Market Proof Marketing: Home Builder Marketing Insights

Market Proof Marketing · So You Need Foot Traffic Kevin Oakley, Andrew Peek, and Julie Jarnagin share the latest and greatest positive takeaways from builders, including how a builder utilized the Market Proof Algorithm to identify a bigger issue for a problem community. They discuss the biggest friction point they’re seeing for builders right now, which is leadership demanding more foot traffic a...

Market Proof Marketing · History Doesn't Repeat, It Rhymes with Myers Barnes Kevin Oakley is joined by Myers Barnes, owner of Myers Barnes Associates. Kevin and Myers discuss the theory that history doesn’t repeat itself but does rhyme regarding the housing market. The lessons marketers and sales need to remember from the history of the housing market. Why people need to shift their mindsets to un...

Market Proof Marketing · Cyclicality Is Back Kevin Oakley, Jackie Lipinski, and Samantha Kellenberger recorded a rare Facebook live-streamed episode of the podcast! They discuss cyclicality is officially back, connection over perfection for home builders, and how builders gain market share in challenging times. Story Time (4:00)Samantha sets the tone for her new home neighborhood with her landscap...

Market Proof Marketing · The $$$ Value of Outbound Calls Kevin Oakley, Andrew Peek, and Jessie Suggs share how one builder created an online sales outbound call challenge that more than doubled the online sales contribution rate and improved their overall sales goals during what is historically a slower selling season in June. They also discuss how online sales can help with task fatigued on-site...

Market Proof Marketing · Making A Difference Through Marketing with Carol Morgan Kevin Oakley was joined by Carol Morgan, President of Denim Marketing, cohost of the Sales & Marketing Power Hour, and the author of several marketing books. Kevin and Carol examine the value of Public Relations and how to bring value and attention to a builder’s message. Plus they discuss knowing who the industry dif...

Market Proof Marketing · Create Content People Want To Steal Andrew Peek, Julie Jarnagin, and Becca Thomas discuss how to review yourself and your company as we hit the halfway point of the year, understanding google’s new PMax campaigns, why you should always aim to create stealable content, and Kevin sneaks into the podcast to discuss when to worry about standing inventory homes. Story Time (3:3...

Market Proof Marketing · Volatility is Certain Kevin Oakley, Jackie Lipinski, and Andrew Peek discuss changes you can make to help improve community page conversion rates, why volatility is certain but anxiety is optional, how Facebook is changing its ads at the end of 2022, the upcoming Market Proof Awards, and why Kevin recently made a community marketing recommendation that he's never made...

Market Proof Marketing · How Do You Promote Rate Locks & Other FAQs Kevin Oakley, Julie Jarnagin, and Becca Thomas discuss easy steps all marketers can take to create more content around floor plans. Plus the team skips the news segment of the podcast this week to bring you the most common Frequently Asked Questions from home builder marketers from the last week, including if you should b...

Market Proof Marketing · Reverting Back To The Mean Kevin Oakley, Jackie Lipinski, and Sarah Simmerman discuss “reverting back to the mean”, the story of a builder who turned off their social ads and how it lead to their leads nosediving, the proper way to research new home community names, and more! Story Time Sarah shares great feedback from the recent launch of a new home builder accountJackie...

Market Proof Marketing · The Paradox of Home Selection Choices with Joel Fleischman Kevin Oakley is joined by Joel Fleischman, President of Drexel Building Supply. They discuss the cost and waste-saving benefits with the off-site construction of homes, the paradox of choice when it comes to buyer selections, and more! Kevin and Joel discuss:Why homebuyer selections are usually extremely predictabl...

Market Proof Marketing · Ep 219: Don’t Dismiss Data Because You Hate It Andrew Peek, Jackie Lipinski, and Jen Barkan discuss the hiring process and expectations for online sales roles and if the recruiting standards are too high? They review the confusion around Bounce Rates in google analytics 3, what can impact the data, and why you shouldn’t artificially inflate data to make yourself or managem...

Market Proof Marketing · The End Is Near for Google Analytics 3! Prep GA4 now Dennis O'Neil and Molly White join Andrew Peek to discuss the sunsetting of Google Analytics 3 (GA3) on July 1, 2023, and how to prepare for Google Analytics 4 (GA4) now. They review the differences between GA3 and GA4 and discuss why now is the time to create your new account so you can have year-over-year data when the...

