Eric Siu
Leveling Up with Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
Where to listen?
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Episodes
How Steve Sims Spends Rich People’s Money For a Living & Teaches Others Do The Same 07.01.2019 32:02
Hey everyone! In today’s interview, I share the mic with Steve Sims, CEO and speaker at Bluefish. Bluefish is a concierge firm that offers adventure and experiential services to executives, celebrities, and other high-end individuals. Tune in to hear how Steve sets up one-of-a-kind experiences for wealthy people (i.e. going on stage with Journey, formula 1 racing experiences), how he teaches other...
Sales Expert John Barrows Reveals How He Helped SalesLoft Hit 123% Of Their Target 06.01.2019 32:51
Hey, everyone! In today’s episode, I share the mic with John Barrows, sales trainer to the world's fastest growing companies, who helps top organizations build world-class sales teams. Tune in to hear John share about the moment he realized he wasn’t a corporate fit, how he helped SalesLoft hit 123% of their target, and why he believes that people should look at sales as a science! Click here...
Mikael Lauharanta Shares How They Grew Smarp Through Content Marketing & SEO 05.01.2019 25:40
Hey everyone! In today’s episode, I share the mic with Mikael Lauharanta, Co-Founder and COO of Smarp, a leading employment engagement and advocacy platform. Tune in to hear how Smarp went from a social media consulting business to its current business model, how they help employees engage better with both internal and external communication, and how they increased their reach significantly thro...
How AWeber Continues to Stay on Top of Their Game by Having a Dedicated Marketing Team 04.01.2019 26:05
Hey everyone! In today’s episode, I share the mic with Erik Harbison, Chief Marketing Officer at AWeber, an email marketing platform. Erik has a great deal of experience with digital marketing and even serves as an Adjunct Professor at Drexel University, where he lectures about new media marketing. Tune in to hear Erik share about being the first company to build an auto-responder, how AWeber...
CEO Kerry Bianchi on How Visto's Sales Team Became Key to Their Customer Acquisition Success 03.01.2019 31:41
Hey everyone! In today’s episode, I share the mic with Kerry Bianchi, President and CEO of Visto, a company dedicated to bringing transparency and accountability to digital advertising. Tune in to hear about how Kerry started from the agency side which set her up for success, what spurred Visto's desire to democratize the process of trading media and marketing, why marketers are freaking out abo...
How a Software Engineer Became an Entrepreneur Out of Necessity (And Doubles Their Revenue YoY!) 02.01.2019 29:24
Hey everyone! In today’s episode, I share the mic with James Smith, Founder of Bugsnag, an automated crash protection platform for web and mobile. Bugsnag allows its customers to make data-driven decisions about building new features and fixing glitches. Tune in to hear how James turned his passion into his profession, how Bugsnag’s Customer Success Team owns up to their motto of “Land and Expand”...
How Klipfolio Gets 5K to 6K Trials Each Month Solely From Their Inbound Efforts 30.12.2018 26:53
Hey everyone! In today’s episode, I share the mic with Allan Wille, President and CEO of Klipfolio, a dashboard company that seeks to help other companies grow. Tune in to hear the struggles Klipfolio went through as a company in early days, how their pricing structure differs from competitors in the space, and how all their sales and marketing efforts are inbound. Click here for show notes and...
Alex Theuma Reveals How Starting a Podcast Led to Hosting SaaStock Conference with 3K+ Attendees 29.12.2018 37:05
Hey everyone! In today's episode, I share the mic with Alex Theuma, Co-Founder of SaaStock, which is an annual 3-day conference in Dublin on the topic of building and scaling B2B software-as-a-service companies. Tune in to hear Alex share his entrepreneurial journey of starting a conference, how starting his podcast helped him develop relationships with influencers, and why they are adding smaller...
