Making a Marketer

Google Analytics is a beast that is being transformed! Google's Universal Analytics is becoming GA4. Well, for some it already is, but for others who were not ready for the transition, they provided a reprieve until summer of '23! Our guest on this episode is already using GA4 and does an amazing job of helping us understand what it is, why the changes, and how to look at things through the transi...

We have talked before about how marketing, sales, and customer experience should work together, rather than in silos... But we have never had a guest explain there is an actual framework and strategy around this called "Revenue Operations" (Rev Ops). Having alignment of sales, marketing, and customer success across the FULL customer lifecycle is a way to be more efficient across all departments, a...

What happens when two podcasters join two podcasters in a combined show collaboration marketing round table? Crazy awesomeness ensues!! We wanted to have Jeff Sieh and Grace Duffy from " Social Media News Live " on our show to talk about how they consistently do a weekly live broadcast that becomes a podcast. And they wanted to have us on to discuss the latest crazy marketing news... So we did it...

The "Fear of Missing Out" - or FOMO - is a real thing. Our guest on this one talks about FOMO being a good thing! She has made it her mission to help businesses create FOMO to drive brand and product awareness and event attendance. She and Jen talk about how you can actually help drive buzz and awareness by using the hashtag even if you aren't in person at an event. Showcasing products by creating...

Our guest on this one is close to our host in more ways than one! Lindsey Bowshier is president of a media company she is part owner of, and through years of being part of a growing agency, she and her team have implemented “traction” and the “ Entrepreneurial Operating System (EOS) .” She shares what that is and how her agency is using it successfully. Her agency Tribute Media is also a HubSpot a...

If there ever were two rockstars of live streaming on Amazon, these are the guys! We learn how Amazon live streaming works and we discuss strategies for making it work as part of a portfolio. Chris and Jim believe in having several streams of income. While they are fully invested in this thing that IS Amazon, they know things can change very quickly with the different platforms we use, so it's als...

As we embark on a new season - Season 6 - we re-visit with guests from the previous season. This is part two with some of our amazing guests! We revisit their episodes and ask them one BIG question... This time the question is "What's the number one business lesson you've learned since March of 2020?" Our guests are amazing humans (if we do say so ourselves!), and this gives you a taste of that--y...

We are officially into SEASON 6, friends! This moment isn't something we envisioned when we got going with this show in 2017, but we are so happy to be here, and that so many people are listening because they're getting value from each and every conversation. On our reunion shows (2-parts!), we invite the previous season's guests back and revisit their episodes. We also ask them one BIG question.....

On this final episode of season five(!) we take a look under the hood of the impact events can have in a different way than we have previously. Chief Nation is a UK-based agency that has made connecting people through events their mission. It turns out intimate events (both online and in person) where you have all the right people "in the room" is very effective for building relationships and driv...

A podcaster chats with a podcaster about podcasting! The guest on this episode is an OG. As someone with a podcast about marketing, I actually get more questions about podcasting than about marketing! One of the very first pods I ever listened to was this guest's event industry show called Meetings Podcast . I know him because we were also industry colleagues and he shares with us how he got start...

Some shows are more "soft" than others in terms of tactics our listeners will take away. This show IS one of those where we get some "softer" tactics to use in our day-to-day lives, which -- as we discuss -- also affects our professional lives. They are intertwined! We all need some sunshine in our lives and our guest on this one is that -- sunshine, personified. She shares why it's important to b...

We are always the ones interviewing, so on this one co-host Jen Cole got to be the guest! Jen is a consummate community-builder and marketing professional. We talked about her career path, what this podcast has taught her as a professional, how it is to have the role of social media manager, and so much more. Get to know Jen in a different way than you have before! Her guest wish list she shared i...

We have said it before and we will say it again - video is HOT! Video has also gone through an evolution, and our guest on this episode has had his finger on the pulse of video strategies for a long time. Rob Balasabas talks through where we've been and where he thinks we're going with video and some really solid strategies we should look at. It's a fun convo - we would love to know what you think...

My solo shows have been quite popular and work well with my schedule (having to schedule just me!), so this is the third and final one of those in season five. Every Monday, with one exception since February 8th of 2021, I have posted a “Monday Musing.” These musings are typically a story that include what I see as a business lesson. Sometimes they are just about something interesting intended to...

Exploring different ways we can approach writing vs just shooting from the hip is something we can all do to improve our content. Our guest on this episode has such a clever way of pulling content from where you wouldn't consider. Not only that, but her business name and the way she approaches strategy with her clients involves a sports reference! Such an interesting way and, of course, Megan alwa...

We all have flaws. Have you considered you could turn them into your super powers? Our guest on this episode will help us understand how to turn those flaws around! Our flaws can ALSO help create stories, and Rain has made it his mission to help people tell great stories. This is a different look at communication and finding that story, in addition to helping us reframe those limiting beliefs. Tur...

When someone this important agrees to be your 100th episode guest, you record whenever she is available! Jen and Megan were beyond delighted when THE content marketing maven Ann Handley agreed to be on 100. (We might have fan-girled just a little!) Can you believe she used to think writing was boring? For real.   She went from thinking she had to write about herself to writing stories about things...

Mel Kettle believes communication is about connection and relationships, not technology. As a leader (or anyone really), if you want your communication to have conviction, you first need to make sure that you're fully connected to yourself.  It's also important within organizations to be clear on the common purpose of the organization... and that everyone has the same values. Ask value-based quest...

We regularly hear good marketing contains good storytelling. It really does come up so frequently on this podcast! Our guest on episode 98 has a different approach to helping people FIND stories that are compelling. Stories live where you may not realize, and the "Story Catcher" helps us understand that and more on this insightful episode.  Our guest... Chad Illa-Peterson Following a hardcore snip...

Seeing lessons from everyday life requires some reflection. Do you take time to sit and think about the lessons or stories you can pull from what seems like "every day"? After a very interesting few weeks the lessons for this episode were not difficult to pull out! Being snowed-in taught me one... The never-give-up mentality of my QB / team taught me another... And, finally, after quite a few "new...

How can (and should) companies create memorable experiences that people want to SHARE? You'll learn it's not terribly difficult. And, when done consistently, it can yield some pretty awesome results! Our guest on this episode is a friend of the show who was a guest back in Season 3 ( episode 44 !) -- we discussed how customer experience really is marketing. This is Dan's wheelhouse and he shares s...

How we work with the press / media has evolved so much over the years, like everything in the digital age. Our guest on this episode shares how to stay on track and not blow a media opportunity. Elisa has had such a diverse career, and uses her knack for storytelling as she shares so many great knowledge bombs with us! Interestingly, the advice she gives for engaging with press has much in common...

We can have seasons in our careers and in our businesses. Our guest on this inspiring episode shares that just because we might be entrepreneurs with a certain type of business doesn't mean we have to keep doing that thing. We can have a new "season" of our business and ourselves. And if we are serving ourselves first - checking in and taking care of ourselves first - we can then be there for our...

The brain is complicated, but our guest on this episode does a great job of breaking it down for us! Understanding how and why we think can really help us as we work in marketing / business - and in LIFE. Creating disruption or including an element of surprise is one way to make our marketing more memorable. We talk about this, the power of sleep, dreams, and more on this brief and value-packed ep...

Social audio continues to grow in popularity and our guest on this show is an expert in Twitter, so we wanted to talk with her about how we can all experience Twitter Spaces to our advantage (spoiler alert: both personally and professionally)! She joins us all the way from Ireland, imparting not just lessons about Twitter tactics, but also about business lessons more broadly, including examples of...