Marketing 4 Business

A teacher once told him signage was a dying industry. Five years and a team of five later, Toby Marsh is proving her very wrong. In this Marketing 4 Business episode , Scott chats with Toby Marsh, owner of Universal Sign Co , about why signage might be the most undervalued marketing tool in business. From a design teacher who wrote off the entire trade to building a word-of-mouth business on consu...

He sold every business he owned a year before COVID, and everyone thought he was crazy… In this Marketing 4 Business episode , Scott chats with Chris Bradley, business development manager at First Table , about how a single locals’ table at a little French restaurant in Queenstown grew into a platform with around 4,800 restaurants worldwide. Chris has driven jet boats for eight companies, bought a...

When COVID shut her gym’s doors, 85% of members kept paying anyway. That doesn’t happen by accident… In this Marketing 4 Business episode , Scott chats with Sally Lovell, owner of Anytime Fitness Cashmere , about building a business people genuinely want to belong to. Sally bought the gym while sitting at an ice hockey game in New York, with no business experience, and has since grown it into a mu...

Most business owners already know what they should be doing. So why aren’t they doing it? In this Marketing 4 Business episode , Scott chats with Ric Thorpe, CEO of Sidekick , a growing group of accountancy firms with nine offices across New Zealand. Ric breaks down a simple formula for change he picked up from his business coach, one that explains why anyone ever does anything (or doesn’t). From...

Your customers decide whether they like your business in the first 2 to 4 seconds. Most owners never design for it. In this Marketing 4 Business episode , Scott chats with Steve Rosling, owner and director of Element 17 , about how the physical space shapes your brand, your customer experience and your bottom line. After 22 years of commercial and hospitality fit-outs across Christchurch and Queen...

Most clothing stores finish the season with hundreds of unsold items. Debbie Albrecht finishes hers with 20 to 30. In this Marketing 4 Business episode , Scott chats with Debbie Albrecht, owner of So You! Boutique in Rangiora. She talks about building a retail business that has survived earthquakes, COVID and recession by putting confidence ahead of the sale. Known to her customers as the colour l...

You promoted your best person. So why does it feel like something has gone wrong? In this Marketing 4 Business episode , Scott welcomes back Amy Jones, leadership coach and founder of Human Impact leadership , to unpack why capable people struggle when they step into leadership, and what business owners can do about it. Amy works with teams across New Zealand and now Australia. She shares practica...

He left school at 15 because he didn't fit in, and has since bought, fixed and sold more than 460 houses. In this Marketing 4 Business episode , Scott chats with Kane Lawson of My New Start about focus, intent, and why most marketing does not fail at the marketing. Kane was the second ever guest on this podcast four years ago, and he is back with 460-plus property transactions, a greenfield subdiv...

Everyone said radio would be dead by now. It is not, and the reason has nothing to do with the music. In this Marketing 4 Business episode , Scott chats with Kate James, newly appointed General Manager of MediaWorks Canterbury , about what actually makes advertising work for a local business, and what business owners keep getting wrong before they even book a campaign. Kate started out cooking sau...

He was coached by five men who went on to become Sirs. He says the difference at the top had almost nothing to do with rugby… In this Marketing 4 Business episode , Scott chats with Aaron Mauger, 46-Test All Black, professional coach, and founder of leadership consultancy Black 12 , about what actually makes a team perform. Aaron and his wife Amy also own Dux Dine in Christchurch, so this is elite...

Everyone is talking about AI. Almost nobody is telling business owners what to actually do on Monday morning. In this Marketing 4 Business episode , Scott chats with Blake Harkness, the AI engineer behind Harkness AI , about what AI can actually do inside a normal New Zealand business right now. Blake started a mechatronics degree, watched ChatGPT answer his entire coursework, and pivoted. He now...

You are busy. Your business is not growing at the rate it should. Those two things are connected, and this episode explains how. Scott has been saving up business lessons. 21 of them, held back until the right person walked through the door. In this Marketing 4 Business episode , he sits down with Darren Pratley , business coach and speaker, who walks into companies across New Zealand and asks the...

