Eric Siu

Leveling Up with Eric Siu

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.

Author

Eric Siu

Category

Business

Podcast website

www.levelingup.com

Latest episode

Jul 9, 2026

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Episodes

How a High School Dropout Built the Blockchain Site Blockgeeks (& Did 1M Organic Visits in 1 Year!) 24.11.2018

Hey everyone! In today’s episode I share the mic with Ameer Rosic, co-founder of Blockgeeks, an online learning platform that helps you learn blockchain. Tune in to hear Ameer discuss how he got the idea to create Blockgeeks in order to fill a need for a blockchain resource that didn't exist, what the differences between cryptocurrency and ICOs are, how he went from not understanding bitcoin to bu...

How John Hall Grew Influence & Co. into the Largest Creator and Distributor of Expert Content 23.11.2018

Hey everyone! On today's episode, I share the mic with John Hall, author of Top of Mind and CEO of Influence & Co., a content marketing agency. Tune in to hear John explain why amplification works, how Influence & Co. has helped numerous startups become successful name brands, why goal-setting is key to successfully marketing your company, and how he funneled his expertise into the bestselling boo...

How Jen Young Embraced Failure and Built a Thriving RV Marketplace with 100K+ Users & 10K+ Vehicles 20.11.2018

Hey everyone, in today's episode I share the mic with Jen Young, co-founder and CMO of Outdoorsy, a marketplace website that allows customers to rent local RVs for memorable adventures. Tune in to hear Jen share how she did product market research by living in an RV for 8 months, how their customers' needs forced them to expand their business model, what works for Outdoorsy in terms of marketing t...

How John Doherty Went from Getting Laid Off to Founding a Successful Subscription-Based Marketplace 16.11.2018

Hey everyone! In today's episode, I share the mic with John Doherty, founder and CEO of Credo, a marketplace for those who need an SEO or marketing provider. Tune in to hear John share the struggles he experienced and lessons learned when he took the big leap from the corporate world to entrepreneurship, how he went from being laid off to building a successful company, how he grew Credo to 14K mon...

How Gretta van Riel Built 5 Multi-Million-Dollar Enterprises in 5 Years 15.11.2018

Hey everyone! In today's episode, I share the mic with Gretta van Riel, a serial entrepreneur from Australia who built SkinnyMe Tea, The 5th, The Drop Bottle, and Hey Influencers from scratch. Tune in to hear Gretta share how her entrepreneurial journey began with a love of tea, how she gained over 16M followers on her social media channels as an influencer marketing queen, how she grew SkinnyMe T...

How Dennis Fong Transitioned from Professional Gamer (Sponsored by Microsoft) to Business Owner with 10M+ Users 14.11.2018

Hey everyone! Today I share the mic with Dennis Fong, CEO of Plays.tv, a social video platform for gamers that allows you to record games, make awesome videos, and share them with friends. Tune in to hear Dennis share how he successfully transitioned his gaming and tech knowledge to entrepreneurship, why screwups with customers can be a good thing, how compassionate management creates the most loy...

How Blake Irving Propelled GoDaddy’s Revenue from $1B to $2.5B in Just 4 Years 13.11.2018

Hey everyone! Today I share the mic with Blake Irving, CEO of GoDaddy, an Internet domain registrar and web hosting company. Tune in to hear Blake share how he helped propel GoDaddy’s revenue from a billion dollars to two and a half billion dollars in four years, how GoDaddy has transitioned from being a US-centric company to a global organization, and why recruiting top quality leaders were instr...

GE Ep 224: How Scott Oldford Went from $726K in Debt to Building a Business that Generates $10M in Revenue 09.11.2018

Hey everyone, today I share the mic with Scott Oldford, founder of LeadCraft and master marketer whose expertise is in Internet marketing. Tune in to hear Scott share his initial struggles as an entrepreneur when he was $726,000 in debt, his three-tiered marketing funnel which has proven very successful, the benefits of using messenger bots, and the value of being authentic in your business. Click...

