Main Character Marketing

Listen - as a copywriter, your messaging is important. How you talk about your offers in real life, online, in your sales pages, ads, content...IS important. But it's also ever-evolving! Meaning, when you wait for pErFeCt messaging to land...you miss out on all the sales + clients who just want the thing you're doing, even with messy messaging! In this episode of Main Character Marketing, learn ho...

Welcome back, my lovelyyyyy!!! Omg hiii! It's been a WHILE, I know. I took a podcasting break, and in this episode of Main Character Marketing, you'll learn why + how it serves YOU. Chat soon!! xoxo ------------ Become an INDUSTRY ICON to build your million-dollar movement, become the industry standard, and triple your income. ------------ ✉️ Join CTRL+ALT+CONVERT here and get weekly insight on wh...

Most marketing "leaders" teach you how to create a freebie to grow your email list...then never tell you what to actually do once you get subscribers. Yeah, fk that nonsense. In my world - we create dream lead magnets with an intentional email sequence funnel to turn new subscribers into paying clients within the first week of joining your email list. In this episode of Main Character Marketing, w...

So many people are teaching that "freebies" only grow your list with people who never want to pay you. "cheap clients". "freebie seekers." Which is simply...not true. The reason people aren't paying you after signing up for your lead magnet is NOT because they don't want to spend money. It's because your lead magnet was designed to sign new subscribers, not clients. (yeah, there's a big difference...

As much as I don't love bro-marketers or the sleazy push-marketing they preach...there are some marketing strategies that have simply worked for decades, and won't stop anytime soon. In this episode of Main Character Marketing, we're diving into seven marketing tips that work - no matter what industry, offers, or business you have. AND I'm telling you where the bro-marketers got it wrong, and how...

When two soul sisters in the online business world come together IRL...this is the training you get. In this episode of Main Character Marketing, I joined Madi Maple, Personal Brand & Confidence Mentor, on her living room couch to yap about the industry insight no one else is talking about (or at least providing solutions for). Listen to this episode of Main Character Marketing to get our take on...

When you're looking to invest in your business - whether that be business coaching, mentorship, services, or resources...YES, it's important to know they GET results. But something no one is talking about is how important it is to know how they treat the people THEY pay and the containers THEY are in. In this episode of Main Character Marketing, we're talking about the truth behind multi-million d...

Welcome to the very first episode of the rebrand: Main Character Marketing. In this episode, you'll hear about an IRL conversation I had in Las Vegas with a videographer about turning his local business into a profitable remote strategy. As he's headed out of the country to travel, we created a brand new offer suite that felt fun af for him AND talked all things business, marketing, and sales so h...

It would be WILD of me, as a sales + email copywriter, to never share about my email marketing strategy + results. Open rates? Click rates? Sequences? Strategies? In this episode of Sell Like A Copywriter, get a behind-the-scenes look at my email backend, the results I get, and the goals I am committing to, as a go-first business owner. ------------ Get My Social-Free Funnel Email Templates Here!...

In the last episode, you learned how to build your low-maintenance recurring visibility strategy to sign new clients on repeat. But that doesn't mean you have to stop creating for social media. In this episode of Sell Like A Copywriter, learn how to optimize your high-maintenance marketing (like Instagram, TikTok, Threads, X, Facebook, & LinkedIn) with low-maintenance visibility so you can get see...

If you want recurring revenue, you need recurring visibility. But social media is the most high-maintenance way to create visibility & conversions (and the lowest ROI). In this episode of Sell Like A Copywriter, build your low-maintenance recurring visibility strategy to sign new clients on repeat. ------------ Get My Social-Free Funnel Email Templates Here! ------------ Book your Subscribed To $O...

Get visible to the right people. Start selling more consistently. Position your brand to finally scale. Bc this next season? It's where things finally click into place. That's why Taylor & I are excited to invite you to something I know will create real momentum in your business. In this episode of Sell Like A Copywriter, listen to Taylor Smith & I yap about getting visible AND getting paid as a p...

You've been  showing up.  Sending the value. Writing the tips. Being helpful. Being consistent. And still ...nobody's clicking. Nobody's buying. Your list is like a ghost-town. You're overdelivering education. You're dripping with value. You're giving people  free TED Talks in their inbox…and never actually telling them how to pay you. In this episode of Sell Like A Copywriter, we'll look at how t...

