Marketing and Margaritas

It’s time for Rapid Response, where we answer your marketing questions completely unfiltered and off the cuff. We put up a question box on Instagram, you asked your questions, and now we’re giving you our raw, unprepared thoughts. From strategies that work to industry hot takes, this is the no-fluff, real-talk episode you didn’t know you needed. Follow us on Instagram to ensure you don’t miss our...

You all love these episodes! Ruby and Maddi breakdown their core focuses for Q3 and the new financial year including; Improving reach Paid ad funnels Webinar funnels Black Friday and more!

We're backkkk and Ruby has some exciting news to share! With rising CPAs, unpredictable performance, EOFY pressure, and global uncertainty impacting consumer behaviour — a lot of brands are asking the same question right now: “What do we do when Meta stops working?” In this episode of Marketing & Margaritas, Maddi breaks down why the worst thing you can do during a performance dip is panic...

Most marketers/business owners are wasting precious opportunities because they’re missing the true power of an effective hook. If your content isn’t passing the first 3 seconds in the attention game, all your effort may be wasted. But what if you could flip the script and craft hooks that instantly stop scrolls and makes you sales? In this episode, Maddi dives into the psychology and mechanics beh...

Instagram has quietly rolled out new Reels insights and they could completely change the way you create content. In this episode of Marketing & Margaritas, we break down Instagram’s latest analytics update, including skip rate, share rate, save rate, reposts, comments and what these metrics actually mean for your reach. We dive into: Why skip rate is now one of the most important metrics to wa...

Today's Margi Hour is from Aurora; "Hey girls how can I reach new people with organic IG? Right now I am just reaching the same people and it feels pointless?" Want a question answered on the podcast? Jump into our Instagram DMS @marketingandmargaritas_

Forget theory — this is what’s working right now . We’re unpacking the exact strategies we’re implementing across our client accounts, from landing page testing and quiz funnels to the small tweaks that are driving big results. If you want a real look at what’s happening inside a marketing agency / consultancy business (and what you should be doing too), this episode is for you.

It’s time for Rapid Response, where we answer your marketing questions completely unfiltered and off the cuff. We put up a question box on Instagram, you asked your questions, and now we’re giving you our raw, unprepared thoughts. From strategies that work to industry hot takes, this is the no-fluff, real-talk episode you didn’t know you needed. Follow us on Instagram to ensure you don't miss...

In this episode, we’re breaking down exactly what’s working on Meta right now, not just theory, but what we’re seeing inside real ad accounts at MADE. Marketing, backed by industry benchmark data. From the shift to micro persona targeting to the creative formats actually driving conversions , this episode is your go-to if you want to get more out of your ad spend in 2026. We cover: Why micro perso...

We’ve all seen the rise of dupes in fashion and beauty… but now it’s happening in business . From calendar apps to course builders and memberships — there’s a cheaper version of almost everything. In this episode, we're breaking down the truth about buying lower-cost alternatives to premium programs and when it’s a smart move vs. when it’s a shortcut that slows you down. If you’ve ever debated...

If you've got an email list but your subscribers just aren't buying, you're not alone - and you're not doing it wrong. In this episode we're getting honest about why so many business owners are sitting on an email list that looks great on paper and converts almost nobody in reality. We break down the three real reasons your list has gone cold. From inconsistent sending habits t...

[Subscriber Only Teaser] Enjoy a sneak peek into Maddi's paid episode. Ever wonder why Meta spends more budget on your "worse performing" ads and placements? In this episode, I break down one of the most misunderstood concepts in Meta advertising - the breakdown effect. You'll discover why that Instagram Stories placement with a $6 CPA is getting 80% of your budget while Facebook...

If you're not using Instagram Stories strategically, you're missing your warmest, most ready-to-buy audience every single day. In this episode, Ruby breaks down exactly why Stories are non-negotiable for business owners, why they're the best place on Instagram to actually make sales, and how to get more people watching them. Plus, she shares the four content pillars you need to be rota...

In this episode of the Marketing and Margaritas podcast, Ruby and Maddi discuss the evolving landscape of advertising in 2026, focusing on the importance of organic-looking ads, creative diversity, and understanding Meta's algorithm. They emphasise the need for brands to adapt their strategies to succeed in a competitive market, highlighting the significance of testing and iteration in ad camp...

On today’s episode, we answer Christie’s lovely voice note about working in marketing and whether it’s possible to specialise in both paid and organic social. Ruby and Maddi share their own journeys, and how niching down has benefited their businesses in the long run. If you want a question answered on the podcast, be sure to send us a DM over on Instagram @marketingandmargaritas_

we’re looking ahead to 2026 and breaking down the key marketing trends you need to know. From shifting consumer behaviours to emerging content styles, we’ll explore the strategies that will help you stay competitive in the year ahead. If you’re planning your 2026 or just want to be prepared for what’s coming, this episode offers practical insights for next year's marketing. Follow: https://www...

Struggling to attract clients who actually want to pay you? In this episode, we break down what really drives buying decisions and why “feeling salesy” isn’t part of the process. Learn how to clarify your message, attract aligned clients, and turn your content into a magnet for the people who are READY to invest.

If you’ve ever felt the December–January dip creeping up on your ecommerce store, this episode is your roadmap for keeping revenue flowing while everyone else is blaming the season . In today’s chat, we break down the exact strategies we use with clients to turn what most brands call “the dead months” into some of their highest-performing periods. We cover: How to convert Christmas shoppers fast —...

If you want a profitable, sustainable, and intentional 2026, the time to plan isn’t January - it’s right now. In this week’s episode, we dig into the strategy and structure you need to build next year on purpose instead of on the fly. We’re covering: • Why early planning is the #1 predictor of a smooth, successful 2026 • How to audit your current offers to make sure they actually align with your f...

Today's Margi Hour question is from Simone who wants to know what are the pros and cons of boosting posts and if the engagement on posts can help improve your ads. Want a question answered on the podcast? Send us a DM over on Instagram @marketingandmargartitas_

It’s one of the questions we get asked the most — how can I actually use AI in my business? In this episode, we’re breaking it down simply. No jargon, no tech talk, just practical ways to use AI to save time, boost creativity, and make your marketing (and life) easier.

Maddi here, I just got back from Foxwell Founders ' meet up in Portland USA and I thought I'd share all the insights around performance marketing. I joined Foxwell Founders earlier this year and it has been one of the best decisions I've made. To be amongst such extraordinary digital marketers is invaluable. You get access to courses, a Slack channel where we discuss everything marketi...

Re-Release: The Email Marketing Episode Everyone Loved We’re bringing back one of our most downloaded episodes - because honestly, it’s that good (and we know you might’ve missed it the first time). In this episode of Marketing & Margaritas , we’re diving into the top strategies for creating engaging, high-converting email content. You’ll learn why every email needs a clear goal - whether that...

Receive 20% off Maddi's Master Your Meta Ads Workshop ! Just use the code marketing&margaritas at checkout. 👉 Book your spot here Now, onto today’s episode, we’re unpacking how organic content is turning into some of the best-performing ads right now. You’ll hear why creative diversification is essential, how founder stories are driving deeper connections, why static content is making a c...

In this episode of the Marketing and Margaritas podcast, we dive into the latest trends and strategies that are working on Instagram right now. From the importance of a robust Instagram story strategy to the benefits of creating a signature series, we discuss how to effectively engage your audience and boost your reach. Tune in to discover actionable insights and tips to enhance your Instagram pre...