Market Like a Boss

We've reached 100 episodes! Thank you so much for your support of the podcast. It's been an incredible journey and we're just getting started!   In this episode, I'm answering questions from YOU about how to get to your first $100K. Seemed appropriate given this is the 100th episode.   Here are the questions I answered:   Did you have to hire a team to get to $100K? What was the best investment th...

In this episode, we're going to talk about why you need to take consistent action, even before the results appear. Most people wait to take action in their business until they can be certain they'll get the results they want. That only delays your success. Action comes before results...always. In fact, acting like the person who's already reached your goal is the fastest way to get the result you...

At the time of this recording it's January 17 and I'll be honest...this is always a tough time. The holidays are over, it's cold, it gets darker earlier, and our energy levels are generally lower. This year it's especially tough because we're anxious about what's going on in the world and that 100% impacts our marketing.   How do you find energy to market yourself when you're stressed or anxious?...

I'm seeing a lot of FOMO lately...particularly around the new app Clubhouse. People are literally buying iPhones and selling invites just to get on this app. With that in mind, I thought it would be appropriate to do an entire episode on how to overcome FOMO (fear of missing out) and stick to your own marketing strategy so you can see results faster.   Connect with Market Like a Boss!    Find & at...

Everyone wants to know the "secret code" for landing clients. I've had so many clients ask me what they're missing because they're not landing the clients they want or getting engagement on their posts. They always think it's their offer, their messaging, their audience, etc. They're convinced that there's some secret code they don't have and that once they crack the code, their marketing will be...

In episode 95, I talk about how to show up in today's "cancel culture". I share why it's very difficult to truly be cancelled and the ONE person who could cancel your business. If you're a recovering people pleaser like me, this episode will be very insightful!   Connect with Market Like a Boss!    Find & attract dream clients with Michelle's Land Your Dream Client Challenge . Continue the convers...

In episode 94, I share my personal system for turning cold leads into hot clients. This is a system I use to nurture relationships with the people in my Facebook group that lead to clients. It's the same system that allowed me to make multi 6-figures this year...and now I'm sharing it with you!    No more spammy DM's or hoping someone will find you on a random promo thread. These steps will help y...

In episode 93, I interview copywriter Stephanie Tilton about storytelling that sells. We talk about how to craft stories in your marketing, how much you should share with your audience, and what type of content converts best. If you're ready to write content that sells, this episode is for you. Connect with Market Like a Boss!    Find & attract dream clients with Michelle's Land Your Dream Client...

In episode 92, I break down everything I learned this last year - the highs, the lows, and everything in between. Reflecting on the past year is one of the best things you can do for your business. It allows you to see patterns and trends in what's working best so you can do more of that - and what's not working as well so you can do less of that.    I also talk about not feeling guilty for having...

In episode 91, I talk about why fear is a GOOD thing and how you can embrace it in your marketing. So many women entrepreneurs view fear as a sign that things aren't working or that they should move in a new direction. It's actually the opposite - fear shows us what's important to us and points us in the direction of where we want to go. The key is not to let fear in the driver's seat or else we'l...

In episode 90, I talk about the difference between consumption vs. learning and how to tell whether you're actually learning or whether you're consuming more info to avoid taking important action. Connect with Market Like a Boss!    Find & attract dream clients with Michelle's Land Your Dream Client Challenge . Continue the conversation in Michelle's Facebook Group   Book a call to learn more abou...

I've seen plenty of women throw out their entire marketing strategy simply because of one no.   They assume that because they heard the word no that means their messaging isn't right, they're showing up in the wrong places, and their entire strategy needs to be thrown out.   That couldn't be further from the truth. When you understand why certain leads become clients (and others don't), you'll rea...

On a group coaching call the other week, one of my clients asked an important question: "What if I make a mistake I can't come back from?"   She voiced a fear that many others share. In episode 88, I share my thoughts on this question and explain why there's no such thing as a mistake you can't come back from. Connect with Market Like a Boss!    Find & attract dream clients with Michelle's Land Yo...

