Managing Marketing

Leandro Perez, Senior Vice President and CMO of Salesforce ANZ, has recently joined the board of the AANA and has been at Salesforce for over 10 years including the role of VP Corporate Messaging and Content.  He talks with Anton about how humans are now working with AI agents to deliver better business, brand and customer experiences, and touches on some new ways of measuring quality and success,...

Three guests join to help navigate the marketing technological swamp, from TrinityP3, Dr Kate Gunby, Senior Consultant, Anton Buchner, Business Director and Adrian Treahy, Senior Consultant. There is no denying that technology continues to significantly disrupt business and particularly marketing, media and advertising. The explosion of digital advertising platforms, the rise of e-commerce, progra...

June Cheung is head of JAPAC at Scope 3, Public Benefit Corporation that focuses on decarbonizing media and advertising by providing a platform to visualize, measure, and reduce carbon emissions across the advertising ecosystem. But it is more than that. June shares the evolution of Scope3 from its foundation in 2022 with the aim to help the advertising industry reduce its carbon footprint, to fac...

Alex Myers is the Founder and CEO of Manifest Group, a leading B Corp certified brand communications agency with studios in London, Manchester, New York, Los Angeles, Stockholm and Melbourne. As an agency, Manifest is a driving force for better diversity, equality and inclusion in the creative industries which is powered by an all female managing partnership and creative director team globally. Al...

Bonnie MacTavish and Ahmed Meer, along with Christine Sultana, founded a Digital Product Studio called Nightjar. Bonnie and Ahmed talk about what guides their decision making in creating successful human connection with clients and for their customers when changing technology. The values, the clarity, the understanding of what to sacrifice, and how to achieve momentum.  Listen on Apple: https://po...

Emma Logan is the founder and chief connections officer of the Emma Logan Project, which helps marketers stop blending in and start standing out. Emma has spent the past 14 years as an insider to the upper echelons of marketing and media leadership, holding senior roles in Australia, the UK, and New Zealand.  Now, while there has never been a more exciting time to be a marketer, it is also one of...

Henry Innis is the co-founder and CEO of Mutinex. In a typically frank exchange of views, Henry and Ellie talk about the long evolution and more recent explosion of MMM; the strengths and weaknesses of modelling; the various challenges of making a modelling project sticky and meaningful; the art of pitching for MMM; the potential and complexity of the huge US market; working with MMM and agencies,...

Here is a question: how many ways are there to pay your advertising agency? No, this is not a joke or a riddle.  Although, the fact that the advertising industry considers itself a “creative” industry and the dominant way they are paid is still the same as labourers and unskilled workers (that is by the hour), is a joke. To discuss this issue and explore the many ways they can be paid, please welc...

Damien Thomson is the CEO & Co-Founder of Net Zero Media, a purpose built technology to effectively measure and analyse the emissions associated with all media and marketing activity. While the President of the United States of America promises to “drill, baby, drill“ for oil and gas, the rest of the world is focusing on ways to transition to a sustainable energy model. However, when discussin...

Belinda Lodge is the founder and CEO of iPopulate, a well known recruitment agency for advertising professionals. In a frank and wide-ranging discussion, Belinda and Ellie talk about bootstrapping a business with $400 and a milk crate; what a good recruitment consultant can bring to the table, and how perception of consultancy is blurred by individuals and organisations untrained in the discipline...

Cheuk Chang is the CEO of Bastion Group, and has a huge agency career behind him, spanning regional leadership roles across Australia and APAC. Chuek Chiang And Ellie Talk market differences, building a media function from the ground up, global mergers and the continued importance of our industry’s role and the need for courage in promotion of DE&I, not just in your organisations, but via the...

Emily McGregor is the founder and CEO of PenguinCat Creative. She also has over 20 years of experience in video sketch comedy, marketing across diverse industries, and leading creative teams.  Her work has helped bestselling authors, top influencers, eCommerce brands, and industry-leading coaches achieve results like sold-out events, tripled memberships, and doubled open rates. In a past role as V...

