Managing Marketing

Hamish Thomson is a keynote speaker, board and startup advisor, consultant and the author of the business book “It’s not always right to be right”. Hamish shares his experience and insights from a career that started in advertising in the UK as a copywriter and took him across to marketing at Reebok and Mars, where he became the Regional President. He reflects on the challenges and opportunities p...

Chris Maxwell is the Founder and Managing Director of Lution, Australia’s leading in-house agency specialist, with deep experience building and optimising in-house teams. Chris shares his experience building the in-house capabilities at Carlton United Breweries. And how this experience inspired him to develop and offer this to other Australian marketing companies. He talks about the challenges and...

Eaon Prichard is a Global Strategy Consultant, Founder of ArtScienceTechnology, Mentor, Tutor, and Author. His thought-provoking books, “Where did it all go wrong” and “Shot by both sides” provide an opportunity for practitioners of marketing, advertising and creativity  to review and rethink everything they may believe. He talks about the process of writing the books and his third book to be publ...

Andrea Martens is the CEO of the Association of Data-Driven Marketing and Advertising (ADMA) and she discusses some of the challenges facing ADMA and their broad membership base last year as marketers and their agencies adapted to the impact of the global pandemic. Andrea highlights the lessons and the actions she took as a leader and the results her team delivered in 2020. She also looks to the y...

Stanley Johnson is a Creative Director, Brand Transformer, Copywriter and one half of the creative consultancy StanLee with his creative collaborator, Lee Callister. Stan discusses his career and contrasts his experience as a creative leader in the various roles in network agencies, independent agencies, creative consultancies and an in-house agency. He reflects on the lessons of his creative care...

Gai Le Roy is the CEO of the Interactive Advertising Bureau (IAB Australia) and she shares some of the many challenges they faced in 2020, not just due to the pandemic, but with the heightened level of government scrutiny on the category. Gai talks about the way they responded, and the lessons learned and the opportunities that arose, from an industry, organisational and personal perspective. Plus...

Nick Keenan is the Chief Executive Officer of Starcom Australia, a Publicis Groupe Company. Globally, Starcom is known as the Human Experience Company and combined with the concept of People Powered Growth is designed to improve their positioning and point of differentiation. But what does it mean and how will it work for advertisers, media owners, their other agency partners and their staff. Nick...

Azadeh Williams is a lawyer, international journalist, and the founder and Managing Partner of AZK Media, a marketing and media content agency. She talks about her progress moving from law and finance into journalism and then marketing on the international stage. And shares her approach to helping brands and businesses use their communication superpowers to develop bespoke media and marketing stra...

Mike Wilson is the Chairman at Havas Media Group Australia and New Zealand and here shares his experience from starting in media planning and buying at BMP London, where he worked with many of the team who started Naked years later. His time as a Senior Marketing Manager at Warner music and the path that led him to founding Naked in Australia. He talks about the importance in working with great pe...

Stephen Wright is the Global Media Lead for TrinityP3. He was also the Director of Programmatic Media and he shares what he has identified as the three key challenges stopping programmatic media from achieving its full potential for advertisers. Stephen also shares how many of these are being addressed to make programmatic more accessible for non-tech marketers, less complex and more transparent a...

John Broome is the CEO of the Australian Association of National Advertisers (AANA) and shares his perspective on the challenges facing marketers and the advertising industry in 2020 and the opportunities available in the year ahead. He talks about the achievements of the past 12 months, including greater engagement with members and the industry, maintaining the membership level during COVID and a...

Susan Werkner is the co-founder of The Agency Accelerators. She shares her experience working as a marketer in large corporations and large network agencies in the USA. How her experience reinforced her belief that smaller, independent suppliers could compete very successfully against their larger competitors. It was a strategy she proved worked when she started her own business. Today, Susan and...