Market Proof Marketing · How Important Is Attribution Really? Andrew Peek, Julie Jarnagin, and Bryce Baker discuss what is attribution and how valuable it actually is, why overspending on a struggling community won’t help if there’s no content on your community page, the value of having an HOA, and more! Story Time (3:17)Julie created the word “slumpy” to describe the feeling behind how marketers...

Market Proof Marketing · It’s Time To Show Your Work Kevin Oakley, Andrew Peek, and Sarah Simmerman argue around the vagueness of using the word “available” to reference homes on builder websites. They discuss what additional words you can have on your website to create more clarity around homes in different stages of construction. Plus Kevin is concerned for any marketers who may have been copyin...

Market Proof Marketing · Lean Into The Market Shift Kevin Oakley, Jackie Lipinski, and Samantha Matlock (soon to be Kelleburger) discuss what ratio of leads should be that come from corporate marketing for sales agents, the latest data around cancellation rates from Zonda’s webinar, and what happened when a home builder became overconfident in their prequalified leads for an event (Spoiler: No one...

Market Proof Marketing · Death to Bad Home Photography with Chad Davies Kevin Oakley is joined by Chad Davies, CEO & Owner of Davies Imaging Group. Chad and Kevin call for the end of the “crime scene” style photography of homes and give tips on how to take great photographs (even if you are using just your phone). Plus, Chad shares how his journey into new construction home photography began, the...

Market Proof Marketing · Builder 100 Recap + What Is An Appointment? Kevin Oakley, Andrew Peek, and Jessie Suggs discuss what is truly considered an appointment for online sales and the difference between automatic and manual scoring of leads. Plus, Kevin shares stories from his latest Builder 100 trip, the team discusses why builders need to focus on building relationships, and why you should sta...

Market Proof Marketing · Ep 212: Here Comes The Massive Housing Disruption with Rob Hahn Kevin Oakley is joined Robert Hahn, Managing Partner of 7DS Associates, cohost of the podcast Industry Relations, and writer of NotoriousRob.com. They discuss the potential mass disruption coming to the real estate world when it comes to cooperation compensation for real estate agents and what builders need to...

Market Proof Marketing · Strategies For Handling Uncertainty Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss the value of building certainty for home buyers and your teams through messaging, why geography matters in your google ad keywords, Elon buys Twitter, and what the agent commission lawsuit could mean for home builders. Story Time (2:01)Jackie’s neighborhood is getting a new construct...

Market Proof Marketing · Selling Homes Predictably with Kimberly Mackey Kevin Oakley is joined by Kimberly Mackey, Sales & Marketing Management Consultant, Sales Trainer, & Keynote Speaker at New Home Solutions. They discuss a multitude of topics, including why builders can’t move forward to improve their sales numbers until they know where they are currently at when it comes to community-level we...

Market Proof Marketing · Builders Gonna Build Andrew Peek, Becca Thomas, and Julie Jarnagin give recommendations on how to adjust the messaging on home builder’s websites that can encourage people to come back even when they have nothing to sell. Plus they discuss the latest Market Proof Marketing Academy and how they dive into how to diagnose a problem community with the Market Proof Algorithm ex...

Market Proof Marketing · Is There An Industry-Wide Cost-Per-Lead Benchmark? Kevin Oakley, Jackie Lipinski, and Julie Jarnagin discuss why there is not an exact industry cost-per-lead marketing benchmark and why home builders should analyze their own data to create company-specific benchmarking numbers. Plus they talk about why it’s valuable to have a healthy level of skepticism toward any one sour...

Market Proof Marketing · Beyond the WOW of Augmented Reality Kevin Oakley is joined by Richard Penny, CEO at Reactar Labs | Creators of homeAR.io. They discuss how home builders are utilizing augmented reality to help buyers visualize their new home, in detail, at each step of their home buying journey. Richard shares what sparked his journey into AR and how they're able to quickly turn any home d...

Market Proof Marketing · Creative Solutions Kevin Oakley, Jen Barkan, and Andrew Peek discuss what they’re seeing on the online sales front lines and why online sales may need to dust off their lead prospecting hats soon. Plus why you should tour other builders to get a fresh perspective on what is being offered and digital solutions that have the potential to help marketing teams who can't find e...

Market Proof Marketing · Encouraging and Handling Reviews Andrew Peek, Sarah Simmerman, and Julie Jarnagin discuss how home builders can encourage good reviews and how they can handle the not-so-great ones. The team discusses youtube marketing for home builders, google analytics 4, and the upcoming Online Sales & Marketing Summit happening September 20-21, 2022 in Phoenix, AZ. Story Time (1:12)Sar...