Jess | Copywriter for Course Creators, Coaches, and Service Providers
Main Character Marketing
Are you a creative business owner who wants to write stand-out marketing that sells your unique offers all day, every day? Ever wish you could write your sales page, emails, or content in ways that feel so good and make you dumbbbb money…without ripping all your lashes out? Welcome to Main Character Marketing, the podcast that will shake up your marketing game and make your words work as hard as you do. I'm Jess, your copywriting teacher and writing bestie, ready to help you sign more clients, sell more offers, and make more money with copy that's as bold and unique as your offers. My online c...
Author
Jess | Copywriter for Course Creators, Coaches, and Service Providers
Category
Podcast website
Latest episode
Jul 8, 2026
Where to listen?
Podcasts in the app Replaio Radio Coming soonPodcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts
Episodes
144: FAQ About Sales Page Audits 31.10.2024 9:32
Let's answer some frequently asked questions about Sales Page Audits: 🍒 How long do I have access to my sales page audit? 🍒 How long is a sales page audit? 🍒 How do I know my sales page audit will align with my brand voice and message? 🍒 How do I know now is the time for a sales page audit? 🍒 What types of offers benefit from a sales page audit? 🍒 What is the sales page audit timeline? 🍒 Ho...
143: Why Your Sales Page Copy Isn't Converting (And How to Fix It) 30.10.2024 10:06
Using the example of an online health and fitness coach, you'll learn why your sales page copy isn't converting and is actually boring your community. In this episode of Sell Like A Copywriter, you'll learn why your sales page copy isn't converting, how to fix it, and your next steps. Click here to book your Spooky Sales Page Audit if you are a creative business owner with at least one active...
142: Wait - What Exactly Is A Sales Page Audit? 29.10.2024 10:20
I know the whole "sales page audit" thing might sound like a bunch of marketing mumbo jumbo...but it can actually be THE most transformative investment you make this year. In this episode of Sell Like A Copywriter, learn exactly what a sales page audit is, if you need one, and how to get one. Click here to book your Spooky Sales Page Audit if you are a creative business owner with at least one...
141: Your Sales Page Is Too Confusing 28.10.2024 9:18
If your sales page is loaded with vague phrases, big promises, or fluffy language...You are speaking wayyyyyy over your soulmate clients' heads...and confused people don't buy. In this episode of Sell Like A Copywriter, learn how to fix your sales page confusion in four quick steps. Click here to book your Spooky Sales Page Audit if you are a creative business owner with at least one acti...
140: Stop Looking Over The Fence (Pay Attention to Your Business) 27.10.2024 6:46
The grass isn't always greener on the other side...In this episode, learn where the grass IS greener and how you can continue bringing color to your garden (and business) without comparing your world or business to everyone else's. Click here to apply for DFY copywriting ------------- Are you ready to master simple selling through specific messaging ? Sell Like A Copywriter - The Group Program t...
139: Your Offer Isn't Why Your Sales Page Isn't Selling 26.10.2024 11:02
You poured hours into your sales page, and you know your offer is gold. But instead of getting more clients, you're just hearing crickets. Well, the problem isn't your offer!!! Your sales page messaging is leaving your soulmate clients confused and stagnant instead of running to get their wallets. In this episode of Sell Like A Copywriter, we'll talk about why your offer is NOT the reason you don...
138: Are You Over-Complicating Your Sales Page? 25.10.2024 7:40
If you're feeling that ugh sensation every time you read through your sales page, and you think, "Why does this feel like a jumbled mess?!" —It's time to simplify. In this episode of Sell Like A Copywriter, learn how to stop over-complicating your sales page so you can sell more with confidence. Click here to book your Spooky Sales Page Audit if you are a creative business owner with at least one...
137: The Reason It All Feels Unaligned (Sermon Studies for Business Owners) 24.10.2024 8:12
Welcome back to our fun new series on Sell Like A Copywriter called Sermon Studies for Business Owners. These are curated, short Sermon Studies for you based on a sermon from our pastor, and will dive into God's Word to see how this scripture applies to our online businesses. If you believe in God and want to continue building an aligned business - you are going to freaking adore this series - and...
136: Clear Copywriting Does NOT Mean Bland and Boring 23.10.2024 8:19
Struggling to infuse your personality through clear and specific messaging? If every time you sit down to sell, you think, "Ugh this is so boring. I wish I could act more like me but I guess I'll use this cringy template because so-and-so said it would work..." this episode is for you. In this episode of Sell Like A Copywriter, learn my 2-step method to balance infusing your spice with specificity...
135: Over-explaining = More Confusion + Less $$$ 22.10.2024 6:12
You might think more words = more clarity, but too much explanation loses and confuses your audience . In this episode of Sell Like A Copywriter, we'll discuss what over-explaining in your copy and messaging looks like, why it's so common, and how to simplify your messaging for more clarity and sales. Click here to book your Spooky Sales Page Audit if you are a creative soloprenuer with at least...
134: Copy Audits Vs DFY Copywriting 21.10.2024 5:30
As a soloprenuer, d eciding when and what to outsource can feel challenging. Do you outsource socials? Emails? Onboarding? Graphics? Copywriting? Most of the time, a copywriting audit will serve you and your business MUCH better than outsourcing done-for-you copywriting. In this episode of Sell Like A Copywriter, learn the differences between DFY copy and copy audits so you can make the best deci...
