Market Proof Marketing: Home Builder Marketing Insights

Market Proof Marketing · Ep 254: Beware Attribution Kevin Oakley, Andrew Peek, and Julie Jarnagin explain why leads are useless unless, of course, they are responsive leads. Plus why they warn against direct attribution being a decision maker, one home builder’s big ad spend flub, and more! Story Time (4:43)Julie recommends being curious and asking questions as your new year's resolution for 2023....

Market Proof Marketing · Top Behaviors For Consistent Marketing Results Kevin Oakley, Jackie Lipinski, and Becca Thomas discuss how to prepare your teams for 2023 along with the top 5 behaviors marketing teams need to have to create consistent results. Plus learn how you can join our newly released Marketing Impact Groups for free and team up with 5 other home-building marketers to help you build...

Market Proof Marketing · Online Sales Follow Up With Rachel Starratt Kevin Oakley and Andrew Peek welcome and introduce the newest Do You Convert team member Rachel Starratt! Rachel shares what it was like winning Online Sales Team of the year at The Nationals two years in a row, how NOT to follow up with old leads, what her first week with Do You Convert has been like so far, and of course…Pancak...

Market Proof Marketing · This Is The Worst Time To Be Boring Kevin Oakley, Andrew Peek, and Julie Jarnagin discuss why you will struggle as a home builder if you can’t market one individual home well. Kevin shares two examples of successful messaging from builders on how to talk about incentives and why every marketer needs to be visiting their communities regularly. Story Time (3:58)Jul...

Market Proof Marketing · Focus On What Is Never Going To Change Kevin Oakley, Jackie Lipinski, and Julie Jarnagin share why focusing on what’s never going to change can be more important than trying to anticipate how something might change, how to take advantage of extra time at the end of the year, and why you can’t only surround yourself with cheerleaders. Story Time (4:22)Julie recommends the a...

Market Proof Marketing · Stop The Internal Insanity Kevin Oakley, Andrew Peek, and Jessie Suggs discuss builders going a little bit rogue lately and how to stop the insanity. Plus they touch on why short-term and long-term investments only work if the appropriate changes are applied, how to think about different marketing channels and what each opportunity costs, and more! Story Time (4:22)Jessie...

Market Proof Marketing · Putting Trust In Your Team Andrew Peek, Sarah Simmerman, and Julie Jarnagin share their insights on issues that occur from an improperly organized website URL structure and how it can impact ads. Plus they discuss why you need a team you can rely on to get the job done right, what zero-clicks searches are on google, meta, and the headlines in the news about buying new home...

Market Proof Marketing · Have Your Tactics Changed Fast Enough with Jeff Shore Kevin Oakley was joined by Jeff Shore to talk about his new 📚 book (From Contract To Close by Jeff Shore and Bob Mirman) and his perspective on current market conditions. When Kevin got an opportunity to ask someone with as much wisdom as Jeff has... he did his best to ask good questions. Here's a sampling of just a fe...

Market Proof Marketing · Is It Possible To Measure All Marketing Channels? Kevin Oakley, Andrew Peek, and Jackie Lipinski talk about Ryan Reynolds (A Marketing Genuis?), they do a rapid competitor analysis of a few Florida homes for sale, and discuss why we love SparkToros’ latest blog on understanding how to measure hard-to-measure marketing channels. Story Time Jackie doesn’t appreciate when bui...

Market Proof Marketing · 2022 Follow-Up Survey Bonus Episode On this very special Market Proof Marketing podcast episode, Jen Barkan and Mike Lyon reveal the 2022 Home Builder Follow-Up Survey, Do You Convert's most comprehensive and in-depth builder shop to date! In partnership with Clear Evaluations, we surveyed a random sampling of 100 home builders from the 2022 Builder 100 and Next 100 lists,...

Market Proof Marketing · Transparency Of Home Listings Kevin Oakley, Julie Jarnagin, and Becca Thomas discuss the balance of transparency in a home listing, knowing when to shift marketing priorities, and understanding the seasonality of the home building industry. Story Time Becca shares the story around a building being cautious with too pretty of photos. Julie reminds you to shift your prioriti...

Market Proof Marketing · Communicating The Vision Of A Home with Steve Ormonde Kevin Oakley was joined by Steve Ormonde, owner of Focus 360. They talk about shortening the home-buying sales cycle, the progression of renderings and virtual tours over the years, and how to communicate the vision of a home along with all the tools to support that goal, both onsite and online. Kevin and Mike discuss:H...

