Marketing 4 Business

What will actually move the needle for your business in 2026? In this episode of the Marketing 4 Business podcast , Scott is joined by Renée from Digital Influence to break down what business owners should really focus on this year – and what they can safely ignore. Together, they unpack five key marketing priorities for 2026 based on what’s working now, what’s shifting in the market, and where th...

What do you do after a 17-year professional rugby career? If you’re Tim Bateman, you turn personal struggle into purpose and build a franchise that’s redefining recovery and wellbeing. In this Marketing 4 Business episode, Tim joins Scott to share how lessons from elite sport helped shape O-Studio, a growing wellness brand across New Zealand and now Australia. From stress and leadership to habits...

What will actually move the needle for your business in 2026? In this New Year’s episode of the Marketing 4 Business podcast , Scott is joined by Renée from Digital Influence to break down what business owners should really focus on this year – and what they can safely ignore. Together, they unpack five key marketing priorities for 2026 based on what’s working now, what’s shifting in the market, a...

Before you set your 2026 goals, ask yourself these seven questions. In this solo Marketing 4 Business episode, Scott shares the key reflections that helped him and his team thrive in 2025 (not just survive). You’ll get a simple but powerful framework to reset, refocus, and step into the new year with clarity. In this episode, you’ll discover: The surprising power of asking “What am I proud of?” Wh...

In this episode of the Marketing 4 Business podcast , Scott sits down with Andrew Johnston, a straight-talking business coach who’s helped thousands of business owners shift from chaos to control. Andrew shares the lessons he’s learned from running four businesses at once, coaching clients across 19 countries, and turning struggling companies into profitable, well-oiled machines. But this conversa...

In this episode of the Marketing 4 Business podcast , Scott sits down with Rachel Kwok, Executive Officer of the National Kitchen and Bathroom Association (NKBA), to unpack what great leadership really looks like – and why most business owners are missing the mark. Rachel shares how she leads a passionate, high-performing team by prioritising emotional intelligence, listening deeply, and aligning...

 Attention business owners: ask yourself these 5 questions before you start planning for 2026. In this episode of the Marketing 4 Business podcast , Scott chats with Bronte from the Digital Influence team about the five key questions every business owner should ask before they dive into next year’s marketing strategy. After sitting in over 50 strategy sessions this year, Bronte shares the trends,...

Want better results in a slow market? Focus less on price, and more on people. In this episode of the Marketing 4 Business podcast , Scott chats with Ziggy Conroy, founder of Zen Builders , about what it really takes to build a resilient, values-led business during tough times. Ziggy shares how clear communication, strong culture, and a focus on personal development have helped his team thrive – e...

LinkedIn isn’t just for job hunters, it’s one of the best tools a business owner can use to grow. In this episode of the Marketing 4 Business podcast , Scott chats with Chloe Sabbadin, founder of XO Recruitment , about how showing up consistently on LinkedIn helped her build a values-led recruitment business and attract clients she actually wants to work with. Chloe shares how she went from HR in...

Most business owners know the market has changed, but very few are doing anything about it… In this episode of the Marketing 4 Business podcast, Scott chats with leadership and sales expert Darren Pratley about what’s really happening in the NZ market right now, and how smart business owners are setting themselves up to win in 2026 and beyond. Darren and Scott unpack the strategies they’re seeing...

Most tradies hit a wall when the referrals dry up. James MacLean hit that wall and decided to do something about it… In this episode of the Marketing 4 Business podcast, Scott chats with James MacLean from Pantheon Painting about what it really takes to go from contractor to business owner – and why marketing was the skill he never knew he needed. James shares what happened when the friends-and-fa...

Most people say they want success – but few are willing to do what it takes. Yuri Gomes is one of the few. In this episode of the Marketing 4 Business podcast, Scott sits down with Yuri Gomes, founder of RMS Roofing & Waterproofing , to unpack the journey from Brazilian immigrant to respected Christchurch business owner – and the hard yards it took to get there. Yuri shares how he built his bu...

