Michelle Kuei

Make It Visible

Business EN ↓ 249 episodes

A podcast for coaches building a coaching biz and want paying clients on repeat. You didn't get certified to spend your days writing captions, second-guessing your offer, and wondering why your DMs are quiet. You got certified to change lives. The marketing part? That's what this show is for. I'm Michelle Kuei, Business and Marketing Coach for Coaches and creator of the Client Enrollment Method™. Every week, I share the exact strategies, scripts, and shifts my clients use to build coaching businesses that bring in consistent, paying clients. You'll hear: How to position your offer so the right...

Author

Michelle Kuei

Category

Business

Podcast website

www.elevatelifecoaching.org

Latest episode

Jul 6, 2026

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Episodes

#174: Stand Out with Your Brand: Heather Campbell's Easy AI Marketing Tips 24.11.2023

In this episode,  it is my absolute pleasure to introduce my guest today, Heather Campbell. She's an entrepreneur, brand strategist, creative problem solver, marketing sherpa, AND a huge Pearl Jam fan! Heather's got a knack for working with big-thinking, big-hearted, messy-minded creatives, helping them design marketing and messaging that truly reflects their awesomeness.  So, buckle up...

#173: Cultivating Joy and Community in Coaching with Lisa Lopez 16.11.2023

In this episode, we're joined by Lisa Lopez, a beacon of joy and a Certified Happiness Coach. As the founder of Live Happy Coaching, Lisa dedicates her expertise to guiding women over 30 towards a life marked by happiness and purpose. Lisa is a beacon for coaches who aspire to cultivate a thriving community that brings a bouquet of wisdom, sharing how she intertwines her floristry finesse int...

#172: Get Out Of Your Head and Write Like an Expert - Advice From Writing Coach Jacquline Fisch 02.11.2023

Struggling with writer's block even though writing isn't your main gig? In today's episode, I'm chatting with Jacqueline Fisch, an accomplished author, copywriter, and the mind behind The Intuitive Writing School. She specializes in helping creatives overcome writer's block and perfectionism and aids business professionals in articulating their authentic voices to make a s...

#171: How To Attract Clients (Even If You Don't Have A Niche)? 19.10.2023

The conventional wisdom in the coaching industry is that defining your niche is the first step to success. While having a niche can certainly help you stand out, it's not the end-all-be-all. The emphasis on finding a niche can sometimes become a roadblock, delaying your entry into the market. The key is to start creating content that resonates with your audience, even if you haven't yet...

#170: Mompreneur on a mission with Amy Traugh 12.10.2023

Being an entrepreneur isn't just about having a great idea or a unique product; it's a lifestyle you choose. This choice comes with its own set of challenges, especially when you're juggling multiple roles in your life. Whether you're a parent, a spouse, or a caregiver, your day is a complex puzzle. Having clarity allows you to design your day effectively, ensuring that you&apo...

#169: How to start an email list from scratch 05.10.2023

An email list is not just a list; it's your direct line to your potential clients! Unlike social media or other platforms where your message can get lost in the noise or be subjected to ever-changing algorithms, an email list is a direct, unfiltered channel to people who have expressed interest in what you offer. But if you are a newbie coach, starting an email list from scratch can be challe...

#168: Latte Lesson: 4 social media hacks to fill your webinar seats 28.09.2023

Are you tired of hosting webinars that only your mom shows up to? 😅 Don't worry, you're in the right place! In today's video, I'm sharing 4 game-changing hacks that'll turn your webinar into THE event everyone wants to attend. 👇 Resources Mentioned: Craft your signature talk that turns crickets into clients Other related episode: 1. Creating, Messaging, and Scheduling yo...

#167: Clear the Fog: How Moms Can Get Seen and Grow Their Business 20.09.2023

Today, we're thrilled to have Stefanie Fernandes, a certified parent coach and an expert in Rapid Transformational Therapy and Brainworking Recursive Therapy.  Stephanie takes us through her transition, revealing her fears, struggles, and triumphs as she left her corporate job to start her own coaching business. Her tale is a profound reminder that sometimes, our purpose and fulfillment outwe...

#166: Latte Lesson: How to find paying clients on social media? 06.09.2023

Are you tired of the client chase and ready to actually get some paying peeps through the door?  Well, you're in the right place!  In this week's coffee bar latte lesson,  we're diving into the nitty-gritty of what's probably keeping you up at night.  Trust me, you're not alone in this struggle, and I've got your back! Let's talk social media, shall we? 📱  It&ap...

#165: Happily Ever Now Perfectly Imperfect with Nanci Reed 31.08.2023

Are you a female coach caught in the relentless pursuit of perfection? Do you find yourself constantly measuring up to impossible standards, feeling like you're never 'enough'? In our latest episode, we sit down with Nanci Reed, a Sacred Embodiment Coach and Author, to explore the liberating power of embracing your perfectly imperfect self. This episode is a testament to the idea th...

#164: 3 Essential Steps to Get Your Coaching Business Off The Ground 24.08.2023

Feeling a bit overwhelmed by all the choices and details of starting a coaching business? Trust me, you're not alone. In today's episode, we're going to take a stroll through 3 steps to get your coaching journey off the ground.  So grab a cup of your favorite beverage, and join me as we navigate this exciting path together. With a little guidance and some shared insights, we'll...

#163: 4 Types of Introvert Subtypes to Massive Success as a Female Life Coach 17.08.2023

Ever thought about how being an introvert shapes your way of connecting with clients and building your business? In this episode, we'll explore the 4 unique introvert subtypes: social, thinking, anxious, and restrained, the secrets behind how I used social media and time management to grow my business, and memorable lessons from building my own coaching business.  So grab your coffee ☕, sett...

