Market This | Local Business Marketing, Content Marketing & Website Copywriting

I'm super excited about this episode! I'm live editing four sales pages submitted to me by colleagues! As a copywriter, these are some of the things I look out for on a sales page: 1. Flow of information. Sometimes it's not about rewriting your entire sales page but just about moving some sections around. You want to make sure your reader is following along and the information being...

Today on Content Magic I'm talking all about sales pages. I've written dozens of them, for myself and for clients, and probably reviewed and edited twice as many. And, there are some important constants for a sales page to convert! Clarity is absolutely king. You have to know exactly what you offer, who it's for and the transformation it provides. From a copywriter's perspectiv...

In this episode of Content Magic, I'm chatting with Michelle McVittie, a seasoned parenting coach and we are getting into the often messy world of parenthood and entrepreneurship. With over two decades of experience in pediatric medical and mental health, Michelle specializes in helping parents and professionals navigate challenges like ADHD, anxiety, and parenting strong-willed children and...

In this episode I'm joined by Sarah Weiss, an Instagram and TikTok marketing mentor and honestly, this is one of the best convos about content. Sarah and I chat about repurposing content, throwing all the social media rules out the window, trying new things, showing up as your OWN self and ditching the impostor syndrome.  We are also get into some of the myths (and truths) about TikTok and In...

Welcome back to the fifth and final episode in my special series, How to Have a Love Affair with Email Marketing. If you're just tuning in, go back to episode #30 and start from the beginning! And, don't forget to grab your free workbook.   In this episode, we'll be diving into the concept of nurture sequences—those series of automated emails that guide your potential customers on a...

Welcome to the fourth episode of my special 5-episode series, How to Have a Love Affair with Email Marketing. If you're just joining us, go back and start at the beginning of this series with episode #30. Today, I'm getting into the art and strategy of crafting compelling subject lines. Despite what some may claim, subject lines play a crucial role in the success of your email campaigns—...

Welcome back to part 3 of my special 5-episode series, How to Have a Love Affair with Email Marketing. If you're just tuning in, go back to episode #30 and start from the beginning! And, don't forget to grab your free workbook.   Today, I'm getting into one my fave content tactics, storytelling. As a former journalist, this is something I excel at. And I'm giving you a couple t...

Welcome to the second episode of my special 5-episode series, How to Have a Love Affair with Email Marketing. Today we are diving into lead magnets, opt-ins and freebies. This is usually how you build an email list. However, I'm also talking about some non-traditional ways to build your list and what has worked for me. Plus, I'm also talking about market research; one of the most underra...

Welcome to the kickoff episode for my special 5-episode series, How to Have a Love Affair with Email Marketing. In today's episode, we delve into why email marketing is crucial for your business and how it offers a higher ROI compared to other forms of marketing. I almost never use the word should when it comes to creating content. Except for email marketing! You really do need an email list....

In this special episode of Content Magic, I'm diving into one of my favourite subjects: email marketing. And, I'm going over three reasons why you'd rather do anything than email your list. I absolutely love writing emails. And I do it really fast. For myself, for clients and when I was working full-time as a copywriter.  But, I totally get it isn't that easy for everyone.  Sti...

We have another awesome guest on this episode of Content Magic.  Shannon Boyer is a seasoned educator with a background in teaching and curriculum development. With over 20 years of experience, she shifted her expertise to helping other entrepreneurs build digital courses. In this episode, Shannon and I talk about how the creation of an online course is currently being sold, why it's actually...

In this episode of Content Magic, I'm so excited to introduce you to my friend Laura Sinclair. She is a kick-ass business and marketing mentor and has a wealth of experience and practical advice to share. She specializes in helping early-stage female entrepreneurs and moms through the complexities of social media, business and marketing. We also chat about the ever-changing social media rules...

