Leveling Up with Eric Siu

95% of the time, it's not a people problem. It's a process problem. So I set out to fix the process and in doing it, I found a way to clone my best employees. How skills took my X account from ~100K to 3M+ monthly impressions The finance skill that found $500K in hidden costs in 30 minutes Our internal "Skills Dojo" - think GitHub meets an app store for your team's best skills How evals and agenti...

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Claude just launched Claude Tags, and most people are missing what it actually signals: the start of AI moving directly into your company's workspace as a co-worker that remembers, routes, and executes your work. Chapters: 00:00 Claude Tags Just Changed The Game 00:24 What Claude Tags Actually Is 01:11 Multiplayer vs...

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Everybody technical is talking about loops right now. But almost nobody is asking the real question: how do you apply loops to your business if you're a founder, operator, or marketing leader instead of an engineer? Chapters: 00:00 Why Everyone Is Talking About Loops 00:55 Applying Loops To Business 01:46 The Old Way:...

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Most companies try to hire their way to more A players. I built a system that mints them instead. In this video, I break down the three-part combo we use to reliably create A players inside our organization: skills, evals, and loops. This is the same framework we run in our six-week "pod of one" apprenticeship, where...

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Most people are buying AI backwards. They stack up copilots, agents, and a pile of tools that never talk to each other, then wonder why nothing actually compounds. The piece almost everyone is missing is a company brain: one unified intelligence that connects every tool, call, and document so your agents and your team...

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Everyone is obsessing over Opus 4.8 right now, but Codex is quietly making me serious money. In this video I walk through six ways I am actually using Codex inside my business today, from spinning up custom ad creative for every single prospect to a multi-threaded recruiting machine, an internal skills marketplace, an...

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Everyone's talking about loops as the next big thing in AI. The founder of Claude Code says he doesn't prompt anymore—he builds loops. The founder of OpenClaude agrees. But what does that actually mean, and more importantly, how does it make you more money? In this video, I break down what loops really are and how the...

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Fable 5 and Mythos 5 are here — and this is huge for revenue. In this video, I don't just break down the announcement. I show you exactly how to turn these new Claude models into money-making machines for your business. Whether you're a founder, operator, or running a services business, these use cases will put you ah...

Most companies are approaching AI the wrong way. They buy subscriptions, run a few experiments, and wonder why nothing changes. In this video, I break down the exact systems we're using to help teams become AI-native, from skill repositories and internal AI training programs to operational standards that increase speed, alignment, and execution. I also share why the future belongs to "pods of one"...

Everyone is chasing AI software, but the biggest opportunity may actually be services. In this video, Eric explains why top investors are betting on services-as-software, how AI is reshaping agency and consulting business models, and why the future belongs to companies that sell outcomes instead of labor. He breaks down managed growth loops, AI-powered operating systems, and the new organizational...

Most businesses are still using AI the wrong way. They are stuck using ChatGPT like a search engine while the companies moving fastest are building end to end workflows, autonomous agents, and closed loop systems that compound over time. In this video, I break down the four levels of AI adoption in business, why most teams fail with implementation, and how to actually build systems that increase r...

Most people are still using AI like it is 2023. They use ChatGPT like a search engine, ask random questions, and stop there. In this video, I break down the three levels of AI usage from open loops to end to end workflows to fully closed loop systems that recursively improve themselves over time. I walk through practical examples including travel planning workflows, AI sales systems, autonomous ag...

Most companies are using AI completely wrong. They use ChatGPT in isolation, run random prompts, and wonder why nothing compounds. In this video, I break down the exact Single Brain system we use to connect agents like OpenClaw, Hermes, and NemoClaw into one unified intelligence layer that helps teams move dramatically faster. We cover how these AI fleets plug into Slack, HubSpot, Salesforce, Goog...

Here’s why most AI agent systems break once they touch real business operations. The issue is not intelligence. The issue is control. Most companies are building disconnected prompts with no evaluation systems, no approval layers, and no recursive learning loops. That works for demos, but it falls apart when agents start touching production systems, ad spend, customer data, or outbound communicati...

Here’s why Google’s new design.md standard could completely change how brands create content with AI agents. Right now most brands exist in formats AI can’t consistently understand. Your landing pages, ads, decks, and creative assets are scattered everywhere with no persistent design memory. Google’s new design.md format changes that by giving agents a structured way to understand your visual iden...

Here’s the real difference between OpenClaw and Hermes when it comes to actually making money with AI agents. OpenClaw has the bigger ecosystem, more integrations, more community support, and way more features. Hermes is newer, but it’s faster, more reliable, and learns alongside you over time through persistent memory and skill files. In practice, that means OpenClaw feels like the execution laye...

Here’s how one person can now run cold email infrastructure that used to require an entire team. Most outbound systems break because there are too many moving parts. You need lead sourcing, email verification, inbox warmup, campaign management, copywriting, optimization, and reporting all happening at once. In this video I show how agents inside a “single brain” system handle most of that work end...

Here’s the real state of OpenClaw right now. OpenClaw became a critical part of how our team operates, but over the last couple months the reliability has noticeably dropped. Messages fail, automations break, gateways hang, and teams start losing trust in the system when it stops responding consistently. In this video I walk through Peter Steinberger’s public apology, the exact issues we’re seeing...

Here’s why the “AI will cause mass unemployment” narrative is probably wrong. Every major wave of technology has triggered the same fear, and every time it’s played out differently. AI doesn’t just replace jobs, it shifts them. It removes repetitive work, increases productivity, and creates entirely new roles that didn’t exist before. In this video I walk through real historical data from radiolog...

Here’s why I spent $7,500 on AI tokens in a single month and why it was worth it. Most people hear that number and think it’s insane. But that spend replaced work that would’ve cost way more in headcount, made our team significantly more effective, and even uncovered $500K in savings that I acted on within days. This isn’t just “AI cost” it’s leverage across sales, coaching, product, and operation...

Here’s why I’d take OpenClaw + Hermes over most marketers I’ve hired. The problem was never just talent — it was consistency. People forget things, need managing, and plateau once they get comfortable. These agents don’t. Hermes acts as the brain that monitors, improves, and keeps everything running, while OpenClaw handles execution. Together, they create a system that can run workflows like SEO,...

In this video I break down how we’re building this at Single Grain, how a fleet of agents sits on top of that brain to handle sales, SEO, content, recruiting, and ops, and why memory systems like Obsidian are critical to making it actually work. I also walk through what the first 90 days look like (it’s messy), how this system compounds over time, and real examples of how it’s already driving cost...

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe I have 12 AI agents running inside my company right now. They handle sales, content, SEO, and recruiting without my team touching it. One of them even saved me $500K the first time I used it. In this video, I break down the exact playbook my company is using to win with AI, including: ⬛ Singlebrain: revenue agents th...

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe These secret Claude skills are going to generate more revenue for you. This isn't AI theater. One of these skills saved me $500,000 the very first time I used it. In this video, I break down the open-source Claude Code skills repo I'm giving you for free — 21 complete workflows, scoring algorithms, expert panels, and...

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Everyone's talking about AI, but almost nobody is talking about how to actually use agents. And that's exactly why most people are going to get left behind. In this video, I break down how I'm actually using autonomous agents inside my business right now: ⬛ An agent that crawls conferences and upgrades our SEO scaffo...