Managing Marketing

Fiona Johnston is the CEO of the media agency UM Australia. She was also the CEO Magazine CEO of the Year 2019 Runner-Up, a qualified and experienced executive coach and a yoga coach. But since her second job in her career, she has been focused on her belief in working hard, being nice to people, playing to win, having fun, and supporting and growing great talent. It is a belief and purpose that h...

Adrian Davidson is the Managing Director of Inck Merchandise and a National Board Member of the Australasian Promotional Products Association (APPA). Adrian shares the significant risks associated with Branded Merchandise and Promotions Products in regards to safety and supply chain compliance. Yet often there is significant financial pressure on cutting corners to achieve the cheapest possible ou...

Angela Smith is the Chief Strategy Officer and Russell Smyth is the Creative Director at advertising agency Affinity. Here they discuss how strategy and creative work hand in hand, often blurring the lines between them to create powerful marketing programs for their clients at Affinity. They talk about the role of data, research and technology in the strategic and creative process and the importan...

Carl Ratcliff is the Founder of This is the Day, a creative hub for marketers and advertisers to tap into strategic and creative thinking to solve their big, juicy commercial problems. He shares his views on the role of creativity in advertising and the broader context of creativity and strategy in business. He discusses the challenges ahead for marketers and their agencies and provides insights f...

Alexandra King is the co-Founder and Director of Ask Marketing, a virtual marketing management resource for SME companies looking to consolidate and grow their performance through marketing. Ali shares how SMEs are rapidly increasing their investment in marketing, particularly digital marketing and yet often do not have the resources to coordinate that investment to the business and marketing stra...

Ben Welsh is the Chief Creative Officer at Doyle Dane Bernbach (AKA DDB) and talks about the evolution of the creative agency, the importance of strong agency brands and the need for creative leadership within agencies and with clients. This leadership extends from nurturing new talent and great ideas to helping navigate the complex creative award system and beyond. https://www.trinityp3.com/2020/...

Rohan Robertson is the Founder and Director of The Media Mix, a company that connects brands with audiences through content and entertainment. He shares his journey from working in media agencies through to the media sales side and on to content, plus the inspiration that led him to start his own brand content company. Rohan discusses the role of content and the difference between content and adve...

Dr Ryan Wallman is the Creative Director and Head of Copy at Wellmark, a creative agency for healthcare brands. He is also the author of a fabulous book on advertising and marketing titled “Delusions of Brandeur”. Ryan shares his thoughts on the role of creativity, particularly writing, in engaging the audience and the particular challenges and discipline required to write in categories that are o...

Stephan Argent is the founder and principal of Listenmore Inc., Canada’s leading advertising pitch consultancy. He talks with Darren about his role as a pitch consultant and adviser to CMOs and CEOs at many of Canada’s largest corporations and shares his observations and insights into the pitch process the function of the pitch consultant is to assist marketers to navigate the often confusing mark...

This is Ashton’s third appearance on the Managing Marketing podcast. Ashton Bishop is the CEO of StepChange, who has been studying how customer-centric transformations occur within organisations successfully and unsuccessfully. In the process, they have clearly defined the requirements of a successful customer-centric transformation and identified seven fundamental shifts required to create a trul...

Clement Toulemonde is the partner In Charge of International Development at Interactif, a company that Learn to deal with others more simply to be more effective, more respectful and to feel better. It is a role his life groomed him to fulfil, having grown up in New Zealand, South Korea, Morocco and Australia. He shares the role direct and respectful communication plays in building powerful relati...

Jonathan Samway is the Managing Director and Executive Producer at Established Media. But Jonathan has a long and successful career producing high-quality content on a global basis and he shares his belief that many major advertisers and their agencies are missing out on the opportunities for improved quality and performance from their production investments by taking a fragmented and often short...

Meredith Cranmer, Co-Founder and Managing Director ANZ at Because Creative Experiences, B&Ts Experiential & Promo Agency of the Year 2019. After working for the company in the UK, Meredith opened the Sydney office with a focus on creating exceptional brand and customer experiences for her clients. She discusses and tries to clarify the confusions that often arise in the space between Public Relati...

