Marketing 4 Business

He started with a clear objective and never stopped. Thirty years later, Kevin Eder has built something most business owners only dream of. In this Marketing 4 Business episode, Scott chats with Kevin Eder, founder and leader of TradeStaff, to mark both Episode 200 and TradeStaff's 30-year milestone. From the philosophy that guides every decision to the everyday culture that keeps people loyal for...

They started selling lamb curry out of a Diary shop in Dunedin. Thirty-five years later, Little India is one of New Zealand's most-loved restaurant brands. In this Marketing 4 Business episode , Scott chats with Sukhi and Joanna, co-founders of Little India , about what it really takes to build a hospitality brand people return to for generations - from a tiny dairy in Ravensbourne to a franchise...

You don't need a big audience, fancy gear, or a marketing budget to start winning with a podcast. You need to show up, and most people won't. In this Marketing 4 Business episode , Scott Wilson, founder of Digital Influence , shares the keynote he refined for the Marketing Association on why podcasting has become one of the most powerful trust building tools a business owner has. After nearly 200...

When the economy gets tough, most business owners go quiet. Darren Pratley reckons that is exactly the moment to take their customers. In this Marketing 4 Business episode , Scott sits down with Darren Pratley, a business performance and sales specialist with over 30 years in business across dozens of industries. They get into what it actually takes to grow when the market is running in concrete:...

She was once told she could sell ice to Eskimos. These days she leads one of New Zealand's most inclusive organisations. In this Marketing 4 Business episode , Scott chats with Fran Scholey, Chief Executive of Special Olympics New Zealand , about the people skills behind good sales, strong teams and leadership that actually connects. From selling cars in her twenties to running professional netbal...

He scraped through school doing just enough to pass, and went on to teach more than 5,000 New Zealand business owners how to actually grow one. In this Marketing 4 Business episode , Scott sits down with Hamish Anderson, business tutor at Te Wānanga o Aotearoa , to unpack the thinking behind every business that works. After 18 years and thousands of students, from solo startups to companies turnin...

He left school at 15 with no qualifications, and built one of New Zealand's most recognised brands… In this Marketing 4 Business episode , Scott chats with Darren Baker, founder of Mag and Turbo , about what it really takes to build a franchise brand over 30 years in one of New Zealand's most competitive markets. From pumping gas at 12 to owning car events and producing television shows, this is o...

What do you get when a businesswoman with no winemaking experience, no marketing budget, and a vineyard in desperate need of some love decides to quietly make a rosé her friends asked for? Apparently, you get New Zealand's first wine company to win bronze, silver, and gold at the International Wine and Spirits Challenge in a single event, and a nomination for best producer in the world. This week,...

Are you really listening to understand, or just waiting for your turn to talk? In this Marketing 4 Business episode , Scott chats with Ali McCormick, communication and leadership expert and co-founder of Discretionary Effort, about the soft skills that make the biggest difference in business. From emotional intelligence and resilience to the kind of team communication that actually drives performa...

Are you still guessing whether your marketing is actually working? In a world of rising costs, global uncertainty, and tighter margins, the businesses that will come out ahead in 2026 and beyond are the ones that get serious about their marketing (not the ones that pull back). In this episode of the Marketing 4 Business podcast , Scott and Renée sit down to share five practical, no-fluff marketing...

What does it take to build a brand that customers choose to get married in it, get buried in it, and stop strangers on the street to rave about it? In this episode of the Marketing 4 Business podcast , Scott chats with Ben Kepes, Managing Director of Cactus Outdoor and a seasoned tech investor who spent 15 years embedded in Silicon Valley's cloud computing wave. Ben shares what it really means to...

What's the most expensive thing in your business right now? For Rico Gomez, it was his own mindset. In this episode of Marketing 4 Business , Scott sits down with Rico Gomez, founder of Neurofit, to unpack the neuroscience behind peak performance and why upgrading the operator is the most overlooked growth lever in any business. Rico shares his personal journey from a marriage on the brink of coll...