GE Ep 223 How OutSystems Went from Racking Up Sales by Going Door-to-Door to Hitting $100M in Sales 08.11.2018

Hey, everyone! In today's episode I share the mic with Paulo Rosado, CEO of OutSystems, a low-code platform that lets you develop applications. Tune in to discover how Paulo helped grow a struggling business into a company with 800 enterprise customers in 43 countries, what the big break was that increased their sales by 60% last year, and the strategies that have placed this enterprise player fir...

GE Ep 222 Brad Feld Shares the Struggles of Building a Startup without Compromising Your Personal Well-Being 07.11.2018

Hey everyone! In today's episode, I share the mic with Brad Feld, co-founder of the Foundry Group as well as an entrepreneur, author, blogger, and venture capitalist. Tune in to hear how Brad sold his business in 1993 for $2 million, how the entrepreneurial lifestyle affected his relationship with his wife (and the book he wrote about it), why being deliberate about relationships and who you inves...

GE Ep 221 How Larry Kim Started WordStream Out of a Bakery and Grew It to Over 10K Users 06.11.2018

Hey everyone! Today I share the mic with Larry Kim, founder of WordStream, the world’s biggest PPC management software company. Tune in to hear Larry discuss why you need to focus your energy on creating original content, the mistakes that people make when it comes to content marketing, the strategies he employs to produce the best content out there, and why it’s not necessary to test the same ide...

GE Ep 220 [2017]: How Meadow Acquires Customers When Paid Advertising Isn’t Allowed for the Cannabis Industry 04.11.2018

Hey everyone! Today I share the mic with David Hua, CEO and co-founder of Meadow, a software company that builds products for the highly regulated cannabis industry. Tune in to hear David share why he firmly believes in bootstrapping your way to growth, the many failures and successes he experienced on his entrepreneurial journey, and how they get the word out since paid advertising is not permiss...

GE Ep 219 [2017]: CEO Amanda Bradford Shares How They Raised $2.8M in Funding for Exclusive Dating App The League 03.11.2018

Hey everyone! Today I share the mic with Amanda Bradford, CEO of The League, a dating app for aspiring power couples. Tune in to hear Amanda share why her dating app for intellectuals has a 500K wait list and how it's converting in high volumes, the effects of monetizing the app for both men and women (especially in regards to user habits), and the value of finding the right people to ramp up your...

GE Ep 218 [2017]: How Mike Dudas Grew His Mobile Monetization Biz Button to Tens of Millions in Revenue in 3 Years 02.11.2018

Hey everyone, today I share the mic with Mike Dudas, co-founder and CRO of Button, a company that helps retailers realize the power of mobile by allowing seamless interconnected services to complement relevant products. Tune in to hear how Mike has leaned on a unique combination of sound business and dumb luck to create a habitual winner, what the team did to grow Button 10X in 1 year and drive $1...

GE Ep 217 How Colin Jones Built Blackjack Apprenticeship After Winning $4M by Counting Cards at Casinos 01.11.2018

Hey everyone! In today's episode, I share the mic with Colin Jones, creator of Blackjack Apprenticeship. Tune in to hear Colin share tips and tricks to help you hone your card counting skills and win BIG in blackjack, how to strategize and optimize your entrepreneurial game via insights from this ace blackjack player, and the SEO strategy he used to rank #1 for “how to count cards.” Click here for...

GE Ep 216 HubSpot’s Global Head of Growth & SEO Explains Why Backlinks Are the Most Effective Factor for Ranking 31.10.2018

Hey everyone! Today's episode is with Matthew Barby, Global Head of Growth and SEO at HubSpot, which is an inbound marking and sales platform. Tune in to hear Matthew share the various SEO strategies he has employed in and outside of HubSpot (plus his most successful campaign to date), how you can write for top publications, and the importance of knowing the fundamentals of link architecture and G...

GE Ep 215 Dan Reich On How Troops Is Building Artificially Intelligent Personal Assistants for the Workplace 30.10.2018

Hey everyone, today I share the mic with Dan Reich, founder and CEO of Troops, an artificial intelligence assistance for work. Tune in to hear Dan discuss his vision behind Troops and how the improving AI capabilities will completely change the way we use CRM software, his struggle with getting Troops on the growth curve and the eventual funding and tie-up they landed with Slack, and his managemen...

