Market Proof Marketing: Home Builder Marketing Insights

Market Proof Marketing · ICYMI – Pulse 2020 Keynote Speaker Highlights In this week’s episode, we’re sharing key moments from the four keynote speakers at Do You Convert’s Online Sales & Marketing PULSE.  We couldn’t have asked for better event partners and wanted to share the highlights for anyone who could not attend. Plus, in the news… Google Analytics 4, Facebook Ads and politics, and how the...

Market Proof Marketing · Deep Design with Karla Tuten   Karla Tuten This week Karla Tuten, owner and creative director of Tuten Creative, joins us to talk about design, form and function, and how home builders can’t create positive customer experiences without thoughtful design. Plus, the DYC team has an in-depth discussion about custom builder marketing, based on personal experiences. Story Time...

Market Proof Marketing · Hands in the Cookie Jar – Zillow’s Big Announcement On the heels of Zillow‘s big announcement that the company will hire salaried real estate agents for its iBuying program, Kevin interviews three industry pros to get their views on the topic. He speaks with real estate journalist Deidre Woollard, brokerage owner Bill Lublin, and independent contract/REALTOR® Sean Carpente...

Market Proof Marketing · Marketing with a Capital M with Steve Whaley Steve Whaley We are joined by Steve Whaley, Director of Corporate Marketing at Fischer Homes, to discuss how research, data and inter-departmental alignment drives his organization’s marketing strategy. Plus, it’s PSL season! Kevin likes them, Julie doesn’t, and Andrew resists. Story Time (2:08) Andrew could not find pictures of...

Market Proof Marketing · Facebook News Frenzy In addition to our thoughts on THREE new Facebook updates, we’ve got a very special announcement – Jackie’s back! Plus… the latest PULSE updates, reporting massive amounts of data, and a story of unmet marketing expectations. Get it all here. Story Time (6:48) Jackie is back from maternity leave and is learning how to operate at max efficiency. Andrew...

Market Proof Marketing · Did You Fix Your Website Yet? with Scott Stratten Scott Stratten This week’s guest is one of the world’s leading voices on building better customer experiences. Scott Stratten is the president of UnMarketing and author of the book by the same name, along with several other best-sellers. He speaks and writes about business in the age of disruption, and has helped organizati...

Market Proof Marketing · Outside the Comfort Zone This week Kevin, Andrew and team discuss the importance of stepping outside your marketing comfort zone and taking initiative on activities like analyzing CRM data, extending the customer experience beyond lead nurturing, and more. Story Time (0:54) Julie points out the Importance of new home marketing pros being super comfortable with CRM data and...

Market Proof Marketing · Understanding Computer Vision with Ben Alton   Ben Alton Ben Alton from Zillow joins the podcast this week to discuss what exactly computer vision is and how it works on Zillow’s platforms for new home construction. Also, they’ve just released a new product for home builders and we’ve got the scoop! Plus… how to take a real estate photo, urban exiles, and Facebooks Q4 pred...

Market Proof Marketing · Introducing the 2020 PULSE Special Announcement! Do You Convert’s Online Sales & Marketing PULSE is October 6th & 7th and tickets are now available! Learn more about our 8 speakers, 20+ sessions and exclusive PULSE 20 Groups! DYCPulse.com Story Time (5:23) Julie recaps her Beware of Busy article for DoYouConvert.com. Marketers – now’s a good time to reassess what you’re sp...

Market Proof Marketing · Build-On-Your-Lot Marketing with Dawn Dantzler Dawn Dantzler This week we speak with Dawn Dantzler, Director of Marketing for Tilson Homes, an on-your-lot builder doing business in 138 counties in rural Texas. Learn the biggest misconceptions about on-your-lot builders, how her marketing approach differs, and why she’s leaving ONE billboard up in perpetuity. Plus… a custom...

Market Proof Marketing · Ep 111: No Free Swimming Pools The DYC marketing team examines why builders shouldn’t give away swimming pools, dissects news stories from the world’s biggest brands, and offers a $500 cash prize if you can prove one thing to Kevin… Story Time (2:57) Andrew found a free pool promotion from a home builder… whyyyy? Julie – if you’re intimidated by something (Google Ads, Face...

Market Proof Marketing · UTour – A New Way to View Homes with Tom Nelson Tom Nelson This week’s guest is Tom Nelson, President of NDG Communications and creator of UTour, an innovative new way for prospects to tour homes on their terms. Learn about the new technology and how it can save builders time and move prospects further along the sales funnel, faster. Story Time (1:31) Becca notices that th...

