Making a Marketer

Community, customer experience, and content that aids in the development process are all not exclusive to the fintech industry, but our guest on this show has a TON of experience in that space. Marketers and more will benefit from our conversation on this one that's a smorgasbord of goodness! :) Learn about... - Community Building: Community should be viewed as more than just a channel or tactic,...

As we embark on a new year, we can all use some tips on how to manage our time more efficiently! Our guest on this live episode is an expert on productivity. Erik Fisher has had a weekly podcast called "Beyond the To-Do List" for more than a decade. And we are so excited to have him back -- his previous show ("Marketing a Podcast and How to Get Started") was 100 episodes ago , and it's our 4th mos...

In this episode our guest shares various strategies for making content stand out and capturing audience attention in today's competitive digital landscape. Peg emphasizes the importance of being unique and original in your brand's content, as well as focusing on creating helpful and engaging content that resonates with your target audience.  Learn about... - How to be unique and original in your c...

Events are a key element of the marketing mix. Our guest on this episode has unique insights into ALL of the elements of marketing strategy and spend, and on this one we touch on a lot... Mostly addressing how events play a part in different ways to driving sales and visibility. Learn about... - How in-person events provide valuable opportunities to connect with professionals, expand networks, and...

This will surely be the first in a series we will do on A.I., with its constant changes and advancements! Learn about (written using Dustin's Magai tool!)... Different AI tools have varying strengths and limitations: We discuss the differences between GPT, Claude, and Bard. GPT is known for its creativity, but has limitations in memory and accuracy. Claude prioritizes accuracy and safety, while al...

Our expert on this episode teaches us about getting hired and working with recruiters! Jodi shares her personal journey into HR and discusses the importance of human skills (soft skills), in addition to hard skills. She provides tips on how to work well with recruiters, including building relationships with a few key recruiters, offering assistance to recruiters, and proactively reaching out to hi...

Our guest on this episode is a graphic designer and marketing professional who studied graphic design and film theory, and went on to becoming a freelance designer, focusing on brand identity and campaign development. We delve into the importance of inspiration and client input in the creative process, and how Brooke strikes a balance between keeping herself sane and keeping clients happy. Learn a...

Events are Megan's love language and this episode hits on all the reasons why! Our guest on this episode has made it his life's work to not just plan events . He wants to create experiences... and ones that are unforgettable. Phil Mershon has been doing just that for years, and on this episode he explains the art and science that is involved. We discuss lessons through the years that have taught h...

Part two of the reunion show with four season six guests is here!  More new insights... and everyone answers "what is the biggest business challenge you've overcome and how did you do it?" We also want some feedback from YOU, our listener... Tell us what YOU THINK -  here . Group 1 Julie Riley Ep. 118 - Livestream Your Podcast with Julie Riley Jeff Sieh Ep. 114 - Live Marketing NEWS & Broadcas...

SEASON 7 IS HERE! Megan and Jen are super excited to bring you a value-packed season seven. We are going to mix it up a bit AND we want feedback from YOU!!! Tell us what YOU THINK - here . One thing hasn't changed -- we are kicking off a new season with a value-packed reunion episode. On this one we brought back six guests from last season to review their episode, with a twist of new insights... a...

Squirrel! Another way we refer to that shiny new thing that distracts us.  Marketers classically have shiny object syndrome, and admitting it is the first step, right? This episode covers all elements of the bird app, Threads (more on this than we expected), social media in general, and events. Meg Coffey is THE preeminent digital marketing expert & event organizer in Australia, hailing all th...

Do you know what "zero click content" is? Our guest on this show coined the phrase and her approach to content development is super interesting. You might be reconsidering your social media strategy after hearing her on this one! "But if we're posting valuable content -- that people can consume just bite-sized pieces of -- or get that discrete value from just by scrolling through, we're going to i...