They set a goal of 100 members by the end of 2026. They hit 750 in six months. In this Marketing 4 Business episode , Scott chats with Milo Coldren and Rore Morgan , third-year students and co-founders of the UC Marketing Society , about what the next wave of marketers actually wants from an employer, what internships should really pay, and where AI is quietly damaging brands. If you employ young...

He turned up to a job interview in jandals and shorts, and walked out running events for 80,000 people. That was the start of 22 years offshore. In this Marketing 4 Business episode , Scott chats with Darren Sandford, CEO of Accessman , about strategy, brand and customer experience learned the hard way across South Africa, Botswana, Dubai and New Zealand. Hilti, Bobcat, Versatile, Caterpillar, and...

She was made redundant while on maternity leave, worked three jobs to keep the house, and now runs two businesses at once… In this Marketing 4 Business episode , Scott chats with Andrea Cockburn, director at Thermoglaz and one of the newest agents at Harcourts Gold Papanui, about 40 years in sales, buying and selling businesses, and what she is only now learning about leading a team. Andrea grew u...

He left a career doing billion-dollar corporate deals in London, Tokyo and Sydney to ask small business owners one simple question: what's your purpose? In this Marketing 4 Business episode , Scott chats with Steve Moe, corporate lawyer at Perry Field Lawyers and host of the Seeds podcast (closing in on 500 episodes), about why purpose can't just live in a slogan, it needs to live in your legal do...

Murray Hale hit $60 million in sales, and he still won't take you on as a client unless you're ready. In this episode of Marketing 4 Business , Scott chats with Murray Hale from MediaWorks about a pattern that shows up again and again in businesses that retain clients for decades: they stop treating advertising as a transaction and start treating it as an investment with a payback period. That sin...

200 episodes in, and this time Scott's not asking the questions our Operations Manager, Olivia Hale is. In this Marketing 4 Business episode, Olivia Hale takes over the mic, pulling members of the Digital Influence team aside for five minutes each to share their favourite lesson from the podcast's first 200 episodes. From regulating stress under pressure to why every business needs both a "combine...

He started with a clear objective and never stopped. Thirty years later, Kevin Eder has built something most business owners only dream of. In this Marketing 4 Business episode, Scott chats with Kevin Eder, founder and leader of TradeStaff, to mark both Episode 200 and TradeStaff's 30-year milestone. From the philosophy that guides every decision to the everyday culture that keeps people loyal for...

200 episodes in, and this time Scott's not asking the questions our Operations Manager, Olivia Hale is. In this Marketing 4 Business episode, Olivia Hale takes over the mic, pulling members of the Digital Influence team aside for five minutes each to share their favourite lesson from the podcast's first 200 episodes. From regulating stress under pressure to why every business needs both a "combine...

They started selling lamb curry out of a Diary shop in Dunedin. Thirty-five years later, Little India is one of New Zealand's most-loved restaurant brands. In this Marketing 4 Business episode , Scott chats with Sukhi and Joanna, co-founders of Little India , about what it really takes to build a hospitality brand people return to for generations - from a tiny dairy in Ravensbourne to a franchise...

You don't need a big audience, fancy gear, or a marketing budget to start winning with a podcast. You need to show up, and most people won't. In this Marketing 4 Business episode , Scott Wilson, founder of Digital Influence , shares the keynote he refined for the Marketing Association on why podcasting has become one of the most powerful trust building tools a business owner has. After nearly 200...

When the economy gets tough, most business owners go quiet. Darren Pratley reckons that is exactly the moment to take their customers. In this Marketing 4 Business episode , Scott sits down with Darren Pratley, a business performance and sales specialist with over 30 years in business across dozens of industries. They get into what it actually takes to grow when the market is running in concrete:...

She was once told she could sell ice to Eskimos. These days she leads one of New Zealand's most inclusive organisations. In this Marketing 4 Business episode , Scott chats with Fran Scholey, Chief Executive of Special Olympics New Zealand , about the people skills behind good sales, strong teams and leadership that actually connects. From selling cars in her twenties to running professional netbal...

He scraped through school doing just enough to pass, and went on to teach more than 5,000 New Zealand business owners how to actually grow one. In this Marketing 4 Business episode , Scott sits down with Hamish Anderson, business tutor at Te Wānanga o Aotearoa , to unpack the thinking behind every business that works. After 18 years and thousands of students, from solo startups to companies turnin...