Life at Ten Tenths

You've been told to build systems. You've been told to automate. You've been told the agents who scale are the ones who don't do everything manually. All of that is true. And there is one thing you should never, ever put on autopilot. And if you're doing it right now, you're not building your business. You're quietly wearing it down. In this conversation, we get into the one category of client tou...

Google launched a real estate product pairing listings with buyer's agents. Every platform is pitching you their pipeline. Underneath all of it is the same message: pay to play, or fall behind. We don't buy it. And when you see the actual math, you might not either. In this conversation, we get into what buying real estate leads actually costs, when it can work, and why it's almost never the answe...

"Wet Blanket" might not immediately bring an idea to mind, but we would argue once you hear our definition at least one listing or client will come to mind immediately. In this conversation, we get into the "wet blanket" listings that quietly wreck your business, your energy, and your life. One of the beautiful things of this business is that you get to choose who you work with. You don't have to...

You're sitting at the listing appointment. Your seller has run their home through Zillow, asked ChatGPT what it's worth, talked to a neighbor who sold last year, and read a Facebook post that confirmed everything they already believed. They walk in fully confident. And you have about ten minutes to work with that. In this conversation, we get into the Dunning-Kruger Effect and what it actually loo...

The term coach has been widely misused over the last few decades. More often than not, what some might call a coach is truly an accountability partner. But if you can tap into what it means to be a true coach, it can transform your client relationships into something that endures time. In this conversation, we unpack the difference between a coach and an accountability partner and more importantly...

If you have a listing sitting on the market right now, and the price is right, the location is right, the comps support it, and it still isn't moving, this episode is for you. There's something else going on, and most agents are missing it. In this conversation, we get into the $100 bill analogy that explains why buyers keep picking the house down the street over yours. This isn't a real estate qu...

The magic combination of these three things is the difference between a full pipeline and wondering why your neighbor is listing with a different agent. In this conversation, we get into the three-legged stool that is winning real estate business in this market: competency, relationship, and energy. We unpack why competency is the foundation that has to come first (no matter how much someone likes...

Are you like the majority of agents who know they should delegate and automate? You try to hire an assistant or implement a new AI tool, only to have it fail miserably. In the end, you spend more time fixing the mess than if you had just done it yourself in the first place. The strategy wasn't the problem. The missing piece was. In this conversation, we get into standard operating procedures and w...

If you are like most agents, you look at the housing market data once a year, attend office meetings where market data is reviewed from time to time, read the headlines that catch your eye, and call yourself informed. The problem is you are expected to be an expert in your market, but you have done little more than someone living in your town. In this conversation, we get into our favorite tool, t...

Do you feel like you are doing all the "right" activities, sending cards, popping by, doing all the things? Only to then watch a past client list with a different agent and wonder what happened. The activities aren't the problem. The intention is. In this conversation, we get into the difference between quality time and quantity time, and why the referral-based business you're trying to build runs...

You just spent months building a relationship through one of the most stressful, emotional purchases of someone's life. Then the deal closes, you cash the check, and you move on. Sound familiar? In this conversation, we get into the post-closing system most agents never build, and why it might be the single biggest leak in your business. The real estate industry trains us to be world-class at find...

Long to-do lists, busy days, and somehow you still end up feeling stuck. If that sounds like your week, this is the episode. The word priority means the thing, singular, but somewhere along the way we pluralized it into priorities and ended up with a to-do list that owns us. In this conversation, we get into the one thing principle that can help you find your sanity and move forward. We unpack Sah...

Most agents are running the wrong race. They're chasing somebody else's number, comparing themselves to the agent in the next office, and quietly wondering why hitting the goal didn't feel the way it was supposed to. In this conversation, we get into the trap of borrowed visions. A study by Michael Norton found that millionaires at every income level say they'd need two to three times more money t...