Arvind Hickman is the features and analysis editor of marketing trade media title B&T. He is a journalist and editor with experience across sport, HR, constructions and most recently media and marketing.  The advertising model is broken when it comes to news media. The major tech platforms, particularly Google and Facebook (AKA Alphabet and Meta) stand accused of undermining the news media pub...

Rich Curtis is the CEO of FutureBrand Australia and discusses the complexities and challenges faced by brand leaders worldwide during the past decade based on the findings of the latest FutureBrand Index. The FutureBrand Index is ten years old this year and rather than looking at the year on year trends, they have taken a widescreen view of a decade in brand. Listen on Apple: https://podcasts.appl...

Tess Ariotti is the Lead Consultant at Salter Baxter, part of the Publicis Groupe of companies, who specialise in developing sustainability strategies at global, local, corporate and brand level and activating across the value chain. Sustainability is a hot topic. The UN Sustainability Goals set a global agenda for 2015 to 2030. Now almost two thirds of the way into that agenda, progress has been...

Peter Kirk is a multi-award-winning Indigenous TVC and film director, creator and connector at Campfire x. Campfire x is an Indigenous-owned and run creative consultancy agency that brings Indigenous thinking and talent into the mainstream by unifying the 97% of Australians who are not Indigenous with the 3% who are. They develop creative strategies that communicate to all of Australia and de-risk...

John Batistich is a Non-Executive Director, Board Advisor, Business Leaders and Marketer and a keen observer of the political, economic and technology landscape. So who better to answer the question, what does the coming year hold for us here in Australia and worldwide?  As we left last year, we have the upcoming Presidential inauguration for a second Trump term in the US, an unsteady cease-fire i...

Sean Cummins, founder and creative strategist at cummins&partners, returns to the Managing Marketing podcast eight years alter to share with Ellie Angell his view on the state of the industry. Sean is an icon in the advertising industry with 40 odd years building agencies and being outspoken on the issues facing the industry. Here he shares his views state of marketing, the state of creativity...

John Pabon is a sustainability author, consultant, speaker, and Tik Tok influencer, with two decades of experience in the field. He positions himself as a bridge between complex sustainability concepts and practical application for both businesses and individuals. He is just the person we need help us navigate and make sense of the recent changes the world’s response to the Climate Crisis. Earlier...

Carolyn Watson is a Melbourne based freelance copywriter who achieved some Linked In fame with her unique and original ‘Life CV’ post.  In a wide ranging discussion, Carolyn and Ellie talk about why she wrote the post and what she was saying about the experience of being a freelancer in the current climate; what needs to happen for agencies to work well with freelancers; the fine line between copy...

Will Anstee, CEO of the Online Safety Agency, returns to the Managing Marketing podcast to continue the discussion on the issues and opportunities of delivering the benefits and minimising the harm of social media for children and teens. Last time, we discussed the issues facing children and teens using social media and the role parents and families can play. This time, our attention turns to the...

Will Anstee is the CEO of the Online Safety Agency, and shares the issues and opportunities to deliver the benefits and minimise the harm of social media for children and teens. With many years of experience in media and advertising across Asia, Will has spent the past 5 years focusing on creating and managing safe, relevant and effective ways of engaging children and teens online. While the inter...

Nick Manning, Founder at Encyclomedia International, Non-Exec Chairman, Media Marketing Compliance, and patron of Advertising: Who Cares? joins TrinityP3 Global Media Business Director, Stephen Wright to discuss is something rotten in the media agency world, or not?  Reports that various publicly listed holding companies are driving profits through principal-based media trading has the industry sp...

Chris Walton is the Managing Director of Nunn Media, Australia's Leading Independent Media Agency, and earlier this year he attended the inaugural meeting of the Advertising Who Cares meeting in London, hosted by Brian Jacobs and Nick Manning. The ad industry is by common consent not a great place to be these days. Many within it are unhappy with the state of the industry but are understandably an...

Tom Fogden, Editor at B&T interviewed TrinityP3 founder and global CEO Darren Woolley on how marketers and procurement professionals can be more successful managing agency pitches. The interview was based on the TrinityP3 State of the Pitch Research released earlier in the year and on Darren’s almost 25 years as a pitch consultant managing pitches for clients worldwide. The online event saw do...