Marketing and Margaritas

The journey doesn’t end when someone buys your digital product—it’s just beginning! In this episode, we dive into the power of a post-purchase welcome series that nurtures new buyers, boosts engagement, and seamlessly upsells them into your next offer. Learn how to build trust, deliver value, and guide your customers toward their next logical step with strategic email sequences. Whether you're...

Today on Margi Hour we answered Libby's question: Hey girls, I have been a listener for a year now and you have the most useful tips so thank you 💛 I am in the process of setting up a swimwear business called Zigi Swim which I'm aiming to launch in July. The samples should be ready by mid May and I am planning to get them photographed at the end of May, but I wanted some advice on the Pre...

Hey Margi fam! You all loved when I recommended Poppy AI on the show—thank you to everyone who grabbed it through my link! I know you’re going to love it. If you've been here for a while, you know I never recommend tools unless I use them religiously, and we only bring on guests who offer serious value. Since so many of you slid into my DMs asking about Poppy, I had to bring on co-founder (and...

Slashing prices isn’t the only way to boost sales—in fact, it could be hurting your brand. In this episode, we're diving into smarter strategies to increase conversions and revenue without relying on the same old percentage-off discounts. From bundling tactics and exclusive VIP perks to value-packed bonuses and gamified offers, we’re breaking down creative ways to make your customers say yes w...

In this episode, we discuss the differences between organic social media and paid organic strategies. We break down what makes each one tick—the pros, the cons, and when you might want to use one over the other (or even mix them up for the best results). If you're curious about how to build genuine engagement or need a little extra boost from paid efforts, this episode is packed with tips to h...

Grill’d has made a bold move by setting their TikTok account to private, sparking curiosity and debate in the marketing world. Is this an exclusive strategy to drive demand, or a risky play that could backfire? In this episode, we break down the psychology behind scarcity marketing, how brands can leverage privacy as a growth hack, and whether this tactic could work for other businesses.

On today's episode of Margi Hour we answered Nat's question: Hi girls ✨ Love your podcast! Question for Margi Hour: how do you convert followers into email subscribers? Thank you x Have a question you want answered on the podcast, DM us over on Instagram: https://www.instagram.com/marketingandmargaritas_/

With new tools dropping every other day, how do you know which ones are actually worth your time (and budget)? In this episode of Marketing & Margaritas , we’re breaking down our absolute favourite marketing tools right now—covering everything from AI-powered content creation to data-driven ad optimisation. Whether you’re running an ecommerce brand, a marketer, or just love a good marketing ha...

In this episode of Marketing & Margaritas , we’re giving you an exclusive behind-the-scenes look at the strategies we’re prioritising for our clients in Q1 of 2025. From leveraging the latest trends in paid advertising to doubling down on content strategies that drive engagement, we’re breaking down what’s working now and how you can stay ahead. Whether you’re an ecommerce brand or a service p...

In this bonus episode of Marketing & Margaritas , we’re looking ahead to 2025 and breaking down the key marketing trends you need to know. From shifting consumer behaviours to emerging content styles, we’ll explore the strategies that will help you stay competitive in the year ahead. If you’re planning your next move or just want to be prepared for what’s coming, this episode offers practical...

Ready to level up your TikTok game in the new year? In this episode, we dive into the ultimate TikTok audit—helping you identify what’s working, what’s not, and what changes to make for maximum growth in 2025. From refining your bio to optimising your content strategy, we’ll walk you through actionable steps to create a profile that attracts, engages, and converts. Whether you’re a brand, creator,...

Ready to level up your Instagram game in the new year? In this episode, we dive into the ultimate Instagram audit—helping you identify what’s working, what’s not, and what changes to make for maximum growth in 2025. From refining your bio to optimising your content strategy, we’ll walk you through actionable steps to create a profile that attracts, engages, and converts. Whether you’re a brand, cr...

