Lindsay Smith | Marketing Strategist, Website Copywriter for Local Business Owners
Market This | Local Business Marketing, Content Marketing & Website Copywriting
Are you a local business owner who's spent money on marketing and still isn't seeing results? You might not have a strategy problem. You might have a messaging problem. Market This is the podcast that helps local service businesses fix what they're saying so their marketing actually works. I'm Lindsay! A messaging strategist and website copywriter with 20+ years in journalism and advertising. I've written for CBC Radio and copy for million-dollar campaigns, and now I help local business owners compete on clarity, not budget. Each week, you'll get practical marketing strategy and content market...
Author
Lindsay Smith | Marketing Strategist, Website Copywriter for Local Business Owners
Category
Podcast website
Latest episode
Jul 8, 2026
Where to listen?
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Episodes
Ep. 13. Navigating the messy middle of business with Jan Ditchfield 20.02.2024 22:35
In this episode of Content Magic, I had SO much fun chatting with my friend Jan. She is an amazing business strategist with 20 years of experience in the non-profit world. She helps other women entrepreneurs who experts in their field achieve business success by implementing systems, sales strategies and some mindset shifts. She is a master at helping women make more money. Jan shares her story...
Ep. 12. Turning thoughts into action with Nicole Kernohan 13.02.2024 39:59
Today on the podcast I'm welcoming my friend Nicole Kernohan, a high-performance coach whose expertise lies in mindset and positive psychology. In this episode, Nicole shares some tips on how to shift from scarcity to abundance, how to interrupt negative thought patterns, the importance of determining your values and why we all need to practice non-judgement. We also chat about how these th...
Ep. 11: Learning to read the numbers with Staci Millard 06.02.2024 20:52
In this episode of Content Magic, I'm chatting with my friend Staci Millard, a fractional CFO and accountant for small businesses. Her zone of genius is helping businesses grow their income sustainably by looking at the numbers and making important decisions and next steps. 00:00 Stable job in accounting led to entrepreneurship. 04:30 Podcast discusses taboo of having part-time work. 09:14 C...
Episode 10: How to create community with Lyndsi Weise 30.01.2024 26:44
In this episode of Content Magic, guest Lyndsi Weise shares her journey from the corporate world to becoming a successful Facebook group strategist and business coach. Lyndsi and I chat about what it means to create genuine community in the online space and the importance of being authentic and relatable to your audience. 00:00 Long, uncertain commute in cold, demanding city. 03:55 Questioning w...
Episode 9: Healing your relationship with money with Hanna Bier 23.01.2024 23:07
In this episode, I had the pleasure of chatting with Hanna about money. She shares her personal journey of stumbling into becoming a money healer and specializing in emotional healing and trauma release. We also chat about how money can be viewed as a supportive and loving force and doesn't have to be forced and hard. 00:00 Creating standout online content for entrepreneurs' success. 06...
Ep: 8: Showing up as your full self with Charissa Higgins 16.01.2024 20:48
In this episode of Content Magic, my friend Charissa Higgins came for a visit! She is a creative brand strategist obsessed with empowering women entrepreneurs. She's sharing her journey into entrepreneurship, her unique view on content and social media and how she balances her creative spirit with strategy. Tune in to discover what it takes to show up authentically and make your mark in the o...
Ep. 7: The magic of the subconscious with Jenna Holloway 10.01.2024 35:22
In this episode of Content Magic I'm speaking with Jenna Holloway, intuitive business mindset coach, about her journey from school teacher to entrepreneur and you'll also learn all about how the role of the subconscious can contribute to success! We talk about limiting beliefs, hustle culture, money stories and operating your business from a a place of ease and flow instead of stress and...
Ep. 6: Corporate taboos to entrepreneurial superpowers 02.01.2024 15:59
In this solo episode, I'm chatting about some of the things about me and my personality that weren't exactly celebrated in the corporate world. And, how these exact same things have become my superpowers as an entrepreneur. 00:00 Meeting of creatives and client services explained. 06:04 Journalism and advertising demand constant idea generation. 06:52 Simplify creation process, get appr...
Ep. 5: Entrepreneurial enlightment with Amy Traugh 18.12.2023 25:09
In this episode I welcome my first guest, Amy Traugh! Amy is a business bestie, business strategist, podcast host and soon-to-be author. We dive into the magic of building a community, redefining sales, branding and her personal journey from healthcare to entrepreneurship. So, grab your coffee and get ready for a dose of tangible content and inspiring conversations in this episode of Content Ma...
Ep.1: The three keys to content that converts 05.12.2023 21:17
Welcome to the very first episode of Content Magic! This episode is all about how I got into entrepreneurship in the first place, what makes me a content expert and the three ingredients you need to create high-performing content that actually converts into fans and buyers. This is a must listen for entrepreneurs building an authentic business. 01:48 Moved around, worked for bureaucratic organiza...
Ep. 2: Making friends with the suck 05.12.2023 12:55
In today's episode, we are chatting about welcoming in those feelings of discomfort and growth. Essentially, embracing being shitty at something. And why this is so integral to entrepreneurship. The fear of failure is real. But when you re-frame what failure even means, it's not so scary anymore. 00:00 Overcome fear of imperfection in entrepreneurship. 04:49 Finding comfort amidst discom...
Ep. 3: The importance of learning to adapt 05.12.2023 19:56
In this episode, I'm chatting about the need to pivot in our business. One unexpected setback in particular had me almost rebranding myself the one-armed copywriter. Kidding. I'm also getting into that never-ending loop of comparison and how looking at content creation as an art form will change the way you show up. So, tune in and discover how to infuse your business with creativity, ad...
Ep. 4: Entitlement energy 05.12.2023 13:07
Today, I'm diving into the concept of entitlement energy and how it can impact your business. I chat about my own experiences and feeling entitled in my own entrepreneurial journey, from expecting opportunities just magically appear to recognizing the importance of consistently promoting myself. 00:00 Podcast on entrepreneurship, content creation, and marketing. 06:23 Sharing daily interacti...
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