What does it actually take to leave a job you love, build something from nothing, and stay in the game when most people quit? In this episode of Marketing 4 Business podcast , Scott sits down with Kristina Roesebeck, co-owner of Arctic Sammy, a NZ outdoor gear brand for dogs she built with her partner Stefan from their garage in 2021. With no product development background (she's a trained chef),...

You don't need a degree to build a great business. You just need to read the right books. This week on the Marketing 4 Business podcast , Scott is sharing the 10 books that genuinely changed how he runs his business, thinks about money, and approaches marketing, along with a few bonus reads he couldn't leave out. Between them they cover some of the most valuable lessons any business owner or profe...

What if the real issue in your business isn’t that you're busy… it's that you're focused on the wrong things? In this special live episode of the Marketing 4 Business Podcast , Scott sits down with high-performance coach and author James Laughlin during a recent Digital Influence Leadership Live Client Breakfast in Christchurch. James has worked with world champions, global leaders, elite athletes...

What if the most valuable business education didn't come from a classroom, but from 10 years in the trenches, serving real clients, and figuring out the hard way what actually works? This episode is a special one. It's Scott's birthday, and Digital Influence turns 10 this month, so we thought, what better way to mark it than to share some of the lessons that have genuinely made a difference in our...

What happens when a business owner spends decades building a successful company… but never builds a plan for life after it? In this episode of the Marketing 4 Business Podcast , Scott sits down with Andrew Nuttall, Financial Adviser and Co-Founder of Cambridge Partners, to unpack the financial realities many business owners avoid thinking about until it’s too late. Andrew has spent more than 35 ye...

What actually separates great leaders from the rest? In this episode of the Marketing 4 Business Podcast , Scott sits down with Amy Jones, Co-Founder of Nexus Blue Innovation and Founder of Human Impact Leadership , to explore the leadership traits that truly move the needle in modern businesses. Amy has worked as a Tony Robbins Results Coach, helping high-performing entrepreneurs sharpen their th...

Caring is the most underrated marketing strategy in 2026. Because in a world of AI-generated “content”, the brands that win are the ones that feel real, sound human, and actually understand the customer. In this episode of the Marketing 4 Business podcast , Scott sits down with Clive Antony, founding partner of Antony & Mates , to unpack what it takes to stand out when everyone has access to t...

Where did your last 10 leads come from? Not your best guess. Not “probably Meta.” Do you actually know? In this episode of the Marketing 4 Business podcast , Scott and Renée break down what it really means to know if your marketing is working, and why so many businesses are operating on activity instead of strategy. From tracking leads properly to understanding your cost to acquire a customer, the...

What do people actually feel when they interact with your business? Because that feeling is your brand, and it’s either working for you… or quietly costing you sales. In this episode of the Marketing 4 Business podcast , Scott sits down with Islay Wharton, brand strategist, designer, and director at Forme Creative Studio, to unpack what brand really means for business owners, and why so many get i...

What do you do when life takes everything? In this raw and moving episode, Scott sits down with Sheena Hemens, writer, entrepreneur, and speaker, to talk about the year her world fell apart. After losing her business, her relationship, and her daughter, Sheena had to start from scratch. She shares what got her through, and how she found a way to move forward: Why hitting rock bottom changed her vi...

What if your business could thrive without you there every day? In this episode of the Marketing 4 Business podcast, Scott chats with Brad Ferris, a Canadian agency owner, author, and former nurse turned entrepreneur, about how to build a team that actually runs the business, so you don’t have to. Brad’s been in the trenches. From managing at McDonald’s to running a 40-person agency, he’s learned...

Who’s in your corner when business gets tough? In this episode of the Marketing 4 Business podcast, Scott sits down with Margie Foster – former Silver Fern, high-performance coach, breast cancer survivor, and founder of Motivations NZ – to talk about the power of coaching, belief, and backing people to grow. From elite sport to youth mentoring to running government-backed employment programmes, Ma...

Feeling the pressure of running a business in uncertain times? Here’s how to stay calm, clear, and in control (backed by science). In this episode of the Marketing 4 Business podcast , Scott chats with clinical psychologist Dr Sarah Anticich about how business owners can manage stress, build resilience, and lead more effectively using her Executive Frame framework. Sarah works with everyone from h...