Market Proof Marketing: Home Builder Marketing Insights

Market Proof Marketing · Build-to-Rent Q&A with Noel Christopher Noel Christopher, Senior Vice President of Portfolio Services at Renters Warehouse, joins us to discuss why the build-for-rent phenomenon is likely going to change the home building industry forever. Also in this episode, Kevin Oakley, Andrew Peek, and Jackie Lipinski discuss the hesitancy being seen in potential home buyers due...

Market Proof Marketing · Ep 148: Buyer Experience Tools with Kody Smith Kody Smith, President of NoviHome, joins us to discuss how to help keep the communication with buyers as transparent as possible. Plus, Kevin, Andrew, and Becca discuss Kevin’s recent attempt at making a homesite reservation on a home builder’s website and why the experience was less than perfect. Story Time (2:10) Becca share...

Market Proof Marketing · The Market Proof Awards & CallRail Updates with Madelyn Wing Kevin Oakley, Andrew Peek, and Jackie Lipinski have some exciting news! Do You Convert is launching the Market Proof Awards, a data-driven awards program to recognize marketing & online sales excellence in the home building industry! Then Jen Barkan and Kevin Oakley talk with Madelyn Wing from CallRail, about how...

Market Proof Marketing · Ep 146: Reducing Chaos For “Buy Online” Kevin Oakley, Andrew Peek, and Jackie Lipinski shake up the podcast with an impromptu clash-of-the-titans debate, as Jackie and Andrew give their options on who should be responsible for creating visual content elements: in-house teams vs external resources. And Kevin has had it with a builder who is claiming they’ve solved the “Buy...

Market Proof Marketing · The Rules Are Changing Kevin Oakley, Andrew Peek, Julie Jarnagin, Mike Lyon, and Jen Barkan are in the house to bring you a very special episode to discuss the ever-changing ecosystem that is online sales and marketing for home builders in 2021. They talk about how OSC’s should handle priority lists, how being nimble and flexible is the key to moving forward in an ever-cha...

Market Proof Marketing · 2022 Market Predictions and Beyond Kevin Oakley, Andrew Peek, and Jackie Askews talk about what they think the not too distant future could look like for new home builders and buyers alike, why the market might shift in favor of more home rentals, and how the lack of land in the future will pave the way for more creative home product offerings. Story Time (1:00) Jackie Ask...

Market Proof Marketing · Zillow’s New Construction Consumer Housing Trends Report with Brett Steele Kevin Oakley, Andrew Peek, and Jackie Lipinski talk with Brett Steele, the Sr. Sales Manager of New Construction at Zillow Group, about Zillow’s New Construction Consumer Housing Trends Report of 2020. They review the fascinating data behind people’s purchasing habits compared to previous years, the...

Market Proof Marketing · Ep 142: Builders Choosing Intentionally NOT To Sell Homes Kevin Oakley, Andrew Peek, and Jackie Lipinski are back this week to talk about the big picture of why new home sales in some areas seem to be down year-over-year (spoiler alert…it’s not just the weather, it’s also the lack of inventory). They discuss Kevin’s first builder visit in over a year, the actual value behi...

Market Proof Marketing · Digital Priorities for Marketers Andrew Peek, Jackie Lipinski, and Julie Jarnagin discuss their most recent digital marketing priorities recommendations blog created specifically for New Home Marketers. And they break down the “why” of each recommendation. They also discuss the vague news reports of the housing industry coming out recently and talk about Google cracking do...

 Market Proof Marketing · Margin Management with Amy O’Connor   This week Kevin talks with Amy O’Connor from Jeff Shore Consulting Group to discuss that no matter the market, we need to remember that margin management is the name of the game. Also in this episode, Kevin, Jackie Lipinski, & Jackie Askews discuss that even though Airbnb slashed its entire marketing budget they were able to return t...

Market Proof Marketing · Priority Lists & Their Pitfalls You asked and we listened! This week we’ve pushed all other topics off the agenda to dive deep into Kevin’s definitive guide to home builder priority lists in 2021 article. We know that priority lists are a sensitive topic and people want to know what other home building companies are doing, and not doing, successfully. Kevin breaks down the...

Market Proof Marketing · The Future Of Real Estate Payments This week Kevin talks with Russell Smith, from Earnnest, to discuss what the future of real estate transactions might look like and how some home builders are already doing away with the archaic ways of checks and wire transfers. Also in this episode, Kevin, Andrew, and Bryce review the long list of excuses and objections that builders ha...

