Managing Marketing

Martin Cass, CEO of MDC Media Partners and Assembly, has a long history of running media agencies. Here he discusses with Darren how after leaving Carat, a year at the Wharton Business School and a meeting with the number crunchers behind ‘Money Ball’ transformed the way they do media at MDC Media Partners today. https://www.trinityp3.com/2018/07/data-making-media-planning-buying-more-accountable/

Justin Ricketts is the CEO of Hogarth Australia and recently shared his thoughts on recombining media and creative agencies, while still recommending that the resultant production be decoupled. While decoupling production has been common in the UK for decades it is still a hot topic in many markets and he discusses the benefits and the challenges of getting it right. https://www.trinityp3.com/2018...

Nicole Sheffield is an industry leader in digital media holding roles like the Chief Digital Officer at News Corp Australia and Chair of the IAB. Here Nicole talks with Darren on the changes and challenges in the digital media supply chain, including transparency, measurement and value. All of this is made even more complicated by the constantly evolving nature of the ecosystem and challenging mar...

John Oldfield is the Ambassador for Worldwide Partners, a global network of independent agencies. He was also the Membership Director for the IPA in the UK. Here he discusses with Darren the difference between a trade and a profession and how the IPA is providing a professional accreditation program for advertising professionals globally as a Chartered Profession. They also compare advertising and...

Will Scully-Powers is the Area Vice President of OSF Digital. Here, Will and Darren discuss Big Data versus Small Data, the role of first, second, and third-party data, the role of data in transforming organisations to be customer-centric or customer-first, and how technology like blockchain will transform privacy issues around data. https://www.trinityp3.com/2018/06/big-data-small-data-first-seco...

Harry Preston is the Managing Director A/NZ of Genero, a technology platform for more than 300,000 film and video creators, connecting this community with advertisers, marketers, and agencies. Here Harry discusses the innovations occurring in the industry and how technology is making high-quality productions faster, more accessible and lower cost. https://www.trinityp3.com/2018/06/innovation-in-fi...

Steve Emanouel is the Managing Director of Spyglaz, a data platform that helps organisations identify customers most likely to churn. Here Steve talks with Darren on how his career has evolved since they worked together at JWT in the late 1990s and the role of direct marketing and digital technology in B2B businesses. They also discuss the strategic flaws in focusing on acquisition and the importa...

David Angell is the General Manager and Head of Media at TrinityP3 and here he chats with Darren on the increasingly complex role played by media agencies and the challenges they face in meeting the needs and demands of their advertiser clients. As intermediaries between advertisers and the media providers,, they are increasingly challenged with managing this complex relationship and contributing...

Ed Pank is the Managing Director of WARC Asia and a self-confessed Digital Marketing Evangelist, Start-up Builder, Advertising Insight Generator. Here he talks with Darren about the importance of creativity and innovation in business today. They explore the nature of agency creativity and explore the role of the agency in developing customer and business innovation. https://www.trinityp3.com/2018/...

Erik Ingvoldstad, the CEO and Founder of Acoustic Group talks with Darren about their focus on helping companies manage their digital transformation from a cultural foundation, discover innovation within the organisation, and manage the customer experience to build a brand. He brings a unique perspective with experience in the Army, business school and years in digital and direct marketing. https:...

Adam Good is the Chief Digital Officer at Dentsu Aegis Network in APAC is talking with Darren and reflecting on his career on both the marketing and agency side as the industry navigates the digital transformation and the impact of organisational alignment, innovation, collaboration, trust and a shift to Agile Marketing. https://www.trinityp3.com/2018/03/navigating-digital-transformation/

Andy Lark is the Chief Marketer and Chair of Group Lark. He has also been a CMO, a board adviser, a Non-Executive Director, and an industry commentator. He discusses with Darren the challenges and issues facing CMOs and Marketing Leaders today. Exploring everything from lack of alignment in objectives to increasing market diversity and complexity to issues with recognition and support. https://www...

