Jess | Copywriter for Course Creators, Coaches, and Service Providers
Main Character Marketing
Are you a creative business owner who wants to write stand-out marketing that sells your unique offers all day, every day? Ever wish you could write your sales page, emails, or content in ways that feel so good and make you dumbbbb money…without ripping all your lashes out? Welcome to Main Character Marketing, the podcast that will shake up your marketing game and make your words work as hard as you do. I'm Jess, your copywriting teacher and writing bestie, ready to help you sign more clients, sell more offers, and make more money with copy that's as bold and unique as your offers. My online c...
Author
Jess | Copywriter for Course Creators, Coaches, and Service Providers
Category
Podcast website
Latest episode
Jul 8, 2026
Where to listen?
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Episodes
94: Take A Break, Babe. 07.04.2024 8:41
If you don't schedule time to step away, life will force you to regardless. This episode of Cherries On Top reminds you to rest, relax, and rejuvenate AWAY from your business and personal development! JOIN LAUNCH IN 30 DAYS HERE Want to get connected? Come hang on Substack!
93: 3 Reasons You Aren't Writing As Much As You'd Like 04.04.2024 7:46
Are you a writer who isn't writing as much as you'd like? This episode of Cherries On Top gives you 3 reasons you aren't writing as much as you'd like AND what to do instead! Join The Secret Life of Writers: Click here to learn more! Want to get connected? Come hang on Substack!
92: 6 Types of Launch Emails 31.03.2024 9:40
If you're getting ready to launch or re-launch your online offer, you need to have a banging email sequence. This episode of Cherries On Top gives you 6 types of launch emails for EVERY launch! JOIN LAUNCH IN 30 DAYS HERE Want to get connected? Come hang on Substack!
91: You're Valued, Periodt. 28.03.2024 6:11
You don't have to post VaLuAbLe content all of the time to be valued by your community. This episode of Cherries On Top reminds you that showing up just by showing up is valuable. JOIN LAUNCH IN 30 DAYS HERE Want to get connected? Come hang on Substack!
90: 3 Copywriting Prompts for Online Business Owners 24.03.2024 2:52
Are you an online business owner struggling to convey the value of your offer within your messaging? This episode of Cherries On Top gives you 3 copywriting prompts for online business owners. JOIN LAUNCH IN 30 DAYS HERE Want to get connected? Come hang on Substack!
89: Using ChatGPT As An Assistant Writer 21.03.2024 14:47
If you want to use ChatGPT, you need to learn how to feed it well. This episode of Cherries On Top gives you some tips for using ChatGPT to write better, before using it to write for you. Join The Secret Life of Writers: Click here to learn more! You'll Learn: The Pendulum Shift: When and why I began using ChatGPT and how it shifted not only my business, but my life. Using ChatGPT As An A...
88: Why Templates Aren't Working (Anymore) 17.03.2024 14:36
Sure, templates and formats have worked for you in the past, but that was a few offers ago (at least). But, now, your business is on another level...it's time to write like it. This episode of Cherries On Top explains why messaging and copywriting templates aren't working for you (anymore), and you'll receive two solutions to take action on. JOIN LAUNCH IN 30 DAYS HERE You'll Learn: Messagin...
87: Which Copywriting Metrics Matter? 14.03.2024 42:43
Wondering how to enhance your sales funnel seamlessly? This episode of Cherries On Top takes you on a deep dive through content, ads, landing pages, sales pages, VSLs, and more! (Plus, learn what metrics to track for your writer!) JOIN LAUNCH IN 30 DAYS HERE Want to get connected? Come hang on Substack!
86: Being Annoying, Going Niche-less, and Harry Potter w/ David Rosales 10.03.2024 58:10
Today we have a special appearance of one of my dearest friends: David, the writer. This epsiode of Cherries On Top talks about writing, niches, climate change, and Harry Potter! Enjoy. Where to find more from David: Listen to Episode 21: Writing, Freelancing, and Priorities w/ David Rosales Click here to join David's email list and get his monthly musings delivered straight to your inbox! Read...
85: My current email flow (take what serves you) 07.03.2024 14:03
You've begged me for email templates and strategy help. This episode of Cherries On Top gives you my current email strategy, how I write emails quickly, and when I schedule what. (Take what serves you and implement it on your own!) JOIN LAUNCH IN 30 DAYS HERE You'll Learn: Who I've Learned From: I've had (and do have) some AMAZING marketing mentors, and I want to share them with you! My Email...
84: Copywriting Trends of 2024-2025 03.03.2024 26:04
Ready to ditch some old-school copywriting advice and bring in new, aligned messaging? This episode of Cherries On Top predicts the copywriting trends that are in AND out between 2024-2025. JOIN LAUNCH IN 30 DAYS HERE You'll Learn: Last Season Copywriting Trends: Jim and John aren't your bro-marketing teachers anymore, there's a new sheriff in town. It's time to unlearn. Copywriting Trends Her...
