Managing Marketing

John Chan is the Managing Director, APAC for Berge Farrell International, a strategic brand design consultancy. John shares his passion for design and the power of design to create and build brands. From the role of packaging and corporate identity to trigger brand trials, communicate brand promises, build brand preference, generate sales, and ultimately customer loyalty. Brand design is more than...

Mike Chuter is the co-founder of Impact4 and the co-founder and COO of Thankful. Two companies focused on creating opportunities for organisations to define and deliver on their purpose. He defines the role of purpose and the ways organisations can develop and use their purpose to do good and do well. Beyond being a marketing function, he sees purpose as defining the organisation, not just for cus...

In this special conversation on Artificial Intelligence and its impact on Marketing, Anton Buchner talks with Alastair Herbert, who is the founder of the research consultancy Linguabrand. He shares his wisdom having developed a deep-listening robot (Bob), that analyzes visual and verbal language. Alastair introduces you to how Bob listens and analyses the psychology of language that humans potenti...

Nick Cummins is the Creative Partner at the Australian indie creative agency The Royals. Nick shares his experience as an agency creative who has built two businesses in his career and the driving role insecurity plays with creativity. He talks about the function of industry awards and the need for a trusted relationship between clients and their agencies. And his belief that the current pandemic...

Justin Graham is the Group CEO of M&C Saatchi Australia. But Justin’s career as a strategy and planning director has spanned across multiple countries, companies and agencies and several major crises, including the current COVID-19 pandemic, but also stretching back to the Y2K and DotCom Bubble and everything in between. He reflects on the role of strategy and leadership at times and the importanc...

Alexandra King, the co-Founder and Director of Ask Marketing, returns to share her thoughts and insights into the changing role of B2B marketing. Traditionally, B2C and B2B often had quite different strategy requirements, but marketing technology has enabled both disciplines to target, engage, and build relationships, especially in B2B in a much more human-to-human (H2H) way. This has also changed...

Meg Gossert is the Managing Director of independent media agency Multi Media Buying and Planning Services, a founding member of the Independent Media Agencies of Australia (IMAA). Meg shares her experience running an independent media agency, helping clients grow, developing a stable and experienced team and building long-term client relationships based on respect and trust. A business model many...

Olly Taylor is the Chief Strategy Officer at Host Havas Australia. He shares his experience and thoughts on the role of strategy and the importance of having a strategic framework at a time of crisis. He talks about the need for simplicity in the face of complexity and the difference between strategy and planning as two parts of the same discipline. https://www.trinityp3.com/2020/09/deconstructing...

Fiona Johnston is the CEO of the media agency UM Australia. She was also the CEO Magazine CEO of the Year 2019 Runner-Up, a qualified and experienced executive coach and a yoga coach. But since her second job in her career, she has been focused on her belief in working hard, being nice to people, playing to win, having fun, and supporting and growing great talent. It is a belief and purpose that h...

Adrian Davidson is the Managing Director of Inck Merchandise and a National Board Member of the Australasian Promotional Products Association (APPA). Adrian shares the significant risks associated with Branded Merchandise and Promotions Products in regards to safety and supply chain compliance. Yet often there is significant financial pressure on cutting corners to achieve the cheapest possible ou...

Angela Smith is the Chief Strategy Officer and Russell Smyth is the Creative Director at advertising agency Affinity. Here they discuss how strategy and creative work hand in hand, often blurring the lines between them to create powerful marketing programs for their clients at Affinity. They talk about the role of data, research and technology in the strategic and creative process and the importan...

Carl Ratcliff is the Founder of This is the Day, a creative hub for marketers and advertisers to tap into strategic and creative thinking to solve their big, juicy commercial problems. He shares his views on the role of creativity in advertising and the broader context of creativity and strategy in business. He discusses the challenges ahead for marketers and their agencies and provides insights f...

