Marketing and Margaritas

On today's episode of Margi Hour we answer Maddy's question; "Hey Girls, loving the podcast and have been absolutely binging it! I have a question, do you have a recommended amount of email marketing emails we should be sending a week or month for an e-commerce business?" Be sure to submit your question via our Instagram: https://www.instagram.com/marketingandmargaritas_/

There is another acronym in town - EGC. While not entirely new, Employee Generated Content is gaining significant traction as brands recognise its potential to build authenticity and connect more deeply with their customers. Once reserved for organic social media posts, EGC is now spilling over into the paid advertising world, offering brands a fresh, relatable approach that resonates with consume...

In today's episode we are discussing Stan Store - your one-stop shop as an online service provider. This episode is not sponsored by Stan - it's just a tool Ruby has recently been loving in her business and wanted to share the pros and cons, what it can do for your business and how you can make more residual income by using Stan. If you would like you can trial it here for 14 days: ⁠TRIAL...

In this episode we discuss why adding a digital product into your offer suite is a great way to increase your revenue. We go through what digital products could make sense in your business, how to effectively build and launch the product and which systems and tools you will need to effectively add this into your offer suite. ___ We spoke about Stan. Store in this episode, if you would like to try...

On today's episode, we are answering a question from Jaz, “Could you please do a Margi hour on Instagram basics. How many post a week, content pillars etc” We decided to focus this episode on Content Pillars as it’s something I see a lot of people getting confused about! We discuss what they are, why you need them and how you can strategically create them for your business. If you want a quest...

In this episode of Marketing & Margaritas, we're diving into the top strategies for creating engaging content in email marketing. We'll discuss why it's essential to have a clear goal for each email—whether it's improving sender scores or boosting click rates, not every email needs to focus on sales. We'll discuss the five key pillars of email content: promotional, trust-bu...

Engagement is a crucial part of any marketing strategy but how do you revive a somewhat dead Instagram audience? In today's episode, we share our top tips and strategies to revive a dead audience or drive more engagement to a new Instagram audience. Tune in for actionable steps you can take immediately to turn your Instagram followers from crickets to raving fans! ___ Ps. Have you heard? Our s...

We all know the key to success in business is increasing your LTV. In this episode, we dive into effective post-purchase strategies for driving repeat business. Learn how personalised thank-you notes, exceptional customer service, and tailored product recommendations can set your small brand apart. We discuss the importance of building long-term loyalty through community engagement and creating va...

On today's Margi Hour we answered Clio's question; "I am looking to start building my audience for a personal/ service brand as an exercise physiologist in women’s health. With my Facebook account, do you recommend I use my personal Facebook page and make it public or should I create a business FB page so that I can advertise, access meta suite tools etc. Also was wondering if is a vi...

Disclaimer: Apologies for the poor audio, we weren't recording on our normal devices. As the new financial year kicks off, it's the perfect time for businesses to strategise and seize opportunities for growth and success. In this episode, we’ll guide you through key tactics to capitalise on this pivotal time of year. Discover how to leverage financial year-end data to inform your marketing...

In this episode, we dive into the often-debated topic: Are discounts hurting your brand? While offering discounts can drive quick sales and attract new customers, it can also have unintended consequences on brand perception. We will explore the appropriate level of discounting and how to determine it through thorough market research, competitor analysis, and historical sales data. Learn how to uti...

Listen in as we predict marketing and business trends for the rest of 2024. Live in Perth and interested in attending Maddi's workshop, find out more here . Follow us over at ⁠@marketingandmargaritas_

Our top systems, tools and programs to help keep you as a business organised organised, systemised and top of everything when it comes to marketing! We discuss options from an agency perspective vs a solo-entrepreneur and which we have loved to use in our businesses as well. One for the pen and paper! Ps. don't forget to connect with us over on Instagram! @marketingandmargaritas_ @ruby.consult...

In this episode, Ruby dives deep into 7 Instagram trends you need to know right now! If you are looking to get more business using Instagram, this is an episode you don't want to miss! For extra support using Instagram to get clients, make sure you download this FREE Instagram Funnel Cheat Sheet And follow ruby for all the tips and tricks over at @ruby.consultants Follow ⁠@marketingandmargarit...

On this week's episode Maddi dives into the strategies that are working right now on TikTok. Plus she shares how to hook your audience in with great hooks of course, increase your watch time and how to get viewers to stick around to binge more of your TikTok content. If you've been struggling to get started on the platform or looking to elevate your TikTok content, this is one episode you...

Today's Episode we are diving into Instagram stories and in particular, how to increase your Instagram Story views. Why? Well, the more people who see your stories, the more people you can sell to! So grab your pen and paper because we have 7 strategies coming your way! YOUR VOTE MATTERS: Thank you to our listeners for all your support and meaningful messages. This podcast has gone above and b...

We all have to start from somewhere, and when you have a small budget, investing in the right marketing is crucial. On today's Margi Hour, we answer Lorna's question about how we would spend our first $1,000 when it comes to marketing. YOUR VOTE MATTERS: Thank you to our listeners for all your support and meaningful messages. This podcast has gone above and beyond what we expected, and we...

Today's episode is all about ManyChat and how you can use this tool in your business strategy for Instagram Automation. We cover using ManyChat to: Generate new leads  Start DM conversations Grow an email list Automate a part of your Instagram strategy Create a new sales funnel Grab your pen and paper, it's a good one! Ps. are we social yet? Come and say hi over at @marketingandmargaritas_

Have you heard about all the buzz surrounding Advantage+? Curious about what this campaign actually offers? In this episode, we explore what this new feature on Meta entails, its potential benefits for your business, and whether it's worth incorporating into your strategy. If you're actively managing ads, this episode is a valuable resource for understanding how to leverage this feature ef...

Have you ever wondered what marketers mean when they say CPA, CPC, or CTR? We've got you covered. Join us as we break down the meaning of these common ad metrics. Whether you're a seasoned marketer or just starting out, understanding CPA (Cost Per Acquisition), CPC (Cost Per Click), and CTR (Click-Through Rate) is essential for optimising your advertising campaigns and maximising ROI. Tune...

This month's Margi Hour is from Nathalie who wanted to know how to get discovered on Instagram by your ideal clients. In this episode we discuss: How to see who your account is being pushed out to (is it being put in front of your niche or a completely random account?) How to change who Instagram pushes your account out to (aka how can we play by the algorithms rules) How to find your ideal cl...

Have you been thinking about growing your email list? Paid social is a great method to not only get in front of your ideal audience but grow a list of subscribers fast. In this episode we dive into the lead gen strategies both service and ecommerce businesses can use and the best way to set these up in ads manager. Be sure to follow us over on Instagram @marketingandmargaritas_

Struggling to develop creative ideas for your brand's Meta ads? Never fear! In this episode, Maddi shares her top creative suggestions that she guarantees convert. Get ready with your pen, paper, and Canva account because you won't want to miss this episode filled with valuable creative ideas! Follow @marketingandmargaritas_ @madecreativeco

This month's Margi Hour is from Pricia who asked why she shouldn't boost her Instagram posts, what actually is ads manager and how should she go about advertising her business the right way? You asked and we listened, this episode lays the foundation to setting up your ads for success. If you want to be featured on our next Margi Hour, be sure to send us a DM over on Instagram with your qu...

Are you posting consistently? 'Showing up' online? Do you feel like you are doing all of the things but your content just isn't converting your followers into paying clients? Well listen in... This episode is for you! In today's episode we dive deep into why your content isn't converting and what you can do to turn this around. If you love this episode we would love for you to...