Making a Marketer

Mel Kettle believes communication is about connection and relationships, not technology. As a leader (or anyone really), if you want your communication to have conviction, you first need to make sure that you're fully connected to yourself.  It's also important within organizations to be clear on the common purpose of the organization... and that everyone has the same values. Ask value-based quest...

We regularly hear good marketing contains good storytelling. It really does come up so frequently on this podcast! Our guest on episode 98 has a different approach to helping people FIND stories that are compelling. Stories live where you may not realize, and the "Story Catcher" helps us understand that and more on this insightful episode.  Our guest... Chad Illa-Peterson Following a hardcore snip...

Seeing lessons from everyday life requires some reflection. Do you take time to sit and think about the lessons or stories you can pull from what seems like "every day"? After a very interesting few weeks the lessons for this episode were not difficult to pull out! Being snowed-in taught me one... The never-give-up mentality of my QB / team taught me another... And, finally, after quite a few "new...

How can (and should) companies create memorable experiences that people want to SHARE? You'll learn it's not terribly difficult. And, when done consistently, it can yield some pretty awesome results! Our guest on this episode is a friend of the show who was a guest back in Season 3 ( episode 44 !) -- we discussed how customer experience really is marketing. This is Dan's wheelhouse and he shares s...

How we work with the press / media has evolved so much over the years, like everything in the digital age. Our guest on this episode shares how to stay on track and not blow a media opportunity. Elisa has had such a diverse career, and uses her knack for storytelling as she shares so many great knowledge bombs with us! Interestingly, the advice she gives for engaging with press has much in common...

We can have seasons in our careers and in our businesses. Our guest on this inspiring episode shares that just because we might be entrepreneurs with a certain type of business doesn't mean we have to keep doing that thing. We can have a new "season" of our business and ourselves. And if we are serving ourselves first - checking in and taking care of ourselves first - we can then be there for our...

The brain is complicated, but our guest on this episode does a great job of breaking it down for us! Understanding how and why we think can really help us as we work in marketing / business - and in LIFE. Creating disruption or including an element of surprise is one way to make our marketing more memorable. We talk about this, the power of sleep, dreams, and more on this brief and value-packed ep...

Social audio continues to grow in popularity and our guest on this show is an expert in Twitter, so we wanted to talk with her about how we can all experience Twitter Spaces to our advantage (spoiler alert: both personally and professionally)! She joins us all the way from Ireland, imparting not just lessons about Twitter tactics, but also about business lessons more broadly, including examples of...

We all have those moments, whether we are in the C-Suite or just out of college! Questioning ourselves is natural, and we can be intentional in how we deal with these "imposter" thoughts. Recognizing that's what is happening is the first step... then what? Our guest Dr. Allana Da Graca helps us get out of our heads on this one! Her first book is quite inspiring - Tomorrow Can't Wait: An Inspiratio...

Season 5 is holding nothing back, and this episode featuring Angus Nelson is no exception. He blew our minds, motivated us, inspired us, taught us, and made us laugh. When we enter a conversation with curiosity and an open mind, it’s disarming. It shows the other person that you value their thoughts and feelings, and it opens the door to trust. When we ask the right questions, we create an entirel...

This our very first "no guest" episode! It's an idea host Megan has been toying with -- to add a third episode each month that's a very brief recap on recent marketing news or a "what I learned" recently sort of thing. We really look forward to your feedback if this is something you'd like more of as a supplement to the two episodes per month we normally publish. Megan had a BIG birthday recently...

Have you ever thought about how your personal brand might affect sales? We talk about so much more on this episode, but our guest's insight on how our personal brand is a reflection on everything is super interesting! "...so when you think you work for a company, you're really working in the best interest of them. And, unfortunately, some organizations just don't put their people at the center. An...

Our FIFTH season is officially ON. We're continuing the reunion tradition with part two of our season five kick-off with this one. The funniest and "not approved for public consumption" stuff went on behind the scenes while we had some technical difficulties, and it's chock-full of great nuggets from every guest! "Quotables" as Jen says. In this second part we have brought together (10 people!) Ro...

