Marketing 4 Business

The Do or Dont Mindset In this episode, Scott interviews financial experts Jonathan Liong & Mitch van der Weert on how they went from working in the bank to helping people buy property, cars and more. Here's a snapshot of what's in this Marketing 4 Business podcast episode: * The Game of Business &  Finance - how Jonathan & Mitch took their passion for  business and finance t...

7 Marketing Tips From 7 Years In Business In this episode, Scott Wilson shares the 7 best marketing tips he has learned from running his digital marketing agency Digital Influence over the last 7 years. Here's a snapshot of what's in this Marketing 4 Business podcast episode: Number One: CM + FR = R Formula - Scott’s must-have marketing formula that flat-out works. No, if’s or but’s. Just use this...

In this episode, you’ll discover how Liv Hale went from starting a Law Degree to becoming a Marketing Manager and then stalking a potential employer to give her a job at his Digital Marketing Agency. Here’s a snapshot of what’s in this Marketing 4 Business podcast episode: Redefining What Success Means To You:   * Hire Me Now – here, you’ll discover the action Liv took to get hired for her dr...

The Marketing System - How To Sell Anything In this episode, Scott shares insights into The Marketing System, including the three systems that will help you sell anything. Here's a snapshot of what's in this Marketing 4 Business podcast episode: The Marketing System - How To Sell Anything * The Power of 3 - why you must have all three parts of this marketing system to make money with your marketin...

Video Marketing Killed The Radio The Star Brendan Holt is the creative talent behind Display and DJ extraordinaire at Boogie Beat. In fact, if you’ve ever been to a wedding where everyone on the dance floor cutting shapes to their best moves, chances are Brendan was the DJ. Here’s a snapshot of what you will discover in Video Marketing Killed The Radio The Star. * Radio Sales to Instagram Videogra...

Steal This Marketing Treasure Map In this episode, Scott shares a marketing map you can use to stay focused and grow your business over time. Here’s a snapshot of what you will discover in Steal This Marketing Treasure Map * The Marketing Treasure Map - one piece of advice that a mentor shared with Scott that led him into the world of direct response marketing. * 30,000ft Marketing Vision - how to...

Putting The Turbo in Customer Service Hayden Knighton is the managing director of Mag & Turbo Christchurch, one of NZ’s most successful tyre and mag wheel shops. In this episode, Hayden shares his inspiring business story, from starting work at age 15 to his passion for helping people, building a loyal customer base and driving fast cars.  Here’s a snapshot of what you will discover in&nb...

Marketing Fails At The Weakest Link In this episode, Scott shares his lessons on what happens when Marketing Fails At The Weakest Link.   Here's a snapshot of what you will discover in Marketing Fails At The Weakest Link.  * Sharpen Your Market Skills - why now is the perfect time to sharpen your marketing skills.  * Direct Response Marketing Failure - why a bulletproof marketing ca...

The Art of Turning a Dollar  Halfway through his first high school year, Shaun Stockman was summoned to the Principles Office and quickly put into a work experience program that would change his life forever.  In this inspiring story, you will discover how Shaun went from working on cars to developing and refurbishing multi-million buildings. Here's a snapshot of what you will discover i...

9 Multi-Million Dollar Business Lessons In this episode, Scott shares nine lessons he has learned from interviewing multi-million dollar business owners on the Marketing 4 Business podcast. Here’s a snapshot of what you will discover in 9 Multi-Million Dollar Business Lessons * Combine Harvester vs The Bailer - the two types of people you need in your business to really grow it. * Kevin Eder’s Tak...

No Marketing Degrees Required This is a great story on how Greg Williamson, who originally had no marketing degree, founded a tech marketing company that has been in business for 18 years. Here’s a snapshot of what you will discover in No Marketing Degrees Required. * Falling into Marketing - how Greg transitions from studying politics and history at University to running a tech marketing company....

In 2017, Marketing Expert Scott Wilson had a light bulb moment at Traffic & Conversion Summit in San Diego. In this episode, Scott shares his insights on using your core values in your business marketing to grow sales. Here's a snapshot of what you will discover in Marketing With Values * Valuable Books - 2 books Scott recommends for learning more about "Core Values." * Core Reasons - 5 insigh...

Bold Moves & Doing Whatever It Takes! Winnie Bagoes Pizza is a Christchurch restaurant institution that’s hand-made over one million pizzas for hungry customers. In this episode, you’ll discover the people behind the success and the bold moves they’ve made. Here’s a snapshot of what you’ll learn in Bold Moves & Doing Whatever It Takes! * The Gourmet Pizza Niche – how Winnies Pizza started...