The holiday season can make or break your year, so why not make it your most successful one yet? In this episode, we’re diving into actionable strategies to maximise your sales, connect with your audience, and stay ahead of the competition during the busiest time of the year. We’ll cover: - How to prep your marketing campaigns to stand out in the crowded holiday space. - Tips for boosting sales an...

On today's Margi Hour we live audit ecommerce brand @madelinepaigeintimates after she jumped into our DMs with the following: Hey 🫶🏻 Jumping in the dms about my launch! I am launching a new valentines lingerie collection in December! Have a question you want answered on the podcast, jump into our Instagram DMs: https://www.instagram.com/marketingandmargaritas_/

In this episode we dive deep into each stage of the launch plan Ruby uses for her service based clients. We discuss what is needed to be successful at each stage and how you, as a service provider, can plan and execute this strategy next time you are selling one of your offers. Ps. Found this episode helpful and are itching for more? Checkout “The Launch Playbook” now available for our paid subscr...

Wondering whether a waitlist or direct launch is the best move for your next product? In this episode, we break down the pros and cons of each strategy, exploring how a waitlist can build demand and excitement versus the impact of a no-wait, direct launch. We discuss which approach aligns best with your brand and audience, ensuring your next launch is set up for success. Follow: https://www.instag...

In this episode, we’re diving into how businesses can turn the holiday season into their best-performing time of year. We’ll share strategies to keep you busy if things slow down and ways to take advantage of the holiday spending surge. Whether it’s maximising quieter times or riding the festive sales wave, we’re breaking down actionable steps that help you thrive in every scenario. Don’t miss out...

Today's Margi Hour we answer Faye's question: "Hey girlies! Absolutely love the podcast (listening from the UK). Just a quick question, one of my clients is in the charity sector - if you have any insight to share here that would be amazing. We have basically no budget so everything is organic, we can’t run giveaways. Any ideas/ tips on how to keep building up our audience? Xx" Have a question you...

In this episode, Maddi's discusses the newest trend to hit our social media channels - live shopping. Live shopping combines the 'social' of social media with the immediacy of online shopping, creating a real-time, interactive experience where brands showcase products, engage with customers, and drive instant sales. Maddi discusses the key benefits for brands—like increased engagement, instant con...

In this episode of Marketing & Margaritas , we dive into the power of social proof and why it’s a game-changer for your business. We break down the various types of social proof—from customer reviews to influencer endorsements—and share practical tips on how to collect them effectively. Plus, we explore how you can leverage social proof to boost your marketing strategy, build trust, and drive...

Welcome back Margi friends! In this episode, we dive into the ever-evolving world of User Generated Content (UGC) and debunk the myth that it’s on its way out. Maddi explore's the UGC strategies that are thriving with creators and how brands can effectively incorporate them into their marketing plans. Whether you’re looking to elevate your content or rethink your approach, we’ll break down the bes...

On today's episode of Margi Hour we answer Eleonora's question; "Hey Girls, I have been struggling to adapt my content on Instagram after I started my TikTok - how can someone that has TikTok followers find an Instagram strategy and how can they 'transfer; followers from one platform to another?" Be sure to submit your question via our Instagram: https://www.instagram.com/mar...

As the year winds down, Quarter 4 presents unique challenges and opportunities for brands and marketers. In this episode, we’re giving you our top predictions for the final quarter of the year. From the latest trends in social media to the evolving landscape of ecommerce and customer behavior, we’re breaking down what you need to know to make the most of this crucial time of the year. Whether you’...

With Black Friday just around the corner, it’s essential to start your warm-up phase—building your email list, growing your retargeting pool, and creating hype for the biggest sale season of the year. In this episode, we provide an outline for a successful Black Friday period, drawing from years of experience working with ecommerce and service brands. Follow: https://www.instagram.com/marketingand...

This week we take you into our most successful marketing strategies that are killing it for our clients. Take notes as these strategies can work for any niche at any time.