Market Proof Marketing · Nurturing Active Leads with Jessie Suggs This week Kevin, Andrew, and Julie welcome the newest Do You Convert team member Jessie Suggs! We discuss her experience going from working in marketing to being an award-winning Supervising Online Sales Counselor at Mungo Homes, what digital solutions her team made in the last few months, and she talks about nurturing active leads...

Market Proof Marketing · The Makings of a Content Masterpiece with Sarah Titus About a month ago, Sarah Titus, Marketing Manager for Eastbrook Homes in Michigan, shared in the MPM Facebook group a content project she’d just launched that day. The crowd went WILD. So we invited her to the show to discuss exactly how the Know Your Options video series/content hub came to be. Listen as Sarah describe...

Market Proof Marketing · To Gate or Not to Gate? Kevin, Andrew and Jackie L. are back this week to discuss whether or not home builders should gate content on their websites. While lead magnets work well in other industries, is the same true of home building? Plus, they have an extensive conversation about content and the customer experience, and how the gap is widening between companies that do i...

Market Proof Marketing · Digital Marketing Moves with Carly Sickles   Carly Sickles Carly Sickles, Digital Marketing Manager for M/I Homes, joins us to discuss her approach to creating and managing digital content across 15 new home divisions for the 13th largest home builder in the U.S. She describes unique content that works well, why she’s not afraid to experiment, and what she’s looking forwar...

Market Proof Marketing · Online Sales in 2021 and Beyond We’re back! After a two-week hiatus, the Market Proof Marketing team is making up for it with an information-packed episode! This week we’re introducing two new members of the Do You Convert team, plus Mike Lyon and Jen Barkan drop by to discuss what to expect from online sales in 2021 and beyond. (BTW, did you hear we hit a new milestone in...

Market Proof Marketing · Understanding the MLS with Sam Debord   Sam Debord Sam Debord is the CEO of the Real Estate Standards Organization (RESO) which creates open standards that drive innovation in real estate technology. Specifically, they are the force behind standardizing the Multiple Listing Service (MLS). We spoke with Sam this week to understand what RESO does, why the real estate industr...

Market Proof Marketing · End of Year News Blitz Kevin, Andrew and Julie comment on some of the big news items making headlines in December. Hear their thoughts on FTC vs. Facebook, the Year in Search, and what’s to come for real estate giants like AirBnB, Zillow and OpenDoor. Story Time (1:48) Julie shares what happens in the latest episode of Home Builder Holiday Photo Shoots Gone Wrong When outs...

Market Proof Marketing · Lessons in Leadership with Eric Alarid Eric Alarid This week Eric Alarid, Sr. VP of Business Development at Tilson Homes, joins Market Proof Marketing to discuss what it takes to be a great leader in home building. One of his most important pieces of advice? Make space for what you don’t know. Eric also shares the story of how he met and brought on his unicorn Director of...

Market Proof Marketing · Design Gallery Inspiration with Ben Rutt Ben Rutt In episode 127 of Market Proof Marketing, Kevin and Andrew speak with Ben Rutt, VP of Sales and Marketing for Keystone Custom Homes, about what led him to create a 7,000-image online design gallery, and how he implemented his plan. Also in this episode – Becca’s big news, three NEW dates for Market Proof Marketing Academy,...

Market Proof Marketing · Privacy, Data & Facebook Ads – Big Changes Coming Soon Kevin is the studio solo this week on the heels of Do You Convert’s first ever Market Proof Marketing Academy. He recaps the VERY important changes coming soon to the way advertisers collect and use data to reach target audiences, how Facebook is preparing for these changes to continue serving advertisers, and what hom...

Market Proof Marketing · The Future of Home Building (Starts Now) with Megan English   Megan English Megan English, Vice President at ONeil Interactive, joins us to discuss where new home marketing is headed in the next 5-10 years, and how builders can get ahead of the curve now. She also reflects on her involvement in Professional Women in Building and the important role women increasingly play i...

Market Proof Marketing · Google Ad Changes, House Updates, and Kevin the Plumber In this episode the Do You Convert marketing team discusses what’s changing with Google Ads, Jackie and Kevin’s custom builder updates, and why exactly Kevin is the plumber of new home marketing. And in the news… what’s new with Apple, new vs. existing home sales, and why we can’t quit Zillow’s Zestimate (but do we ev...

Market Proof Marketing · Building Trust with Dave Miles of Milesbrand   Dave Miles This week we speak with Dave Miles, President of Milesbrand, about the need for home builders to lay the foundation of trust, both externally and externally, before they ever start building  a new community. Story Time (2:06) Andrew suggests avoiding naming new communities with any component of competitor’s name – i...