Market Proof Marketing: Home Builder Marketing Insights

Kevin is joined by three members of the De Young Properties management team that virtually launched a new community and sold 68% of released homesites within 24 hours. Our guests are Ryan De Young, President; Ashley De Young-Seibert, VP of Marketing; and Eric Armenta, VP of Sales. Learn how nimbleness, flexibility, preparedness and a positive mindset each played an important role in their success....

Tim Costello This week Kevin speaks with Tim Costello, CEO of Builder Homesite Inc (BHI) and Builders Digital Experience (BDX), about trends in consumer behavior, changes to marketing messaging, and why he thinks some builders should be able to sell more homes in this period than any other period. Plus: What the The National Consumer Behavior Index predicted about this downtown, and signs of new l...

Anthony Grasst Kevin speaks with Anthony Grasst, National Sales Director of the Builder Division at Homebridge Financial Services, about what’s happening today in the mortgage industry. Learn about investors, interest rates, how different loan types are impacted, how builders can protect their closings, and his projections for a recovery period. Kevin and Anthony discuss: What’s happening with mor...

Shawn Van Dyke Kevin speaks with construction industry consultant, business coach and mentor Shawn Van Dyke to learn how trades and craftsmen are faring in the current business climate, and how they can build a recession-proof business for today and years to come. They discuss: Shawn’s biggest question… what have you BEEN doing to prepare for a crisis? Whatever creative or innovative programs you...

Kevin, Andrew and Becca talk shop about virtual home tours, not forgetting lessons learned today, determining your essential martech, and a social ads pop quiz. Story Time (4:09) Kevin has been getting requests to explain entire sales and marketing processes in a “quick email or text.” There are no shortcuts. In the News (13:08) Virtual, robot and solo home touring soar as social distancing hits t...

Kevin speaks with Holly Haener, Director of Sales & Marketing at CBH Homes and one of the Original Unicorns of new home marketing. They discuss two important features of the CBH website that were rolled out BC (Before Covid-19) – Buy Online and Tour Now. Learn how these programs were implemented and why they’re so successful now. Holly Haener Tour Now Technology – Rently Getting REALTOR® partners...

Kevin, Andrew and Jackie have an extended story time to discuss the different communication styles they’ve seen and heard from builders in the last few weeks. Some strategies have been solid; others not so much. Plus, the impact of coronavirus on Facebook, Twitter and Google Ads. Story Time (1:09) When it comes to mass mail, Jackie cautions the pitfalls of over communication. Andrew  notes the imp...

Rich Binsacca This week Kevin chats with Rich Binsacca, Editor-in-Chief of Professional Builder magazine, about what the home building industry is experiencing in the current climate, and how that’s changing rapidly. They discuss: What he’s seeing and hearing from builders across the country The differences between 2008, 2011 and today Results of the Coronavirus Business Impact Survey – what build...

Spencer Powell Kevin is joined by Spencer Powell, president of Builder Funnel and host of Builder Funnel Radio, to discuss how builders can keep the ball moving during uncertain times, content marketing for home building, and whether or not podcasting can work for builders. They discuss: How builders can “keep the ball moving” during difficult times, even if it’s at a slower pace There need to be...

Kevin shares the latest builder website traffic stats, ProBuilder is conducting a survey and keeping a running tab on how the pandemic is impacting builders, iBuying has stopped, and where should you spend your social ad dollars? Kevin, Andrew and Becca recap the very latest in shifting market conditions. Story Time (1:39) Becca attends a wedding where no hugging, dancing or hand shaking was allow...

Updates on the current conditions and what marketers and builders need to be considering plus answers to audience questions. If you have questions, please email them to show@doyouconvert.com or leave a voicemail at 404-369-2595 and we will answer them here on the podcast! More insights and opportunities coming in the Market Proof Marketing Facebook group. Subscribe on iTunes —> https://now.doyouco...

Short bonus episode of the audio from our FB Live on Friday, as well as additional thoughts from Kevin since then as things progress. Show notes may be updated later – wanted to get this out quickly. More insights and opportunities coming in the Market Proof Marketing Facebook group including the opportunity to join in a “social hour” for those working from home. Subscribe on iTunes —> https://now...

