Market Like a Boss

When someone says, "I can't afford it," it's tempting to assume your offer costs too much.   So you lower your price, create a smaller offer, or come up with another payment plan.   But what if the price isn't the problem?   Sometimes you're talking to people who don't have enough urgency to buy.   Other times, they want the result but don't understand why your offer is the right solution.   In th...

You say you want more clients.   But when it's time to market your offer, follow up with leads, or make more sales invitations, you pull back.   Not because you don't know what to do.   Because you're worried about what will happen if it actually works.   What if you get too many clients?   What if your schedule gets too full?   What if growing your business means giving up the life you've worked...

Launches are not dead.   But the way you launch has changed.   If your launches used to bring in sales with a few emails, posts, and a sales page, you may be noticing that things feel different now.   Today's buyers are more discerning.   They want more clarity.   More personalization.   And more connections before they invest.   In this episode, I break down what needs to change if you want your...

Someone saying "no" doesn't always mean "never."   Sometimes people need more time, trust, or clarity before they're ready to buy.   Don't write them off.   Keep showing up.   Keep providing value.   Keep following up.   Your next client may already be in your lead tracker.   Listen in and start looking at your no's differently.   Connect with me outside the podcast! Continue the conversation in t...

You can be good at what you do and still reach a point where you realize…   "This isn't working for me anymore."   That doesn't mean you failed.   It might mean you're ready for a new chapter.   In this week's episode, I'm joined by Meg Yelaney, and we got very real about reinvention.   We talked about: Letting go of what used to work Why testing and tweaking is part of being a great strategist Fi...

What if putting your family first all the time is actually making your life harder?   In this week's episode, Megan Sumrell and I are having the conversation more women need to hear.   Because "family first" sounds great in theory.   But what happens when it means your business gets the leftovers?   You work around everyone else's schedules.   You squeeze your business into the cracks.   You stay...

Everyone tells you to get more specific about your dream client.   But what if that's actually the reason your marketing feels harder?   In this episode, I'm sharing why I think our industry has taken "dream client" advice too far—and how obsessing over the perfect client can leave you with fewer leads, less creativity, and a whole lot more frustration.   During the episode, I talk about: Why ment...

If your sales calls keep ending with...   "I need to think about it."   "I need to check my budget."   "Let me talk to my husband."   ...this episode is for you.   Here's the truth:   You're not getting objections.   You're settling for maybes.   In this episode, I'm breaking down why "maybe" is actually the hardest place to be—and why it's keeping you stuck in endless follow-up, second-guessing,...

This week's episode starts with a hot take:   Charging for sales calls will not get you better leads.   I know that's not what a lot of people are saying online right now, but after years of selling high-ticket offers, I've learned that the problem usually isn't the sales call.   It's your messaging.   In this episode, I'm breaking down: Why people ghost or don't buy Why charging for calls can act...

Everyone talks about scaling.   More money. More clients. Bigger months.   But I think we've lost the plot.   After 10 years in business and turning 40, I've been asking myself a question that I don't hear many people talking about:   How much is enough?   In this episode, I'm sharing the conversations I've been having with clients, the shifts I'm making in my own business, and why I think so many...

This week's episode is a little different because I'm making a big change to the podcast this summer.   I'm pressing pause on the pressure to release an episode every single Tuesday.   Not because the podcast isn't working. Not because I'm "burned out." But because I'm choosing simplicity.   This conversation is really about permission.   Permission to simplify. Permission to pause. Permission to...

This week's episode is part two of my 10 years in business celebration, and I'm answering your juiciest questions.   The ones you're too afraid or too shy to ask out loud.   No scripts. No polished answers. Just honest conversations about business, marriage, money, faith, burnout, ambition, and what it really looks like behind the scenes of a multiple six-figure business.   I'm also sharing the bi...

I've officially been in business for 10 years.   And this episode is the honest version of what that's really looked like.   Not just the wins. Not just the revenue. But the moments that almost made me quit too.   In this episode, I'm sharing: Why resilience matters more than confidence The hard seasons that led to my biggest breakthroughs What success actually looks like after 10 years in busines...

