Market This | Local Business Marketing, Content Marketing & Website Copywriting

Welcome back to Content Magic!  In this episode, I'm welcoming Puja Malhotra, the founder of Roop Creative Agency. She specializes in brand development and web design.  We had a ton of fun on this episode and Puja and I have a lot in common when it comes to our creative process.  She also shares her expertise about DIY websites vs. done-for-you websites and how you know when it's time to...

On today's episode of Content Magic, I'm thrilled to introduce you to Pinterest expert, Elaine Timms.  She is a pro at evergreen marketing and believes that with the right approach, your content can continue working for you long after it's published.  We are also chatting about how Pinterest is often dismissed as just another social media platform (it's not) and how it's a...

 In today’s episode, I'm sharing a few ways to cure that content chaos.  You know what I mean - when you know you need to marketing your business and create content but you're so overwhelmed you just don't know where to focus?  Let's talk about some of the things that are holding you back.  1. Trying to be on every single platform because you think this is the best way to get v...

Welcome back to Content Magic.  Today's episode is a must-listen for anyone who wants to build a profitable online business while also making a meaningful impact on the world.  Jan Ditchfield is a brilliant business strategist, the host of the Business of Good podcast and has over 20 years of experience in fundraising.  She is sharing the core difference between ethical and unethical sales, t...

Welcome to another episode of Content Magic! Today I'm chatting with social media expert, Britt Pergl. In this conversation, we talk about the challenges and strategies associated with managing social media for small business owners and entrepreneurs. Britt shares her journey to entrepreneurship, helping clients navigate the often scary world of social media, the importance of creating authen...

In today's episode of Content Magic I am chatting with my friend Shannon Russell, a career transition coach and CEO of Second Act Success. She is sharing her transition from her corporate career as a TV producer in New York and Los Angeles to becoming a franchise owner and then again her shift to starting her own business. We dive into the challenges of leaving a stable job, the unpredicabili...

Welcome back to Content Magic! We are kicking off the new year chatting with my friend Kristina Bartold. She is the co-founder of The Social Snippet and High Vibe Women events. In this episode we are talking about the power of community through in-person events and building genuine connections, the importance of customer experience and why leading with value is more important than ever. Kristina a...

Welcome to another episode of Content Magic! In this special end-of-year episode, I'm reflecting on how far I've come this year, what I've learned and what I want to leave behind and encouraging you to do the same. I'm also getting into why comparison with others this time of year will get you nowhere and how I can magically remove the stress of content creation for you over th...

Welcome back, friends!  On this episode of Content Magic, I'm thrilled to introduce you to Felly Day.  Felly is also Canadian but now lives in France and she's the founder of a content repurposing agency. She helps other entrepreneurs expand their reach without creating all new content.  We chat about what repurposing actually means (it's not just copying and pasting), the intention...

Welcome back to Content Magic! Today I'm talking all about nuture content. What it is, why you need it and how to create it. I'm getting real honest in today's episode - comparison, self-doubt and feeling like a loser - none of it is off the table. Tune in to feel less alone in this entrepreneurial journey! 00:00 Even pros face challenges; quick recovery helps. 05:38 Working with di...

Welcome back! Today on Content Magic, I'm joined by Rebecca Stanisic, a writer and content strategist. Needless to say, I love chatting with other writers and content nerds because, well, that's what this podcast is all about! Rebecca and I met at a recent business retreat. And in this episode, we are chatting about why networking and collaborating are crucial to growing your business, w...

Welcome back to Content Magic! I'm thrilled to introduce you to Darcy Boucher from Bowda Creative. She runs a digital marketing agency and works with heart-centered clients.  In this episode, we are chatting about consistent brand voice, the ever-changing landscape of social media and the role it plays in your business and why content packages don't always work.  We also get into why cre...

