Market Proof Marketing: Home Builder Marketing Insights

Market Proof Marketing · Ep 279 Breaking Out of LimitationsIn this episode, Kevin Oakley, Andrew Peek and Jackie Lipinski question whether the month of May is raising spirits or the fact that everyone is smashing their sales goals! Kevin says having a set brand is limiting for a company and they debate whether or not it’s effective to stay within the confines of your branding boundaries. They disc...

Market Proof Marketing · Ep 278: ChatGPT’dIn this episode, Kevin Oakley and Andrew Peek are joined by Mike Lyon to talk about all things Ai and ChatGPT from its potential dangers to ways that its flawed in its current evolution as well as the advantages it offers.  Story Time (04:48)Kevin shares things he has learned from his recent work travelsMike warns against the slippery slope of giving over...

Market Proof Marketing · Ep 277: Should Targeted Ads Target You? Andrew Peek, Jackie Lipinski and Julie Jarnagin start the podcast by asking “What one thing makes you start immediately looking at homes in order to move?” And give various answers on what it was for them. They discuss Andrew’s controversial takes on dashboard usage, share advice on builder website content, and the future of ai in re...

Market Proof Marketing · Ep 276: Lawsuits and Listings with Rob HahnIn this episode, Kevin Oakley sits down with Robert Hahn, CEO of Decentre Property Exchange and writer of NotoriousRob.com to discuss everything from a current lawsuit case that could lead to an uncertain future for big corporations to Decentre Property exchange and their core functions as an MLS company....

Market Proof Marketing · Ep 275: Ai Drops New Music, But Should It? Kevin Oakley, Andrew Peek, and Samantha Kellenberger ponder how many DYC employees have ADHD and decide that probably 80% of the marketing team has it undiagnosed. They urge people to get their tickets for the 2023 DYC Summit and let everyone know that half-price tickets are sold out. They discuss the current home interest rates b...

Market Proof Marketing · Ep 274: Make the Circle BiggerIn this episode, Kevin Oakley, Andrew Peek, and Bryce Baker discuss the cap on potential in the current market making people restless and feeling the need to make an impact. They touch on their frustrations with geofencing, wishing builders would cast their geography net wider and share advertising methods they find effective. Story Time (28:2...

Market Proof Marketing · Ep 273: Finding UnicornsIn this episode, Kevin Oakley, Jackie Lipinski, and Jen Barkan talk about the importance of being curious, asking the right questions and choosing quality over quantity in work relationships. They share what traits stand out to them in the hiring process and difficulties of finding the “unicorns” that thrive on self-motivation and curiosity. Kevin t...

Market Proof Marketing · Ep 272: The Meh-taverseIn this episode, Andrew Peek, Jackie Lipinski, and Julie Jarnagin gather to discuss the expectations and pitfalls of the Metaverse. The team ponders the reasons why it didn't live up to its hype, and the different ways it can be useful. Together they share insights on the latest and greatest in the new home marketing world, and how we can all take aw...

Market Proof Marketing · Ep 271: The Art of Curating a Successful Conference with Greg Fuson In this episode, Kevin Oakley sits down with Greg Fuson, Vice Presidents of Events and Experience for PCBC, to discuss the art and thoughtfulness that goes into designing a conference that stands out amongst others. Kevin and Greg outline what this year’s event will look like, and the value of activating s...

Market Proof Marketing · Ep 270: Imposter SyndromeKevin Oakley, Andrew Peek, and Julie Jarnagin play around with Chat GPT4, discuss the realities of imposter syndrome, different ways to approach organic content through the lens of Andrew’s recent cruise experience, how builders can shift their marketing when needing to focus on presales, and the importance of trying new strategies and investing in...

Market Proof Marketing · Ep 269: Marketing Coach Power HourKevin Oakley and Jackie Lipinski welcome the newest Do You Convert Marketing Coach, Beth Russell to the team. In this marketing coach power hour episode, the team talks about everything from building a home, the importance of messaging, Beth’s biggest takeaways from shadowing home builder meetings, and more! Story Time (4:48)Beth talks abo...

Market Proof Marketing · Diving Into Home Builder Data with Rick Holmes and Alan Ratner Kevin Oakley is joined by two industry experts, Alan Ratner, Managing Director at Zelman & Associates, and Rick Holmes, CEO of Home Builder Data, to take a deep dive into the world of home builder data. Join us as we explore the insights they've gathered, discuss the roles of first-time home buyers now and in t...