Your buyers and sellers are asking ChatGPT about your listings, consulting it about offers, and double-checking your advice. It is causing frustration, undermining your efforts, and in some cases blowing up deals. Matt and Garrett unpack what happens when clients run a transaction past AI mid-deal: a $500,000 spread on the same $1.5M listing from two different prompts, the Ryan Serhant deal that n...

You don't have to chase every new AI tool to stay relevant. The agents winning right now are the ones who picked what actually fits their workflow. In this Ten Tenths episode, Matt and Garrett cut through the AI overwhelm: ChatGPT vs. Claude, Whispr Flow, Granola, and the Zoom note-takers that show up before you do. You'll hear why the "you'll be left behind" pressure is mostly noise, how to test...

Speed bumps, problems, and the unexpected challenges are your biggest opportunity to win a client for life. Let's talk about the fund that makes it easy in the moment. In this Ten Tenths episode, Matt and Garrett unpack the "wow account": roughly 1% off the top of every closing, set aside to fix the unexpected and create moments clients never forget. You'll hear why the last thing that goes wrong...

You might be sick of hearing about Artificial Intelligence, but everywhere you turn in our industry there is a conversation happening about how to use AI in your business. From listing descriptions… to social media posts… to email campaigns… to AI-generated videos. But here is what we want you to be asking yourself: Is AI helping you amplify your voice… or is it slowly replacing it? In this episod...

The little things are often the big things. The problem is we often focus on the big things while the small things quietly sink the ship. In this episode of Life at Ten Tenths , Garrett and Matt unpack the small friction points that quietly create stress, slow momentum, and damage the client experience. They’re not the obvious issues, or the market shifts. They aren't even the big mistakes we obse...

In today’s market, one phrase might be creating more confusion, frustration, and disappointment than we realize: “Fair market value.” In this episode of Life at Ten Tenths, Matt and Garrett dig into why we need to be careful with how we are using this phrase when talking with sellers and buyers. The reality is fair market value is not something we simply declare or control. It is something the mar...

The market’s shifting. And agents who rely on headlines or gut feelings are starting to feel it. Clarity doesn’t come from guessing. It comes from knowing your numbers. In this episode, we break down why understanding your market at a deeper level isn’t optional anymore. It’s what gives you confidence in conversations, credibility with clients, and direction in your business. We get into how absor...

Are you quietly keeping score in your relationships? “They never call me back.” “I’m always the one reaching out.” “I sent them business… where’s mine?” It’s hard not to notice those moments. But when we hold onto them, they start to build. And over time, they can quietly tarnish really good relationships. In this episode of Life at Ten Tenths , Garrett and Matt unpack why this mindset — even when...

Jump into the Engagement Engine Accelerator - engage with your people in an authentic way that fuels your business! Stop copying "top agents". Stop thinking your personal branding is only your logos and taglines. Your personal branding is really about alignment. In this episode, Matt and Garrett unpack one of the biggest mistakes agents make: trying to be someone else. From mimicking celebrity age...

🚨 The Engagement Engine Accelerator starts Monday. Get in now at tentenths.co __________ One of the hardest skills in real estate isn’t negotiating. It’s communication. How do you follow up without being pushy? How do you stay top of mind without sounding salesy? How do you become proactive instead of reactive? In this episode of Life at Ten Tenths , Garrett and Matt break down the subtle but cri...

There’s a quiet danger in momentum. You’re moving. You’re working. You’re busy. But are you aligned? In this episode of Life at Ten Tenths, Garrett and Matt walk through the power of a 90-minute quarterly reset — a focused calibration that helps you step back, assess what’s actually working, and realign your actions with your long-term vision. Growth doesn’t just require effort. It requires direct...

200 episodes in. Two years of conversations about building a business that fuels your life instead of consuming it. And if there’s one thing we know for sure in today’s market, it’s this: Consumers are confused. Agents are confused. Deals are falling apart. And in the middle of all that noise, one thing rises above everything else: Competency. Not loud marketing. Not clever branding. Not hype. Pro...