Marketing and Margaritas

Today's question is from Leah: "I’ve been loving listening to your podcast episodes when I’m travelling for work! I’m a speech pathologist living metro, that provides outreach services to rural and remote Queensland. I do the marketing for our business which has multiple clinic locations, and about 25 employees. I was wondering if you’ve considered doing some podcast episodes tailored to...

We’re back with another quarterly breakdown and this one’s all about making Q4 your biggest quarter yet. In this episode, we talk about how to maximise your holiday campaigns without discounting too hard, the best way to prep your audience now for Black Friday & Christmas, and how to use storytelling to stand out in a crowded feed. We also share our favourite strategies for lead generation, cr...

Are you showing up on Instagram but still not seeing the sales you want? In this episode, we’re breaking down the four essential stages of selling on Instagram and why missing just one of them could be costing you. Ruby walks through the full framework, from consistently attracting new leads to converting them into paying customers, and highlights the stage most people skip (and why that’s where t...

It’s time for Rapid Response, where we answer your marketing questions completely unfiltered and off the cuff. We put up a question box on Instagram, you asked your questions, and now we’re giving you our raw, unprepared thoughts. From strategies that work to industry hot takes, this is the no-fluff, real-talk episode you didn’t know you needed. Follow us on Instagram to ensure you don't miss...

Meta’s Andromeda update has flipped the script: your creative is now your targeting. That means the old “find one winner and scale it” playbook no longer cuts it. In this episode, I break down the nine essential creative categories every business should have in their account in 2025. You’ll learn: Why creative diversity is the single biggest lever for unlocking growth in the new algorithm. The nin...

Instagram Stories aren’t just for pretty pictures and behind-the-scenes snippets, they’re one of the most powerful tools for turning followers into loyal customers. In this episode, we break down how to use Stories to spark real conversations, build trust, and guide your audience seamlessly from a quick reply to a confident purchase. Whether it’s using polls and questions to create dialogue, strat...

Meta has rolled out an algorithm update that's changing everything about how Facebook and Instagram ads work. In this episode, Maddi explains "Andromeda," Meta's new AI-powered ad retrieval engine that's flipping the script on targeting. We discuss why your structured funnel campaigns might suddenly be underperforming and why your old targeting strategies are becoming obsolet...

On today's episode of Margi Hour we answer Mel's question: "Hey team.  Love listening to your podcasts.  Can I pop a request in?  I notice so many marketing podcasts and communities are really focused on product based businesses and I understand all the strategies you talk about for this.  However, businesses like mine - which is independent retail selling a multitude of brands - the...

Thinking about running TikTok ads but not sure where to start? In this intro episode, we’re breaking down the basics of TikTok ads—what makes them different, why they work, and how to get started without overthinking it. From the power of short-form video to the secret behind a winning TikTok ad, we’ll cover the key concepts you need to build a strategy that actually converts. Let us know your tho...

Ever wonder why your Instagram engagement feels flat—even when you're posting regularly? In this episode, we're breaking down why the real secret to engagement isn’t in the likes—it’s in the DMs. We'll explain how the algorithm really works, why Instagram is prioritising conversations, and how to turn casual followers into engaged fans through meaningful interactions. This isn’t about...

It’s time for Rapid Response, where we answer your marketing questions completely unfiltered and off the cuff . We put up a question box on Instagram, you asked your questions, and now we’re giving you our raw, unprepared thoughts. From strategies that work to industry hot takes, this is the no-fluff, real-talk episode you didn’t know you needed. Let us know if you love this new segment. And look...

Today's Margi Hour question comes from _tsitsi__ "How can I stand out in a saturated market such as jewellery?" Want a question answered on the podcast? Send us a DM over on Instagram: https://www.instagram.com/marketingandmargaritas_/

Struggling to keep up with creative demand for your Meta ads? In this teaser episode, Maddi reveals why most businesses are approaching creative testing completely wrong - and preview the framework that's generated millions in revenue for her clients. Discover why your biggest winners are already sitting in your ad account and the new update with Meta's ad algorithm. This is just a taste o...