Use PASTA To Sell Faster In A Recession In 2004, Marketing Expert Scott Wilson had a light bulb moment at the World Internet Summit on the Gold Coast in Australia. In this episode, Scott shares part of his light bulb moment and his sales-generating copywriting formula, PASTA. Here’s a snapshot of what you will discover in 'Use PASTA to Sell Faster In A Recession'. * Your Marketing Edge - the best...

Put The Fizz Into It with Tony Jenkins This is a truly inspirational story of how Tony Jenkins went from being made redundant, losing his redundancy in the 1987 stock market crash, to building a hugely successful 35-year real estate career. Here's a snapshot of what you will discover in Put The Fizz Into It: * Put The Fizz Into It - Tony's Leaders lead philosophy and how you can use it to motivate...

Selling On Social Want to sell more using Social Media? Listen to Marketing Expert Scott Wilson's 4-step framework for selling on social. Here's a snapshot of what you will discover in Selling On Social: * Content Writers Block Gone - How to solve your biggest problem when creating content for marketing your business. * Your Marketing Voice - What to say, how to say it, when to say it, so people e...

The 45 Million Dollar Man with Murray Hale At age 12, Murray Hale started his first job scrubbing the floor at the local butcher's shop. Little did he know that 40-something years later, he would sell 45 million dollars worth of advertising in an industry he hated at the start. Here's a snapshot of what you will discover in The 45 Million Dollar Man: * The Birthday Gift - The one birthday gift Mur...

Marketing Strategy vs Marketing Tactics In this short and fast-paced episode, Scott Wilson gives you a four-step framework for getting your marketing working in tough economic times. Here's a snapshot of what you will discover in Marketing Strategy vs Marketing Tactics: * What is Marketing? - what Scott learnt at a seminar in the early 2000s helped him understand marketing. * Marketing Strategy vs...

The Game Changer - Leveraging AI Technology with Chris Tacon Chris Tacon is the CEO & founder of Consignly, the next generation of 3PL software created by logistics professionals and experienced developers. In this podcast, Chris & Scott talk about business success, business failures, working with high-paid employees, and how businesses can leverage AI Technology. Here's a snapshot of what...

Heresto Taking Risks In Year 12 at School, Fraser Mackenzie decided it was time to get ahead, so he took a risk, left School, and started working as an apprentice electrician. Fast forward six years and he is now growing one of New Zealand's fast-growing Vodka brands Heresto Vodka. Here's a snapshot of what you will discover in Heresto Taking Risks: * People skills - how Fraser used his people ski...

The 5 M's of Direct Response Digital Marketing After 20+ years in marketing, Scott Wilson shares his 5 M's of Direct Response Digital Marketing. Here's what you'll discover in this short episode. The M's of Direct Response Digital Marketing 1. The Right Marketing - how to engage with the right marketing for your business by tapping into something Scott calls "Active Listening". This type of active...

Speed Marketing - How To Legally Win New Business In 2012 Brent Selwyn was at a pivot point in his career as a successful lawyer and partner in a firm. In this podcast, you'll discover Brent's journey to learn more about marketing which has helped him significantly grow his Kannangara Thomson Law Firm. Here's a snapshot of what you'll discover in this podcast: * Speed Marketing Mindset - Brent's t...

The Best Marketing Formula To Increase Sales In this episode, Scott Wilson shares the best marketing formula his most successful clients use to grow sales long-term. Here's a snapshot of what you discover: * The CM + FR + R Marketing Formula - what it is, what it means and how you can use it to grow sales. * Mindshare Hacking - how to increase market share by growing your mindshare. * Core Message...

Show Us Your Crack with Mike James from NOVUS New Zealand A captivating business story started in 1978 with Mike's Mum & Dad jumping on a plane to the US. Only to return a week later with a business opportunity that would become a market leader in the windscreen repair business in NZ. Here's a snapshot of what you will discover: * How NOVUS NZ grew from a Ma & Pa business to over 63 franch...

Life in the Fast Lane with Kane Lawson is a must-listen for business owners looking for the edge in a challenging market. Over 19 years, Kane helped build Mag & Turbo Christchurch into the busiest wheel and tyre shops in New Zealand & Australia. As Kane says, Smart people learn from smart people. Be smart and listen in today.