CommercialTribe Cofounder Paul Ironside on Lessons Learned from Providing 40,000 Sales Call Assessments 28.12.2018 26:16
Hey everyone! In today’s episode, I share the mic with Paul Ironside, CEO and Co-Founder of CommercialTribe, a service that allows sales organizations to increase the speed and effectiveness of their sales process. Tune in to hear about Paul’s tips on selling to the Global 2000, how they teach their sales managers to more effectively manage their teams, and how he turned struggling to scale into...
How Consensus Helped a Company Get 44% Higher Close Rate and 68% Sales Cycle Reduction 23.12.2018 23:04
Hey everyone! In today's episode, I share the mic with founder and CEO of Consensus, Garin Hess. Consensus automates product demos, so you can spend more time closing sales and less time demoing. Tune in to hear what the inspiration was for Consensus, how Garin helped companies get higher close rates and reduced sales cycles, and what he thinks you should do when approaching high-level leaders! C...
How Michael Bungay Stainer Sold 400K Copies of The Coaching Habit in Just 2 Years & Doubled Box of Crayons’ Revenue 22.12.2018 26:28
Hey everyone! In today’s episode, I share the mic with Michael Bungay Stanier, founder of Box of Crayons and author of The Coaching Habit. Box of Crayons coaches leaders on how to change their habits and manage teams more efficiently. Tune in to hear Michael share how his business model used to be “if it has a pulse and a wallet he was interested", how they stay in the $3-5 million dollar profit m...
How Viral Loops Drives $40K MRR and 1,500 Organic Leads per Month without Paid Ads 21.12.2018 22:13
Hey, everyone! In today’s episode, I share the mic with Savvas Zortikis, the CEO and Co-Founder of Viral Loops, which is a venture-wrapped viral and referral marketing platform. Tune in to hear how they turned word-of-mouth into a business model, how they drive 1,500 organic leads per month, and why Savvas thinks you should focus in on a couple of business elements instead of a whole bunch of diff...
Media Radar CEO Todd Krizelman Shares How They Grow 30% YoY & Did $50 Million in Business Last Year 20.12.2018 25:27
Hey, everyone! In today’s episode, I share the mic with Todd Krizelman, Co-Founder and CEO of Media Radar. Media Radar is a firm that helps ad sales workers and business development people find and identify the best prospects. They are a CliffsNotes for ad sales. Tune in to hear Todd share why almost every fashion website and broadcaster in America uses Media Radar, why he spends 50-60% every...
How Brandwatch Gets 80% Leads via Inbound by Focusing on Improving Their Product AND Their Website 19.12.2018 25:10
Hey, everyone! In today's episode, I share the mic with Giles Palmer, who is one of the co-founders of Brandwatch, a social listening service that lets people track their brands and perform market research. Tune in to hear Giles share how he went from working at Sky TV to launching Brandwatch that has raised $50M and has 440 employees, how they turned their mantra “Now You Know” into a conferenc...
How Wicked Reports Grew from 10 Customers to $1.2M ARR and Doubles Their Clientele Each Year 16.12.2018 36:49
Hey, everyone! In today's episode, I share the mic with Scott Desgrosseilliers, the founder of Wicked Reports, which is a service that will accurately track each element of your marketing plan and measure its value and efficacy. Tune in to hear how a lobster business inspired Scott to found Wicked Reports, how the service integrates with all your marketing services, why they charge based on revenu...
Max Lytvyn Reveals How He Grew Grammarly to 10M+ Active Daily Users without Funding 15.12.2018 25:14
Hey, everyone! In today’s episode, I share the mic with Max Lytvyn, co-founder of Grammarly, a grammar-check program that focuses on clarity and effectiveness of phrasing. Basically, it's spell-checking on steroids. Tune in to hear how the idea for Grammarly was born from a plagiarism detection service, how Max took the company from a bootstrapped startup to 10 million daily active users, and...
How the CEO Whisperer Founded & Grew the COO Alliance to $2.5M in Revenue & 7 Employees 10.12.2018 25:55
Hey everyone! In today’s episode, I share the mic with Cameron Herold, founder of the COO Alliance and known as the CEO Whisperer. Tune in to hear Cameron explain what it takes to join the COO Alliance, how he helps entrepreneurs around the world build and manage their team, why he won’t fly economy class again (and not for the reason you’re thinking!), and the valuable lesson he learned when...
