Managing Marketing

Abe Kasbo is the founder and CEO of Verasoni. An independent marketing communications advisory firm based in New Jersey. Abe discusses why he published his latest book, Irresponsibly Digital.  He challenges mid market leaders to confront the unchecked excesses and missed opportunities of today’s digital-first landscape.  Abe discusess the importance of accountability, understanding customer behavi...

Ian Perrin, founder of Speed, talks about his journey in the marketing industry, the importance of differentiating indie agencies, and the impact of mental health initiatives like Keep Talking.  He discuss the evolving landscape of in-housing versus outsourcing, the challenges and opportunities it presents, and the transformative role of AI in marketing.  Ian also emphasizes the need for agencies...

Darren Wallace, Executive General Manager at Bega Group, talks about the challenges and opportunities in managing iconic consumer packaged goods brands, particularly in the dairy sector.  He discuss the importance of local ownership, the evolution of marketing strategies, navigating consumer trends, product development, distribution channels, pricing strategies, and advertising approaches.  Darryn...

Michael Moszynski, the CEO of London Advertising and the recently appointed Chair of WONA Digital, talks about the evolving landscape of agency pitches, the impact of technology and procurement on the selection process, and the importance of human interaction in fostering successful client-agency relationships.  Michael shares the challenges faced by agencies in a technology-driven environment, th...

Katie Dally is a seasoned marketing executive with experience on both the agency and client sides, most recently as the General Manager of Brand, Creative, and Operations at Endeavour Group.  Katie shares her experience transitioning to from an agency leadership role to a client roles, exploring the cultural shifts and challenges faced this transition.  She discusses the importance of understandin...

Kathryn Illy is a strategic and commercially driven executive leader with over 20 years’ experience in private and public sectors, including tourism, financial services, professional services, advisory, and advertising.  Kathryn discuss the evolving landscape of marketing, highlighting the challenges and opportunities marketers face today. She shares the dichotomy of marketing being seen as both a...

Kim Russell, an award-winning marketing leader with extensive experience in the Quick Service Restaurant (QSR) sector. She talks about the competitive landscape of QSRs, her transition from agency to client-side marketing, and the unique challenges faced by brands in this industry.  Kim shares insights on consumer behavior, the importance of authenticity, and the role of technology in enhancing cu...

Susie Shaw, APAC CEO, We Are Social and Paul Edwards, an advisor to We Are Social’s new reputation practice and Director at John Connolly and Partners, discusses the evolving landscape of corporate communication and reputation management. There was a time corporate reputations were managed by corporate communications, shaping messages for shareholders, government and the public. But then social me...

Richard Benyon, CEO of the new SAAS start-up, Alliansis, discusses the importance of professional relationship management in marketing. He shares his experience developing relationship management technology and the role it plays in facilitating effective evaluations, the necessity of structured feedback, and the value of 360-degree feedback in understanding agency-client dynamics.  They also touch...

Kimberly Palmer, the marketing manager at Bendigo Woollen Mills, Australia's largest manufacturer of hand knitting yarn. Kimberley, joined just over a year ago and shares her insights in transforming the marketing strategies of the company, focusing on customer engagement, brand storytelling, and community building.  Despite economic challenges, Kimberly has achieved double-digit growth in direct-...

Cheryl Sing, founder of an Australian charity called The Laptop Initiative, a charity focused on bridging the digital divide by providing laptops to those in need, including disadvantaged youth, refugees, and victims of domestic violence.  Cheryl shares the origins of the initiative, the importance of technology access, and the impact of their campaigns.  She was horrified to hear that there was o...

Oksana Koriakova is a global marketing maverick; the Queen of Networking; and brings out-of-the-box thinking to every interaction. She is also the founder of Impero, and talks about the evolving landscape of branded merchandise and marketing strategies.  Oksana shares her unique approach to engaging audiences through memorable presentations and the importance of creating meaningful connections wit...

Jed Simpfendorfer is the Director of Strategy and a partner at T-Garage and the convener of the Melbourne Marketing Collective making him uniquely qualified as a strategist and researcher, plus he has the experience as a marketer working on some of the world’s most famous consumer package goods brands at both local and global levels.  Jed attempts to answer the difficult question, “what do markete...