I made $2 million from my Facebook group.   And I did it working 20 hours a week while raising three boys.   In this episode, I'm pulling back the curtain on the relationship-driven sales system that made it possible without ads, funnels, or constantly chasing more leads.   I talk about: Why most strategies aren't dead — people just stop committing to them How I sell to hot leads while nurturing c...

I just crossed $2 million in revenue from my Facebook group.   No ads.   No funnels.   No chasing.   And in this episode, I'm telling you exactly why that matters for your business.   Because if your audience keeps saying they "can't afford it" —   It's not about their bank account.   It's about certainty.   Right now, you're likely speaking to people who are curious… not committed.   Or you're ta...

You don't have a sales problem.   You have a consistency problem.   And in this week's episode, I'm calling out exactly why that's happening.   Because I'm seeing it everywhere right now.   Women making money… but feeling completely out of control of it.   One month is great. The next? Crickets.   Here's what's really going on:   You're talking to people who aren't ready to buy. You're selling in...

You think the proposal is closing the sale.   It's not.   It's killing it.   In this episode, I'm breaking down exactly why sending proposals after a sales call is one of the fastest ways to lose a client.   And I'm not speaking from theory.   I did this for years.   Long proposals. Custom details. All the effort.   And what did I get?   Ghosting. Delays. "Let me think about it."   Here's the trut...

Your business won't fall apart if you take a break.   But the way you're operating right now?   That might.   In this episode, I'm getting real about something high-achieving women struggle with:   Slowing down.   You've built something incredible. But you're also tired. And instead of listening to that… you push harder.   Here's the truth: more pressure doesn't create clarity.   Space does.   I'm...

If your leads are interested but not buying…your messaging is likely the problem.   In this week's episode, I'm breaking down why "fluffy" messaging is costing you sales and what to do instead if you want your content to actually convert.   Because here's the truth:   People don't buy clarity. They don't buy systems. They don't buy "transformation."   They buy specific results.   During the episod...

I'm going to be really honest with you.   This was my biggest quarter ever…   And I spent a lot of it in a funk. Overthinking. Second-guessing. Not taking as much action as I normally would.   There were days I was like…   "What is wrong with me?"   And yet…   It was still my best quarter.   That's exactly why I recorded this bonus episode.   Because you've been taught that your results come from...

You're putting content out about your program… but the leads aren't coming through.   Before you assume your offer is the problem, ask yourself this question:   Are you actually speaking to the right buyer?   In this week's episode, I'm sharing a powerful messaging shift that can really impact your sales.   Because many entrepreneurs are speaking to an "ideal client" they've imagined while ignorin...

If your Facebook group feels quieter lately, you're not imagining it.   Engagement is down across the board, but that doesn't mean groups don't work anymore.   It means the way we use them has changed.   In this week's episode, I'm sharing what's actually happening with Facebook groups in 2026 and why the entrepreneurs who focus on building communities of buyers are still signing clients consisten...

You don't need more leads.   You need more demand.   Most women think inconsistent clients mean the algorithm is off, the economy is bad, or they need to grow their audience   None of that is the real issue.   The real issue?   You don't have a system for turning cold leads into ride-or-die buyers.   In this week's episode, I walk you through the exact framework I use to create predictable demand...

I already know this is going to be one of my favorite episodes.   Today I'm breaking down the top objections you'll hear on a sales call, where they're actually coming from, and how to handle them without feeling pushy, awkward, or "salesy."   Because here's the truth: Sales is not convincing. Sales is coaching.   In this week's episode, I talk about: The most common objections (and what they real...

You're waiting for the "right time" to create a group program.   It's not coming.   You're never going to feel ready.   In this week's episode, I break down what actually determines whether it's time to start a group program—and when it's not.   I talk about: The real signals that it's time to move Why you don't need to be fully booked to start a group program How to use your existing audience to...