Marketing 4 Business

In this episode of the Marketing 4 Business Podcast , Scott and Social Media Strategist Olivia Brand delve into the significant impact of video content on enhancing business visibility and engagement within the digital landscape.  Here's what you'll learn in this Marketing 4 Business Podcast episode: Video Marketing Accessibility:   - Leverage smartphones for high-quality content &n...

Welcome to our newest episode of the Marketing 4 Business Podcast . In our latest episode, ‘The 5 Best Ways to Grow Your Business in 2024’, we take you through a range of proven business expansion strategies for the coming year. This episode is packed with insights from your host Scott who shares strategies on strategic outreach, networking, and clever advertising. Here's what you'll learn in this...

In this engaging episode of the Marketing 4 Business Podcast , Scott sits down with Dave Armstrong, a connoisseur of both whiskey and business banking. The episode is a rich blend of personal stories, entrepreneurial insights, and strategic advice for business growth. Dave takes us from the history-laden streets of Wick to the complex world of business financing, personal branding on LinkedIn, and...

In this Marketing 4 Business Podcast episode, Scott delves into how to maximise your digital marketing efforts for the upcoming year. This episode is full of actionable insights and strategies for entrepreneurs and business owners aiming to excel in 2024. This Marketing 4 Business Podcast episode not only inspires with real success stories but also provides a comprehensive checklist for digital ma...

In this enlightening episode of the Marketing 4 Business Podcast, Scott is joined by Phil Smith and Tracey Hunter, the dynamic force behind  Terra Firma Media . This power couple shares their inspiring journey of resilience, from facing personal setbacks to their triumphant return in the world of business.   Here's what you'll learn in this Marketing 4 Business Podcast episode: - Th...

Welcome to another episode of the ' Marketing 4 Business Podcast .' Join Scott as he shares an invaluable planning worksheet designed to guide you step-by-step towards achieving your marketing goals in 2024. Scott also shares hands-on advice that businesses can put into action right away, making it perfect for all businesses looking to create a strong marketing plan for 2024. Here's what you'll le...

In this episode of the Marketing 4 Business Podcast , we talk to Murray Hale, a sales powerhouse with 50 million in media sales. He shares key insights on goal setting, business basics, and growth strategies. Here's what you'll learn in this Marketing 4 Business Podcast episode: - Murray's Journey to 50 Million in Sales: He shares his journey, emphasising determination, goal setting, and the role...

In this episode of the Marketing 4 Business Podcast , we explore the transformative power of Kaizen and the principle of 1% improvements to revolutionise your marketing strategy. This discussion centres around the success story of the British cycling team and their journey from obscurity to dominating the Olympics through continuous improvements and marginal gains. Here's what you'll learn in this...

In this engaging episode of the ‘Marketing 4 Business Podcast’, we dive deep into the world of adventure, health, and entrepreneurship with Nigel Dixon. As the founder of Primal Kiwi, Nigel shares his journey from working in Australia's pearl shell diving industry to launching a successful health-focused business. The episode explores the intersection of adventure, health and entrepreneurship and...

In this episode of the Marketing 4 Business Podcast, Scott guides you through redefining your marketing strategies for 2024. He shares his book recommendations that will help business owners understand the trends and prepare for the future of marketing. Here's what you'll learn in this  Marketing 4 Business Podcast episode: - Understanding consumer behaviour: Scott recommends 'Predictably Irr...

In this captivating episode of the Marketing 4 Business Podcast , Scott is joined by the inspiring author of "I'll Make You Passionate About Exercise", Bevan Eyles. Bevan shares his inspiring journey from being indifferent about fitness to becoming an advocate for physical health and well-being. We delve into the transformative power of habitual behaviour, shifting attitudes towards exercise, and...

In this episode of the Marketing 4 Business Podcast, Scott explores the art of networking and forming strategic partnerships. He discusses his own experiences as an entrepreneur and underlines the importance of establishing strong, valuable relationships.  Here’s what you’ll learn in this  Marketing 4 Business Podcast episode: - The Significance of Networking: Discover the power of creat...

In this episode of the Marketing 4 Business Podcast , Scott sits down with Craig Wiggins and Slade McFarland from the inspiring Lean on a Gate campaign. We discuss the critical issue of mental health in rural communities, with a particular emphasis on men's mental health within the farming sector.  Here's what you can expect from this Marketing 4 Business Podcast episode: - An in-depth discus...