How Fred Voccola Grew Kaseya’s Revenue from $85M to $275M in 2.5 Years by Focusing on Customers and Employees 07.12.2018 42:54
Hey everyone, in today's episode I share the mic with Fred Voccola, CEO of Kaseya, an IT Management and Monitoring Solution software company. Tune in to hear Fred discuss how he took Kaseya from $85M to $275M in revenue, why managing your network is so critical, and why he considers intellectual curiosity to be such a great skill set. Click here for show notes and transcript Leave Some Feedback: W...
How CompStak CEO Michael Mandel Used the Value of Information to Create a Real Estate Tech Company that Raised $16.5M! 06.12.2018 26:56
Hey everyone, in today’s episode I share the mic with Michael Mandel, the CEO of CompStak, a crowd-sourced real estate information site for real estate brokers to trade comps online. Tune in to hear how Michael went from commercial music production to commercial real estate brokerage, what they do to double their revenue each year, and the tactics that got them their first hundred customers. Click...
How Brand Yourself CEO Patrick Ambron Turned Down a Shark Tank Offer And Doubled Their Business Anyway 05.12.2018 26:40
Hi everyone! On this episode of Growth Everywhere, I share the mic with Patrick Ambron, CEO of Brand Yourself, an online presence management company. Tune in to hear Patrick share how Brand Yourself helps victims of “revenge porn” take back their online presence, how an appearance on “Shark Tank” led to an increase in $1M in revenue, and why companies wouldn’t hire his co-founder after they had G...
How TeamSnap CEO David DuPont Created An App That Is Used By 20M People & Is Growing 100% YoY 04.12.2018 34:40
Hey, everyone! In today's episode I share the mic with David DuPont, CEO of TeamSnap, an app that helps teams and groups manage their activities and members. Tune in to hear David share how he went from working in the oil industry in Africa to creating TeamSnap, how they raised $47.3 million but why they don’t expect to raise any more, and how they gained their initial customers by making a produc...
How Animoto's Brad Jefferson Raised $30M+ and Reinvented the Video Creation Service 02.12.2018 27:00
Hey everyone! On this episode of Growth Everywhere, I share the mic with Brad Jefferson, CEO and co-founder of Animoto, a service that helps businesses of all sizes create personalized marketing videos. Tune in to hear Brad discuss what sets Animoto apart from other video creation companies, the Facebook app they created that kickstarted their video creation service, and how getting Amazon as an i...
Why Entrepreneur Jim Twerdahl Credits Never Having Breakfast Alone to His Business Success 01.12.2018 23:23
Hey everyone! In today's episode I share the mic with Jim Twerdahl, president of many companies, including JBL, Marantz, and a biotech startup. Tune in to hear Jim discuss the importance of referrals and professional connections for faster growth, the marketing lessons he's learned from being president of JBL and other companies, his process for hiring and interviewing executive candidates, and wh...
Why Didier Elzinga Asks New Hires at Culture Amp How He Can Help Them Get Their Next Job 30.11.2018 28:04
Hey, everyone! On today’s episode of Growth Everywhere, I share the mic with Didier Elzinga, former CEO of Rising Sun Pictures and current CEO of Culture Amp, which is a product that seeks to help companies create better corporate culture in order to get a higher rate of employee engagement and retention. Tune in to hear Didier discuss how he went from software developer to CEO over the course of...
Why x.ai Had to Raise $44M in Funding for Such a Simple Concept as Amy the Personal AI Assistant 25.11.2018 33:17
Hey everyone! In today's episode, I share the mic with Dennis Mortensen, founder of x.ai, a revolutionary AI personal assistant. Tune in to hear Dennis talk about how having 1,019 meetings in one year led to creating Amy the personal assistant, why they had to raise $44M in funding, the two major challenges of creating a simple concept, and how he effectively manages his time. Click here for show...
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