Marketing 4 Business

16 Key Marketing Lessons from Gary Vee In today’s episode, Scott shares part 1 of a 2-part series where he shares 16 marketing lessons he has learnt from Gary Vaynerchuk. If you don't know who Gary Vee is, you are in for a treat as Scott breaks down 8 Key Marketing Lessons he has learnt from Gary in this episode. Here’s what you will discover in this Marketing 4 Business Podcast episod...

Scott is back this week interviewing  Amos Banbury  from One Partner & Better Finance. This engaging episode explores Amos’ entrepreneurial journey and the relationship between sports, business, and personal growth. Plus, you’ll discover how Amos went from failing at school to creating a business empire. Here’s what you will discover in this episode of the  Marketing 4 Business...

This week we have something different for you. A few weeks ago, Scott was interviewed by  Lee Stevens  on the  Time & Motion Podcast . During this episode, Scott shares several insights on where business owners can win with Digital Marketing. Here’s what you will discover in this episode of the  Marketing 4 Business Podcast Discover Scott Wilson’s journey from his sports-fo...

Serving Up Success Scott is back this week interviewing Tactical Strategist & Ex Tennis Coach Darren Pratley.   In this engaging episode, you’ll discover how Darren went from coaching tennis, growing a highly successful finance business to becoming a highly sought-after speaker and tactical business strategist.   Here’s what you will discover in this episode of the Marketing 4 Busine...

Scott Wilson is back with a deep dive into the world of goals & marketing.  In recent months, he has engaged with hundreds of business owners through seminars, workshops, podcasts, and strategy sessions, discovering several common mistakes when setting marketing goals.  In this  Marketing 4 Business podcast , Scott shares his 7 Steps To Crushing Your Marketing Goals. Get ready t...

Scott is back this week interviewing Safe Leadership expert and published author Dave Sewell. In this engaging episode, you’ll discover how Dave went from running his business “Bunny Lodge” to becoming a sought-after trainer, speaker, and published author. Here’s what you will discover in this episode of the  Marketing 4 Business Podcast: This episode starts with Dave’s initial entrepreneuria...

Protecting Your Marketing Mindset In this episode of the Marketing 4 Business Podcast, Scott addresses a question from a listener about safeguarding your business mindset, especially in challenging economic times. Here are the key takeaways: 1.  Customer-Centric Focus : Stay attuned to your customers’ needs and experiences to guide your business decisions and marketing strategies effectively....

You can watch this seminar presentation here as well - Unlock The Power AI Marketing In this Marketing 4 Business Podcast episode, Scott is live at Lunch & Learn with 60 of his private clients, where he dives deep into the potential of Artificial Intelligence (AI) to revolutionise how businesses grow and operate.  1. Your AI Assistant : Discover how AI can aid in career growth and provide...

Are You Recession Ready or Not? In today’s episode, Scott tackles a question from one of our listeners, Ian, who wonders if it’s worth advertising and marketing his retail stores during a recession. Here’s what you will discover in this  Marketing 4 Business Podcast  episode… Ian’s Awesome Question  – M4B podcast listener Ina ask’s a great question regarding marketing and advertisin...

Sales is a Skills Game. Scott is back this week interviewing sales legend and published author Mike Brunel. In this engaging episode, you'll discover how Mike went from working in a sheep shearing shed to becoming a top-selling salesperson, a published author and building a multi-million dollar business. Here's what you will discover in this episode of the Marketing 4 Business Podcast * Mike's jou...

The Marketing Opportunity In this episode of the  Marketing 4 Business Podcast , Scott delves into key marketing insights drawn from his recent engagements with business owners. Here’s what you’ll discover: 1.  Common Theme 1 – Lack of Performance Measurement : Many businesses invest in various marketing platforms but often fail to measure their performance effectively. This lack of stra...

Dont Turn Off Your Marketing Scott is back this week interviewing Michael Durie, CEO & Founder of Durie Hill & Associates. In this engaging episode, Scott interviews Michael, a seasoned marketer with an impressive background working for renowned companies such as New Zealand Herald, Mazda Telecom, Westpac, and Australia Post. Scott gets Michael to share his knowledge and experience in mark...