In this episode of the Marketing 4 Business Podcast, Scott delves into how you can maximise your marketing in 2024. Scott discusses hot topics such as AI, ad prices, SEO, Google Business Profile, and social media, and addresses common questions business owners face. He also shares a strategic question that can help redefine your business planning process for 2024. Here's what you'll learn in this&...

In this episode of the Marketing 4 Business podcast, Scott sits down with renowned TV presenter Jason Gunn. In this engaging discussion, Jason takes us through his fascinating journey, from his childhood aspirations to becoming a successful television presenter and an influential communicator. Here's what you'll discover in this ‘Marketing 4 Business Podcast’ episode: - Jason’s Journey to Entertai...

In this episode of the Marketing 4 Business Podcast, Scott delves into the world of content creation, unveiling Digital Influence 's tried-and-tested 'Video Influence' framework that can help you to produce 90 days worth of engaging content. From real estate agents to plumbing business owners, this strategy is proven to work across various sectors. Here's what you'll learn in this Marketing 4 Busi...

In this episode of the Marketing 4 Business podcast, Scott interviews Brent Lattimore, a seasoned mortgage broker with over 30 years of experience. Brent's journey from martial arts to a leading mortgage broker provides valuable insights into discipline, credit checks, and trust in business. Here’s what you will discover in this episode of the  Marketing 4 Business Podcast: Martial arts disci...

This week, Scott returns with a deep dive into an innovative marketing strategy, The Five Magic Marketing Buckets, offering valuable insights to set your business apart from competitors and scammers. This strategy centers on five fundamental “magic buckets” or domains. Scott encourages you to embark on the journey of filling these “magic buckets” to drive your business growth.  – Bucket...

This week, Scott sits down with marketing, hospitality, and real estate professional Janelle Pritchard.  In this captivating episode, we uncover Janelle’s remarkable journey from her academic pursuits to her marketing, hospitality, and real estate career, gaining valuable insights and wisdom along the way. Janelle’s professional journey is a testament to perseverance, adaptability, and contin...

Scott believes that the real question is not "What is marketing?" but rather "What is marketing that makes you money?" This distinction is crucial for business success. Marketing is about delivering value, identifying target markets, and using high-quality messaging. It's a multifaceted process that involves promoting, selling, and distributing products or services. To succeed in marketing, adopt...

Join Scott this week on the Marketing 4 Business Podcast as he interviews Arjun Gill from Little India, an inspiring culinary success story. From humble beginnings to a nationwide franchise, Little India's journey is a testament to family, entrepreneurship, and the power of tradition. Discover how this family-owned business evolved into a franchise, overcoming challenges while preserving its core...

In this episode of the Marketing 4 Business Podcast, Scott delves into Trust Marketing, offering practical strategies to set your business apart from unscrupulous competitors. Trust is a cornerstone of successful business in 2023, and these key points will help you establish and maintain trust with your audience: 1. Transparency: Be open about your business values and disclose product details, inc...

In this episode, Scott interviews Instagram & YouTube Digital Marketing Expert Josh Ryan, who’s journeyed from a young entrepreneur to helping businesses worldwide. Key takeaways from this  Marketing 4 Business  episode include: 1.  Mastering Delegation : Delegation and setting clear expectations are vital for business growth. 2.  Navigating Digital Marketing : Self-le...

In today’s episode, Scott shares part 2 of a 2-part series where he shares 16 marketing lessons he has learnt from Gary Vaynerchuk. You can listen to Marketing Lessons part 1 here .   If you don’t know who Gary Vee is, you are in for a treat as Scott breaks down 8 Key Marketing Lessons he has learnt from Gary in this episode.   Here’s what you will discover in this Marketing 4 Business P...

Scott is interviewing Award Winning Hospitality Legend Campbell Parker from Kaiser Brew Garden this week. In this engaging episode, you’ll discover how Campbell went from studying geography and geology at Uni to opening his bars and restaurants. Plus, Scott finds out the who, the how, and the why behind Kaiser Brew Garden's recent success at the recent 2023 Hospitality Awards for Excellence, where...