(Apologies in advance for fluctuations in Kevin’s audio – he switched mics mid-episode without realizing it!) This week we chat with Kody Smith, President and Founding Partner of NoviHome, a suite of app-based technologies that enhance the home buying and building process from first point of contact all the way through contract. The NoviHome technology has been picking up steam with home builders,...

Thaïs was away this week at the Online Sales Academy, so our apologies for publishing this episode later than usual! This week, Kevin ponders how coronavirus might impact the home building industry, and suggests a few ways builders can adapt to short-term changes in consumer behavior. Plus the latest news from Facebook and Google… Story Time (1:19) Becca: It’s new community season! Make sure you’r...

This week Kevin is joined by Mike Lyon and Jen Barkan to talk shop about live chat! Whether you already use this feature or have it on your to-do list, they’ll give you some pointers from both a sales AND marketing perspective to make live chat work. Plus… ProBuilder’s 2020 Housing Giants survey is open, and what does Google consider to be useful content? Get it all here… Story Time (0:55) Jen is...

Bringing your brand story to life through content can seem daunting. What’s your brand story, anyway? How can you weave brand voice into every interaction with your audience? This week we’ve got one of the world’s leading experts in native advertising and branded content to help. Melanie Deziel is the founder of StoryFuel, a consulting firm that equips professionals with skills and strategies to t...

This is a bit of a different episode. Coming off of an incredibly exciting but exhausting International Builders’ Show, coupled with the devastating news of Kobe Bryant’s death, Kevin takes a step back and reflects on what career growth means to him, and how, for every one of us, it presents an opportunity to give back and uplift others. We also had the pleasure of speaking with the man who litera...

This week Kevin and Andrew record live from the 2020 International Builders’ Show in Las Vegas! They discuss their favorite moments from the show, including a new break-out star in our industry. Plus Google ROAS, 5 things you should NOT put in your homes to attract Millennials, and… Tik Tok for builders? Story Time (2:34) Jackie wonders if the “limited collection” tactic used in online retail coul...

 This week we go deep into marketingland for a discussion about lead attribution with one of the foremost PPC experts in the world, Kirk Williams. Kirk is the author of numerous articles on the subject, including one of Kevin’s favorites from 2019.  On this episode he shares insight around why attribution is NOT the holy grail of marketing analysis, and the circumstances in which it actually work...

This week we are joined by Abbie Mirata, VP of People and Culture for ApostleTech, a Salesforce implementation and support partner. Learn why builders of all sizes should spend more effort building, integrating and improving their internal data and communications systems to better manage their success. Plus, the International Builders’ Show is just around the corner! Find out where to catch the DY...

Happy New Year from Do You Convert! For our first episode of 2020, the DYC marketing team discusses what we’re most looking forward to doing, knowing and watching this year. Plus, the digital trends predicted to disrupt in 2020, and… have we hit a wall with A.I.? Get a jump start on your new year right here. Story Time: (4:48) Kevin shares a builder partner’s perfect summary of what makes Do You C...

It’s the Market Proof Marketing Christmas Edition! This week we go back in time and play the top three most downloaded episodes of 2019. Thank you so much for listening and being part of the Market Proof Marketing community. Happy Holidays from Do You Convert! Celebrating 50 Episodes with Jeff Shore (4:04) Are you Listening to Your Customers? with Paul Cardis (37:00) Convert to Conversion Campaign...

Based on pure data, one analytics company is declaring Facebook organic reach dead for brands. What’s a social media marketer to do? Plus, we talk marketing new homes to millennials, a fascinating story about Facebook’s A.I., and inspiration for your remarketing campaigns. Story Time: (2:00) Andrew gives some tips for using Google Analytics data to inspire your remarketing campaigns. Jackie’s sist...

Kevin is away so Andrew, Jackie and Thaïs get to play! We talk the latest social media updates, why you need to pay attention to dark mode email, and Gartner’s biggest (and scariest) tech trends for 2020. Kevin rejoins us to talk with Ben Keal, Director of Sales & Operations for PrivateCommunities.com about what drives “lifestyle” consumers (45-65+) to consider and buy new homes. Story Time: (1:45...

Holiday season is here, which means the DYC team is traveling all over the country and enjoying time with family! This will be a shorter episode, but packed with food for thought from our second article on digital advertising effectiveness. Story Time: (1:04) Becca is building a Thanksgiving table in one weekend and it’s kind of like trying to sell inventory homes at the end of the year. Kevin lay...