GE Ep 213 [2017]: How FreeeUp Founder Nathan Hirsch Built a $5M/Year Business & Manages 500 Freelancers Remotely 27.10.2018

Hey everyone, today I share the mic with Nathan Hirsch, CEO and founder of FreeeUp, a platform that connects businesses of all shapes and sizes with top freelancers across the world. Tune in to hear Nathan share how a frustration with the hiring process forced him to come up with the idea for FreeeUp, how he acquired their first 500 customers, the process that will get them to $5M in revenue this...

GE Ep 211 [2017]: Yanik Silver Discusses How the Turning Point of His Business Success Started with Losing $400K 25.10.2018

Hey everyone, in today's episode I share the mic with Yanik Silver, founder of Evolved Enterprise, a business that comes alongside entrepreneurs in helping them discover who they are—their passion and purpose—and equip and assist them in achieve these purposes. Tune in to hear Yanik share how he began his journey in the online space when an idea popped into his mind one day at 3 a.m., how he made...

GE Ep 207 Zack Onisko Shares the Trick to Getting Dribbble Millions of Visitors per Month with Zero Marketing 21.10.2018

Hey everyone, today I share the mic with Zack Onisko, CEO of Dribbble, an online community for web designers to share, receive support, and post/find jobs. Tune in to hear Zack talk about some of the trends and constants that he’s seen around growth in the last 15 years, why he believes that the key to growth and success is focusing on developing a product so good that it can't be ignored by the m...

GE Ep 206 How Founder Daniel DiPiazza Grew His Business Rich20Something to 7 Figures by Helping Young People Level Up Their Skills 20.10.2018

Hey everyone, today I share the mic with Daniel DiPiazza, founder of Rich20Something, a platform that provides the tools and mindset to radically improve your career and life in the 21st century. Listen as Daniel discusses how his experiences led him to write the book Rich20Something, how Instagram was a huge contributing factor for his success, why he focuses on ROT (return on your 20s), and how...

GE Ep 210 Noah Kagan Shares His Journey from Facebook Employee #30 to Getting 700K Subscribers for AppSumo 17.10.2018

Hey everyone, today I share the mic with Noah Kagan, founder of Sumo and AppSumo, and host of Noah Kagan Presents. He was also Employee #30 at Facebook! Tune in to hear Noah discuss how to create content that works, how he built Sumo and AppSumo by persisting and evolving, why you need to stick with marketing for at least four years, and the two things that surprised him about growing a business....

GE Ep 201 [2017]: How Sean Ellis Built GrowthHackers to 100K Members and Skyrocketed the Growth Hacking Movement 14.10.2018

Hey everyone, in today’s episode I share the mic with Sean Ellis, CEO of GrowthHackers. Sean was the 11th guest on Growth Everywhere and this is his second time on the podcast. Sean has worked with Dropbox and Qualaroo and is also the author of Hacking Growth. Listen as Sean discusses the importance of running weekly growth experiments for your business, why focus is such an important asset for an...

How Zest Grew to 17K+ Users by Using Content Marketing and Machine Learning 17.09.2018

Hey everyone! In today’s episode, I share the mic with Yam Regev, CEO and Co-Founder of Zest, where marketers go to share and discover marketing content that is manually curated by the Zest “tribe”. Tune in to hear about Yam’s early career at a web marketing agency, how Zest manages to scale without automation (they’ve got 7,000 people curating content!), why they eschew traditional marketing, and...

GE Ep 203 [2017]: How the Co-Founders of Green Creative Went From Living in a Car to $40M in Sales in 5 Yrs 25.07.2018

Hey everyone, in today’s episode I share the mic with Guillaume Vidal and Cole Zucker, co-founders of Green Creative, which provides high-performance LED lighting solutions to some of the largest companies in the world. Tune in to hear Guillaume and Cole discuss the turning point that enabled Green Creative to go from $300K to $40M in sales in 5 years, the secret to their successful customer acqui...

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