#162: From Small Talk to Meaningful Conversations: Strategies for Introverted Coaches 09.08.2023

Ever felt trapped in a conversation that doesn't go beyond the weather? It's time to break free from that cycle! Let's talk 3 tips on how to turn small talk into meaningful, impactful conversations in this episode.  Drop me a line and share your thoughts! About the host: Michelle Kuei is a business and marketing coach for coaches. She helps women coaches across all niches stop chasi...

#161: Score a Client in 30 Days: Mid-Year Magic for Your Coaching Business 30.07.2023

Can you believe we're already halfway through the year?  Time flies when you're passionate about what you do. But passion alone isn't enough to build a successful coaching business, is it? You've got a snazzy website, invested in top-tier courses, and spent countless hours honing your craft. Yet, the sound of crickets is louder than the "YES" you're hoping to hea...

#160: Attracting the Ideal Client with Powerful Brand Messaging 17.07.2023

In this episode, I'm super excited to let you in on my special formula for creating a brand message that not only grabs attention but also turns casual followers into devoted, paying clients. Join me as I guide you through my five-step process, fondly known as BRAVE - an acronym for Believable Character, Relatability, Agitation, Victory, and Execution. We'll dive deep into the significan...

#159: 5 Essential Ingredients to Weave a Heartfelt Brand Story Without Oversharing 03.07.2023

Ever found yourself stuck between being your true self and keeping things private while talking to your audience? Yeah, it's a tough balancing act but don't you worry, we've got your back! In this episode, we're diving deep into how you can share your personal experiences without oversharing. We've put together a magic recipe made up of 4 main ingredients that will help yo...

#158: 5 steps to create a lead magnet that grows your email list (and get paying clients) 15.06.2023

Struggling to grow your email list and attract high-paying clients to your coaching business? You're in luck!  Today, I'm revealing my tried-and-true five-step process for creating a powerful lead magnet that will have potential clients flocking to your doorstep.  Listen closely as we dissect the importance of working backward, honing in on your audience, and crafting effective exercises...

#157: 4 Client Creation Activities You can Do To Get Clients Now (Even if you're an introvert) 26.05.2023

Are you an introverted coach finding it challenging to secure clients? In this episode, I'm joined by a dear friend and accomplished business coach, Julie Richie.  Drawing from a decade's worth of experience, Julie, who successfully navigated the ups and downs of the entrepreneurial journey to build her thriving coaching business, "Do Business Like a Woman," sheds light on how...

#156: Get Noticed: How to Craft Unforgettable Podcast Pitches with Nina Macari 18.05.2023

In this riveting episode of "Make It Visible," I am joined by fellow visibility expert Nina Macari to the mic.  Nina Macarie is a visibility expert helping female entrepreneurs get more visibility and connect with dream clients through podcast interviews.  She is the creator of the P.I.T.C.H. podcasts framework, helping clients pitch themselves to the right podcasts with ease and confide...

#155: How to design your days for more productivity and less overwhelm? 12.05.2023

Being a solopreneur is like riding a rollercoaster by yourself - up and down, round and about.  Are you feeling overwhelmed and not sure how to get started?  My guest, Brittany Dixon, is a business system strategist and productivity coach.  Brittany helps entrepreneurs build businesses without burnout by creating minimalist business & productivity systems to do more in less time.  She organize...

#154: How to create a personal brand for introverted woman coach (without feeling fake?) 04.05.2023

As an introverted woman coach, the idea of building a personal brand and online presence can seem daunting.  It may even feel like you have to put on a fake persona just to get clients. Going out of your way to do things that feel against your values and integrity.  But...the truth is creating a strong and authentic personal brand is not a one-size-fits-all approach and it's something that ca...

#153: 5 Mistakes Coaches Are Making In Marketing (and how to avoid them!) 23.04.2023

As an introverted coach, you may feel like you're at a disadvantage when it comes to marketing. Perhaps you feel like you need to be loud and outgoing to appeal to your target clients.  But this simply isn't true.  You can be yourself and still attract the clients you want. In this episode, we'll discuss the top 5 mistakes quiet coaches make in their marketing strategies and how to...

#152: How to build results-driven digital marketing strategies for scaling brands? 09.04.2023

Emma Tessler is the Founder + CEO of Ninety Five Media; a woman-run digital marketing agency that builds results-driven digital marketing strategies for scaling brands.  Emma is a true powerhouse in the digital marketing world, with over 100 clients in 25+ industries, and she's here to share her top tips on how to create content that converts and generates consistent cash flow with ease.  But...

#151: How to Use Public Speaking to Grow Your Coaching Business? 26.03.2023

Are you an introverted woman life coach who finds public speaking intimidating?  You're not alone!  Many introverts prefer quieter activities and find it uncomfortable to speak in front of large groups.  But, did you know that public speaking can be a powerful tool to establish your credibility, connect with your audience, and grow your coaching business? In this episode, I'm going to di...

#150: 7 Secrets to Creating Content That Resonates and Converts to Paying Clients: A Guide for Coaches 10.03.2023

Are you tired of creating content that falls flat or just gets crickets?  You're not alone. But the good news is, there's a solution!  In this episode, I shared seven secrets that will help you maximize your content creation and save time so you can accelerate this process in the long run. The seven secrets to creating content that resonates and converts are: Understanding Your Target Au...

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