Market This | Local Business Marketing, Content Marketing & Website Copywriting

What if local business growth has less to do with the latest marketing tactic and more to do with the beliefs shaping every decision you make? If you've been holding back from posting, raising your prices, or showing up consistently, this conversation may reveal what's really standing in your way. Sometimes the biggest breakthrough starts with changing how you see yourself, not your mark...

Too many service businesses think they have a marketing problem when they actually have a systems problem.  They're posting on social media, testing ads, updating their website, experimenting with local email marketing, and creating endless business marketing content. Yet leads remain inconsistent and growth feels harder than it should. This is where local business marketing often goes wrong....

Have you ever felt like you're doing all the right marketing activities but still not seeing the results you expected?  Many business owners assume they need more visibility, better social media, or a bigger advertising budget.  In reality, the problem is often much deeper. A strong marketing strategy for local business starts with clear messaging, not more tactics. When your audience isn&apo...

You know you should be posting content. You might even have ideas. But the moment you actually sit down to create something, an hour disappears and you have nothing to show for it. Sound familiar?  However, that's not a content problem. It's a clarity problem. In this episode, I'm breaking down exactly why local business owners get stuck in the content spiral and giving you a simple...

On this episode of Market This, I'm breaking down why most websites are quietly losing potential clients and what you need to do to fix it.  Most websites aren’t failing because they look bad. They’re failing because they quietly turn visitors away before a conversation starts.  Website copywriting is often the hidden reason behind that gap between traffic and enquiries. If your site feels “f...

Most local business owners spend weeks perfecting their website's look, the colours, the fonts, the layout, and then slap on a headline like "Helping you achieve financial freedom" and call it done.  However, if someone lands on your site and bounces, it's almost never because of the design. It's because your headline didn't stop them. In this episode, I break down wh...

Most local business owners think standing out means louder branding, better design, or more content.  But that's not what actually drives attention. The real issue sits deeper, in your messaging strategy, and how clearly your offer lands with the people you actually want to reach. Websites don't fail because the service is weak. They fail because the language is generic, overused, and so...

A lot of local business owners don’t struggle with marketing, they struggle with staying remembered.  And email marketing often gets pushed aside because social media feels faster, easier, and more visible. The thing is, those platforms don’t belong to you. Email marketing changes that. It gives you a direct line to your audience without algorithms deciding who sees you and when. And for a local b...

I know you're feeling the pressure to constantly show up on social media. I get it. For a while, it really was one of the easiest ways to get visibility. But the landscape has changed, and if your entire marketing strategy depends on Instagram, you're missing some critical foundations. In this episode, I break down what actually happens when someone in your community needs the kind of se...

You're posting, emailing, showing up, and it still feels like nobody's paying attention to your local business marketing.  Before you blame the algorithm or try another tactic, it might be time to look at what your marketing is actually saying. In this episode, I break down the three foundational things every piece of marketing needs to communicate before any of it actually works, whethe...

Is Your Website Actually Doing Its Job? You're great at what you do, your clients love you, and referrals are coming in. So, why aren't they booking? In this episode, I'm breaking down the three sneaky website gaps that are quietly costing service-based , local business owners money. In this episode, you'll learn: The "who is this for?" gap: why vague, flowery homepag...

If you set up your Google Business Profile and haven't touched it since, this episode is for you. A lot of business owners think of their Google Business Profile as a directory listing. Something you fill out once and forget. But if you're a local business, it's one of the most powerful (and free) visibility tools you have. The catch? It only works if you treat it like the strategy...

Shannon Vonderach went from wedding photographer to the self-proclaimed Email Queen. The pivot started in 2020 when the world shut down and she discovered what she'd been leaving money on the table by not emailing her list. In this episode, Shannon and I dig into why so many local business owners are sitting on a goldmine of email subscribers and doing absolutely nothing with it and how to ch...

There's a lot of marketing advice floating around on the internet. But most of it wasn't written with small business owners in mind. In this episode, I'm breaking down three common pieces of marketing advice you can safely ignore, and what to focus on instead. In this episode, I'm covering: Funnels. Why complicated sales funnels, tripwires, landing pages, and automations are ov...

In this episode of Market This , I'm sharing four underrated marketing strategies that can bring in new clients without relying solely on social media. These are the kinds of strategies that often get overlooked in online marketing conversations, but they work incredibly well for service-based businesses. Inside this episode, you’ll learn: • How collaborations can help you borrow someone else...

In this episode of Market This , I'm breaking down the three types of emails every small business owner should be sending: Nurture emails (relationship-building and storytelling) Sales emails (yes, you’re allowed to sell) Newsletters (and why they are not the same thing as email marketing) If you’ve been: Second-guessing your drafts Letting emails sit unsent Trying to cram nurturing, selling,...

Are you tired of feeling like you have to show up on Instagram every single day just to get clients? In this episode of Market This , I’m joined by SEO expert Jess Freeman from Jess Creatives , and we’re breaking down what actually matters when it comes to SEO for small business owners. If you’ve ever wondered: Do I really need a blog? What even is a meta description? Is ChatGPT enough for SEO? Do...

Are you wondering if Threads is worth it for your small business? In this episode of Market This , I’m sharing everything about Threads for business.  Because the last thing small business owners need is another platform to manage. I'm talking talking about: Why Threads is more of a discovery platform than a promo machine The real vibe over there (hint: it’s not super business-y) My 30/30/30...

In this episode, I’m walking you through the exact homepage copy framework I use with my copywriting clients so you know what actually belongs on your homepage (and what definitely doesn’t). Your homepage doesn’t need to say everything. Its job is simple:   “Hey! You’re in the right place.” Inside this episode, we cover: The 5 essential sections every service-based small business homepage needs Ho...

Most small business owners start their website refresh the same way:  “I need a web designer.” But if you don’t have clear messaging, strong positioning, and words that actually connect with your ideal clients, no amount of beautiful design is going to fix that. In this episode, I’m breaking down why copy needs to come before design , especially for small business owners who want their website to...

In this episode of Market This , I’m joined by my friend Kirsten Jordan , a marketing strategist with over 20 years of experience helping business owners cut through the noise and focus on what actually works. We talk about why social media has become so overwhelming, why it’s only one small piece of the marketing puzzle, and what business owners should be focusing on instead, especially if they’r...

In this episode of Market This , I’m joined by Kristi Soomer , founder and CEO of Encircled , a Canadian-made slow fashion brand that’s been growing thoughtfully since 2012. Kristi brings a refreshingly honest perspective to entrepreneurship, sustainability, and marketing, especially for small business owners who are tired of the hype and want something more grounded, realistic, and human. We talk...

In this episode, I’m reflecting on the five marketing lessons that shaped my business this year and the mindset shifts I’m carrying into 2026. Nothing trendy. Nothing complicated. Just the fundamentals that actually move the needle for small business owners. If you’ve ever felt overwhelmed by marketing, tempted to chase shiny tactics, or stuck winging it and hoping for the best, this one’s for you...

If social media feels overwhelming, performative, noisy, or like one more thing you “should” be doing, this episode will feel like a deep exhale. I’m joined by Kat Tepylo Murphy , social media strategist, content coach, and community builder for makers, Main Streeters, and hometown service providers. Kat’s whole mission is to make social media doable, joyful, and effective especially for small bus...

Today I'm walking you through the marketing red flags I see every single day in the wild. Especially with small, service-based and local businesses. No shame or judgment! Just some loving truth-telling from your favourite copywriter and marketing strategist. In this episode, I cover: The #1 website mistake almost every small business makes (and how to fix it) Why repeating the same message in...