Managing Marketing

Jon Holloway is the founder of Zuper Superannuation and here he discusses with Darren the marketing challenges facing financial services companies in leveraging the full potential of marketing and advertising to innovate and build their banking and insurance brands and businesses. https://www.trinityp3.com/2017/06/marketing-and-advertising-financial-services/

Sharon Foo is the Client Partner at Sparks & Honey and she talks with Darren about the importance of diversity, data and technology in understanding the cultural changes occurring in society and staying relevant to your audience, allowing you to change to meet the future needs of the market. https://www.trinityp3.com/2017/09/importance-understanding-culture-stay-relevant/

Kylie Ridler-Dutton is a Senior Consultant at TrinityP3 and a specialist in agency search and selection. Here she chats with Darren regarding the agency search and selection process and the considerations required when planning and managing a successful pitch process for a wide range of agency types including creative, media, digital, social, PR, technology suppliers and more... https://www.trinit...

Annalie Killian is the Director of Human Networks at Sparks & Honey and was the Founder and Curator of the AMPlify Festival. Here she talks with Darren about the role of creativity and innovation in driving change through organisations and the importance of embracing change and technology to stay relevant. https://www.trinityp3.com/2017/04/innovation-creativity-technology-driving-change/

Andrew Reeves is the Founder and CEO of ARC Limited with a lifetime of experience and an agency CFO. Here he chats with Darren on the current agency remuneration and business models and the challenges facing agencies in finding ways to make this work in rewarding agencies for the value they create. https://www.trinityp3.com/2017/04/advertising-agency-business-model/

Alexandra Tselios is the founder and publisher of BigSmoke.com.au. She talks with Darren about the changes in publishing and her approach to content, advertising, publicity, and the opportunities for advertisers and their agencies to engage with her audience in a way that delivers value to all involved. https://www.trinityp3.com/2017/03/modern-publishing-new-opportunities-for-advertisers/

Mahesh Enjeti, Managing Directors of SIA Marketing Counsel discusses with Darren the issues facing marketers today and the important role of brand in not just providing a customer promise or proposition but to define the purpose of the business or organisation for all stakeholders and to support the value proposition of the business through tangible financial contributions to the business success....

Chief Marketing Officer, John Chatterton talks with Darren about the challenges facing marketers, particularly in the Higher Education category, which is undergoing significant transformation due to the changing expectations of students and industry. He shares some of the opportunities for marketers in the category to help manage this transformation leveraging strong brands with agile customer exp...

Denise Shrivell is the Founder of MediaScope and discusses with Darren the state of the media industry today, the challenges of media technology and her MediaScapes along with the role of women in media and the role Peggy’s List plays in ensuring women have equal opportunity to share their thoughts and insights in the important discussions on the issues facing the media and marketing industry. htt...

Steve Allen, Chief Executive of Fusion Media has seen significant changes in the media landscape in his career and here shares with Darren his views on media value, the problem with lack of media transparency today and the continued importance of having trusted and respected relationships with media owners, media and agencies and the advertisers. https://www.trinityp3.com/2017/01/media-value-trans...

Jeff Bullas is the CEO at jeffbullas.com and an entrepreneur, blogger, author and marketer, who talks with Darren on the importance of strategy and a focus on return on investment when using digital, content and social media marketing techniques to ensure effectiveness and to focus you on performance in the face of increasing opportunities and options. https://www.trinityp3.com/2016/12/digital-con...

Sara Delpopolo is the Principal at Axis Legal and the founder and President of the International Social Media Association and talks with Darren on the legal issues concerning social media, particularly about the role of copyright, intellectual property and trademarks but also many of the other legal issues often overlooked in the social online world. https://www.trinityp3.com/2016/11/social-media-...

Bill Merrick, Managing Director of TrinityP3 UK has had an extensive career as both a marketing director and in regional and global roles on the agency side. Here he chats with Darren on the challenges facing marketers with growing expectations from boards and shareholders, greater accountability, increased demands on their time and resources and the reduced average tenure in the role. https://www...