Instagram’s been busy, and in this episode, we’re breaking down all the latest updates you need to know about. From the new Friend Map feature (hello, real-time location sharing) to lockable posts that hide content behind a secret code—these changes are set to shake up how we use the platform. We’ll cover: • How the Friend Map could change social sharing (and what it means for privacy) • The new ‘...

We’re back with another quarterly breakdown! In this episode, we chat about the power of founder-led ads, how to set up an ambassador program to fuel your content bank, and why leveraging the ‘close friends’ feature on Instagram can boost conversions. Plus, we dive into lead generation tips, going live on socials, and how to bring it all together into a strategy that builds real connection and lon...

On today’s Margi Hour , we’re diving into your questions about working in the marketing space. From building your portfolio, to gaining experience across different skills, to taking the leap as a freelancer — Ruby and Maddi share their journeys, plus give insights into what they look for when hiring new team members. Got a question you’d love answered on the podcast? Slide into our DMs over on Ins...

Meta just dropped a stack of performance-boosting tips during their latest earnings call—and if you want to grow on Instagram in 2025, this episode is your roadmap. From AI tools that help you create faster, to why Reels are still king for reach, and how to turn DMs into dollars—we’re unpacking everything you need to know. Plus, we talk about why creators are more influential than ever, and how to...

Is Meta’s Advantage+ really living up to its name—or just another push toward less control? In this episode, we dive into the latest updates to Meta’s ad platform and explore how these AI-driven changes are impacting campaign performance across industries. From broader targeting to creative-first scaling, we break down what’s working, what’s not, and how to adjust your strategy. Want a FREE Meta A...

From product recommendations that actually get you to checkout, to virtual shopping assistants and personalised customer experiences—AI is transforming retail. In this episode, we unpack how tools like ChatGPT are reshaping online shopping, streamlining decision-making, and giving brands a smarter way to connect with customers. Want a question answered on the podcast, send us a DM over on Instagra...

Struggling to get results from Facebook and Instagram ads? In this episode, Maddi reveals how to analyse your competitors' winning ad strategies and create scroll-stopping creative that actually converts. You'll discover: • The exact process I use to identify what's working in your market (including my favourite spy tool) • Why 56% of your ad success comes from creative (and the format...

While marketers try to win over Gen Z and Millennials, there’s one group quietly driving massive purchasing decisions— Gen X . In this episode, we unpack why this generation is the most overlooked yet most valuable audience in 2025. From their deep brand loyalty and preference for authenticity, to the platforms they actually engage with (hint: it’s not TikTok), we break down what makes Gen X tick...

On today's Margi Hour we answered Sarah's question: “Okay so I launched a new offer last month and literally NO ONE bought. I’m trying not to take it personally but also… kinda dying inside 😅. Do I try again? Change my offer? Any help would be appreciated!!" Have a question you want answered on the podcast? DM us over at: https://www.instagram.com/marketingandmargaritas_/

Q2 is here — so what should you be focusing on right now to set up a strong second half of the year? In this episode, we break down the key priorities we are leaning into, from partnerships and dialling in ad performance, to refining email flows and testing new channels. We’ll cover what’s worth your time (and budget) and how to prep for mid-year campaigns. Have a question you want answered on the...

In this episode of Marketing & Margaritas , we’re diving into the email platforms that are driving results for both ecommerce and service-based brands. We’ll break down which platforms we swear by for our clients and why they work so well across different industries. Whether you’re looking to build customer loyalty, increase conversions, or automate your workflows, we’ll share our top picks an...

Your welcome series sets the tone for your entire customer journey—so why settle for a boring “thanks for subscribing”? In this episode, we’re breaking down the ultimate 7-part welcome email flow every ecommerce brand should have in place. From the perfect timing between sends to what actually needs to be in each email, you’ll walk away with a complete blueprint that builds trust, overcomes object...