Ori Gold is the CEO of programmatic platform Bench, and here discusses the impact science and technology innovation and the best way for marketers to deal with this rapid and constant change. Embracing complexity and applying the scientific approach of test and learn is central to thriving in the changing world of marketing and business. https://www.trinityp3.com/2018/01/impact-of-science-technolo...

Simon Canning is a well-known and highly respected marketing commentator who has worked on both the trade media and agency side for the past 25 years. Here he shares and discusses the changes, but more importantly the key decisions and their impact and implications on the advertising industry today. https://www.trinityp3.com/2018/01/impact-of-deregulation-on-advertising-industry/

Peter Anderson is an Automotive Journalist and chats with Darren about the changes and challenges facing the automotive industry and how the category is adapting to the changes including autonomous motor vehicles, alternative fuel, falling motor vehicle ownership amongst the Millennial Generation and addressing the needs of women buyers. https://www.trinityp3.com/2017/12/challenges-changes-automot...

Liam Walsh, Managing Director of Amobee talks with Darren on the increased choice facing marketers today with technology companies, management consultants and agencies all competing for the marketing budget and why marketers are increasingly challenged in making these choices in the face of increasing complexity. https://www.trinityp3.com/2017/11/incredibly-complex-choices-facing-marketers/

Ben Tolley, Partner at Clarity talks with Darren on the industry mergers and acquisitions and the increased activity of the consulting firms in this category and not just the challenges but the benefits to the advertisers when creativity and management strategy comes together in the resulting entities including the possibility that soon it may be a holding company that is acquired. https://www.tri...

Simone Bartley, co-founder and CEO of Together Co discusses with Darren the concept of brand and brand promise and its increasing importance to business in the digital marketing environment and why the brand is core to any business requiring the leadership of the CEO. https://www.trinityp3.com/2017/11/brands-and-branding-digital-age/

Dr Lee Styger, Director of the Executive MBA at Sydney Business School, University of Wollongong discusses with Darren the importance of innovation in businesses, but innovation that is based on developing and delivering enhanced customer experiences, rather than being yet another management fad. https://www.trinityp3.com/2017/10/business-innovation-beyond-fad/

Kylie Rogers, Managing Director of Mamamia Women’s Network and Lauren Joyce, Head of Broad, their strategic consultancy talk with Darren on how women are driving commerce today and why marketers may be missing out on this dominant audience by not marketing specifically to them in the way they want to be engaged. https://www.trinityp3.com/2017/10/importance-marketing-to-women/

Scott Hagedorn, CEO of the world’s fastest-growing agency, Hearts & Science talks with Darren on the important relationship between science and intuition in advertising, especially for marketers dealing with an increasingly complex world. The similarities and differences between agile marketing and the scientific method and role data play in decision-making. https://www.trinityp3.com/2017/09/compl...

Lyndon Brill, Senior Consultant at TrinityP3 and Darren discuss the sessions and topics that captured their attention at this year's annual Advertising Financial Management Conference in San Diego, USA. Covering everything from BlockChain to Transparency. Bot Fraud to Compensation and more. https://www.trinityp3.com/2017/08/ana-advertising-financial-management-conference-san-diego/

Tom Skotidas is the Founder and General Manager of Skotidas Consulting Group, specialising in social and digital demand generation. Here he talks with Darren on the power of social media to generate sales and revenue as well as build business reputations and relationships. https://www.trinityp3.com/2017/07/managing-marketing-the-concept-of-social-media-for-sales-in-b2b-relationships/

Luke Brown CEO and co-founder of Affinity and discusses with Darren their approach to digital advertising and the importance of clearly defining business and marketing success upfront and developing a strategy and optimising the execution against that objective. https://www.trinityp3.com/2017/07/importance-of-measuring-performance-in-digital-marketing/

Adam Ferrier is the founder of Ferrier & Friends and the founder of MSIX and here he talks with Darren about the increasing role of science in marketing and the importance of the symbiotic relationship between the Mad Men and the Math Men in driving innovation, creativity and most importantly performance. https://www.trinityp3.com/2017/06/role-of-science-in-marketing-advertising/