Peter Rowe is a commercial and marketing professional who chats with Darren on his role as a commercial manager within marketing and the importance of applying commercial management disciplines to the marketing function as a way of proving performance and value. He shares some of the challenges and issues for procurement, marketing and the organisation in making the transition. https://www.trinity...

Jon Bradshaw, Director of Brand Traction reviews with Darren the issues keeping marketing leaders awake at night and why these issues remain the same in the face of huge disruption in marketing and media. They discuss the focus on implementation often at the expense of strategy and the fact that there is no best practice in complex systems, only emerging practice. https://www.trinityp3.com/2016/10...

Suzie Shaw CEO, We Are Social Australia explores with Darren the role of social media in business today and why the CEO should be taking the lead here representing the pubic face of the organisation through social media. It challenges the conventional gap between marketing and corporate affairs as they tussle for control of reputation management. https://www.trinityp3.com/2016/10/importance-social...

Brett Colbert, Chief Procurement Officer at MDC Partners discusses with Darren the exciting state of marketing procurement in the US, the need to move beyond savings and create a greater level of collaboration between brand and agencies to deliver increased effectiveness while focusing on opportunities for efficiency and the need to have mutually agreed measures of success and performance. https:/...

Sean Cummins, Global CEO of Cummins and Partners talks with Darren on the difference between the Australian advertising industry and that in the USA, the fact that advertising is not dead and the need for advertisers to have more fun with their advertising to deliver greater effectiveness and make a difference to the marketplace. https://www.trinityp3.com/2016/09/death-of-advertising-creativity/

Mat Baxter, Global Chief Strategy and Creative Officer at IPG Mediabrands chats with Darren on media new business and why media agencies struggle with the new business along with the increasing role of data in influencing media decisions and how media agencies and creative agencies are coming back together with media leading the process and why. https://www.trinityp3.com/2016/09/expanding-role-med...

Mike Duda, Managing Partner of Bullish, explores the role of agencies in creating business value for their clients and yet the business model of the majority of agencies is cost recovery centric and not value-based. They discuss the role of performance-based models and incentives and the need for agencies to transform their compensation models to thrive. https://www.trinityp3.com/2016/08/putting-v...

Michael Farmer, Chairman of Farmer & Company and the author of the industry best-seller Madison Avenue Manslaughter talks with Darren on the changing economics of the advertising business and how the holding company structure and business model has become unsustainable in the face of these changes. So where too for agencies? https://www.trinityp3.com/2016/07/changing-economics-advertising-agency-b...

Bruno Gralpois, co-founder and principal of Agency Mania Solutions, names after his book, Agency Mania, chats with Darren on the changing client/agency relationships and the rise of consulting firms increasingly acquiring digital agencies to acquire digital agencies expand their range of marketing services. https://www.trinityp3.com/2016/07/transformation-client-agency-ecosystem/

Douglas Wood, Partner at Reed Smith LLC explores with Darren the world of the client/agency contract and particularly what is best practice, how the internet is impacting on intellectual property rights, contracting with holding companies and the challenges of trying to develop a global or regional master services agreement that is actually enforceable across multiple jurisdictions. https://www.tr...

Steve Lightfoot, Senior Manager, Global Procurement at the World Federation of Advertisers discusses with Darren the challenges faced by global procurement teams and the role they will increasingly play in risk management and assisting global marketers in dealing with the huge complexity and differences of the global market on a market by market basis. https://www.trinityp3.com/2016/07/challenges-...

Debra Giampoli, Director, Global Strategic Agency Relations at Mondelez International, does not think the creative shoot-out is ideal for selecting an agency. She and Darren discuss the limitation of the creative pitch and then explore a new way of engaging with agencies that are being piloted by Mondelez International. https://www.trinityp3.com/2016/06/working-with-agencies/