Market Proof Marketing · How To Calm Down A Nervous Team Kevin Oakley, Julie Jarnagin, and Becca Thomas discuss why website traffic is not a problem for most home builders at this time, why some teams are feeling nervous even when they’re having record-breaking sales this month, and what marketing teams can learn from other home builders. Story Time (8:53)Becca reminds marketers that even incremen...

Market Proof Marketing · Online Sales Takeover with Mike Lyon and Jen BarkanMike Lyon and Jen Barkan discuss the latest in the online sales world, including how to navigate dialogue across internal teams, benchmarks and takeaways from 2022, and a quick how-to guide on working with real estate agents. Additionally, Mike shares some personal insights on the importance of follow-up during a customer'...

Market Proof Marketing · Why Marketers Shouldn't Target Themselves Kevin Oakley, Andrew Peek, and  Jackie Lipinski discuss how marketers can identify their own marketing biases and learn to keep an open mind, they explore the differences between how we think how people typically search for non-single-family homes versus how they actually start their home search, plus Facebook’s subscript...

Market Proof Marketing · Is The Spring Selling Season Here? Kevin Oakley, Andrew Peek, and Samantha Kelleberger review the data and discuss if the spring selling season is here yet. They talk about the future of AI for home builders, home builder sentiment, and more! Story Time (2:35)Samantha shares her customer service experience with Wayfair after she now has 3 broken fire pits. Andrew shares a...

Market Proof Marketing · Stop Pining for the Past Kevin Oakley, Jackie Lipinski, and Julie Jarnagin discuss if there's value in creating a new "series" of homes and when a product series program might actually apply, how the same story can be told in different ways through creative writing, why marketers need to stop pining for the past, and more! Story Time (3:43)Jackie has a builder that is crea...

Market Proof Marketing · The Housing Market Today & Beyond with NAHB Chief Economist Dr. Robert Dietz Kevin Oakley was joined by Dr. Robert Dietz, the Chief Economist and Senior Vice President for Economics and Housing Policy for the National Association of Home Builders. They discuss the housing deficit and limiting factors around the housing marketing, the current home supply and mortga...

Market Proof Marketing · Calculating Your Cost-Per-Lead Andrew Peek, Jackie Lipinski, and Bryce Baker discuss how builders can calculate their yearly cost per lead data and why it’s important to know, why you need to analyze all of your Call-To-Actions on the desktop and mobile versions of your website, and the best practices around how to carve out time for self-learning goals. Story Time (0:30)B...

Market Proof Marketing · Goal Setting: Name It and Claim It Kevin Oakley, Andrew Peek, and Jessie Suggs present the latest Q4 online sales data, fresh from the source. They also delve into the workings of the Market Proof Algorithm and how it sheds light on larger data problems in affected communities. Finally, the team explores the connection between marketing decisions and the impact on home bui...

Market Proof Marketing · CMO Powers, Activate! Kevin Oakley, Jackie Lipinski, and Sarah Simmerman discuss the power of a CMO and how they can positively impact their company, if google penalizes companies for using AI writing tools, tips for attending IBS, and more! Story Time (1:59)Sarah discusses the value of knowing when to focus on reviews as a home builder Jackie gets a crazy 2...

Market Proof Marketing · Do You Convert Announces New Creative Director Karla Tuten Kevin Oakley is joined by Do You Convert’s new Creative Director, Karla Tuten! They dive into Karla’s unique experience working with home builders over the years, what projects she’s most proud of, why branding and graphic designs need to be minimal yet meaningful design and what that means, and more! Kevin and Kar...

Market Proof Marketing · A.I. and Its Role in 2023 for Home Builders Kevin Oakley, Jackie Lipinski, and Julie Jarnagin discuss how home builders might utilize A.I. for 2023, the 5 reasons why and why not a marketer might want to use A.I. tools, and why you need to step up and hustle at your own jobs when the market gets tough. Story Time (3:22)Julie shares why she was disappointed in the lack of i...

Market Proof Marketing · Activate Your Skills for 2023 Kevin Oakley, Andrew Peek, and Jen Barkan discuss the home builder services that won't fly for 2023, why the word of 2023 needs either to be Activate or Electric, and how to harness your OSC energy to amplify the customer experience. Story Time (8:08)Jen Barkan talks about the energy we need to bring for the new year and how energy transfers f...

Market Proof Marketing · Revenue Supporting Marketing Reports Kevin Oakley, Andrew Peek, and Bryce Baker share tips on what kind of marketing reports Marketers can build to help support creating revenue for their builder. Plus why the quality of your leads needs to be assessed and how why you need to stop them if bots are filling your CRM system. Story Time (4:40)Bryce shares why the new year is a...