133: 5 Spooky Season Sales Prompts for Quick Cash 20.10.2024 4:37
It's my favorite season - spooky season! Let's get you a quick cash influx so you can buy full-size candy bars and be the favorite neighbor around! In this episode, get 5 spooky season sales prompts with multiple examples so you can sell simpler, in a fun way. Click here to apply for DFY copywriting ------------- Are you ready to master simple selling through specific messaging ? Sell Like A Copy...
132: Stop Making Your Sales Page A Dirty Little Secret 19.10.2024 7:29
If you read your sales page and think: "UGH. Well at least that's done..." But you're kinda embarrassed to share it because it doesn't d o your offer justice, s ound authentically like YOU , and l ead to new clients and customer s on a consistent basis, y our sales page is a dirty little secret rather than a solid marketing asset that gets results. In this episode of Sell Like A Copywriter, we ta...
131: Journal Prompt for Getting Un-Stuck 13.10.2024 11:23
Have you ever felt stuck in a sticky situation...and you don't know what to do next or where to go from here? Me, too. In this episode, learn my favorite journal prompt and practice for getting unstuck and turning no-fun circumstances into enjoyable opportunities! Click here to apply for DFY copywriting ------------- Are you ready to master simple selling through specific messaging ? Sell Like A...
130: Build A Unified Business (Sermon Studies for Business Owners) 10.10.2024 6:32
We're starting a fun new series called Sermon Studies for Business Owners. These are curated, short Sermon Studies for you based on a sermon from our pastor, and will dive into God's Word to see how this scripture applies to our online businesses. If you believe in God and want to continue building an aligned business - you are going to freaking adore this series - and if you don't necessarily bel...
129: Transparent and Vulnerable Launch Breakdown 06.10.2024 11:21
Over the last couple of months, you've seen me sell and launch Sell Like A Copywriter - The Group Program. In this episode, you'll learn my launch goals, wins, regrets, and changes so you can leave this episode with the confidence and strategy to launch your offer and see it through! Click here to apply for DFY copywriting. ------------- Are you ready to master simple selling through specific mess...
128: Email Marketing for Small Businesses 29.09.2024 10:34
Email marketing may not sound like the most exciting thing on your to-do list, but trust me, when you do it right, it's a game-changer. The key? It's all about using specific messaging that truly connects with your audience. So, if you've ever felt like your emails are just getting lost in the sauce, stick around because I'm about to share some tips that will help you turn those subscribers into l...
127: Messaging Magic - The Group Program Logistics and Intentionality 22.09.2024 10:28
Every single second of Sell Like A Copywriter - The Group Program is intentional. The live calls, copywriting classes, messaging feedback, audits, reminders, and Telegram group access all have SPECIFIC reasons they are included. In this episode of Sell Like A Copywriter, learn the logistics within this program and the WHY intentionality behind them. Are you ready to master simple selling through...
126: Simple Sales Funnel Strategies 22.09.2024 16:37
If you've ever felt overwhelmed by the idea of setting up a sales funnel or wondered if a sales funnel strategy is really necessary for your business, this is for you. You'll learn what a sales funnel really is, what to avoid, and how to create a sales funnel strategy that feels good and converts so you can leave this episode with a simple sales funnel strategy for your business! Are you ready to...
125: Your Messaging Matters More Than Your Mindset 21.09.2024 6:11
You can't out-message a bad mindset...and a good mindset can't out-sell your message. If you an online business owner wanting to sign more clients and make more money, learn why your messaging matters more than your mindset. In this episode of Sell Like A Copywriter, hear my unpopular opinion riff on why your messaging matters more than your mindset. Are you ready to master simple selling through...
124: Learn Why Reya Is Able to Lean Back Peacefully Inside Her Business 20.09.2024 25:31
Reya enrolled in 1:1 access inside Sell Like A Copywriter earlier this year, 2024, and actually brought in her team to learn how to master simple selling through specific messaging. In this episode, you're going to hear how Reya used Sell Like A Copywriter to completely transform and simplify her email marketing strategy and email copywriting process for her business, and is now able to lean back...
123: 8 Thoughts Holding You Back From Your Next Level 19.09.2024 14:09
If you're thinking any of the thoughts in this episode...they're the exact reason you aren't making more money, signing more clients, seeing more results, or helping more people. Clock these thoughts and plug the reframes. In this episode of Sell Like A Copywriter, you'll learn 8 thoughts your ego is using to justify not moving BIGGER. Are you ready to master simple selling through specific messa...
122: How Christina Went From Unregulated Launching to Mastering Messaging Inside Messaging Magic 18.09.2024 54:51
When Christina came to me in 2022, she wanted a sales page and email campaign for her number one offer at the time - a niche course for her community. She was tired of spending hours creating content and feeling like sales were slowly trickling in — when she KNEW her offer was a no-brainer for her dream clients. The problem? Messaging that helped position her offers as the best solutions for her c...
121: Why No One's Buying Your Offer 17.09.2024 6:15
There are really only two reasons no one's buying your offer. Learn why no one's buying your offer (and how to rapidly change this) in this episode of Sell Like A Copywriter. You'll leave this episode ready to sign more clients, sell your offer, and make more money with fast action skills to get people to buy your offer today. Are you ready to master simple selling through specific messaging ? Se...
120: Want to Sell More? Be A Bigger Fan. 16.09.2024 9:21
If you are a creative online business and you want to sell more offers, sign more clients, and make more money, you have to become your offers' BIGGEST fan. Truly no one should love your offer more than you do. In this episode of Sell Like A Copywriter, learn the importance of becoming your offers' biggest fan and how to move differently to embody this practice so you can leave this episode ready...
Similar podcasts
Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.