Julia Stretch, Fenn Aldred and Liam Jenkins are three of the leaders of Friends of Rhonda, a network set up to provide community and belonging to queer people in our industry. In a wide ranging and candid discussion, Ellie and the team discuss what it is to be queer in advertising, and in life; queer representation in advertising and film; allyship, and what it means; the important role that Frien...

Lisa Overall, Managing Director of Creatalytics, a company that is closing the impact gap between media and message and maximising return on creative investment, discusses the intricate relationship between brand performance and creative optimization. She explains the role of creative analytics in enhancing media effectiveness, and the constraints that can drive creativity.  In 1964, when Marshall...

Jeremy Taylor, Managing Director and Mark Smith, Business Director of TrinityP3 UK discusses the complexities and challenges of the pitch process in the advertising industry an explore the notion that while many believe the pitch process is broken, it may simply need to evolve to better suit the modern landscape of marketing and media.  The conversation delves into the importance of chemistry in c...

Stewart Gandolf, CEO of the Healthcare Success Agency discuss the significant impact of the Baby Boomer generation on healthcare, the shift from traditional healthcare to a focus on wellness, and the rise of vaccine skepticism. They explore the evolution of healthcare marketing, the challenges of public trust, and the importance of specialization in marketing strategies for healthcare providers. ...

The Managing Marketing podcast is ten years old this week. In July 2015, the first episode went live, featuring a conversation between Darren Woolley and Shawn Callahan from Anecdote about the role of storytelling in advertising and marketing.  Since then, hundreds of guests have appeared on the Managing Marketing podcast, sharing their stories in conversations with various TrinityP3 hosts. Some o...

Jacquie Alley is the Chief Operating Officer of Mediastore and the Chair of Independent Media Agencies Australia (IMAA). Margie Reid is the Chief Executive Officer of possibly the most talked-about agency in the market, Thinkerbell. Together, they represent two distinct paths to owning and managing an independent agency business. Jacquie worked in the family business, on and off, for much of her c...

Kate Ferguson, CMO of the Sydney Children's Hospital Foundation, discusses the transformative strategies implemented at the Sydney Children's Hospital Foundation, focusing on integrated fundraising efforts, emotional storytelling, and innovative partnerships.  She highlights the significant impact of their campaigns, the importance of connecting with donors through authentic narratives, and the fu...

Chloe Hooper, founder and CEO of Barefeet Consultancy discusses the importance of redefining business purpose and values, the journey of self-belief, and the significance of authenticity in both personal and professional realms.  Chloe shares her transition from the agency landscape to consultancy, emphasizing the need for organizations to truly embody their values and the challenges of self-doubt...

Hilary Badger is the ECD at Leo Burnett Australia. Hilary and Ellie go on a conversational journey that takes in female creative leadership; our creative loves and pet peeves; the importance of diversity in marketing; the existential threat to our industry; our love of true creativity and why it should endure; the best use of AI to ensure that humans remain in the industry; and what clients and ag...

Darren O’Meara, Growth Director, and Troy Graham, Group Creative Director, experience marketing agency GPJ, also known as George P Johnson, share the state of play in the experience marketing industry.  They explore how brands are shifting from traditional advertising to creating immersive experiences that engage customers on a deeper level. The conversation highlights the importance of memory-mak...

In response to an increasingly vocal call from agencies around the world to ditch the pitch and trade media running headlines and opinion pieces claiming the pitch is broken and even dead, we launched The State of the Pitch Research in Australia in 2023. The second round of the State of the Pitch research was run in Australia between June and December last year. The report makes interesting readin...

Harry Lowes is the Director, ANZ Mid-Market, in the Global Business Group at Meta. After long stints at CommBank and Telstra in Australia and based in Singapore with Meta for the past 6 years, Harry discusses with Anton the big changes and exciting opportunities for marketers in an AI-fuelled landscape: speed and customisation at scale, better measurement techniques, and the evolving experiences w...