Main Character Marketing

Templates may seem like an easy fix when it comes to writing sales pages, emails, or content. But when it comes to building a brand voice that truly connects and makes you money, copywriting and marketing templates just don't cut it. Today, we're going to dive into why relying on templates is holding your business back, and how you can start writing messaging that's unique to you and your offers –...

Everyone on the internet seems to be spending hours selling in the DMs trying to convince people to buy, thinking it's the only way to close a sale. But what if I told you there's a better way—a way that doesn't involve endless back-and-forth messages?  In today's episode, I'm going to share how I, and my clients, consistently close sales without the DM hustle, and how you can do the same by focus...

Ever feel like no matter what you do, you're still hustling like crazy? You're posting, sharing reels, creating content, hopping on sales calls—but you're not getting the sales you know you deserve? In today's episode of Sell Like A Copywriter, I'll walk you through five signs that it's time to focus on specific messaging, and how doing so can transform your sales strategy, so you can leave this e...

Does your sales page need a rehaul? In this episode of Sell Like A Copywriter, you'll learn how to audit your sales page so you can increase your sales, sign more dreamy clients, and make more money. We'll talk about when you should audit your sales page, how to self-audit to save money, and when to outsource your audit for better results so you can leave this episode ready to upgrade your sales p...

We're getting real about why your copy isn't selling—and how you can change that in just 10 weeks. In this episode of Sell Like A Copywriter, I'm breaking down my signature program, Sell Like A Copywriter™️ - The Group Program, curated to help creative online business owners like you write copy that pulls in sales even when you're offline. If you're ready to finally see your words turn into wealth...

If you want to make more money, stop making these three copywriting mistakes.  In this episode of Sell Like A Copywriter, we'll cover three reasons your copy isn't selling and the steps to turn it around so you can sign more clients and make more money. You'll leave this episode with actionable tips to audit, edit, and turn your copy into words that leave no money on the table. Are you ready to ma...

We're talking about the number one disadvantage of social media marketing.  In this episode of Sell Like A Copywriter, we'll cover the primary disadvantage of social media marketing, owning versus renting your traffic sources, and why copywriting is the primary marketing measure to master so you can leave this episode with the knowledge and confidence to take control of your marketing and drive co...

Not totally sure if you need a sales page vs a landing page? Both have their own unique characteristics and what you need depends on the results you want to achieve! This episode of Sell Like A Copywriter teaches you what a landing page is, what a sales page is, how to write both, and when to use which for your offer. Are you ready to  master simple selling through specific messaging ?  Sell Like...

As a creative copywriter for online coaches, course creators, and service providers, sales pages are my favorite service to offer to bring my clients more money! But, writing a sales page effectively can take a lot of time, energy, and resources. In this episode of Sell Like A Copywriter, you'll learn my top 9 tips and sections to include in your sales page so you can write or improve your sales p...

Do you want to write call-to-actions that actually convert? Whether you are writing sales pages, content, emails, or ads...you need an effective call-to-action. In this episode of Sell Like A Copywriter, we're talking about writing your call-to-actions in a way that sells. We'll cover which CTAs work, how to write your call-to-actions, and some call-to-action examples so you can leave this episode...

In the name of a sweet summer cash influx...let's sell your offer! This episode of Cherries On Top gives you 7 specific prompts & examples you can customize to master simple selling through specific messaging.   SELL LIKE A COPYWRITER (click here)   Join my weekly email love letter  It's All Extra by clicking here.   Case Study Framework: Client Name (CN) – Time Together (TT) – primary transformat...

If you are an online business owner preparing to launch (or re-launch) with email marketing being a top-priority marketing measure, this episode of Cherries On Top walk you through the ins and outs of launch email marketing so you can write effective launch emails.   SELL LIKE A COPYWRITER (click here)   Click here to read this podcast transcription.   Join my weekly email love letter  It's All Ex...

If you are an online business owner, there are some key mantras you need to embody to sell simpler, write quicker, and relax more. This episode of Cherries On Top gives you 10 copywriting mantras for online business owners you can embody and implement today!   SELL LIKE A COPYWRITER (click here)   Join my weekly email love letter  It's All Extra by clicking here.   Want to get connected? Click her...

If you want to make money from your email list, you need to learn how to write better email copy. This episode of Cherries On top gives you three email copywriting tips so you can improve your email copy today .   SELL LIKE A COPYWRITER (click here)   Join my weekly email love letter  It's All Extra by clicking here.   Want to get connected? Click here to join Funnel Cake Freelancing CLICK HERE TO...

Have you been considering starting an email newsletter? Or maybe you already have one...But after the first email, they never heard from you again? This episode of Cherries On Top teaches you how to start an email list from scratch and 5 email topics you can use to either: A. Start an email list and create your welcome sequence B. Re-engage with your email list (since it's been a while)   Join my...

Are you ready to start freelance writing for real, for real? This episode of Cherries On Top gives you a 4-step roadmap to starting your freelance writing career today (+ get my top 7 recommended freelance writing job sites so you can start making money).   CLICK HERE TO JOIN FREELANCING FOR FREEDOM   Want to get connected? Join my weekly email love letter  It's All Extra by clicking here. JOIN LA...

We're celebrating our first anniversary of Cherries On Top! This episode of Cherries On Top gives you a walk down memory lane, five changes for the new year, and three things I've learned over the last year of podcasting. Enjoy, and thank you for being here.

Your messaging is your problem. This episode of Cherries On Top gives you 3 reasons you need to master your messaging (and what will continue happening if you don't).   JOIN LAUNCH IN 30 DAYS HERE   Click here to join Funnel Cake Freelancing   Want to get connected? Come hang on Substack!

If your price isn't on your website, sales page, or anywhere else someone could go to work with you...change it. This episode of Cherries On Top explains why price transparency is vital for an ethical business.   JOIN LAUNCH IN 30 DAYS HERE   Click here to join Funnel Cake Freelancing   Want to get connected? Come hang on Substack!

Your offer IS different...but it's also not. This episode of Cherries On Top gives you tips and an exercise for finding the common themes within your work.   JOIN LAUNCH IN 30 DAYS HERE   Click here to join Funnel Cake Freelancing   Want to get connected? Come hang on Substack!

Why are you putting your messaging in someone else's hands? You would not hire a running coach to become a better powerlifter. This episode of Cherries On Top reminds you that you shouldn't use a virtual assistant OR copywriter to enhance your messaging...before you know how to get the results with your own words.   JOIN LAUNCH IN 30 DAYS HERE   Click here to join Funnel Cake Freelancing   Want to...

Think copywriting is just for copywriters? This episode of Cherries On Top proves copywriting for online business owners and offers, NOT copywriters.   JOIN LAUNCH IN 30 DAYS HERE   Click here to join Funnel Cake Freelancing   Want to get connected? Come hang on Substack!

If you are trying to add all of the details about your offer or product every time you talk about it or sell it, you need to listen to this. This episode of Cherries On Top gives you 3 Ways to Simplify Your Marketing.   JOIN LAUNCH IN 30 DAYS HERE   Want to get connected? Come hang on Substack!

You want to write better copy, let's just be honest. This episode of Cherries On Top gives you 3 questions to ask when refining your copywriting on sales pages, ads, emails, and content.   JOIN LAUNCH IN 30 DAYS HERE   Want to get connected? Come hang on Substack!

Stop writing content and wishing it would sell like copy. This episode of Cherries On Top explains the difference between content writing and copywriting.   JOIN LAUNCH IN 30 DAYS HERE   Want to get connected? Come hang on Substack!