Dr Chris Arnold is the Founder of the Creative Orchestra and The Garage. But he is also the author of the book Ethical Marketing & The New Consumer published by Wiley. Chris shares his thoughts on the rise of consumer demand for Ethical Marketing and the failure of the Government to keep pace with social change. He discusses the drivers of these changes and the response from corporations, business...

Annette Sharp is the Director of China Digital, the China Visitor Experience Agency that work with companies wanting to market their products and services in China. She shares her views and insights on marketing to the increasingly affluent Chinese consumer and what she enjoys about doing business in China, particularly the diversity, the pace of technology innovation and change, the amazing food...

Chiquita King is the Managing Director and Ant Melder is the Creative Partner in the agency Coffee Cocoa Gunpowder. Together they share the motivations of wanting to start their own advertising agency after many years working in the larger global agencies. They also talk about their vision for the agency, they explain the agency name and discuss what they believe will make their agency distinctive...

Herve de Clerck is the Founder of AdForum, the Dream Leader at ACT Responsible and a World Board Director at the International Advertising Association (IAA). He talks about how the events of 9/11 inspired many agencies and creative people to express their grief through messages that do good. This became the basis of ACT Responsible to showcase the good in advertising from the world to the world. H...

Mark Adams is the Chairman of the Digital Leadership Council and the SVP, Head of Innovation at Vice Media Group. He shares his view of the marketing landscape and the need to focus on identifying, acknowledging and supporting networks of people, rather than the traditional demographic approach. Mark highlights how content attracts and aligns these networks and shares how an investigative journali...

Audrey Dauvet is a Legal Consultant at E&J Consulting NYC and the podcast Brand & New host for the International Trademark Association. She discusses her experience in developing and protecting innovative ideas and products and shares the challenges of protecting intellectual property globally. She also talks about the rise of non-traditional trademarks such as sound, fragrance and colour and the...

Sonoo Singh is the Associate Editor of The Drum and has a career as a marketing industry journalist that spans two decades and working with all of the major brands in the UK including Campaign, Marketing Week, M&M Global, Pitch and The Drum. During that career, she has seen dramatic changes in the channels of journalism and business models. But one thing that has not changed is the important role...

Jane Evans has a career and portfolio in advertising as a Creative Director that would be the envy of most. But Jane is now the Founder of the Uninvisibility Project, inspired by the realisation that at a certain age she became invisible not just in the media and entertainment but also in her career. This is the experience of millions of women as their lives progress beyond middle age. When they h...

Ben Peacock is the Founder and Scott Matyus-Flynn is the Partner and Head of Strategy of The Republic Of Everyone, a world-leading brand, sustainability and innovation company. They talk about the rising importance of doing good as good for business and why some markets and companies struggle with achieving this as a core business driver. They share their philosophy on how brands and communities c...

Rob Campbell is the Head of Strategy EMEA at RG/A and has had strategy roles in Australia, China, the US and the UK. But here Rob shares how a friend’s experience with Corporate Gaslighting made him aware of a time in his own career and being the person he is he shared this on his personal blog “The Musings of an Opinionated Sod”. The response was overwhelming leading to this site “They Tried To K...

Kylee Stone is the Founder of Team Women Australia, CEO of the Performance Code, the host of the Uncharted Leaders podcast and a coach and mentor in resilience and courageous leadership. She discusses how now, in the face of unprecedented uncertainty and disrupted work arrangements, leadership and resilience is key to ensuring the sustainability and performance of organisations. Kylee shares pract...

Kevin Freedman, Chief Executive at Freedman International, a global implementation agency that oversees and deploys marketing campaigns for global brands that need an agile approach to deliver a consistent impact across all their target markets. Kevin talks about the challenges and opportunities facing Global Marketers and shares the three evolutions of Global Marketing approaches. https://www.tri...