Most business owners are drowning in to-dos. Noel MacDonald helps them design a business that works for them – not the other way around. In this episode of the Marketing 4 Business podcast, Scott chats with Noel MacDonald from Oxygen8 about the three key strategy shifts that help business owners escape the overwhelm, get back in control, and build a business that supports the lifestyle they actual...

Most business owners treat marketing like an expense. Marti Amos treats it like his biggest asset, and it’s helped him build a global business. In this episode of the Marketing 4 Business podcast , Scott chats with Marti Amos, founder of The Professional Builder , about the mindset shift that helped him scale a global coaching company, and how you can apply the same thinking to grow your own busin...

Think being mortgage-free is out of reach? Jacque Elias wants you to think again, and she's helped hundreds of Kiwi homeowners prove it’s possible. In this episode of the Marketing 4 Business Podcast, Scott chats with Jacque Elias, CEO of Futurebound , about how everyday people can escape the debt cycle, take control of their finances, and build long-term wealth – all without earning more or givin...

Think video marketing is just for influencers or ecommerce brands? Kaushik Kumar knew better, and now he helps business owners turn their expertise into video content that actually gets results. In this episode of the Marketing 4 Business Podcast , Scott chats with Kaushik Kumar from Dark Matter about how service-based businesses can start using video to build trust, show up in search, and grow au...

The end-of-year rush is coming and the businesses that win are planning for it now. In this episode of Marketing 4 Business, Scott and Renée unpack what smart business owners should be doing right now to finish the year strong and kickstart 2026 with real momentum. From planning your Christmas campaigns to fixing your follow-up and doubling down on what already works – this is a fast-paced guide t...

Think your business isn’t “right” for video marketing? Georgia Hale thought the same, until her Instagram Reels started filling up her calendar. In this episode of Marketing 4 Business , Scott chats with Georgia Hale, founder of The Face by Georgia Hale , about how she turned a niche injectable clinic into a fast-growing brand using authentic video content. Georgia shares the real story behind lau...

Feeling the sales pressure? You’re not alone, but there is a better way to turn things around. In this episode of Marketing 4 Business , Scott chats with sales and leadership coach Di Murphy about how New Zealand business owners can lift sales by focusing less on pushing harder and more on understanding people. Di shares how a simple tool – DISC profiling – can help business owners improve how the...

Are you leading with intention, or just winging it and hoping for the best? In this M4B episode, Scott sits down with high-performance leadership coach and 7-time world champion James Laughlin to unpack what it really takes to lead yourself, your team, and your business on purpose. James shares powerful insights from his new book The Habits of High Performers , including the exact framework he use...

“I’m not in sales.” Yes, you are. Whether you’re running a business, leading a team, or answering phones – how you show up shapes the customer experience. In this episode of the Marketing 4 Business Podcast, Scott chats with Mike Boyle, The Sales Scientist, about the mindset, leadership, and systems behind high-performing businesses. Mike shares practical insights from years of helping teams acros...

What if losing your business was the best thing that ever happened to you? In this episode of the Marketing 4 Business Podcast , Scott chats with Craig Fortune, a former business owner who voluntarily liquidated his company after facing burnout and a diagnosis of depression. Now, Craig helps other business owners reduce stress, work smarter, and avoid the mistakes he made. They dive into what it r...

In this episode of the Marketing 4 Business Podcast, Scott sits down with Jennifer Heuett, founder of The Small Wins Company – a strategist who helps business owners create clarity, streamline operations, and design businesses that feel as good as they perform. Jennifer shares her journey from burnout to rebuilding a business by design, revealing how a clear North Star, aligned offers, and the rig...

In this episode of the Marketing 4 Business Podcast , Scott sits down with Dan Bradley, founder of BPM and the man behind the “get good sh*t done” ethos. Dan shares his journey from Manchester to New Zealand, escaping the corporate grind to build a business rooted in real values, straight talk, and a relentless focus on people. They dig into the mindset shifts needed to go from employee to owner,...

Is your business still relying on old-school referrals? You might be falling behind. In this episode, Scott and Renée reveal how established NZ businesses can future-proof their marketing and win in today’s digital-first world. Renée, our Growth Specialist at Digital Influence, returns to break down why even the most reputable brands are losing ground online – and what you can do to turn things ar...