Marketing 4 Business

In this episode of the Marketing 4 Business Podcast , Scott discusses the critical issue of the trust recession, highlighting how trust in institutions is at an all-time low. He emphasises the importance of building personal relationships and leveraging user-generated content to enhance credibility. Scott provides actionable tips on content marketing, community engagement, and developing loyalty p...

Join us in celebrating the 100th episode of the Marketing for Business Podcast! In this special milestone episode, Scott sits down with 15 successful experts from various industries and asks them one question: what is your best business advice? Whether you're an experienced business owner or an aspiring entrepreneur, this episode is packed with invaluable tips and insights. Don't miss this chance...

In this episode of the Marketing 4 Business Podcast , Scott chats with Kim Marshall from WK Advisors and Accountants about her journey from a high school student who loved numbers to becoming a chartered accountant and strategic business advisor. Kim shares how WK Advisors transitioned from traditional accounting to innovative advisory services, stressing the importance of simplicity in business s...

In this episode of the Marketing 4 Business Podcast , Scott sits down with media expert George Berry. George takes us on an insightful journey from his days at TVNZ to founding T2, a live-streaming and remote broadcasting company. He shares his expertise on the power of new media tools, the importance of business owners getting camera-ready, and the transformative shifts in the media landscape dri...

In this episode of the Marketing 4 Business Podcast , Scott dives into one of his all-time favourite books, "Positioning: How to Be Seen and Heard in an Overcrowded Marketplace." ​​Scott explores five main concepts: creating a unique position in the customer's mind, the importance of focus over creativity, the power of perception, simplifying messaging, and adapting to change.  Learn how busi...

In this episode of the Marketing for Business Podcast, Scott chats with Jake Bailey, an incredible young man who became a symbol of resilience and leadership after being diagnosed with Burkitt’s non-Hodgkin’s lymphoma in 2015. Jake’s inspiring journey began with his unforgettable senior monitor speech at Christchurch Boys High School, which touched hearts far beyond the school grounds. Jake shares...

In this episode of the Marketing 4 Business Podcast , Scott discusses ‘What’s Working Right Now in Digital Marketing’ with insights from his team. The episode covers essential email marketing tactics, including maintaining clean email lists and leveraging segmentation for better engagement. Learn how to optimise social media ad placements and utilise lead-generating tools. The episode also highlig...

In this episode of the Marketing 4 Business Podcast , Scott chats with Sam Frost about the essential strategies for effective B2B digital marketing. Sam shares his journey from a high school student exploring online money-making opportunities to becoming a seasoned expert in the digital marketing field. He emphasises the importance of a customer-centric approach, leveraging AI in marketing, and ba...

In this engaging episode of the Marketing for Business Podcast , Scott delves into actionable insights from his upcoming "Flip the Marketing Switch" book to help you transform your marketing efforts into profitable outcomes. He discusses essential steps to turn your marketing into money, such as mapping a robust strategy, enhancing its effectiveness, and monetising your efforts. You will learn how...

In this episode of the Marketing 4 Business Podcast , Scott chats with Sofia Wood about her fascinating transition from psychology to digital marketing. Sofia delves into the impact of human behaviour on crafting successful digital strategies and shares her experiences of driving growth for businesses through social media. She also answers the pressing question: Is Facebook Marketing Dead?  T...

In this episode of the Marketing for Business Podcast , Scott shares "3 Marketing Skills That Pay The Bills" for local businesses. He explores the value of a well-tuned Google Business Profile, the power of networking, and how to leverage social media effectively. Scott also explains the AIDA method for crafting engaging ads and emphasises the need to continue marketing even during economic downtu...

In our latest episode of the Marketing 4 Business Podcast , Scott chats with Blue Hamel about his journey from his beginnings in Christchurch to becoming a significant person in the advertising field. We discuss Blue's mix of visual storytelling, and marketing skills, and look at how AI is changing the industry. We look at the creation of the world's first NFT tokenised gin brand, the importance o...

In this engaging episode of the Marketing for Business Podcast , Scott discusses how to recession-proof your marketing. He shares strategies for businesses to thrive during tough economic times, ranging from adopting a mobile-first approach to leveraging Google Business profiles and video content. Scott also highlights the potential of offline marketing and AI's role in boosting productivity, deve...