One of the best things I've invested in as an entrepreneur is my own health.  If I'm not healthy, my business doesn't run.  At  a conference earlier this year, I met Leslie Robertson and I quickly creeped her content. And, moreover, it absolutely spoke to me. A mom, over 40 and trying to figure out a way to best take care of myself and my health without being completely overwhelmed...

In today's episode of Content Magic I'm super excited to introduce you to Julie Costa. Full disclosure: I'm a big fan of Julie and have one of her programs, Activate, and absolutely love it. Julie is a master clinical hypnotherapist and NLP (neuro-linguistic programming) trainer. She works with a lot of other entrepreneurs, teaching them these modalities to help them achieve busines...

In this episode I am joined by my friend Vandghie - a dietician and peak performance coach for women entrepreneurs. And, she is sharing some incredible helpful information about perimenopause, the true meaning of self-care, burnout and listening to our body's cues. We absolutely cannot show up for our business and clients and customers if we are unwell or not filling our own cups first. Vandg...

On todays's episode, I'm welcoming a very special guest, my friend Joanne Bolt, founder of PodcastHer. She is a podcasting superstar and is revolutionizing the way female podcast hosts market themselves.  We chat about the importance of long form content , how to create a super simple sales funnel, and why borrowing an audience can be a game-changer for your business.  With her southern...

In today's episode of Content Magic I'm welcoming one of my faves! Jasmine, a copy editor and community builder, has tons of value to share.  She and I chat about brand values, brand voice, the pressures of social media and the key component for whatever type of content you create. Newsflash: it's authenticity.  Jasmine is a refreshing reminder that you DON'T have to be on the...

In this solo episode, I'm diving into a question I've been thinking about for awhile: are we, as business owners, witnessing the death of social media?  Many of my clients come to me because they are exhausted with creating social content only to see little to no return. Why are we so obsessed with those tiny squares on our phones? I'm getting into importance or short form content a...

This episode is a real spicy one! I'm welcoming Shana Recker, the very first coach I worked with when I changed my business model to include done-with-you in addition to done-for-you. Together, we're diving into the coaching industry. The ethical, the unethical and why Shana left the industry to pursue something she's more passionate about - graphic design and art. Shana and I talk...

Welcome back, Content Magicians! In this episode, I'm welcoming my friend and copywriter, Vanessa Green from Greenlight Content.  Vanessa and I are real life friends and have a lot in common. We went to the same journalism school (at different times) and we both transitioned to copywriting and content strategy. And, in this episode, we are chatting about how to define copywriting, why having...

This conversation with my friend Christina Easton is full of super smarty-pants nuggets you won't want to miss.  In this episode we are chatting about finding your brand voice, what branding actually means, how to use social media as a testing ground that can help refine that voice and how web design and copywriting can come together to boost  confidence for entrepreneurs.  We also talk about...

This was such a fun convo with my friend (and neighbour!) Alicia. After a separation and becoming a single mom with two young kids, Alicia realized she had been lost in the role of motherhood and survival. In this episode, she shares her inspiring journey of creating a thriving online community, a membership and live events and workshops for other moms through her business, Flow and Co.  Alicia is...

This is a good one! My guest today is the delightful Inbal Claudio, a community builder and entrepreneur. She is the founder of Like Minded Collective, a free networking site for women entrepreneurs. Her mission is simple: friendship before business.  In this episode we chat about the difference between audience and community (and why you need to know), best practices for building your own communi...

In this episode, Jess and I nerd out on content and storytelling!  Jess is a digital marketer and she absolutely loves working with local clients. She shares how she became an entrepreneur, the meaning of community and authenticity in content and how to balance vulnerability in your content.  We also chat about some super valuable tips to create impactful content to connect with your audience.  Do...

In this episode of Content Magic I'm joined by my friend and colleague Michelle Purta, a marriage coach. She shares her passion for helping couples communicate effectively and manage conflict without resentment.  This mom of three knows first-hand what happens to a marriage or relationship after having kids.  We chat about modern relationships, taking time out as a couple and the importance o...