Market Proof Marketing · Solving the Challenge of Too Many Leads Kevin often says that we’re in the best housing market in his lifetime. Lead volume and sales are off the chart. But what if you have too many leads to manage effectively? The DYC team offers a few marketing solutions to this unique challenge. Also in this episode – an IG test, super-cleaning robots, Facebook Roundtable video highlig...

Market Proof Marketing · Good vs Bad Leads, Facebook Boycott & 2020 Predictions Bryce Baker Kevin and team tackle the cost of a “bad” lead in home building, what’s going on with the Facebook ad boycott, and how to prepare for an unpredictable second half of 2020 (or any year, for that matter). Plus, say hello to Bryce Baker! Story Time (1:58) Becca points out the importance of owning your own “stu...

Market Proof Marketing · 2020 Housing Giants with Rich Binsacca Rich Binsacca Rich Binsacca, Editor-in-Chief of Professional Builder, joins the podcast to discuss the 2020 Housing Giants List. He shares big picture housing trends for the the next year, and how COVID-19 might impact them. Story Time (1:40) Kevin swallowed a live fish? Becca share her experience with her first warranty appointment a...

Market Proof Marketing · News Mashup and a New Face at DYC We are excited to introduce DYC’s newest team member, Julie Jarnagin! Learn about Julie’s 15-year new home marketing career and what she’ll be doing for DYC. Plus… the team talks about reinforcing your marketing foundation, the latest from Google advertising, and why more builders are using incentives. Julie Jarnagin Intro to Julie! (1:34)...

Market Proof Marketing · Online Lead Follow-Up in 2020 – How Are Builders Doing? Our special guests this week are DYC’s own Mike Lyon and Jen Barkan! They join Andrew to discuss the results of the 2020 Home Builder Follow-Up Survey. Learn how builders handled online leads before and during COVID-19, and why it’s important for marketers to understand the details of lead management. Story Time (1:40...

Market Proof Marketing · Leading with Curiosity with Linnea Chapman   Linnea Chapman Our special guest is Linnea Chapman, Marketing Director at Trumark Homes in Northern California. Learn how her career journey has taken her from art history to home building, and how she continues to approach her work with a curious, thoughtful mind. Kevin, Andrew and Becca also discuss the tremendous opportunity...

Market Proof Marketing · Tools of the Trade Kevin, Andrew and Jackie Askews reveal their favorite tools of the trade! From design to analytics, learn their secrets for maximum marketing efficiency. Also… why new home sales are increasing so dramatically, how the car sales industry (thankfully) no longer compares to new home sales, and more. Story Time (2:06) Andrew has a client Q&A;: How much budg...

Market Proof Marketing · Ep 102: Creative Home Design with Seth Hart   Seth Hart This week Kevin chats with Seth Hart, Senior Designer with DTJ Design, whose primary work includes community amenity buildings, multi-family residential, resort housing and single family detached housing. We learn what marketers should know about the new home design process, which designs are trending, and how that co...

Market Proof Marketing · The Pain of Change Kevin, Andrew and Jackie discuss the concept of testing, technology and innovation just for the sake of improving. While you may not see short-term success, long-term payoff could be invaluable. Story Time (1:24) Andrew revisits Home Depot’s futuristic self checkout; they were ahead of the curve two years ago, but so relevant now. Kevin is looking forwar...

Brian Boero We can hardly believe it, but this is the 100th episode of Market Proof Marketing. Due to circumstance, this episode doesn’t come with the fanfare we’d originally imagined, but it does involve deep thinking about what marketing and branding means for home builders and the real estate industry at large. Our guest this week is Brian Boero, CEO of 1000Watt, a creative agency for real esta...

Market Proof Marketing · Brad Inman Stops By Brad Inman Brad Inman, award-winning journalist and founder and owner of Inman, real estate’s leading name in news and innovation, stops by to chat with Kevin about lessons the real estate community as a whole can learn from the downturn. Plus, we have a special Inman package for MPM listeners… Interview with Brad Inman (1:30) Managing a business for a...

Market Proof Marketing · General Brokerage Check-in with Bill Lublin Bill Lublin This week’s episode gives us a peek into what the general brokerage world is experiencing during the COVID-19 pandemic. Kevin speaks with Bill Lublin, CEO of Century 21 Advantage Gold, Pennsylvania’s largest Century 21 firm with 11 locations serving Pennsylvania and New Jersey. Bill is also an international speaker an...

Mike Lyon and Jen Barkan join Kevin Oakley for a special LIVE edition of Market Proof Marketing to discuss why online sales and marketing should be in complete sync as we adapt to current market conditions. This episode was originally recorded in a Facebook Live broadcast. You can listen now or watch the video here. News (1:42) Who Wants to Talk to a Bot During a Pandemic? – Mike’s position on cha...