Market This | Local Business Marketing, Content Marketing & Website Copywriting

If you've been thinking about leaving your 9–5 for something that actually feels good to run or you've already started a business but you're still carrying that corporate butt-in-the-seat mindset, this episode is for you.  This week, I’m joined by Shannon Russell, former MTV and E! television producer turned business coach, franchise owner, author of Start Your Second Act , and host...

Welcome back to Market This.  Today I'm breaking down when it’s time to hire a copywriter and just as importantly, when it’s not . As a copywriter and marketing strategist, I’m walking you through: The signs you’ve officially outgrown your DIY copy Why good copywriting is more than “making words sound pretty” What actually happens behind the scenes when a copywriter takes over The emotional s...

There’s always going to be a need for promo and sales content but if that’s all you’re doing, you’re probably missing the one thing that actually turns browsers into buyers: nurture content . In this episode, I'm talking about what nurture content really is (and what it’s not ), how it builds trust between your visibility and your sales, and why ghosting your audience between promos or sales...

This week I’m joined by Melissa Litchfield , founder of Litchfield Media , to talk about what you really need to have in place before you hit “publish” on that Facebook or Instagram ad. We’re breaking down: What a paid ad actually is (and why Meta loves your money) Why your website has to convert before you run ads How to use the Bath & Body Works funnel analogy to understand customer journeys...

So… what is marketing, really? It’s become such a buzzword that it’s almost lost all meaning, especially if you’re a small business owner just trying to get your name out there without losing your mind. In this episode, I’m breaking down what marketing actually means and not in guru-speak or corporate lingo, but in real, human terms. I’m sharing what I learned back in my ad agency days, and how th...

In this first official episode of Market This , I’m pulling back the curtain on why I decided to rebrand my podcast from Content Magic to Market This , the lessons I learned during an unplanned summer break, and what you can expect moving forward. You’ll hear me share: The real reason I shifted from “content” to “marketing” — and what that means for you as a small business owner Why marketing does...

In this episode of Market This , I’m sharing the three foundational marketing pieces I wish I’d had from day one, because once you get these in place, everything else gets easier. Here’s what we cover: Clear Messaging: What it really means and how to simplify what you say so people instantly get it. Your Ideal Client: How to figure out who you’re actually talking to (hint: it’s not “Sally Salesy”)...

You know those networking events or conferences you want to go to but aren’t sure they’re worth the time, money, or small talk? In this episode, I’m breaking down exactly how to make those events part of your marketing strategy all without feeling awkward or salesy. We’ll talk about: How to set a clear intention before you walk in the door (and why that changes everything) What to say when people...

Welcome to Market This , the marketing podcast built for real small business owners. Not influencers, not marketing “gurus,” and definitely not big-budget brands.  If you’ve ever felt overwhelmed by conflicting advice or tired of chasing trends that don’t fit your business, I am your new marketing bestie.  What You’ll Learn Why most marketing advice online doesn’t apply to small businesses The key...

Instagram just isn't performing the way it used to.  Between the disappearing reach, the pressure to show up constantly, and the algorithm lottery, a lot of small business owners are wondering if it’s even worth it anymore. And this Thread from Eman Copy Co is what started this whole discussion!  In this episode, I’m sharing: Why engagement is down (even for accounts with 100k+ followers) The...

Feeling overwhelmed by the idea of living more sustainably? You’re not alone. But, what if I told you that you don’t have to overhaul your entire life to make a difference? In this inspiring (and delightfully practical) episode of Content Magic , I chat with Sarah Robertson-Barnes, founder of Sustainable in the Suburbs and host of the podcast of the same name.  Sarah shares how small, joyful shift...

Summer brings sunshine, chaos, and... two kids home full time. In this episode of Content Magic , I’m walking you through exactly how I’m keeping my marketing strategy light, flexible, and totally doable this summer. If you’re a small business owner wondering how to balance marketing and real life without burning out, this one’s for you. In this episode, I’m sharing: My “just enough” marketing pla...