Scott’s 1-Hour Marketing & AI Challenge Scott Wilson is back with a challenge for you in his latest  Marketing 4 Business podcast  episode. Here’s what you will discover in this episode. – Scott shares his recent presentation on AI, providing real-life examples of AI usage in business to a group of 60 business owners.  – An overview of the purpose of the podcast and its role in...

Business Leadership – A Contact Sport Scott is back this week interviewing Richard Smith, his former teacher at Papanui High and former high-performance leader at the Crusaders, NZ Cricket, and NZ High Performance. Now a business owner, Richard shares his insights with Scott on building leaders inside a high-performing business. Scott enjoyed two subjects at school, Outdoor Education and Physical...

12 Rules of Marketing Your Business in A Recession Part Two In this episode, Scott presents the second part of his "12 Rules of Marketing Your Business in A Recession," following the first six tips shared in Part One. These tips are designed to help your business thrive in challenging economic times.  Here's a snapshot of what Scott covers: - Think Mobile First : Embrace a mobile-centric approach...

Grow Your Brand. Grow Your Business. In this episode, Scott interviews branding expert Amanda van Kuppevelt about her intriguing journey from Scuba Diving instructor to Branding Expert and Business Growth Advocate. Here are some key takeaways: * Sharks In The Water – Amanda shares her teenage experiences as a scuba diver and how they taught her valuable life lessons about people, control, and...

12 Rules of Marketing Your Business In A Recession – Part One In this episode,  Marketing Expert Scott Wilson  gives you his first six rules of the 12 rules for marketing your business in a recession. Grab a pen and paper because Scott gives these six rules in a checklist form so you can learn and take action to ensure your business thrives in a recession.  Here’s a snapshot of what...

Investing In Yourself In this episode, Scott interviews Paul Wright, one of the co-owners of Harcourts International. Investing In Yourself shares Paul’s story, from being made redundant at 20 to retiring at 55. Here are some key takeaways: # Driven To Take Action – Paul’s nonsense success leaves clues mindset that has led him to work alongside some of the most successful business people in New Ze...

The Magical Marketing Number: Understanding Your Lifetime Value. In this episode, Marketing Expert Scott Wilson shares the magical marketing number every business must know to grow your business in tough economic times. Here’s a snapshot of what’s in this Marketing 4 Business podcast episode: * Calculating The Magic:  Scott shares how to calculate the magic so you can start confidently market...

Marketing 4 Business Live – Success Leaves Clues   In this episode, Scott interviews live on stage three highly successful business people  Kevin Eder (CEO of Tradestaff) ,  Shaun Stockman (CEO of Stockman Group)  and   Tony Jenkins (CEO of Harcourts Holmwood.) Here are some key takeaways you’ll discover on the podcast. Success Leaves Clues  – Step into the world...

Marketing Magic – How to Recession Proof Your Business In this episode, Marketing Expert Scott Wilson shares ten marketing ideas and concepts to protect and grow your business in tough economic times. Here’s a snapshot of what’s in this Marketing 4 Business podcast episode: Idea 1: The Big Idea  – the Importance of having a big idea, including an example of a successful campaign called “ Beat...

Levelling The Playing Field In this episode, Scott interviews Mike Blackburn, one of the founders of Combined Building Suppliers Co-operative (CBS) , who joined us for an insightful conversation. Here what you will discover in this episode of the Marketing 4 Business Podcast : Mike's MBA background helped him analyze the property market, leading to CBS's formation, which boasts over 1,000 sharehol...

The 5 Fears of Marketing Your Business In this episode, Scott discusses the five fears he's discovered throughout his 24+ years in the marketing industry and how his agency helps businesses overcome these fears to achieve growth. These include lack of time and resources, lack of budget, not getting results, fear of failure, and fear of being outdone by competitors. Scott also shares strategies to...

Building Confidence & Be Consistent In this episode, Scott interviews Miranda Knapton on her journey of business ownership and the impact it can have.  Miranda shares her experience, from being involved in her parents' business at age ten to sharing her top 5 tips for getting the most out of BNI (Business Networking International).  We discuss the importance of customer service...

7 Secrets to Business Success - Mastering Money, Mindset, and More In this episode, Scott shares his insights on the seven key elements of business success. Scott emphasises the importance of having a clear purpose in business and shares his own purpose of influencing, educating, and inspiring growth together. He encourages his team members to create short-form videos and other content to provide...