Welcome back to Content Magic! In this episode, I'm telling you all about how life happened in the middle of my launch for The Content Code, my signature program and the lessons learned from trying to revive that launch and how I'm not emotionally attached to the outcome. I'm also chatting about how we are NOT content creating machines and taking a break is completely normal. And, y...

We've reached a pretty special milestone over here on Content Magic - the 50th episode! So, I'm sharing five of the crucial lessons I've learned since starting this podcast. 1. Start before you're ready. 2. Embrace the crappy first draft. 3. You and your message have value. 4. Outsource to experts. 5. Community and collaboration over competition. Tune into this one for some fun...

In this episode of Content Magic, I'm welcoming ad expert, Britt Holmes. She's the founder of Merit Media and specializes in Meta ads as well as TikTok and Google. We talk about what makes an ad campaign work and what doesn't, the common misconceptions about online ads, the importance of cohesive branding and strategies for small businesses to get the most out of their marketing bud...

In this episode of Content Magic, I'm joined by Lindsay Hyatt who is also a copywriter as well as a brand strategist and we are getting into ALL of it.  We talk about what's shifted on social media, how to shed the performative aspect of certain platforms and how to overcome that as well as what it means to go back to more traditional means to market our businesses.  We'll also dig...

Welcome back to Content Magic! In today's solo episode, I'm giving you some tangible tips for determining your brand voice or brand tone. I'm chatting about how your brand mission and values influence your brand voice, as well as your unique selling proposition (USP). It's also super important to maintain that same brand voice across all platforms and marketing. Remember, if yo...

Welcome back to Content Magic.  In this week's episode, I'm welcoming Emily Baillie, a marketing and AI strategist and trainer and we are chatting all about how you can use artificial intelligence responsibly and ethically to help grow your business.  Emily shares invaluable tips on using AI for marketing and workflow automation, emphasizing the importance of maintaining human oversight...

On today's episode of Content Magic, I'm sharing some of the main reasons you might be struggling with creating content for your business. And when I say content, I'm referring to everything you're doing in the online space to market your business. So, here's what I'm addressing in this episode: 1. Listening to the gurus. 2. Jumping into the next shiny thing. 3. Leani...

The short answer? Not really. The long answer is a bit more nuanced! In this episode of Content Magic I'm talking all about Threads and what has changed in my business since joining a year ago, why it's so much fun for me and how building a business over there is much different than most social platforms. The vibe on Threads is very community-oriented. Maybe because it's text only a...

Welcome back to Content Magic. On today's episode, I'm sharing three keys to write clear copy in your content. 1. Flow! This means you pay attention to the order of the information you're communicating. 2. Brand tone. If you're a personal brand, you have to write the way you speak. 3. Repetition. I see this a LOT in web copy especially. Saying the same thing different ways does...

On this episode of Content Magic I'm thrilled to welcome Lindsay White, professional leadership coach and an experienced human resources consultant.  And we are chatting all about vision, mission and core values in your business. We also get into self-leadership and how becoming a kick-ass leader doesn't necessarily mean you need to have a team or employees.  Lindsay explains how most of...

In this episode of Content Magic I'm joined by Kristy Black, a brand strategist and designer who works with value-driven entrepreneurs looking to make a positive impact on the world. We are chatting about what branding actually is and how it encompasses a company's vision, mission, values, voice and positioning. Kristy and I both believe in a strong brand voice from both a design AND cop...

In today's episode of Content Magic I'm joined by Emily McDonald, a founder coach and mentor who helps female entrepreneurs build sustainable, successful businesses.  In our chat, Emily digs into why so many new female founders struggle to make money, and how focusing on fads instead of foundations holds them back. She shares her own entrepreneurial journey, from launching a dress rental...

On today's episode of Content Magic we are getting into the (often mystical) topic of SEO and I'm so pleased to introduce you to Brittany Herzberg, an SEO copywriter. We are chatting about short form vs. long form content (one of my fave topics), repurposing content and how it makes you more searchable, why you need client testimonials on your website and how to format them, as well as t...