Market Like a Boss

Not every strategy works at every stage of business—and forcing the wrong one? That's what keeps you stuck.   In this episode, I'm joined by Emylee Williams for a straight-up, no-fluff conversation about what actually works right now—and how to market in a way that matches your season of business.   We dive into: Why business strategies are cyclical—and how to ride the waves (instead of resisting...

Let's talk about the thing no one wants to admit:   Your content is getting crickets… and you're starting to spiral.   Engagement is down. Comments are low. Visibility feels nonexistent.   And you're wondering... Is anyone even seeing what I'm posting?   In this episode, I'm sharing the real reason things feel quiet in your audience—and how to create demand anyway.   We'll dive into: The seasonal...

In this week's episode I'm joined by email marketing expert Allison Hardy for a straight-up honest conversation about what's actually working in email marketing right now—and what's not.   We're pulling back the curtain on: What's working in email marketing in 2025 (and what emails you shouldn't be sending) The overlooked opportunities sitting inside your email list right now How AI will impact em...

I'm booked out with coaching spots until September.   And in this week's episode, I'm breaking down exactly how I did it.   No ads. No launches. No chasing leads.   Just a simple, repeatable process that builds trust, demand, and consistent revenue.   During the episode, I talk about: Why daily selling doesn't have to feel "salesy" The mindset shift that created demand on repeat What makes a "bori...

Let's talk about the thing no one wants to say out loud: You're giving away too much for free in your Facebook group—and it's costing you clients.   Yep, I said it. And before you come for me, hear me out…   There's a difference between value and over-nurturing.   If your group is active...   If you're showing up, pouring into your people, answering every question, giving away all the goods…   But...

There's a shift happening right now—and if you're paying attention, you've already seen it.   Big names in the industry are reopening their Facebook groups.   Why?   Because content alone isn't enough anymore.   If you want consistent clients and stable cash flow—posting content isn't enough.    You need conversations and community.   In this episode, I'm breaking down: Why your content isn't driv...

You're afraid to promise results.   But you want people to pay premium prices.   It doesn't work that way.   In this week's episode, I'm breaking down the real reason your offer feels hard to sell— And why "playing it safe" in your messaging is costing you clients.   During the episode, I talk about: Why talking about features isn't enough What happens when you dance around the transformation How...

If you can only sign clients during a launch, you're not in control of making money in your business.    In this episode I break down what happened when one of my clients started emailing her list every single day.   Honestly? The results were shocking.   And they proved what I've been saying all along: selling more creates more demand.    Period.   Connect with me outside the podcast! Continue th...

You don't need a complicated business to make big money.   You need a repeatable one.   In this episode, I'm pulling back the curtain on how I built a business that produces $250K–$300K every single year—like clockwork—primarily from my Facebook group.   In this week's episode, I'm walking you through: The 3 core areas that led to $1M+ in revenue from this group Why stability beats flashy launches...

I had a massive breakthrough in my business the other week—and I'm bringing you behind the scenes.   This isn't just a personal update.   This is a shift that's going to change how I show up and what I lead you through.   In this bonus episode, I'm sharing: The trap seasoned entrepreneurs fall into (and how to break out) Why your business evolution doesn't mean niching down—it means playing bigger...

You've got the group. You've got the people. But lately…it's feeling quiet.   Is it the algorithm? Is it your content? Is your group dying?   Not even close.   In this week's episode, I'm breaking down why engagement has shifted—and why it doesn't mean what you think it does.   Because here's the truth: Your people are still watching. They're just buying differently.   If you've been obsessing ove...

You started your business for freedom… but what happens when the thing that once lit you up starts to feel heavy?   In this week's episode, I'm joined by Lauren Golden, founder of The Free Mama Movement, for a raw and honest convo about what it really looks like to evolve as a business owner—and what to do when you've outgrown the business you once loved.   Lauren built a 7-figure business and che...

