Marketing 4 Business

In this episode of the Marketing 4 Business Podcast , Scott is joined by Glenn Wilson, former New Zealand Davis Cup tennis captain and now General Manager at Custom Pack. Glenn’s story covers a unique path from dairy farming to the world stage of tennis, and now to running a fast-evolving family business in the packaging industry. They dig into the real mindset shifts that drive high performance –...

In this episode of the Marketing 4 Business Podcast , Scott is joined by Di Foster, business coach, keynote speaker, and mentor to “accidental leaders” across New Zealand. From a career in family business to a life-changing cancer diagnosis, Di brings deep insight into how mindset shapes business success. They talk about radical responsibility, clarity, and the hidden stories that hold business ow...

In this episode of the Marketing 4 Business podcast , Scott is joined by Shane Bond, former Black Cap, police officer, and now elite-level cricket coach. From late bloomer to world-class fast bowler, Shane shares the mindset shifts that helped him rise fast and stay at the top. They cover pressure, performance, and the parallels between sport and business leadership. Shane unpacks how he builds tr...

In this episode of the Marketing 4 Business podcast , Scott is joined by Alli Kennedy, the 24-year-old founder of Sharenanigans , the board game teaching Kiwi families about money. From a university project to national distribution in The Warehouse, Alli shares how she turned a simple idea into a successful product-based business. They cover product validation, using TikTok for growth, DIY PR, and...

Got a great product or service but feel like your message just isn’t landing? You’re not alone. In this Marketing 4 Business podcast episode, Scott is joined by Renée Omand, our Growth Specialist at Digital Influence, to unpack why so many businesses struggle with messaging, and what to do about it. Drawing on insights from over 50 strategy sessions, Renée shares the common traps, missed opportuni...

What do thriving hospitality businesses have in common? It’s not just great food or fast service, it’s systems that scale and data that drive smarter decisions. In this Marketing 4 Business podcast episode, Scott chats with Andrew McClurg, hospitality expert and Managing Director at Tevalis , about how better systems, smarter use of data, and genuine customer connection can transform hospitality b...

Drowning in to-do lists and feeling chained to your business? This episode is for you. In this Marketing 4 Business podcast episode, Scott chats with Kate MacGregor, founder of Out of Office , about how smart digital systems can help business owners reclaim their time, scale sustainably, and create more freedom in their lives. Kate shares how her own business pivoted during COVID and how she now h...

Facing burnout, hardship, or just trying to get back up after a tough season? This one’s for you. In this Marketing 4 Business podcast episode, Scott sits down with Jake Bailey – resilience speaker, bestselling author, and cancer survivor – for a raw and powerful conversation about what it really takes to bounce back. Jake shares how a life-changing diagnosis during his final year of high school s...

Know you need to post, but stuck on what, when, and why? You're not alone. In this Marketing 4 Business podcast episode, Scott chats with Andréa Marshall from Lime Global about creating a content calendar that actually works. Andréa shares her real-world experience in digital marketing, from student radio to leading marketing for diverse businesses. They break down how to truly understand your aud...

Struggling to stay consistent with content? You’re not alone. In this  Marketing 4 Business Podcast  episode, Scott and Renée unpack what effective content actually looks like, how to simplify your approach, and why strategy, not trends, should shape what you post. They share the three types of content that c...

Most websites suck. Yours probably does too – and it’s not your fault. But if you’re starting a business or relaunching, here’s what to do instead to actually get customers. In this Marketing 4 Business podcast episode, Norman McKenzie, founder of Meta Digital , shares what 24 years in business has taught him about building websites that work, running a values-led agency, and staying ahead in a fa...

Discover why right now is the time to prepare for the rebound, not pull back! Scott and Renée share the three must-do marketing moves every business owner should focus on this season, the results from a recent Meta campaign, and why stock images could be costing you conversions. From strategy-first thinking to showcasing client success, this episode is packed with real-world insights to help you g...

Discover how a brutally honest core value helped scale one of New Zealand’s most respected construction businesses. Paul Lloyd shares the no-BS leadership philosophy behind Apollo Projects , why being selective about who you work with is a growth superpower, and how this thinking and innovation shaped the building of a $200M company. If you find our content valuable and informative, please help us...