FIFTH SEASON?! Yes! We started a tradition when heading into season two of having reunions of the previous season's guests, and it's the highlight of doing this show for us! In this first part of the season four reunion we have brought together Troy Sandidge, Gary J. Nix, Jim Fuhs, Diana Richardson, Kendra Losee, and Christina Garnett! We check in to recap their episode and have them answer "one b...

** BONUS EPISODE ** This episode is dedicated to our beloved Elizabeth Glau who was a co-host of this show for the first two seasons. She lost her battle with metastatic breast cancer on July 19th, 2021. She was an incredible soul and was an integral to our success from the start. ------------------------ Video content remains HOT. And, many people are still hesitant to create videos. Chuck Moran...

Sometimes you hear someone speak and instantly get the feeling you must know that human! And, they must be a guest on this podcast -- this guest is that person. We rounded out season four with a deep and truly enlightening conversation about inclusivity in leadership with Melissa Majors! This discussion shed light on the ties between emotion and actual physical pain, what it means to truly lead wi...

We don't all have a linear career path. Some people crushing the digital marketing space were once elementary school teachers. Others worked to catch bad guys with the government before walking down the road of marketing--the latter is this episode's guest! Hearing the journey of someone who has had such an interesting career that was ALSO greatly impacted by a personal tragedy will get you thinki...

Our guest Kelly Noble Mirabella holds a (long-standing) record -- one of her previous Making a Marketer episodes on chatbots (as of writing this) is the most downloaded all-time! When we realized it goes back to season two in 2018, we knew it was time to have her back. The options we have in marketing to reach our customers and prospects continues to evolve, as does the capabilities chat marketing...

It's fun to do "ask me anything" shows from time-to-time, and this is actually the first time (it's the planner in me:) we have done one for this podcast!  Of course, the hot topic right now as every platform is adding an audio element, is social audio. We talk about it on its own and about how it can work with events... Also - social media has evolved quite a bit. Do you think it has become more...

There is HUGE upside to audio media. Here you are, reading about this podcast episode - an audio medium. This is one-way, though, right? One of the beauties of the emerging audio platforms, like Clubhouse*, is that you get to engage with others in a very personal way. You can truly interact with your community - or build one. We have a "club" in Clubhouse called Making a Marketer ! And we want to...

Is TikTok a silly platform? Yes. Is TikTok primed for true brand awareness? Absolutely. Our guest on this episode talks a lot about how the algorithm works so much better than most of the other social media platforms.  It's about what TikTok has truly gotten right so far. It IS fun, AND it can be used to drive business! These two things don't have to mutually exclusive. Check out this super inform...

A business brand and a personal brand should be different, right? Distinctive? Wellll, maybe not! Our guest on this episode shares with us how we can be purposeful in our PERSONAL branding - that might be connected to our business too... and for some, it makes perfect sense. You'll take away some really great insights that will likely make you think about tweaking your own personal brand (by the w...

We lay some groundwork in the first part of this show, talking through our guest's "why" and how he got to where he is as a positive mindset coach.  While the word "authentic" has become kind of a buzzword, at times there is no other word, and Fred delivers on setting an authentic and positive example for us! This is a business-focused podcast, so whether you're in business for yourself or you wor...

For the last 75 episodes we've mostly talked strategies and tactics in marketing, but after hearing Gary speak on Clubhouse a few times, it was obvious it would be interesting to get a little philosophical & maybe even sociological on this one. We break down what "Social Media Marketing" is, its evolution, and discuss the impact of how we communicate (or are communicated to) in digital media these...

This is a LANDMARK episode -- number 75! Thank you for being with us through 75 strong, as we look towards the next 75. We LOVE doing this podcast, and feel blessed that you are listening. I believe people show up in our lives when they are meant to. After watching and listening to the amazing nuggets this guest was sharing online, she was instantly on my radar as a person we had to have on this p...