This might ruffle some feathers but it needs to be said…   Your ideal clients aren't struggling the way you think they are.   And if your messaging is centered around pain, overwhelm, and "the struggle bus," you're probably speaking to people who aren't ready to move.   In this week's episode, I break down what happens when your content attracts people who say they want change but don't want it ba...

You KNOW you have dream clients in your audience… but they're just watching instead of buying.    What gives?   In this week's episode, I'm breaking down the three biggest reasons why your audience isn't taking the next step—whether that's booking a call, saying yes, or circling back later with "I need more time."   If you know there's money sitting in your audience but you're not seeing the sales...

If you feel like there's never enough time to market your business, this episode is for you.   I've built a multiple six-figure business using just 60 minutes a day of marketing. And today, I'm breaking down exactly how I did it.   So many business owners—especially moms—feel like they have to do everything to grow their business. But the truth is, most of the things you're doing aren't actually m...

"If they wanted to buy, they already would have."   Ever thought this? If yes, you're not alone.   But the truth is, many of your leads WANT to buy—they just haven't taken that final step yet.    And one of the biggest reasons? You're not following up.   So many business owners take a hands-off approach, assuming leads will come back when they're ready. But that mindset is costing you sales.   In...

If you've been relying on referrals to get clients, this episode is for you.   I see so many women fall into the trap of taking whatever business comes their way, especially when they're first starting out. But what happens when referrals slow down? What happens when you're ready to work with dream clients—on your terms?   In this episode, I'm breaking down the shift you must make to stop dependin...

Ever feel like checking out when the end of the month is near?   You're not alone.   I see so many women start to pull back when they realize they haven't hit their goal yet—convincing themselves it's too late and shifting their focus to next month instead.   But what if you didn't back off? What if, instead, you doubled down and pushed even harder?   In this week's episode, I'm challenging you to...

Want to scale your business without working crazy hours?   In this week's episode, I'm sharing the three biggest shifts that took me from 140K to over 300K—all while working just 20 hours a week.   I had to make some tough decisions and step outside my comfort zone in ways I never had before.    Were there sacrifices? Yes.    But were they worth it? HECK YES.   Scaling isn't just about working har...

For nearly seven years, the Market Like a Boss Facebook group has been an incredible space for connection, support, and client growth. But as the online space shifts, I've noticed a big challenge—genuine networking is getting harder.   Too many groups have either become silent or turned into a nonstop promo fest. On the flip side, some are so strict that members feel like they can't even talk abou...

Are you being bold enough when talking about your offer?   In this week's episode, I'm breaking down why so many entrepreneurs struggle to connect what they do with how it truly serves their clients. After reviewing dozens of offers, I noticed one big mistake: we're not being specific enough.   Gone are the days of vague promises like "I'll help you succeed." Your dream clients need to hear exactl...

Hot take: If you're a done-for-you service provider looking to scale, a course or membership isn't the answer.   I know, I know—passive income sounds great. But the reality? These offers require way more marketing and sales than people realize. If you're used to 1:1 client work and want to scale without adding more hours, you need a strategy that actually supports your growth.   In this week's epi...

When it comes to growing your business, audience size isn't the only thing that matters. Too often, entrepreneurs focus on playing the volume game—thinking they need more followers, more subscribers, or more people in their pipeline.    Here's the thing: cold audiences convert at just 1-2%. That's why I choose to prioritize building personal relationships with the leads already in my audience. It'...

Most people assume that making $200K+ a year means working around the clock—but I'm here to tell you otherwise.   I've built a business that allows me to work just 20-25 hours a week, take every Friday off, and still contribute to the big dreams my family is building. But this didn't just happen overnight. ​ I didn't "manifest" it. ​ I created it. ​ And you can too.   In this week's episode, I'm s...

If you've ever felt like you're not doing enough or like you're constantly rushing from one task to the next, this episode is for you.   This week, I'm joined by the amazing Lissa Figgins for an open conversation about what it means to feel "enough" in your business. We talk about:   Why so many women feel trapped in a cycle of busyness How to stop chasing the feeling of "enough" and take control...