In this episode I'm joined by Kristen Westcott to discuss how to automate an extraordinary experience for your clients from day 1. When your clients have an incredible experience, they stay with you longer and refer more people your way. And the best part - delivering this experience does NOT have to take up all your time. Kristen shares her expert tips for what part of the onboarding process you...

Want to know the #1 thought that made me a multi 6-figure business owner?⠀   It wasn't: "I'm amazing at what I do."⠀   It wasn't: "Clients are on their way to me."⠀   Ready for it...?⠀   It was: "I'm going to work this until it works."⠀   Yep. That's the driving thought that has made my business $300K and counting. It's the thought that has led to me doubling my income this year. And frankly, it's...

In this week's episode, I talk about why it's so important to share your success with your audience. I see so many talented women keeping themselves small to make others feel better and so no one else is threatened. Unfortunately, when they don't share their accomplishments, their dream clients don't recognize how they can help them.   Here's the truth: dream clients are inspired by success - not...

"What I do is basic knowledge. Anyone can figure it out."   Be honest: this thought has definitely crossed your mind at some point. Maybe it's even on your mind right now and is keeping you from showing up and saying what you really want to say.   Here's the problem with this statement: if you believe that your knowledge is too basic, then you won't show up confidently and say the thing that your...

Picture this scenario:   You get an email notifying you that someone has booked a discovery call with you. You look at the questionnaire they filled out and they seem like a perfect fit. You get on the call and everything is going perfectly - until you get to the part where you talk about your services and the investment. The prospect pauses and then says the four dreaded words: "I can't afford it...

On this week's episode of the Market Like a Boss podcast, I'm talking about why you're afraid to niche down and pick an audience. Spoiler: it's not because you have so many choices and you don't know which one to choose. It goes much deeper than that.    Let's dive in!   Don't make the same mistake I did   When I first started my business over four years ago, I niched down to small business owners...

On this week's episode of the Market Like a Boss podcast, I'm sharing 10 steps to reach your first $100K in business. Becoming a 6-figure business owner in 2019 was a huge achievement for me and has led to so many amazing things in my life. It's led to the purchase of our family's dream home last year, it's allowed my business to provide for our family when my husband was out of work due to COVID,...

On this week's episode of the Market Like a Boss podcast, I'm talking about why you need to let go of fear in your marketing and some practical ways to do it. This feels like a super relevant episode since I just made the exciting (and super scary) decision to hire my first full-time employee. Fear is constant at all levels - no matter how long you've been in business or how much money you make. I...

On this week's episode of the Market Like a Boss podcast, I'm discussing how much you should share with your audience. I've heard so many different sides of this argument so I just want to break down how I view it because I actually believe that there's a lot of power in giving both the why and the how.   Let's dive in!   Why vs. How Argument   I think that people need both the why and the how. Th...

On this week's episode of the Market Like a Boss podcast, I'm discussing how to book more sales calls (otherwise known as discovery calls). If you're not getting clients consistently, I'm willing to bet that it's because you do not book discovery calls consistently.    Newsflash: if sales and marketing isn't your thing but if you're in business and you want to land clients, you have got to get on...

On this week's episode of the Market Like a Boss Podcast, I was joined by Kristin Molenaar who shared how to build a business with less stress. This is a topic that I know everybody needs to hear, regardless of what stage of business you're at.  A little about our guest… Kristin is an entrepreneur enthusiast who lives by the mantra "work less, make more" which enabled her to build a 6-figure busin...

On this week's episode of the Market Like a Boss Podcast, I was joined by copywriting guru Tiffany Lewis to discuss how to create compelling copy that will land you clients. A little about our guest: Tiffany is the owner of Propel Virtual Solutions, a content strategist and conversion copywriter who helps female coaches build relationships and increase sales through websites, email sequences, sale...