Alexandra King is the co-Founder and Director of Ask Marketing, a virtual marketing management resource for SME companies looking to consolidate and grow their performance through marketing. Ali shares how SMEs are rapidly increasing their investment in marketing, particularly digital marketing and yet often do not have the resources to coordinate that investment to the business and marketing stra...

Ben Welsh is the Chief Creative Officer at Doyle Dane Bernbach (AKA DDB) and talks about the evolution of the creative agency, the importance of strong agency brands and the need for creative leadership within agencies and with clients. This leadership extends from nurturing new talent and great ideas to helping navigate the complex creative award system and beyond. https://www.trinityp3.com/2020/...

Rohan Robertson is the Founder and Director of The Media Mix, a company that connects brands with audiences through content and entertainment. He shares his journey from working in media agencies through to the media sales side and on to content, plus the inspiration that led him to start his own brand content company. Rohan discusses the role of content and the difference between content and adve...

Dr Ryan Wallman is the Creative Director and Head of Copy at Wellmark, a creative agency for healthcare brands. He is also the author of a fabulous book on advertising and marketing titled “Delusions of Brandeur”. Ryan shares his thoughts on the role of creativity, particularly writing, in engaging the audience and the particular challenges and discipline required to write in categories that are o...

Stephan Argent is the founder and principal of Listenmore Inc., Canada’s leading advertising pitch consultancy. He talks with Darren about his role as a pitch consultant and adviser to CMOs and CEOs at many of Canada’s largest corporations and shares his observations and insights into the pitch process the function of the pitch consultant is to assist marketers to navigate the often confusing mark...

This is Ashton’s third appearance on the Managing Marketing podcast. Ashton Bishop is the CEO of StepChange, who has been studying how customer-centric transformations occur within organisations successfully and unsuccessfully. In the process, they have clearly defined the requirements of a successful customer-centric transformation and identified seven fundamental shifts required to create a trul...

Clement Toulemonde is the partner In Charge of International Development at Interactif, a company that Learn to deal with others more simply to be more effective, more respectful and to feel better. It is a role his life groomed him to fulfil, having grown up in New Zealand, South Korea, Morocco and Australia. He shares the role direct and respectful communication plays in building powerful relati...

Jonathan Samway is the Managing Director and Executive Producer at Established Media. But Jonathan has a long and successful career producing high-quality content on a global basis and he shares his belief that many major advertisers and their agencies are missing out on the opportunities for improved quality and performance from their production investments by taking a fragmented and often short...

Meredith Cranmer, Co-Founder and Managing Director ANZ at Because Creative Experiences, B&Ts Experiential & Promo Agency of the Year 2019. After working for the company in the UK, Meredith opened the Sydney office with a focus on creating exceptional brand and customer experiences for her clients. She discusses and tries to clarify the confusions that often arise in the space between Public Relati...

Dr Chris Arnold is the Founder of the Creative Orchestra and The Garage. But he is also the author of the book Ethical Marketing & The New Consumer published by Wiley. Chris shares his thoughts on the rise of consumer demand for Ethical Marketing and the failure of the Government to keep pace with social change. He discusses the drivers of these changes and the response from corporations, business...

Annette Sharp is the Director of China Digital, the China Visitor Experience Agency that work with companies wanting to market their products and services in China. She shares her views and insights on marketing to the increasingly affluent Chinese consumer and what she enjoys about doing business in China, particularly the diversity, the pace of technology innovation and change, the amazing food...

Chiquita King is the Managing Director and Ant Melder is the Creative Partner in the agency Coffee Cocoa Gunpowder. Together they share the motivations of wanting to start their own advertising agency after many years working in the larger global agencies. They also talk about their vision for the agency, they explain the agency name and discuss what they believe will make their agency distinctive...

Herve de Clerck is the Founder of AdForum, the Dream Leader at ACT Responsible and a World Board Director at the International Advertising Association (IAA). He talks about how the events of 9/11 inspired many agencies and creative people to express their grief through messages that do good. This became the basis of ACT Responsible to showcase the good in advertising from the world to the world. H...