Our guest on this one is a repeater - her episode was the 4th most downloaded all-time at the time of publishing this ( episode 88 - on personal branding )! She knows her stuff and is an absolute delight. There is nuance in how we approach opposing views online. How we approach it with our marketing is even more nuanced. "I think the biggest thing right now is we're in a really crazy space that we...

We cover SO much ground in a short show!  Determining a title for an episode where we talk about growth, demand, account-based, and field marketing was a challenge, but saying "ever-changing" really does put it succinctly. Our guest on this one is in the thick of it all as head of marketing in her current role. How we drive growth (sales) and create demand for the things our companies are selling...

This isn't the first show we've done about live streaming or the importance of video... But this chat with Marisa talks about it specifically from a producer perspective. We know video is important, and on this episode we learn so much about what a "simu-live" is, important elements of your recording environment, show prep, and more. Whether you've already been doing live video or not, this is a g...

It's crucial that we have 2-way conversations in business, and it's especially something that gets missed in social media marketing! We need to truly CONNECT with our customers and prospects. Our guest on this episode has based the foundation of her agency on this principle, which is grounded in communication theory. Brooke Sellas and her team use research to inform the strategies they create for...

There are a handful of Instagram experts and Jenn Herman has absolutely blazed the trail! The rapid clip of updates from the platform has been challenging to keep up with, and Jenn is always on top of it, sharing with her community and followers what we should all know about the platform. On this show we discuss timely updates and evergreen tips that everyone can use to maximize their brand presen...

Our guest on this episode is captivating! Who better to talk to us about "captivating on command" than the dazzling Stephanie Garcia?  Capturing the attention of an audience or a potential client is a skill that can take people many years to hone. There's a psychology to what people respond to, and Stephanie has it completely dialed-in. "The meaning of communication is the response that you get."...

Our most popular episode up until now was on a similar subject, so we're really happy to have this guest on to revisit it -- but with a big twist! Our guest Danny does a great job of differentiating "chat automation," "messenger marketing," and "chatGPT," and how they work through the sales funnel and beyond. The technology is important, but it's also fundamentally important that we are humanizing...

Twitter has been going through MASS changes since it came under new ownership! #Understatement Our guest on this show is THE preeminent expert on Twitter, so we just had to have her back on the show. She previously was with us on episode 45 to talk about the relevance of the platform, and this time we talk about the latest changes and how to utilize it. We recorded this one LIVE if you'd like to w...

Generative artificial intelligence has made a BIG splash over the past few months! Actually, it made big news with announcements from Google and Microsoft the week we recorded this episode about ChatGPT, in particular (recorded / multicasted on Feb. 9, 2023). "It's not something to be afraid of, but it's certainly something to be aware of. And I think all of us as content creators have a responsib...

We've done a few shows with guests who own and run agencies, and each have a different perspective and story. On this episode we have another motivating agency story for entrepreneurs and WOMEN. An agency that is woman-founded and owned, AND has a focus in a specific ( male-dominated ) industry is super inspirational. From a "we didn't even have a computer" start, to being a full-scale branding, P...

Is TikTok just for the kids? Or will your grandparents be taking over the platform? Our guest on this show illuminates all the ways TikTok can be used to drive community through short-form content. We discuss the vibe on TikTok and how Instagram Reels and TT are different in the type of creator and how the videos are created. People are more collaborative and connected on TT than just about any ot...

There are many ways to record a podcast. And now there is a newly minted way that you can both record your podcast and video record / broadcast the show in a new way too! Well, not new-new, but for sure there are some unique features we talk about. Our guest on this one gives us great tips for preparing for a clean show, how you can pre-record a live video broadcast, whether there is a "green room...

Everyone has a personal brand! And everyone who talks about personal branding approaches it in a different way. What is a personal brand? "I like to think of it as the version of you that lives in other people's heads." Our guest on this episode gives us many examples of what she has done to create, develop, and hone her own personal branding over the years. We can learn a lot from this pro who ha...