some over and say hello! Marketin...

In this week's episode Maddi runs through her proven strategies that she teaches to her consulting clients. Her content buckets will ensure you get noticed on the platform but more importantly turn prospects into paying customers. Follow Maddi on TikTok for more tips

Join us today for a masterclass-style episode taking you through the Instagram funnel to generate sales for your business! We take you through each stage of your funnel and which strategies and content you need to attract, connect and convert your audience to paying clients! ____ This episode has been bought to you by Simply Socials the Membership. Learn to grow your business using Instagram: You...

TikTok v Instagram... Today Maddie and Ruby go head to head on which app is better for your business - debate style! Tune in, it's a good one!

In today's episode we discuss how you can leverage your network to get faster results with less work and less time. This strategy is one both of us used in the very early days of our business and one we still use today. Enjoy! Ps. Are we social yet? Follow us over at @marketingandmargaritas_

In today's episode, we're diving deep into how networking has totally shaped our business game and brought us some amazing wins! Get ready for some awesome tips and tricks to ace those networking events like a pro. We'll spill the beans on the stuff that's really worked wonders for us too!

Is your business prepared for the Black Friday frenzy? In this episode, we dive deep into the world of Black Friday sales strategies. Discover the secrets to making this critical sales period a smashing success for your business. Join us as we explore: Proven marketing tactics to boost your Black Friday sales. Strategic pricing and discounting strategies that maximise profits. Effective ways to cr...

Listen in as we predict current trends for the rest of 2023 and even 2024. Follow us over at @marketingandmargaritas_

In this episode, we're diving deep into the world of boosting sales, and we've got some effective techniques to share with you. Whether you're selling products or services, we've got you covered. From clever BOGO strategies to secret VIP sales that create buzz, we'll show you how to make customers feel truly rewarded. Plus, we'll reveal how to leverage live events and quick...

In this episode, Maddi explores the world of paid advertising and helps businesses assess their readiness for this marketing strategy. This episode revolves around crucial considerations for effective ad campaigns: We discuss the question of a suitable starting budget for ads, emphasising that while a larger budget often leads to better outcomes, it's essential to choose a budget that aligns w...

In today's episode we discuss our top Instagram Strategies to get your ideal clients to find you. We cover: - Why SEO is crucial - What type of content works best for attracting an audience - How collaborations can help you grow your audience - The role UGC and influencer marketing plays in this stage - Other attraction strategies that can support your growth We also invite you to attend a FRE...

This week we discuss 6 of our favourite tech tools that we're using everyday with our clients and within our own businesses. From content creation, to website management and competitor analysis, these tools are a must for any business. Should we do a part 2?

Is your marketing strategy not delivering the results you expected? In this episode, we uncover the crucial elements contributing to this challenge: Strategy Shortcomings: Explore how a well-defined strategy can steer your marketing efforts in the right direction. Moving Beyond Vanity: Learn why focusing on meaningful metrics trumps fixating on superficial numbers. The Power of Data: Discover why...

Is it too late to grow your TikTok account?  Short answer… No! Maddi goes into her strategy on how she grew her account to 20k+ followers in just 20 days.  We encourage anyone who is looking to grow their account or struggling to understand how the platform works to give this episode a listen (and watch).  Follow Maddi’s TikTok account to dissect her strategy and understand why it’s performing so...

This week we're turning our attention to the hot topic of Threads, the shiny new social media platform that has everyone buzzing. We'll be dishing out our initial thoughts and impressions and discuss what makes this platform stand out from the rest. So grab your salt-rimmed glass, squeeze that lime, and join us as we toast to the exciting world of Threads. Pour yourself a margarita and get...

In this episode we talk through all the common Instagram hacks we've heard from other gurus and the Instagram god himself. But it's not all about busting myths. We also share proven strategies that can genuinely enhance your Instagram presence. From creating compelling content to fostering genuine connections with your audience, we reveal techniques that work within the framework of the al...

Welcome back margarita lovers! In this podcast, we explore the crucial role that website content plays in engaging, informing, and ultimately converting visitors into loyal customers. Whether you're a business owner, marketer, or content creator, understanding the buyer's journey is essential to driving success and achieving your goals. Join us as we unpack the different stages of the buye...

Ready to harness the power of Instagram to drive sales? Join us on our latest episode as we dive into the art of selling on Instagram and explore the content needed for each stage of the buyer's journey. We start by dissecting the buyer's journey and its crucial stages: Awareness, Consideration, Conversion, Retention, and Raving Fan. Understanding this funnel is key to crafting effective m...

Grab your margarita and join us in celebrating a milestone: it's our 1st birthday at Marketing & Margaritas! In this special episode, we reflect on our journey and share everything we've learned about starting a podcast, the ups, the downs, and everything in between. We reminisce about the amazing year we had and challenges we encountered while launching our podcast. From brainstorming...

Marketing is essential for business success, but sometimes it's a challenge to handle it all in-house. That's where outsourcing comes in! In this episode, we discuss when it's the right time to outsource your marketing efforts and who you should trust with the job. Join us as we explore the signs that indicate you might need some outside help with your marketing. We'll tackle commo...

Oh no... Instagram is down again - what are we going to do... But in all honesty, as business owners we heaviliy rely on Instagram to make money and make our business go roound... So what to you do when the app is down (like it was this week) or you get hacked or shadow banned? In today's episode we share our top strategies to ensure you business is protected when you don't have Instagram...