83: Turn "You Inspire Me" Into New Payment Notifications 29.02.2024 6:58
If you've ever felt like your inspiring words aren't translating into the business growth you dream of, this is the episode for you. This episode of Cherries On Top teaches you how to go from "You Inspire Me" to New Payments. JOIN LAUNCH IN 30 DAYS HERE What You'll Learn: Copywriting - The Real MVP: Tired of getting "you're so inspiring" without the cha-ching? We're getting into why transformi...
82: Use Your Sales Page to Double Your Results 25.02.2024 16:49
A compelling sales page can dramatically enhance your launch results, practically doing the heavy lifting for you. Whether you're a course creator, service provider, or coach, you'll discover tailored strategies to make your sales page work overtime, ensuring your offer is irresistible from the moment potential clients land on it. This episode of Cherries On Top gives you 3 unique examples of how...
81: Stop Saying You Don't Know How 22.02.2024 11:04
You're more ready than you think to tackle that 'I don't know how' feeling head-on. This episode of Cherries On Top dives into the heart of creative blocks and social media struggles, proving that sometimes, all you need is a nudge in the right direction. You'll Learn: Imposter syndrome is just your brain's way of playing it safe, but deep down, you know your next move. Finding your 'why' tran...
80: What 4+ Years As A Copywriter Taught Me About Launching 18.02.2024 11:18
Discover the secrets behind crafting launch materials that not only capture attention but drive sales, ensuring your offer stands out in a crowded online marketplace. This episode of Cherries On Top dives into the art of effective online launches, revealing how the right copywriting strategies can transform your results. What You'll Learn: The Link Between Your Offer and Your Messaging: Discover...
79: Sugar Rush Writing 15.02.2024 34:11
Sugar Rush Writing is going to change the way you see content, touchpoints, and marketing forever. This episode of Cherries On Top is a game-changer for anyone who's ever felt stuck between having too much to say and not knowing how to say it. Want to join Funnel Cake Freelancing? Click here! The Concept of Sugar Rush Writing: Learn how this innovative approach can revolutionize the way you crea...
78: Relieve the Launch Pressure 11.02.2024 3:10
Why are you putting so much pressure on your launch? It's not the end all, be all. Let your launch launch . This episode of Cherries On Top helps you alleviate the pressure of your launch so EVERYONE can have a good time! Inside This Episode: The Pressure Cooker Effect: Jess gets real about how we turn our launches into pressure-packed nightmares and why it's totally unnecessary. Trust Fall with...
77: Get Delusional & Plan Your 2024 08.02.2024 27:47
There's a reason your plan isn't working...it's not custom tailored for you, and it's most likely either too short or too long. So, let's build your dreams on quarterly plans and delusional visions. This episode of Cherries On Top gives you a BTS view of my new group program: The Secret Life of Writers. This is the audio of January's class - Get Delusional and Plan Your 2024. What You'll Learn:...
76: Trust What You Already Know 04.02.2024 3:10
You already know so much about businesses, marketing, and messaging. Are you trusting it? This episode of Cherries On Top reminds you to trust what you know, and M O V E. The conversation moves towards simplifying your online launch process, asserting that you're more prepared than you think for your next big move. Key Takeaways: Acknowledge your unique abilities and the hard work you've put into...
75: 3 Ways Jesus Simplified His Marketing 01.02.2024 15:59
Our lives are so busy because life moves so fast. If you want your messaging to stick during a scroll, you have to simplify your marketing. This episode of Cherries On Top walks you through three biblical ways Jesus simplified His messaging and marketing for maximum results. APPLY TO LAUNCH IN 30 DAYS HERE Want to get connected? Come hang on Substack!
74: Write Your Sales Page Already 28.01.2024 7:26
One of the primary assets I see online business owners struggle with is the sales page. This episode of Cherries On Top simplifies the sales page writing process. APPLY TO LAUNCH IN 30 DAYS HERE Want to get connected? Come hang on Substack!
73: Someone Wants to Pay You 25.01.2024 4:48
There is already someone in your community who is WAITING to sign up with you. This episode of Cherries On Top reminds you to trust the community you've worked so hard to build. APPLY TO LAUNCH IN 30 DAYS HERE Want to get connected? Come hang on Substack!
72: Stop Following Someone Else's Launch Plan 21.01.2024 8:04
Launching feels way more complicated when you're following someone else's plan. This episode of Cherries On Top explains how to set your launch up for success based on your energy, availability, and time. APPLY TO LAUNCH IN 30 DAYS HERE Want to get connected? Come hang on Substack!
71: 5 Ways You're Overcomplicating Your Launch 18.01.2024 8:40
Why haven't you launched already? This episode of Cherries On Top walks you through 5 ways you're overcomplicating your launch. APPLY TO LAUNCH IN 30 DAYS HERE Want to get connected? Come hang on Substack!
70: 12 TBR Books for 2024 14.01.2024 15:17
I have a ton of books. So many, there's no way I'm going to read them anytime soon. And so many more that I keep buying them before giving my others a chance. I've decided to prioritize 12 books I already own this year. This episode of Cherries On Top is list of memoirs, education, and fictional works, all books I've been "meaning to read". Want to get connected? Come hang on Substack!
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