In this episode of the Marketing 4 Business Podcast , Scott chats with Owen Scott, co-owner of hi-tech marketing agency, Concentrate. The conversation explores Owen's career transition from marketing manager to business owner, highlighting key aspects like understanding customer needs, strategic market focus, the role of technology in business, and effective communication and sales systems. They d...

In this episode of the Marketing 4 Business Podcast , Scott discusses habit science and its impact on brand marketing, inspired by James Clear's book " Atomic Habits ." Scott provides tips on enhancing user experience and personalising marketing efforts to create positive customer experiences and associations with your brand.  By employing the habit-building strategies shared, businesses can...

In this exciting episode of Marketing 4 Business Podcast , Scott sits down with Mitch Shaw, the founder of Upstream to discuss his innovative approach of merging charity and business growth. You'll learn about Mitch's journey and how he creates beneficial partnerships for all involved.  This episode covers topics such as Mitch's teamwork philosophy, the significance of charity partnerships, b...

In this episode of the Marketing 4 Business Podcast , we focus on building and keeping up marketing momentum. Scott offers helpful advice and strategies that are important for any business owner who wants to restart or boost their marketing efforts. Here's what this Marketing 4 Business Podcast episode covers: Getting Back on Track:  - The value of community support for the podcast  &nbs...

In this episode of the Marketing 4 Business Podcast , Scott chats with Doug Gold, chairman of a top media company. He shares his unique journey from copywriting to owning a radio station, the development of More FM, and his innovative business strategies that reshaped radio advertising. This episode covers: The Unexpected Beginning - Doug's accidental entry into radio advertising and his transitio...

In this episode of the Marketing 4 Business Podcast , Scott chats with web developer, Anna Hayes from Innovate Digital, a cutting-edge digital marketing agency. They discuss the journey of SEO and digital marketing, the harmony between web design and development, and the shift towards inclusive digital spaces.  In this Marketing 4 Business Podcast episode, you'll learn about: Digital Marketin...

In this special episode of the Marketing 4 Business Podcast , Scott is hitting a big milestone: his 50th birthday! To celebrate, he's sharing 50 learnings not just from a career in marketing and business, but from 50 years of life experiences.  By the end of this Marketing 4 Business Podcast episode, you'll have a bunch of useful tips, smart tactics, and the motivation to tackle your own busi...

In this enlightening episode of the Marketing 4 Business Podcast , Scott sits down with inspiring entrepreneur, Nick Burns. Nick shares his story, highlighting how he converted his operational expertise into a lucrative business. We delve into the concept of 'Clean Sheet Selling' and explore how it skyrocketed Nick's company to international fame. Here's what you can look forward to in this Market...

In this eye-opening episode of the Marketing 4 Business Podcast , Scott chats with Sarah Anderson about her entrepreneurial journey. From her high school crafting days to running three successful businesses, they dive into Sarah's strategies for growth, how she connects with customers, and her flexibility in navigating the challenges of the pandemic. Here’s what you will learn in this episode of t...

In this episode of the Marketing 4 Business Podcast , Scott discusses effective marketing strategies that are applicable to various businesses, providing real examples to illustrate how these strategies can enhance your business growth. Here's what you'll learn from this episode: Understanding Your 'Where You Can Win Zone' - Learn how every business has a specific 'Where You Can Win Zone' and how...

Welcome to the latest episode of the Marketing 4 Business Podcast , where we delve into the world of SEO with Google SEO & Ad Specialist Dean Warwick. In this episode, we dissect how local businesses can dominate Google Maps, enhance online visibility, and craft a robust SEO strategy for sustained success. Here's what you'll learn in this Marketing 4 Business Podcast episode: Mastering Local S...

Scott was a guest on the Content Led Podcast this week, and we thought it was too valuable not to share with our own audience. In this insightful episode, Scott uncovers the strategies he has mastered for creating content that drives business growth. Here's what you'll learn in this  Marketing 4 Business Podcast episode: - Content as a Growth Lever: Discover how freely sharing knowledge and i...