Andy McKeon is the newly appointed Global Creative Director of tech platform Safety Culture. Following a successful career in advertising, working at Wieden + Kennedy, Goodby Silverstein and more, he moved into the world of tech, with senior roles at Apple and Facebook. Today, he is also a non-executive director on several global businesses. Who better to share the role that creativity plays in hi...

Mark Jarrett is the Chief Executive Officer of PHD Media Group Australia and shares some of the complex challenges facing advertisers and their media agencies and the approach PHD has taken in developing and sharing their innovative perspective to those problems and implemented solutions. And discussed the industry initiative into developing a cross-media measurement solution and the more interest...

Simone Gupta is the CEO of award-winning PR agency One Green Bean. She reflects on her career working across the UK, USA and Australia in some of the smallest and biggest PR firms in the world and the differences between corporate PR and consumer PR and the difference between brand and corporate reputation. Plus Simone shares what it takes to make PR and Advertising to work hand in glove to delive...

Haydon Bray is the Global Chief Executive Officer of Audience Precision, a media strategy, planning and activation company. He explains how their data-informed process, developed over the last decade, eliminates the guesswork for marketers in identifying their audiences, aligning top-level strategy and delivering media activation. Using a single core dataset throughout the marketing process, it re...

James Zipeure is Group Chief Operating Officer and Shane Mitchell is the Chief Product and Transformation Officer at Exact. AI, an artificial intelligence platform. Exact. AI is designed to connect the many diverse technology platforms media and marketing agencies work with to automate the low-value work, allowing people more time to invest in generating value for their clients and the agency. In...

John Chan is the Managing Director, APAC for Berge Farrell International, a strategic brand design consultancy. John shares his passion for design and the power of design to create and build brands. From the role of packaging and corporate identity to trigger brand trials, communicate brand promises, build brand preference, generate sales, and ultimately customer loyalty. Brand design is more than...

Mike Chuter is the co-founder of Impact4 and the co-founder and COO of Thankful. Two companies focused on creating opportunities for organisations to define and deliver on their purpose. He defines the role of purpose and the ways organisations can develop and use their purpose to do good and do well. Beyond being a marketing function, he sees purpose as defining the organisation, not just for cus...

In this special conversation on Artificial Intelligence and its impact on Marketing, Anton Buchner talks with Alastair Herbert, who is the founder of the research consultancy Linguabrand. He shares his wisdom having developed a deep-listening robot (Bob), that analyzes visual and verbal language. Alastair introduces you to how Bob listens and analyses the psychology of language that humans potenti...

Nick Cummins is the Creative Partner at the Australian indie creative agency The Royals. Nick shares his experience as an agency creative who has built two businesses in his career and the driving role insecurity plays with creativity. He talks about the function of industry awards and the need for a trusted relationship between clients and their agencies. And his belief that the current pandemic...

Justin Graham is the Group CEO of M&C Saatchi Australia. But Justin’s career as a strategy and planning director has spanned across multiple countries, companies and agencies and several major crises, including the current COVID-19 pandemic, but also stretching back to the Y2K and DotCom Bubble and everything in between. He reflects on the role of strategy and leadership at times and the importanc...

Alexandra King, the co-Founder and Director of Ask Marketing, returns to share her thoughts and insights into the changing role of B2B marketing. Traditionally, B2C and B2B often had quite different strategy requirements, but marketing technology has enabled both disciplines to target, engage, and build relationships, especially in B2B in a much more human-to-human (H2H) way. This has also changed...

Meg Gossert is the Managing Director of independent media agency Multi Media Buying and Planning Services, a founding member of the Independent Media Agencies of Australia (IMAA). Meg shares her experience running an independent media agency, helping clients grow, developing a stable and experienced team and building long-term client relationships based on respect and trust. A business model many...

Olly Taylor is the Chief Strategy Officer at Host Havas Australia. He shares his experience and thoughts on the role of strategy and the importance of having a strategic framework at a time of crisis. He talks about the need for simplicity in the face of complexity and the difference between strategy and planning as two parts of the same discipline. https://www.trinityp3.com/2020/09/deconstructing...