You're not burnt-out from business...you're burnt-out from selling in the wrong place. So today I'm gonna show you what I actually mean when I say: You don't need more posts.  You need better emails. In this episode of Sell Like A Copywriter, we'll look at 3 very different offers, and exactly how I'd position each one inside Inbox  It Girl   💅🏼   to sell each one using email. ------------ Apply...

So many iNdUsTrY GuRuS tell you storytelling is the magical hack for going viral, growing a cult following, and casually cashing $10k weeks in your sleep...But they aren't good at telling you HOW. How to determine which story to tell. How to connect your story to your client. How to use your story to sell. So most people (prob u  -- though, not your fault) are doing it  completely wrong. In this e...

May was my highest cash month of 2025 as an online copywriter and messaging strategist. But it's so much more than the money. (I know everyoneeee says that...so let me explain.) How did I go from barely covering biz expenses in April to EASILY covering them, paying my credit card balance in full, send some to savings, AND transferring fun money to my personal? In this episode of Sell Like A Copywr...

As an online business owner, you may struggle turning OFF the business owner brain and ON the clocked-out relaxation mode. You are not alone - this is such a common problem. When do the creative ideas, admin notes, and execution ever end? In this episode of Sell Like A Copywriter, learn my top 3 favorite quick and easy rituals to go from clocked in to clocked out so you can get back to living firs...

Recently, I was asked by a 1:1 Day Pass client if she should invest in a branding course she'd been eyeing...or if there was somewhere else (like her messaging) she should master first. In this episode of Sell Like A Copywriter, learn when to prioritize your branding versus getting more aligned and specific with your messaging, and how to merge the two. ------------ Get Hot Girl Sales Energy for $...

I'm intentionally scaling my online service-based business back...for very specific reasons. In this episode of Sell Like A Copywriter, learn why (and how) I'm stepping away from constant daily posting, endless content batches, and the hustle and bustle of the online world. ------------ Get Hot Girl Sales Energy for $27 (click here). ------------ ✉️ Join It's All Extra here  and get weekly copywri...

The Sell Like A Copywriter world serves you SO BIG...that's why you're still here! But I can only give you so muchhhhh when I don't have the context I need about your offer, business, and heart to help you get rapid transformations when it comes to your messaging and sales strategies. So, in this episode of Sell Like A Copywriter, learn how we can work together right now to co-create this year! --...

You think you have a  lead magnet ...But if you're not signing clients from it? You just have a freebie. A freebie is a quick, easy win. They get some (probably great) information, and you gain a new subscriber. But a lead magnet ? That's the  whole dang funnel:  a  full-blown strategy designed to turn leads into paying clients instead of ghosting your list after downloading a quick guide. The sec...

Turning your followers into life long clients has nothing to do with how much you post and everything to do with the CONNECTION you create. In this episode of Sell Like A Copywriter, learn 5 tips for connecting deeper with your community so they can see themselves working with you, pass the vibe check, and click pay! ------------ Get The Launch Spellbook for $7.77 ------------ Get Hot Girl Sales E...

Not everyone has the knowledge, time, or profit to confidently run ads - and that's okay. If ads ARE NOT your thing, listen to this to learn your alternatives (that could lead to MORE success). And if ads ARE your thing, listen to this to learn how to make your ads work BETTER as well as other ways to skyrocket your income. In this episode of Sell Like A Copywriter, get multiple ways to sell and s...

What's the point of running a creative online business if you ONLY create for your business? Yes, you have to create posts, offers, and engagement for your business - but you also need to keep creating just for YOU. In this episode of Sell Like A Copywriter, learn why it's so important to create for yourself without an agenda or sales plan and how to take quick action to create more this week (and...

Everyone is so quick to tell you what you need to update, tweak, change, or delete to make more money or get faster success - but there's a reason you've gotten so far already. In this episode of Sell Like A Copywriter, learn 8 signs you're slaying business ownership, and choose one to carry with you and embody throughout the week! ------------ Get The Launch Spellbook for $7.77 ------------ Get H...