Market Proof Marketing · Ep 242: Favorite Builder Podcasts Kevin Oakley & Mike Lyon discuss their personal Online Sales and Marketing Summit takeaways, the latest Online Sales benchmark numbers, how to actually count appointments, and Builder Online's list of favorite builder podcasts!  Story Time (1:11)Mike Lyon shares his favorite Online Sales & Marketing Summit memories. Kevin Oakley reviews th...

Market Proof Marketing · 2022 Online Sales & Marketing Summit Highlights Kevin Oakley, Jackie Lipinski, and Julie Jarnagin recap the 2022 Online Sales and Marketing Summit and share their favorite takeaways. Plus they discuss the preparedness paradox, why local markets matter again, and why having the right answer is not impressive as knowing how to get the next right answer. Story Time (5:18)Juli...

Market Proof Marketing · Stopping the Lag in Home Builder Data with Mike Simonsen Kevin Oakley was joined by Mike Simonsen, the Founder and CEO of the housing analytics firm Altos Research. They talk about how this housing market is different from the downturn, how Altos Research began, what the leading indications they consider and track, as well as why there is such a lag in builder da...

Market Proof Marketing · Flow State vs. Clutch State Kevin Oakley,  Julie Jarnagin, and Samantha Kellenberger discuss the flexibility between Flow State (letting things happen) vs. Clutch State (making things happen) on how to think about both. Why you can't move forward if your basics aren't covered, why builders need to be prepared to market individual homes, and why first principles matter. Sto...

Market Proof Marketing · A Clean Job Site Matters Kevin Oakley, Andrew Peek, and Jackie Lipinski are getting prepped for the sold-out Online Sales & Marketing Summit in Phoenix. They discuss the value of a clean job site, why you need to consider the different variations of how people shop, and how “presale without fail” works even now. Story Time (5:35)Jackie visits a clean builder site while on...

Market Proof Marketing · Mastering Master Plan Communities with Cassie Cataline Kevin Oakley is joined Cassie Cataline, Director of Marketing at Nexton in South Carolina. Kevin and Cassie review the steps taken over the years to lead Nexton to be named the best mixed-use community in the US and one of the top 25 master-planned communities regarding sales. Kevin and Myers discuss:Why simplification...

Market Proof Marketing · Why We Are All In Sales Kevin Oakley, Andrew Peek, and Jen Barkan discuss why you need to define what success looks like to you in your role, why we’re all in sales (including you Marketing Director reading this), and how storytelling and visual support can help sell more homes. Story Time (8:20)Jen shifts from easy mode to work mode in online sales and her famil...

Market Proof Marketing · Ads That Facebook Hates Andrew Peek, Julie Jarnagin, and Bryce Baker discuss the ads that Facebook doesn’t love at the moment. Plus they discuss the marketing lessons learned during the great recession, their thoughts on how the recently announced loan forgiveness might impact home buying, and more. Story Time (0:50)Andrew gets an interesting marketing question f...

Market Proof Marketing · Opendoor and Zillow Partnership Thoughts Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss the Opendoor and Zillow partnership, the millennial pause, what is ShowingTime: The Next Generation, and more! Story Time (3:05)Jackie hears the phrase “consumer sentiment” in an everyday conversation. Andrew has been “brand-rep-fluenced”, word he’s inventing for when you’ve bee...

Market Proof Marketing · Where To Start With SEO Andrew Peek, Jackie Lipinski, and Julie Jarnagin discuss SEO considerations to be aware of and the questions you should be asking to set realistic expectations. They review floor plan content you can utilize to keep users on your website, the Zillow and Opendoor announcement, and more! Story Time (1:43)Julie shares the story of a recent customer ask...

Market Proof Marketing · Information Filter Failure Kevin Oakley, Andrew Peek, and Jessie Suggs discuss what is information filter failure, how your mental state plays into how you approach any situation, the Jeff Shore Sales Leadership Summit, and their thoughts on the best ways to prepare a team for an uncertain market. Story Time (1:15)Jessie attended the Jeff Shore Sales Leadership Summit for...

Market Proof Marketing · Ep 231: The Future of Designing Homes Is Here with Marc Minor Kevin Oakley was joined by Marc Minor, Founder and CEO at Higharc. Kevin and Marc discuss how builders can design homes and sell homes in 3D, how to fix the “hair on fire” mentality in the industry, how builders can gather data on potential floor plans before construction begins, and how to eliminate work that i...

Market Proof Marketing · Standing Inventory? Update Your Website. Jackie Lipinski, Julie Jarnagin, and Bryce Baker share the common home builder website messaging mishaps and why they can hurt your website’s traffic to lead conversion rates if you don’t correct them. Plus they discuss various ways to push incentives, how to get your sales team on the same page, what’s happening with Google’s track...