In this episode of Content Magic , I’m joined by registered dietitian Lindsay Martens, who’s on a mission to be a “compassionate disruptor” in the wellness world. And, trust me, she delivers.  We talk about food noise : the mental and emotional chatter that consumes way too much brain space (you know, like debating carbs at midnight or feeling guilty after a snack). Lindsay shares: Why willpower i...

In this episode of Content Magic , I'm chatting with skincare creator and self-care advocate Rebecca from The Detour Co.  What starts as a conversation about natural skincare turns into a much deeper chat about what it means to take care of yourself—especially when you're a one-woman business, a mom, or both. We talk about: Why Rebecca shifted from ingredient-focused marketing to lifesty...

In this deeply personal and totally unfiltered episode, I’m pulling back the curtain on what it’s really like to run a business with ADHD. Spoiler: it’s not all chaos. But it’s definitely not all calm either. From idea overload to sensory overload, I’m sharing the highs, the struggles, and the hilarious contradictions of being a creative entrepreneur with ADHD. You’ll hear how I structure my week...

If you're a small business owner and the word “content” instantly makes you think of Instagram you might be missing the full picture. In this episode, I'm breaking down the difference between content, social media, and marketing—and why they're not interchangeable. You'll learn: Why "marketing" is the real umbrella, and "content" is just one spoke on the whe...

Is your content feeling forced, inconsistent, or straight-up exhausting? It might not be a strategy issue. It might be your nervous system .  In this episode of Content Magic, I’m joined by my friend Ashlee Livingstone, a life alignment coach and breathwork facilitator, to talk about the real reason your content might feel out of sync. We cover: How nervous system dysregulation shows up in your co...

Ever stared at your screen with zero clue what to post next? You’re not alone. And this episode is for you. In today’s solo episode, I'm sharing five unconventional ways to spark creativity and beat content block without forcing it. Forget the hustle-heavy “30 reels in 30 days” advice. These hacks are designed to help you reconnect with your creativity, your nervous system, and your actual li...

You’ve seen the highlight reels. The polished content. The “this worked SO well for me” posts. But what about the stuff that didn’t work? In this episode, I’m pulling back the curtain on four of my biggest content and marketing mistakes. From ignoring people in a Zoom room (oops) to launching a program from a hospital room (don’t recommend). I’m sharing exactly what I learned from each one, so you...

Welcome back to Content Magic!  In this episode, I'm thrilled to introduce you to my friend Maude. She is known to many as the Retro Quilter on Instagram. Spoiler alert: we are in the same mastermind and have met IRL.  We are chatting about the role of creativity in business and in creating content, how to unlearn some of the content stuff we've been taught and how to get out of a conten...

Welcome back to Content Magic.  On today's episode, I'm welcoming Maggie Patterson, the brilliant woman behind BS Free Business and the author of Staying Solo: Your Guide to Building a Simple and Sustainable Service Business.  And, we are getting into the pitfalls of bro marketing, income claim marketing and how you can still be successful (and earn an income) as a solopreneur.  We also...

Welcome back to another episode of Content Magic.  On this episode, I'm thrilled to introduce you to Jess Freeman, an SEO specialist and web designer. We had a SUPER awesome conversation about how to leverage SEO in your business so you don't have to put so much pressure on social media. Here's what you'll learn:  Understand Your Keywords : Before creating content, it's cr...

Welcome back to Content Magic!  On today's episode, I'm sharing a few different ways you can stand out online. It's super noisy out there and learning to cut through that noise is more important than ever. Let's talk about it!  1️⃣  Stand for something. Lean on though leadership which means, sharing your perspective on events and topics in your niche or industry.  2️⃣  Tell bet...

Welcome back to Content Magic!  On this episode, I'm getting into the importance of having a website for small business owners. Because here's the thing: if Instagram (or any social platform you use) disappeared tomorrow, would there be another way for clients to find you?  Social media is an awesome tool. But, it's just that. A tool. And you don't own it. Your website, however...

Welcome to another episode of Content Magic!  Today I'm diving into one of my favourite topics: the art of copywriting. And, it is absolutely an art.  I'm giving you five strategies to improve your copy:  1. Keep it simple!  2. Create breathing room.  3. Pick one message to convey.  4. Practice reading your copy out loud.  5. You don't always need a CTA.  Don't miss this one if...