In this episode of the Marketing 4 Business Podcast , Scott chats with Stanley Henry, founder of The Attention Seeker , former hotel GM, and unapologetically bold business leader, to unpack what it really takes to build a brand that cuts through the noise and a business culture that makes people want to stay. From running eight-figure hotels to scaling a content agency from a spare bedroom to 40 s...

In this episode of the Marketing 4 Business Podcast , Scott sits down with Dean Payn, entrepreneur, business mentor, and the driving force behind The Crate and Business Blueprint NZ, to explore how business owners can build true freedom by thinking bigger, systemising smarter, and leading with generosity. Dean shares his journey from bootstrapping an online marketing agency in a spare bedroom to l...

In this episode of the Marketing 4 Business Podcast , Scott and Renée kick off a new series of raw, unfiltered conversations focused on real-time insights from the frontlines of sales and marketing. Drawing from dozens of weekly strategy sessions and high-performance reviews with business owners across New Zealand, they unpack what’s actually happening in the market right now – no fluff, just hone...

In this episode of the Marketing 4 Business Podcast, Scott sits down with Brenden Winder – Navy veteran, leadership expert, and Emergency Management Team Leader at Christchurch City Council – to explore what it takes to lead under pressure, build resilient systems, and stay prepared for the unexpected. Brenden shares powerful lessons from his time in the military, the Christchurch earthquakes, and...

In this episode of the Marketing 4 Business Podcast , Scott sits down with Dan Van, founder of Evolution Performance , to talk about how business owners can apply high-performance habits from elite sport to build resilience, improve focus, and lead with confidence. Dan shares his journey from coaching rugby and cricket to working with athletes, students, and corporate teams on mental skills and pe...

In this episode of the Marketing 4 Business Podcast , Scott sits down with Andy Carruthers, founder of Hard Basket , to talk about how business owners can simplify operations, automate workflows, and leverage technology to save time and scale smarter. Andy shares his journey from running a global creative agency to becoming one of New Zealand’s few certified Zapier experts, revealing how businesse...

In this episode of the Marketing 4 Business Podcast , Scott sits down with Greg Beaman, founder of Car Money, to talk about his journey from leaving school early to becoming a successful business owner. Greg shares how his early struggles in school shaped his work ethic, his transition into sales, and how he built a thriving finance company. Discover the importance of customer service, relationshi...

In this episode of the Marketing 4 Business Podcast , Scott chats with Lyn Askin, an EOS-certified implementer and successful entrepreneur, about the key frameworks that drive business success. From his unexpected journey as a blackjack dealer in Las Vegas to helping businesses scale with EOS, Lyn shares invaluable lessons on leadership, teamwork, and business growth. They discuss the importance o...

In this episode of the Marketing 4 Business Podcast , Scott dives into how businesses can leverage AI to improve efficiency and stay ahead in 2025. He shares insights from a recent presentation, where he was asked whether businesses should be worried about AI. His take? If you're just consuming AI, it can be a distraction - but if you're using AI as a tool, it can be a game-changer. Scott breaks d...

In this episode of the Marketing 4 Business Podcast , Scott sits down with Matt Jones from Advanced Safety to discuss leadership, marketing, and the evolving role of health and safety in business. Matt shares his journey from hospitality to leading a national health and safety consultancy, revealing the key lessons he's learned along the way. Discover how smart business owners can simplify health...

In this episode of the Marketing 4 Business Podcast , Scott shares 50 hard-hitting business truths that will help you grow, scale, and make more money. After decades in business and marketing, he reveals the lessons that truly move the needle - so you can avoid costly mistakes and build a profitable, sustainable business. Scott breaks down why marketing must drive revenue, not just awareness, how...

In this episode of the Marketing 4 Business Podcast , Scott shares 15 powerful marketing truths that every business owner should understand to achieve long-term success. Drawing from over 25 years of experience, he reveals the key principles that separate thriving businesses from those that struggle. From ensuring your marketing drives revenue—not just awareness—to mastering customer retention and...